Jackson Hole Leads Summer 2026 STR Bookings at 45.5% Pre-Booked What Mountain Market Demand Means for Investors

Jackson Hole, Wyoming has 45.5% of its short-term rental properties already pre-booked for summer 2026, putting it at the top of a national ranking of forward-booking markets tracked by third-party industry data. That figure caught the attention of investors paying close attention to mountain market demand this season. It caught mine too, sitting here in Santa Fe with my morning coffee and forty years of data habit behind me. A 45.5% pre-booking rate is not noise. It is a structural signal.

But the number most people stopped at is actually the starting point. What StaySTRA’s market data shows beneath that headline tells a more specific story about why Jackson Hole is outperforming, who else in the mountain category is keeping up, and what the comparison to coastal markets actually looks like when you run the numbers side by side.

What the 45.5% Pre-Booked Stat Actually Measures

Before we go further, it helps to be clear about what this figure represents. The 45.5% pre-booked metric reflects the share of Jackson Hole STR properties that already had summer reservations locked in at the time the data was compiled. Think of it like a restaurant where 45 of 100 tables are reserved before the front door opens. It is not the final occupancy rate. It is the advance demand signal.

The actual occupancy rate for June 2026, once the season opened, tells you how the market followed through. StaySTRA data shows Jackson Hole reached an 83.21% occupancy rate in June 2026. That is 21.9 percentage points above the national average of 61.29% for the same month. Stay with me here, because this gap matters. The 45.5% forward signal essentially told you in advance that a market running this hot was coming. The final June number confirmed it.

What makes the pre-booking signal credible is the average booking lead time StaySTRA tracks for this market: 104.66 days. That means guests reserving a June stay in Jackson Hole were, on average, making that booking in early March. If you are a guest and you are booking March for a June trip, you are not casually browsing. You are committed to that destination. Jackson Hole’s booking lead time grew 2.77% year over year, which means the advance commitment pattern is getting more pronounced, not less.

The national list from third-party industry data puts Cape Cod at 44%, Door County at 42.6%, and the Outer Banks at 41.4% for comparison. Jackson Hole at 45.5% sits at the top of that list. Notably, this is the only mountain destination in the top five. The others are beach and lake markets. That detail matters for how we interpret what the mountain category is actually doing.

The StaySTRA Revenue Picture: What Jackson Hole Actually Earns

The booking pace story is compelling. The revenue story is what makes it investor-relevant.

StaySTRA data for Jackson Hole in June 2026 shows an average daily rate of $593.68 across all property types, which is 117.7% above the national market average ADR of $272.69 for the same month. Think of that spread the way you would think about premium versus house wine on a restaurant menu. The market consistently commands a price that the average market simply does not.

Inside that overall ADR number, the tier breakdown is instructive. Entire-home properties averaged $606.68 per night. Professionally managed properties averaged $705.33. And the luxury tier came in at $1,287.96. That range tells you something about the depth of demand: this market supports a wide price architecture, not just a single price point.

Monthly revenue per listing came in at $12,631.93 in June 2026, a 10.53% increase year over year. For houses specifically, the monthly figure was $13,700.46. When you look at the trailing twelve months from July 2025 through June 2026, the gross revenue figure for a well-placed Jackson Hole STR comes in at approximately $97,119. That is not projected revenue. That is what the market actually generated per listing over that period, per StaySTRA data.

Don’t let the luxury tier ADR distract you from the wider picture. The $1,287.96 figure reflects premium properties that drive a specific segment of the market. The overall ADR of $593.68 and the $97,000 trailing annual revenue are the numbers that should anchor an investment evaluation.

Mountain Market Divergence: Jackson Hole Is an Outlier, Not a Category Leader

Here is where the investor intelligence gets more specific. The Fox Business story framed Jackson Hole’s ranking as evidence of a mountain market moment. And while there is something to that narrative, the StaySTRA data across comparable mountain markets tells a more complicated story.

Jackson Hole is not just leading the mountain category. It is running away from most of the field.

Source: StaySTRA market data, June 2026

A few things jump out of that table worth holding on to.

Aspen has the highest ADR in this group at $729.36, but only 59.98% occupancy, and occupancy is declining year over year. Park City posted a double-digit occupancy decline of 11.20% year over year, and Breckenridge fell 7.81%. These are not struggling markets by any historical measure, but they are not growing during summer 2026. The “mountain market surge” narrative overstates what is happening across the category.

Jackson Hole and Bozeman/Yellowstone are the two markets in this comparison set that are actually growing occupancy year over year. And the booking lead time gap is significant. Jackson Hole’s 104.7-day average is nearly twice Breckenridge’s 60 days. That means the pipeline of advance reservations is deeper and more committed in Jackson Hole than anywhere else on this list. Bozeman/Yellowstone, which serves as the closest large-area proxy for the Big Sky market, is also showing strong lead times at 97.4 days with a modest occupancy gain.

The structural insight here is this: what separates Jackson Hole from Aspen, Breckenridge, and Park City is not just price point or prestige. It appears to be demand concentration in a geography with genuine supply constraints.

Mountain vs. Coastal: Where Jackson Hole Actually Stands

To understand whether the mountain-or-coastal framing holds up, it helps to look at June 2026 data for coastal markets that appeared on the same forward-booking list Jackson Hole topped.

Source: StaySTRA market data, June 2026

The Outer Banks came in second on the national forward-booking list at 44% pre-booked, not far behind Jackson Hole’s 45.5%. But look at what the actual June data shows: the Outer Banks posted 79.36% occupancy with a 2.66% year-over-year decline, and monthly revenue of $9,059.85 is down nearly 25% from the prior year. That is a market with strong booking pace but meaningful pressure on revenue per listing.

Myrtle Beach and Miami both posted occupancy declines ranging from 3.89% to 4.22% year over year. Miami’s ADR grew sharply (+20.22%) but that is pulling a market where underlying occupancy is softening. The Realtor.com analyst quoted in the Fox Business coverage observed that travelers are “choosing to trade the ocean for the mountains” this summer. The StaySTRA data provides a more specific picture: the markets benefiting from that shift are not all mountain markets equally. They are specific markets with constrained supply and deep demand pipelines.

Jackson Hole checks both boxes. Grand Teton National Park and Bridger-Teton National Forest effectively cap new residential and commercial development in the surrounding area. There is no wave of new STR inventory coming online that will absorb the demand. That structural reality is one reason the booking lead time has been growing, not shrinking.

For a broader look at where mountain and coastal markets are diverging across the investment landscape, the StaySTRA comparison of coastal versus mountain STR markets in 2026 walks through the full data set.

What the Booking Window Signal Means for Investors

A 104.66-day average booking lead time is significant even as a standalone number. It means guests are reserving Jackson Hole stays roughly three and a half months in advance. But what matters more to an investor is the direction: that lead time grew 2.77% year over year.

When booking windows extend in a market, it generally reflects one of two things. Either demand is strengthening relative to supply and guests feel pressure to lock in dates before the inventory disappears, or the market is attracting a higher-frequency, higher-commitment guest who plans ahead by nature. Jackson Hole’s occupancy growth (+5.42% in June year over year) alongside the growing lead time suggests the former. Supply is not growing. The guests who want this market are booking earlier to make sure they get it.

For a host or investor reading this, a growing booking window has a practical benefit beyond the flattery of high demand. It means more predictability in your revenue calendar. A market where guests regularly book 90 to 105 days out is a market where you are not scrambling for last-minute bookings to fill gaps. You are managing a relatively well-ordered pipeline.

The flip side, as an investor considering entry, is that the ADR is slightly lower year over year in aggregate (-1.70% across all property types). Occupancy grew while rate slipped. That is typically a sign that pricing is competitive within the market even as overall demand holds strong. The professionally managed segment ($705.33 ADR, or about 18.8% above the all-property average) suggests that well-operated properties in the right tier can still command significant premiums.

If you are evaluating a Jackson Hole purchase and want to run the numbers on a specific property type or location, our STR revenue calculator lets you test assumptions against current market data.

The Supply Constraint Story

Jackson Hole’s performance relative to its mountain market peers comes back, repeatedly, to the same underlying factor. You cannot simply build more in the shadow of Grand Teton. The regulatory, environmental, and geographic constraints on new development in Teton County are among the most restrictive for any STR market in the country. When demand grows and supply cannot respond, the metrics investors watch closely all move in the same direction: occupancy up, booking windows out, revenue per listing growing.

This is what separates Jackson Hole from a market like Breckenridge, where the forward-looking numbers are softer. Breckenridge has seen meaningful condo and new construction activity over the past several years. More inventory means more competition for the same pool of guests. The result is what the data shows: Breckenridge’s occupancy fell 7.81% year over year in June 2026, and revenue per listing declined 12.66%.

Park City tells a similar story. Its 45.65% June occupancy and 11.20% year-over-year occupancy decline reflect a market absorbing inventory growth during a period of stable rather than expanding demand. The ADR grew modestly (+3.03%) but could not offset the occupancy erosion.

Aspen is the interesting case in this comparison. Its ADR of $729.36 is the highest in the group, but occupancy at 59.98% is well below Jackson Hole and even below Bozeman/Yellowstone. Aspen maintains an extraordinary price point, but the revenue per listing decline of 18.82% year over year in June 2026 suggests that price alone is not protecting against demand softness at the high end. Jackson Hole’s luxury tier ($1,287.96 ADR) eclipses even Aspen’s all-in average, which is a data point that tends to surprise people seeing it for the first time.

For investors weighing which mountain market has the strongest structural setup for 2027 acquisitions, the supply constraint variable is the one to build into the analysis from the start. Our data-backed rankings of the best Airbnb markets to invest in for 2026 can provide a wider framework for that comparison. And if you are working through the basics of how to evaluate an STR acquisition, the complete guide to buying an Airbnb property walks through the full due diligence process.

Is Jackson Hole an Outlier or a Blueprint?

The question investors are really asking is whether the Jackson Hole data reflects a unique market that cannot be replicated, or a set of conditions that can be found in other mountain destinations. My honest answer after spending time in this data: it is both.

Jackson Hole’s specific combination of national park adjacency, extreme supply constraints, proximity to Yellowstone, and elite traveler demand is genuinely hard to replicate. You are not going to find another market with exactly those characteristics. The $97,119 trailing annual revenue per listing is partly a function of those irreplaceable specifics.

But the broader structural pattern, constrained supply plus growing demand plus extended booking windows, is a condition that shows up in other markets to different degrees. Bozeman/Yellowstone, the only other market in our comparison set with growing occupancy and a booking lead time approaching 100 days, is one example. The Flathead Valley/Glacier National Park market in Montana shows similar characteristics in our data. The principle, when supply cannot grow to meet demand, the existing inventory earns more, applies across markets even when the specific magnitudes differ.

For STR investors evaluating Wyoming specifically, the state’s regulatory environment matters. Wyoming has no statewide STR permitting law and local regulations in Teton County are focused more on managing existing inventory than dramatically expanding it. That is a different backdrop than Colorado, where Breckenridge and other ski towns have implemented permit caps and fee structures that add friction to STR operations. Our ranking of the best states to buy an Airbnb in 2026 covers the state-level regulatory picture in detail. And if you want to understand how seasonality plays out in mountain markets specifically, the StaySTRA seasonality analysis breaks down how revenue concentrates across the calendar year in high-demand destinations.

The summer 2026 forward-booking data confirmed what the structural fundamentals predicted. Jackson Hole is an extremely well-performing market right now. Whether that makes it the right acquisition target depends on entry price, financing, and your return thresholds as an investor. What the data rules out is the idea that this is seasonal noise or a blip driven by one year’s travel preferences. The booking window trajectory, the occupancy growth, and the revenue per listing trend all point in the same direction, and have been for several consecutive measurement periods in our dataset.

Accuracy note: We do our best to keep our data accurate and up to date, but markets move fast and we are only human. Always verify current figures directly with local sources before making investment decisions.