Jackson Hole Hit 83.21% Occupancy in June 2026 and What Mountain Market Demand Means for Investors

Jackson Hole, Wyoming reached 83.21% occupancy in June 2026, the strongest reading in StaySTRA’s mountain comparison set. That figure caught the attention of investors paying close attention to mountain market demand this season. It caught mine too, sitting here in Santa Fe with my morning coffee and forty years of data habit behind me. An occupancy rate that high is not noise. It is a structural signal.

But that headline is only the starting point. What StaySTRA’s market data shows beneath it tells a more specific story about why Jackson Hole is outperforming, who else in the mountain category is keeping up, and what the comparison to coastal markets actually looks like when you run the numbers side by side.

What an 83.21% June Occupancy Rate Actually Measures

Before we go further, it helps to be clear about what this figure represents. Occupancy is the share of available nights that were actually booked. Think of it like a restaurant where 83 of every 100 tables were filled on a given night. It is not a forecast. It is the demand that showed up.

StaySTRA data shows Jackson Hole reached an 83.21% occupancy rate in June 2026. That is 19.7 percentage points above the 63.5% average across the 146 markets StaySTRA tracks for the same month, and it is up 5.42% from June 2025. Stay with me here, because this gap matters. A market running this far ahead of the field is doing something the typical market is not.

The StaySTRA Revenue Picture: What Jackson Hole Actually Earns

The booking pace story is compelling. The revenue story is what makes it investor-relevant.

StaySTRA data for Jackson Hole in June 2026 shows an average daily rate of $593.68 across all property types, which is 146.2% above the $241.18 average ADR across the 146 markets StaySTRA tracks for the same month. Think of that spread the way you would think about premium versus house wine on a restaurant menu. The market consistently commands a price that the average market simply does not.

Inside that overall ADR number, the tier breakdown is instructive. Entire-home properties averaged $606.68 per night. Professionally managed properties averaged $705.33. And the luxury tier came in at $1,287.96. That range tells you something about the depth of demand: this market supports a wide price architecture, not just a single price point.

Monthly revenue per listing came in at $12,631.93 in June 2026, a 10.53% increase year over year. For houses specifically, the monthly figure was $13,700.46. When you look at the trailing twelve months from July 2025 through June 2026, the gross revenue figure for a well-placed Jackson Hole STR comes in at approximately $97,119. That is not projected revenue. That is what the market actually generated per listing over that period, per StaySTRA data.

Don’t let the luxury tier ADR distract you from the wider picture. The $1,287.96 figure reflects premium properties that drive a specific segment of the market. The overall ADR of $593.68 and the $97,000 trailing annual revenue are the numbers that should anchor an investment evaluation.

Mountain Market Divergence: Jackson Hole Is an Outlier, Not a Category Leader

Here is where the investor intelligence gets more specific. Jackson Hole’s June numbers look like evidence of a mountain market moment. And while there is something to that narrative, the StaySTRA data across comparable mountain markets tells a more complicated story.

Jackson Hole is not just leading the mountain category. It is running away from most of the field.

Source: StaySTRA market data, June 2026

A few things jump out of that table worth holding on to.

Aspen has the highest ADR in this group at $729.36, but only 59.98% occupancy, and occupancy is declining year over year. Park City posted a double-digit occupancy decline of 11.20% year over year, and Breckenridge fell 7.81%. These are not struggling markets by any historical measure, but they are not growing during summer 2026. The “mountain market surge” narrative overstates what is happening across the category.

Jackson Hole and Bozeman/Yellowstone are the two markets in this comparison set that are actually growing occupancy year over year. Bozeman/Yellowstone, which serves as the closest large-area proxy for the Big Sky market, is also showing a modest occupancy gain at 75.60%.

The structural insight here is this: what separates Jackson Hole from Aspen, Breckenridge, and Park City is not just price point or prestige. It appears to be demand concentration in a geography with genuine supply constraints.

Mountain vs. Coastal: Where Jackson Hole Actually Stands

To understand whether the mountain-or-coastal framing holds up, it helps to look at June 2026 data for coastal markets.

Source: StaySTRA market data, June 2026

The Outer Banks tells a different story. The June data shows the Outer Banks posted 79.36% occupancy with a 2.66% year-over-year decline, and monthly revenue of $9,059.85 is down nearly 25% from the prior year. That is a market with strong occupancy but meaningful pressure on revenue per listing.

Myrtle Beach and Miami both posted occupancy declines ranging from 3.89% to 4.22% year over year. Miami’s ADR grew sharply (+20.22%) but that is pulling a market where underlying occupancy is softening. The StaySTRA data shows who is benefiting from strong summer demand, and it is not all mountain markets equally. It is specific markets with constrained supply and deep demand.

Jackson Hole checks both boxes. Grand Teton National Park and Bridger-Teton National Forest effectively cap new residential and commercial development in the surrounding area. There is no wave of new STR inventory coming online that will absorb the demand. That structural reality is one reason occupancy has been growing, not shrinking.

For a broader look at where mountain and coastal markets are diverging across the investment landscape, the StaySTRA comparison of coastal versus mountain STR markets in 2026 walks through the full data set.

What the Rate Trend Means for Investors

One thing to weigh as an investor considering entry is that the ADR is slightly lower year over year in aggregate (-1.70% across all property types). Occupancy grew while rate slipped. That is typically a sign that pricing is competitive within the market even as overall demand holds strong. The professionally managed segment ($705.33 ADR, or about 18.8% above the all-property average) suggests that well-operated properties in the right tier can still command significant premiums.

If you are evaluating a Jackson Hole purchase and want to run the numbers on a specific property type or location, our STR revenue calculator lets you test assumptions against current market data.

The Supply Constraint Story

Jackson Hole’s performance relative to its mountain market peers comes back, repeatedly, to the same underlying factor. You cannot simply build more in the shadow of Grand Teton. The regulatory, environmental, and geographic constraints on new development in Teton County are among the most restrictive for any STR market in the country. When demand grows and supply cannot respond, the metrics investors watch closely all move in the same direction: occupancy up, revenue per listing growing.

This is what separates Jackson Hole from a market like Breckenridge, where the numbers are softer. Breckenridge has seen meaningful condo and new construction activity over the past several years. More inventory means more competition for the same pool of guests. The result is what the data shows: Breckenridge’s occupancy fell 7.81% year over year in June 2026, and revenue per listing declined 12.66%.

Park City tells a similar story. Its 45.65% June occupancy and 11.20% year-over-year occupancy decline reflect a market absorbing inventory growth during a period of stable rather than expanding demand. The ADR grew modestly (+3.03%) but could not offset the occupancy erosion.

Aspen is the interesting case in this comparison. Its ADR of $729.36 is the highest in the group, but occupancy at 59.98% is well below Jackson Hole and even below Bozeman/Yellowstone. Aspen maintains an extraordinary price point, but the revenue per listing decline of 18.82% year over year in June 2026 suggests that price alone is not protecting against demand softness at the high end. Jackson Hole’s luxury tier ($1,287.96 ADR) eclipses even Aspen’s all-in average, which is a data point that tends to surprise people seeing it for the first time.

For investors weighing which mountain market has the strongest structural setup for 2027 acquisitions, the supply constraint variable is the one to build into the analysis from the start. Our data-backed rankings of the best Airbnb markets to invest in for 2026 can provide a wider framework for that comparison. And if you are working through the basics of how to evaluate an STR acquisition, the complete guide to buying an Airbnb property walks through the full due diligence process.

Is Jackson Hole an Outlier or a Blueprint?

The question investors are really asking is whether the Jackson Hole data reflects a unique market that cannot be replicated, or a set of conditions that can be found in other mountain destinations. My honest answer after spending time in this data: it is both.

Jackson Hole’s specific combination of national park adjacency, extreme supply constraints, proximity to Yellowstone, and elite traveler demand is genuinely hard to replicate. You are not going to find another market with exactly those characteristics. The $97,119 trailing annual revenue per listing is partly a function of those irreplaceable specifics.

But the broader structural pattern, constrained supply plus growing demand, is a condition that shows up in other markets to different degrees. Bozeman/Yellowstone, the only other market in our comparison set with growing occupancy, is one example. The Flathead Valley/Glacier National Park market in Montana shows similar characteristics in our data. The principle, when supply cannot grow to meet demand, the existing inventory earns more, applies across markets even when the specific magnitudes differ.

For STR investors evaluating Wyoming specifically, the state’s regulatory environment matters. Wyoming has no statewide STR permitting law and local regulations in Teton County are focused more on managing existing inventory than dramatically expanding it. That is a different backdrop than Colorado, where Breckenridge and other ski towns have implemented permit caps and fee structures that add friction to STR operations. Our ranking of the best states to buy an Airbnb in 2026 covers the state-level regulatory picture in detail. And if you want to understand how seasonality plays out in mountain markets specifically, the StaySTRA seasonality analysis breaks down how revenue concentrates across the calendar year in high-demand destinations.

The summer 2026 occupancy data confirmed what the structural fundamentals predicted. Jackson Hole is an extremely well-performing market right now. Whether that makes it the right acquisition target depends on entry price, financing, and your return thresholds as an investor. What the data rules out is the idea that this is seasonal noise or a blip driven by one year’s travel preferences. The occupancy growth and the revenue per listing trend point in the same direction.

Accuracy note: We do our best to keep our data accurate and up to date, but markets move fast and we are only human. Always verify current figures directly with local sources before making investment decisions.