Hortense, Georgia Short-Term Rental Market
Hortense, GA STRs averaged $175/night at 50.4% occupancy in April 2026, with an investability score of 96 out of 100.
Quick Answer: Hortense, Georgia is an active short-term rental market. average occupancy in the Georgia Area market area is 55%. average monthly revenue in the Georgia Area market area is $3,064. average daily rate in the Georgia Area market area is $202. the top operator in the Georgia Area market area is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Hortense. Regulations, taxes, and permit details below are specific to Hortense.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Hortense, GA short-term rental market posted an average daily rate of $175 and occupancy of 50.4% in April 2026, generating average monthly revenue of $2,416 per listing. RevPAR came in at $88. Year-over-year trends show occupancy declined 8.6% while ADR rose 3.6%, leaving net revenue down 4.8%. This divergence reflects a market where rate increases are partially absorbing softening demand.
Hortense is an unincorporated rural community in Brantley County, southeast Georgia, anchored by outdoor recreation along the Satilla and Little Satilla Rivers and proximity to the Okefenokee Swamp. The STR inventory is strongly skewed toward entire-place listings (8,379), with private rooms at 1,086 and shared rooms accounting for just 5 listings. By bedroom count: 1-bedroom units lead with 2,841, followed by 3-bedroom (2,710), 2-bedroom (2,194), 4-bedroom (1,174), and 5-bedroom (547). Airbnb is the dominant channel with 5,047 listings, VRBO hosts 639, and 3,784 listings appear on both platforms. The market earned a total score of 77/100, with standout investability at 96/100 and seasonality at 85/100.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 53% |
| Mar | 56% |
| Apr | 54% |
| May | 54% |
| Jun | 59% |
| Jul | 60% |
| Aug | 51% |
| Sep | 51% |
| Oct | 54% |
| Nov | 52% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Hortense are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Georgia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Georgia Area market as a whole, which includes Hortense, so these counts are not Hortense-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Hortense?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hortense are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Home Value Trends (Hortense)
Typical home values, median sale prices, and the 10-year price trend for Hortense are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hortense — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hortense is an unincorporated census-designated place in Brantley County, Georgia. No Brantley County ordinance specifically requiring an STR license or permit was identified in the profile data. Georgia has no statewide STR licensing requirement, leaving regulation to local jurisdictions, and Brantley County does not appear to have enacted a dedicated STR permitting regime as of the profile date.
The county’s 2016 Land Use Ordinance establishes land-use districts and a review process for special exceptions but does not appear to single out short-term or vacation rentals. No owner-occupancy requirement, primary-residence requirement, or annual night cap was identified.
For taxes: no confirmed Brantley County hotel-motel occupancy tax rate could be located. Georgia’s statewide accommodations fee and applicable sales taxes may apply to lodging revenue. Operators should confirm current tax obligations directly with the Brantley County Tax Commissioner (912-462-5723) before assuming a zero local lodging tax rate. Enforcement appears minimal in this rural market. No recent regulatory changes affecting STRs were identified.
Market Comparison
Hortense’s April 2026 ADR of $175 is below the national STR median of approximately $220, but its 50.4% occupancy is close to the US median of roughly 55%. The market’s most distinctive attribute is its investability score of 96/100, driven by low property values relative to rental revenue potential. The typical home value of approximately $202,000 positions this market as an accessible entry point compared to high-cost coastal or mountain resort markets.
Operator concentration is moderate. Evolve leads with 315 listings and 10,767 reviews (rated 4.66). Orlando holds 94 listings with 4,398 reviews (4.70). Patriot Family Homes manages 70 listings with 3,671 reviews (rated 4.31). Pine Mountain Chalet and River Town Rentals round out the top five with 51 and 46 listings respectively. The top five operators together account for 576 listings out of a market dominated by Airbnb-listed inventory.
Frequently Asked Questions About Hortense, Georgia
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What occupancy rate do Hortense short-term rentals average?
Do I need a permit to operate an STR in Hortense or Brantley County, GA?
What is the revenue potential for a short-term rental in Hortense?
What are the peak and slow months for Hortense vacation rentals?
What lodging taxes apply to Hortense STR rentals?
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