Cartersville, Georgia Short-Term Rental Market
Cartersville, GA STRs averaged $175/night at 50.4% occupancy in April 2026 across roughly 9,470 active listings.
Quick Answer: Cartersville, Georgia is an active short-term rental market. average occupancy is 50%. average monthly revenue is $2,416. average daily rate is $175. the top operator is Evolve with 315 listings. market score is 77/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Cartersville is a mid-size short-term rental market in northwest Georgia, 45 miles north of Atlanta on I-75, with approximately 9,470 active listings. The market posted an average daily rate of $174.73 and occupancy of 50.4% in April 2026, producing a RevPAR of $88.02 and average monthly revenue of $2,416.
Year-over-year, April 2026 occupancy fell 8.6% and revenue declined 4.8% versus April 2025, while ADR rose 3.6%. The occupancy decline is the most notable trend for current and prospective operators. Annual average occupancy has trended downward from a peak of 60.8% in 2021 to 52.8% in 2025, suggesting supply growth has outpaced demand.
Entire-place listings dominate at 8,379 units (approximately 88% of total), with 1,086 private rooms and just 5 shared rooms. Bedroom distribution: 1-bedroom leads at 2,841, followed by 3-bedroom (2,710), 2-bedroom (2,194), 4-bedroom (1,174), and 5-plus-bedroom (547). Airbnb is the primary channel with 5,047 exclusively Airbnb-listed properties; 3,784 cross-list on both platforms; and 639 are VRBO-only.
Cartersville’s overall market score is 77 out of 100, one of the higher scores in this batch, driven by investability (95.71) and rental demand (71.18). Revenue growth scores 44, reflecting the recent occupancy softness.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,031 |
| Apr | 54% | $147 | $2,125 |
| May | 54% | $153 | $2,207 |
| Jun | 59% | $171 | $2,697 |
| Jul | 60% | $176 | $2,864 |
| Aug | 51% | $151 | $2,154 |
| Sep | 51% | $150 | $2,035 |
| Oct | 54% | $151 | $2,270 |
| Nov | 52% | $149 | $2,123 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Cartersville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Cartersville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,841 |
| 2 bed | 2,194 |
| 3 bed | 2,710 |
| 4 bed | 1,174 |
| 5 bed | 547 |
ADR by Property Tier
| Entire Home | $186 |
| Luxury | $337 |
| Professionally Managed | $216 |
Revenue by Dwelling Type
| Apartment | $1,923 |
| Entire Place | $2,557 |
| House | $2,581 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Investment Analysis
Cartersville presents a higher-than-average investability score of 95.71 out of 100, driven by a favorable ratio of acquisition cost to revenue potential. The typical home value is $325,927 and the median sale price is $342,667. The sale-to-list ratio of 0.950 means properties are selling at approximately 95% of asking price, and median days to pending is 46, giving buyers reasonable due diligence time.
Using April 2026 average monthly revenue of $2,416, an annualized gross of approximately $28,992 against a typical home value of $325,927 produces a gross yield of roughly 8.9%. Using the 2025 annual average monthly revenue of $2,530, the annualized figure of $30,360 yields approximately 9.3%. These are pre-expense gross figures.
ADR tiers show meaningful upside for well-positioned properties. The all-listings ADR is $174.73, but entire-home listings average $185.93, professionally managed properties average $216.36, and luxury-tier listings reach $336.61. The professionally managed premium of roughly 24% above the market average is larger than most markets in this batch, suggesting that quality management adds demonstrable rate lift in Cartersville.
The declining occupancy trend is the primary risk to monitor. Average occupancy fell from 60.8% in 2021 to 52.8% in 2025, and the April 2026 YoY decline of 8.6% continues that trend. Investors should underwrite to 50-53% occupancy rather than the 2020-2021 peak period.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Cartersville STR guests book an average of 38 days in advance, and the average length of stay is 4.0 nights. The 38-day lead time is slightly longer than the Atlanta metro average and reflects both the leisure-focused nature of the market and the presence of some event-driven bookings.
A 38-day window means operators should actively manage pricing in the 5-week horizon before each arrival date, adjusting rates based on real-time demand rather than setting static prices. Dynamic pricing tools calibrated to the local supply level will capture incremental revenue in peak summer months and prevent under-pricing during the shoulder season.
A 4.0-night average stay indicates a mix of extended-weekend and mid-week bookings. Minimum stays of 3-4 nights on weekends are appropriate for this market and help reduce turnover frequency. The modest length of stay also suggests guests are primarily using Cartersville properties as a base for day trips to Atlanta or outdoor recreation rather than as destination-only stays.
Short-Term Rental Regulations
Cartersville requires all Short-Term Vacation Rental (STVR) operators to register with the City Clerk before operating. Registration is mandatory but no published per-unit permit fee was found in publicly accessible city documents. Operators should confirm the current fee directly with the City Clerk before listing.
Operators must collect and remit an 8% city hotel-motel occupancy tax on gross rent for stays of 30 nights or fewer. This tax is due on the 20th of each month for the prior month’s revenue. Timely filers may retain 3% of taxes collected as a vendor credit; late filers forfeit the credit and owe 1% monthly interest. Stays of 31 or more consecutive nights are exempt from the hotel-motel tax.
In addition to the city tax, Georgia state law imposes a 4% state sales tax and a $5-per-night state hotel-motel fee on all short-term stays (up to 30 nights). Airbnb and VRBO are required to collect and remit these state-level taxes directly. Operators are responsible for the 8% city tax.
No owner-occupancy requirement, primary-residence restriction, or annual night cap was documented in publicly available city ordinances. Enforcement is rated moderate, based on the city’s active registration and tax remittance requirements and its historical litigation against Airbnb over unpaid taxes.
Properties in unincorporated Bartow County fall under county jurisdiction rather than city rules. No specific county-level STR permit ordinance was identified, but operators outside Cartersville city limits should verify with Bartow County Planning and Zoning.
Market Comparison
Against national STR benchmarks, Cartersville’s 50.4% occupancy is slightly below the US median of approximately 55%, and its $174.73 ADR is below the national median of roughly $220. RevPAR of $88.02 reflects both the below-median occupancy and ADR.
Within Georgia, Cartersville’s ADR is comparable to Atlanta ($171.81) but occupancy is lower. The market score of 77 out of 100 is the highest in this batch, driven by its investability score of 95.71 and rental demand of 71. The relatively low entry price of $325,927 versus Atlanta’s $387,752 offers a smaller-scale alternative for investors seeking Georgia STR exposure at lower capital outlay.
Among professional operators, Evolve leads with 315 listings and 10,767 reviews at a 4.66 average rating, the highest review volume of any operator in this market. Orlando manages 94 properties with 4,398 reviews at 4.70, and Patriot Family Homes operates 70 listings. Evolve alone manages approximately 3.3% of the total market’s 9,470 listings, a moderate professional concentration. River Town Rentals (46 listings, 4.70 rating) and Pine Mountain Chalet (51 listings) round out the top five.
Frequently Asked Questions About Cartersville, Georgia
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Does Cartersville, GA require a permit to operate a short-term rental?
What hotel-motel tax do Cartersville short-term rental hosts owe?
What is the gross investment yield for an STR in Cartersville?
When is the strongest and weakest season for Cartersville Airbnb rentals?
Is the Cartersville STR market trending up or down?
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