Marietta, Georgia Short-Term Rental Market
The metro Atlanta STR market in September 2026 posted a $174 ADR, 53.8% occupancy and $2,574 monthly revenue.
Quick Answer: Marietta, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 54%. average monthly revenue in the Atlanta market area is $2,574. average daily rate in the Atlanta market area is $174. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Marietta. Regulations, taxes, and permit details below are specific to Marietta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Marietta, Georgia, using short-term rental data through September 2026. Performance figures for Marietta are tracked at the level of the metro Atlanta STR market, so every ADR, occupancy and revenue number below describes metro Atlanta rather than Marietta alone. In September 2026 the metro Atlanta STR market averaged an ADR of $174, occupancy of 53.8% and average monthly revenue of $2,574. Compared with September 2025, occupancy rose 11.0%, ADR rose 11.2% and revenue rose 13.2%. By listing type, entire places averaged $2,902 in monthly revenue, houses $2,686 and apartments $2,414. The seasonal profile sums to $26,335 in annual revenue. Calendar 2026 through September is running at 55.6% occupancy and a $177 ADR, compared with 56.7% and $157 for full-year 2025. Over the longer record, ADR climbed from $103 in 2017 to $157 in 2025, while annual occupancy stayed between 55.2% and 58.9% from 2017 through 2025. Growth has come mostly from price rather than from more booked nights. Marietta itself is a historic city of 62,263 residents, about 20 minutes northwest of Atlanta in Cobb County, which recorded $1.6B in visitor spending in 2024. Demand comes largely from regional drive-market leisure travelers, history enthusiasts, day-trippers from metro Atlanta and event visitors. Marietta Square and Kennesaw Mountain National Battlefield Park anchor the visitor experience. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Marietta, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Marietta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Marietta, so these counts are not Marietta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Marietta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Marietta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Marietta)
Typical home values, median sale prices, and the 10-year price trend for Marietta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Marietta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in the City of Marietta, and the city has no dedicated STR permit, license or registration requirement. No permit fee or renewal period applies. The city does not require owner occupancy or a primary residence. Marietta has no STR-specific zoning ordinance as of mid-2026, so rentals operate under existing residential zoning and general nuisance and noise rules. Enforcement severity is minimal and is limited to those general ordinances. The firm obligation is tax. The local hotel/motel occupancy tax is 8%, the Georgia statutory maximum, effective September 1, 2023. Georgia’s 4% state sales tax and a $5 per night state hotel-motel fee on stays of 30 days or less also apply, and Airbnb and VRBO collect many of these automatically. Jurisdiction matters. Cobb County’s STR ordinance, which covers residential zones only and sets a 30-day maximum stay, applies to unincorporated Cobb County and not to property inside Marietta city limits. Investors must confirm whether a parcel is in the city or the unincorporated county. The rules may tighten. As of May 2026, Marietta City Council was reviewing a proposed registration and licensing ordinance to create a registry of STR owners, sent to committee around May 13. No ordinance had passed at last report. Verify current status with the city before buying.
Market Comparison
In September 2026 the metro Atlanta STR market ran at 53.8% occupancy and a $174 ADR. The tiers show where rates sit: luxury listings at $307, professionally managed listings at $210 and entire homes at $198. Momentum is strong, with ADR up 11.2%, occupancy up 11.0% and revenue up 13.2% year over year. The 2026 year-to-date ADR of $177 is up from $157 in 2025. Entry cost is moderate for the region, with a typical home value of $471,117 and homes selling at 96.8% of list price, which gives buyers some negotiating room. The main trade-off is a moderate nightly rate in exchange for steady demand from a large drive-market population and a permissive city rule set, though a registration ordinance is under review.
Frequently Asked Questions About Marietta, Georgia
What is the average Airbnb ADR in the Marietta, GA area?
What is the average occupancy rate for short-term rentals in Marietta?
How much do short-term rentals earn per month in Marietta?
Does Marietta, GA require a permit for Airbnb?
Do Cobb County STR rules apply inside Marietta city limits?
What is the best month to earn STR revenue in Marietta?
How much does a home cost in Marietta for an STR investment?
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