Marietta, Georgia Short-Term Rental Market
Marietta, GA's Atlanta-area STR market posted $172 ADR and 58.2% occupancy in April 2026, with 25,341 active listings across the broader Cobb County metro area.
Quick Answer: Marietta, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Marietta. Regulations, taxes, and permit details below are specific to Marietta.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Marietta, Georgia (Cobb County, incorporated city approximately 20 miles northwest of downtown Atlanta) sits within a broad Atlanta-area short-term rental market covering 25,341 active listings. The April 2026 data reflects the Atlanta-metro zone: average daily rate of $172, occupancy of 58.2%, average monthly revenue of $2,735 per listing, and RevPAR of $100. Because Marietta shares an Apivex market zone with the surrounding Cobb County area, these figures represent regional performance rather than Marietta city limits alone.
The listing mix across the region is predominantly entire-place rentals: 20,145 (79%) of 25,341 listings are whole-home or whole-unit properties, 5,125 are private rooms, and 71 are shared rooms. By bedroom count, 1-bedroom units lead at 11,591, followed by 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom and above (1,339). Channels: 15,586 Airbnb-only, 1,140 VRBO-only, and 8,615 on both.
Year-over-year as of April 2026, occupancy was flat (+0.3%) while ADR rose 3.0%, producing a 9.5% revenue gain. The 2025 annual average was 56.7% occupancy, $157 ADR, and $2,526 average monthly revenue, up from $2,483 in 2024.
Marietta is a historic city with a distinct tourism identity. Cobb County reported $1.6 billion in visitor spending and a $2.5 billion economic impact in 2024. Marietta Square anchors heritage tourism with year-round festivals, the Strand Theatre, dining, and museums. Kennesaw Mountain National Battlefield Park draws Civil War history visitors. Six Flags White Water draws regional summer crowds. The market’s composite score of 63.1 reflects moderate investability (62.8) and rental demand (55.0), with a near-maximum seasonality score of 98.1 indicating very consistent year-round demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,272 |
| Jun | 62% | $151 | $2,445 |
| Jul | 63% | $141 | $2,446 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Marietta
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Marietta?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Marietta offers a mid-market investment profile within the Atlanta metro. At a typical home value of $478,000 and 2025 annual average monthly revenue of $2,526, an investor projecting a full-year average generates approximately $30,312 annually, implying a gross yield of roughly 6.3% before operating expenses. The housing snapshot for Marietta specifically shows a median sale price of $445,000 and a median list price of $493,000, with 1,304 for-sale listings as of April 2026 and a median days-to-pending of 33 days.
ADR spreads across tiers: luxury-tier listings averaged $336 per night in April 2026, a 95% premium over the $172 market-wide average. Professionally managed listings averaged $203, an 18% premium. Entire-home listings averaged $196 ADR, 14% above the market average.
Revenue by property type: entire-place listings generate $3,080 per month, houses $2,902, and apartments $2,453. The entire-place to apartment monthly gap is approximately $627.
The year-over-year revenue gain of 9.5% in April 2026 is driven by ADR growth (3.0%) on stable occupancy (0.3%). Annual average monthly revenue grew from $2,483 in 2024 to $2,526 in 2025. Marietta’s $478,000 typical home value is above the Cobb County regional average, reflecting the city’s historic neighborhoods and proximity to the Square and Kennesaw Mountain corridor.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Marietta and Atlanta-area guests book an average of 28 days in advance, a 4-week booking window typical of metro-adjacent markets where stays are often event-driven, business-related, or planned on a short horizon. Operators should maintain accurate calendars and rates at least 4 to 6 weeks ahead to capture most demand.
Average length of stay is 4.4 nights. At 58.2% occupancy and 4.4 nights per stay, a property fills approximately 4 bookings per month (about 17 to 18 occupied nights per month). The longer-than-average stay relative to urban-core markets reflects event stays around Marietta Square festivals, multi-night Civil War history visits, and extended leisure stays anchored by the Six Flags and Kennesaw Mountain attractions.
The 28-day lead time means dynamic pricing in the 2-to-4-week window before arrival will capture the most demand. Minimum stays of 2 to 3 nights align with the 4.4-night average and reduce turnover costs.
Short-Term Rental Regulations
Marietta is an incorporated city within Cobb County. The widely cited Cobb County STR ordinance (annual $55 certificate, residential-zoning-only requirement, $500-plus fines, effective January 1, 2023) applies to UNINCORPORATED Cobb County only. It does NOT apply to addresses inside Marietta city limits. Investors must confirm whether a target property falls within Marietta city limits or unincorporated Cobb County before assuming which rules apply.
As of mid-2026, the City of Marietta has no STR-specific permit, license, or registration requirement. STR operations are not banned. The city manager has publicly noted that Airbnb and VRBO operators are not required to hold a city business license. Enforcement of STR-related issues is currently limited to general noise and nuisance ordinances rather than STR-specific penalties.
The firm city obligation is the local hotel and motel occupancy (excise) tax of 8%, which is the Georgia statutory maximum. This rate took effect September 1, 2023. In addition, Georgia imposes a 4% state sales tax and a $5-per-night state hotel-motel fee on stays of 30 days or less. Airbnb and VRBO typically collect and remit applicable taxes on operators’ behalf.
Note: as of May 2026, Marietta City Council was reviewing a proposed registration and licensing ordinance to create a registry of STR owners. No ordinance had passed as of the profile update date. Investors should monitor for regulatory changes given this active council discussion.
Market Comparison
Marietta’s 58.2% occupancy in April 2026 exceeds the U.S. STR median of approximately 55%. Its $172 ADR is below the national median of roughly $220, consistent with a large metro-adjacent market where volume and consistency drive returns.
The composite market score of 63.1 out of 100 is moderate. Seasonality (98.1) is near-maximum. Revenue growth (64.3) and regulation (63.3) are moderate. Rental demand (55.0) reflects the competitive pressure of a 25,341-listing market.
Among the top operators in this Atlanta-area market, Evolve leads with 343 listings and 7,248 reviews at a 4.40 rating. Minty Living operates 199 listings at a 4.70 rating. Properties By Preston holds 124 listings at a 3.54 rating. Landing, Inc. operates 116 listings at a 3.89 rating. FHS PARTNERS rounds out the top five with 100 listings and 4,090 reviews at a 4.29 rating. The five operators combined manage 882 listings, approximately 3.5% of the 25,341-listing market. Most inventory is independently managed.
Marietta’s distinct positioning versus the broader Cobb County market lies in its historic city center, Civil War heritage, and festival calendar at Marietta Square, which can generate differentiated review profiles and repeat bookings that broad market averages do not reflect.
Frequently Asked Questions About Marietta, Georgia
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