Augusta, Georgia Short-Term Rental Market
Augusta-Aiken area STRs averaged $140/night at 51.9% occupancy, earning $2,140 a month in August 2026.
Quick Answer: Augusta, Georgia is an active short-term rental market. average occupancy in the Augusta market area is 58%. average monthly revenue in the Augusta market area is $2,081. average daily rate in the Augusta market area is $146. the top operator in the Augusta market area is Evolve with 54 listings. market score is 59/100 (grade C).
Market data reflects the wider Augusta market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Augusta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rental performance data for Augusta, GA is reported at a shared level. The data provider tracks Augusta together with Aiken, SC as one series, so every performance figure below describes the Augusta-Aiken area STR market, which spans the Georgia and South Carolina sides of the Savannah River, not Augusta alone. Augusta itself has a population of 201,737.
In August 2026 the Augusta-Aiken area STR market posted an average daily rate (ADR) of $139.53 and occupancy of 51.92%. Average monthly revenue was $2,140. Compared with August 2025, ADR rose 8.4%, but occupancy fell 7.6% and revenue fell 11.6%. Entire-place rentals earned an ADR of $149.21, above the all-listing figure.
Over the full history, annual average occupancy peaked at 62.51% in 2021 and was 59.30% in 2025. ADR rose from $145 in 2022 to $176 in 2025, and average monthly revenue rose from $2,198 to $2,781. January to August 2026 averages 54.54% occupancy and a $195 ADR, so rate is up and occupancy is down against 2025, though eight months are not a full-year comparison.
Demand has several sources. The Masters Tournament draws an estimated 200,000 to 250,000 visitors each April. Fort Eisenhower and Augusta University Medical Center generate visits to people stationed or treated locally, estimated at roughly 50% of total visitors. Visitor spending reached about $890 million in 2024. Listing counts and bedroom mix are tracked at a shared regional level rather than uniquely for Augusta, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 52% |
| Feb | 63% |
| Mar | 65% |
| Apr | 49% |
| May | 49% |
| Jun | 62% |
| Jul | 62% |
| Aug | 56% |
| Sep | 59% |
| Oct | 55% |
| Nov | 57% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Augusta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Augusta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Augusta market as a whole, which includes Augusta, so these counts are not Augusta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 54 | 1,050 | ★ 4.58 |
| 2 | Garden City Hosts | 40 | 709 | ★ 4.91 |
| 3 | Aiken Vacation Rentals | 34 | 1,595 | ★ 4.98 |
| 4 | Evans Real Estate Group | 34 | 1,596 | ★ 4.86 |
| 5 | Optiv | 24 | 2,889 | ★ 4.87 |
What Kind of STR Should I Buy in Augusta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Augusta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.3% |
| vrbo | 6.4% |
| both | 32.3% |
Home Value Trends (Augusta)
Typical home values, median sale prices, and the 10-year price trend for Augusta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Augusta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Augusta-Richmond County, and no STR-specific permit or registration is required. There is no standalone STR ordinance as of mid-2026. Operators must hold a general Business Tax Certificate from the License & Inspections Department under the Hotel Motel category. The administrative fee is cited as $80 on the official city website, though one third-party source cites $150, so confirm the current fee. A variable occupational tax based on gross revenue also applies.
Zoning treats STRs as Tourist Houses, meaning a private dwelling rented for fewer than 120 consecutive days. They are permitted in many residential and commercial zones, may need a Special Exception in some residential zones, and are not allowed in industrial zones. Smoke and carbon monoxide detectors, a fire extinguisher and marked emergency exits are required. No owner-occupancy or primary-residence rule applies.
Taxes include a 6% local hotel-motel excise tax, 4% Georgia state sales tax and a $5 per night state hotel-motel fee. Georgia HB 498, signed May 13, 2025, authorizes the county to levy up to 8%. A separate local ordinance is required, and none was confirmed as of the August 2025 state report.
Enforcement is rated minimal. These rules cover Augusta only. Aiken, SC shares the performance data and has its own rules, which this profile does not cover.
Market Comparison
Against common U.S. benchmarks of about 55% occupancy and a $220 ADR, the Augusta-Aiken area STR market was below on both in August 2026. Occupancy of 51.92% is 3.1 points below 55%, and the $139.53 ADR is 36.6% below $220.
The full-year picture is better on occupancy. The 2025 annual average was 59.30%, 4.3 points above the 55% benchmark, while the 2025 ADR of $176 was 20.0% below $220. This is a value-priced market where occupancy carries performance. The luxury tier is the exception, with an August 2026 ADR of $401.06.
Top operators are tracked at a shared regional level rather than uniquely for Augusta, so this profile omits them.
Frequently Asked Questions About Augusta, Georgia
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