Augusta, Georgia Short-Term Rental Market
Augusta STRs averaged $347/night at 49.3% occupancy in April 2026, with Masters Tournament week driving the market's highest ADR of the year.
Quick Answer: Augusta, Georgia is an active short-term rental market. average occupancy in the Augusta market area is 58%. average monthly revenue in the Augusta market area is $2,569. average daily rate in the Augusta market area is $168. the top operator in the Augusta market area is Evolve with 54 listings. market score is 59/100 (grade C).
Market data reflects the wider Augusta market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Augusta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Augusta is a mid-size STR market with approximately 4,240 active listings shaped by one unusually powerful annual demand spike: the Masters Tournament at Augusta National Golf Club each April. As of April 2026, the market averaged $346.71 per night with 49.3% occupancy, producing a RevPAR of $170.89 and average monthly revenue of $3,964. The April ADR is nearly 2.5 times the market’s September average of $124, reflecting Masters week premium pricing.
Year-over-year, April 2026 occupancy fell 5.7% and revenue declined 7.3% versus April 2025, while ADR rose 2.8%. The revenue decline in the most recent comparable period warrants attention for investors benchmarking on Masters-season returns.
Entire-place listings dominate at 3,762 units (approximately 89% of all listings), with 480 private rooms and just 2 shared rooms. The bedroom distribution is relatively even across smaller configurations: 3-bedroom properties lead at 1,113, followed by 1-bedroom (1,058), 2-bedroom (1,011), 4-bedroom (633), and 5-plus-bedroom (425). Airbnb is the primary channel with 2,601 exclusively Airbnb-listed properties; 1,372 cross-list on both platforms; and 271 are VRBO-only.
Augusta’s overall market score is 59 out of 100, with investability scoring an unusually high 93.56 (reflecting low entry costs relative to revenue potential), seasonality at 85, regulation at 61, and revenue growth at 43.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 52% |
| Feb | 63% |
| Mar | 65% |
| Apr | 49% |
| May | 49% |
| Jun | 62% |
| Jul | 62% |
| Aug | 56% |
| Sep | 59% |
| Oct | 55% |
| Nov | 57% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Augusta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Augusta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Augusta market as a whole, which includes Augusta, so these counts are not Augusta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 54 | 1,050 | ★ 4.58 |
| 2 | Garden City Hosts | 40 | 709 | ★ 4.91 |
| 3 | Aiken Vacation Rentals | 34 | 1,595 | ★ 4.98 |
| 4 | Evans Real Estate Group | 34 | 1,596 | ★ 4.86 |
| 5 | Optiv | 24 | 2,889 | ★ 4.87 |
What Kind of STR Should I Buy in Augusta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Augusta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.3% |
| vrbo | 6.4% |
| both | 32.3% |
Home Value Trends (Augusta)
Typical home values, median sale prices, and the 10-year price trend for Augusta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Augusta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Augusta-Richmond County does not have a standalone STR ordinance and does not require an STR-specific permit or registration as of mid-2026. This is one of the more permissive regulatory environments among Georgia markets.
All businesses operating in Augusta, including STR operators, must obtain an annual Business Tax Certificate (Occupational Tax) from the License and Inspections Department, classified under the Hotel/Motel business category. The administrative fee is approximately $80, though operators should confirm the current amount directly with the department. An additional variable occupational tax based on gross revenue also applies.
Zoning compliance is a separate requirement. STRs are classified as Tourist Houses under Augusta-Richmond County zoning code Section 26-1 (private dwellings renting for less than 120 consecutive days). They are permitted in many residential and commercial zones but may require a Special Exception permit in some residential zones. Industrial-zoned parcels do not permit STRs. Operators should verify specific parcel zoning with the Planning and Development Department before listing.
Tax obligations include a 6% local hotel-motel excise tax. Note: Georgia HB 498, signed May 13, 2025, authorizes Augusta-Richmond County to raise the rate up to 8%, but no local ordinance implementing the higher rate has been confirmed as of mid-2026. Operators should verify the current operative rate with the Augusta-Richmond County Finance Department or their booking platform. Enforcement severity is rated minimal.
Safety requirements include smoke and CO detectors, a fire extinguisher, and marked emergency exits. No owner-occupancy or primary residence requirement applies.
Market Comparison
Augusta’s $346.71 April ADR is approximately 58% above the national STR median of roughly $220, reflecting the Masters Tournament premium. The 49.3% April occupancy is below the US median of approximately 55%, which may seem counterintuitive but reflects the short, concentrated nature of peak demand rather than sustained high occupancy across the full month.
Compared to the Atlanta market (58.2% occupancy, $171.81 ADR), Augusta operates at a lower volume but higher per-night rate. The typical home value in Augusta ($177,114) is less than half of Atlanta’s ($387,752), making Augusta a lower-barrier entry point for investors relative to its revenue potential.
Among professional operators, Evolve leads with 54 listings and 1,050 reviews at a 4.58 average rating. Garden City Hosts manages 40 properties with 709 reviews and a 4.91 rating. Aiken Vacation Rentals operates 34 listings with 1,595 reviews and a 4.98 rating, the highest quality score among the top operators. Together, these three operators account for approximately 128 listings, or about 3% of total market supply — a slightly higher professional concentration than Atlanta but still predominantly individual-operator driven.
Frequently Asked Questions About Augusta, Georgia
How does the Masters Tournament affect Augusta Airbnb rates?
What is the average daily rate for Airbnb rentals in Augusta outside of Masters week?
Does Augusta require a permit for short-term rentals?
What is the gross investment yield for an STR in Augusta?
What taxes does an Augusta short-term rental host owe?
When is the weakest period for Augusta Airbnb rentals?
How far in advance do Augusta guests book?
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