Austell, Georgia Short-Term Rental Market
Austell, GA STRs averaged $172/night at 58.2% occupancy in April 2026, with 9.5% year-over-year revenue growth.
Quick Answer: Austell, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Austell. Regulations, taxes, and permit details below are specific to Austell.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Austell, Georgia is a small city of approximately 8,286 residents in Cobb County, situated 10 to 13 miles west of Atlanta. The STR market tracked under the Austell designation is substantially larger than the city itself, extending into surrounding unincorporated Cobb County; the result is approximately 25,341 active listings across the area. Entire-place properties dominate at 20,145 listings (79.5%), with 5,125 private-room listings (20.2%) and 71 shared-room listings. The bedroom mix is heavily weighted toward 1-bedroom units (11,591), followed by 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom (1,339) properties.
In April 2026, the all-listings average daily rate was $171.81 and average occupancy was 58.2%, producing a RevPAR of $100.01. Year-over-year, occupancy rose 0.29%, ADR grew 3.03%, and average monthly revenue increased 9.54%. The 2025 full-year average ADR was $157 at 56.7% occupancy, generating average monthly revenue of $2,526. Distribution is Airbnb-heavy with 15,586 Airbnb-exclusive listings, 1,140 VRBO-exclusive, and 8,615 on both platforms. The market’s total score is 63.1 out of 100, with an unusually high seasonality sub-score of 98.1.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,272 |
| Jun | 62% | $151 | $2,445 |
| Jul | 63% | $141 | $2,446 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Austell
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Austell?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Austell’s STR investment profile is anchored by proximity to Six Flags Over Georgia, a 290-acre regional theme park described as the largest in the Southeast, which carries an Austell mailing address and drives concentrated leisure demand from March through October. Cobb County as a whole reported approximately $3.05 billion in tourism economic impact with more than 35,000 supported jobs as of 2019, with Six Flags a cornerstone draw.
Average monthly revenue of $2,735 in April 2026 annualizes to approximately $32,820 per property. The 2025 annual average of $2,526/month annualizes to approximately $30,312. No housing data was available for this area in our current snapshot, so purchase-price yield calculations cannot be provided. The tier analysis shows meaningful differentiation: entire-home listings average $196.15/night versus $171.81 across all listings, a 14% premium. Luxury properties average $335.52/night, a premium of approximately 95% over the all-listings rate. Professionally managed listings average $203.04/night, about 18% above the market average. The standout indicator is the 9.54% year-over-year revenue growth, which is the strongest revenue gain among the markets in this batch and suggests improving operator economics despite the relatively modest ADR of $171.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Austell has the shortest booking lead time among the five markets in this batch at 28.1 days, meaning guests are booking roughly four weeks in advance. This compressed planning window is consistent with the market’s drive-to-Atlanta and theme-park visitor profile, where travel decisions are made on shorter notice for local and regional trips. The implication for pricing is that rate confidence should be maintained through the 14-30 day window, with last-minute discounts applied selectively and only inside one week if needed. Average length of stay is 4.44 nights, indicating guests are typically booking multi-day leisure stays rather than quick overnight trips. This LOS profile supports minimum-stay requirements of 2-3 nights and points to a guest profile that is combining theme park visits with broader Atlanta area exploration or regional leisure travel.
Short-Term Rental Regulations
The regulatory picture for Austell depends critically on whether a property is within the City of Austell’s municipal limits or in unincorporated Cobb County, as the two jurisdictions have different frameworks.
Within the City of Austell, no dedicated STR ordinance was found. Operators are subject to general city business and occupation tax licensing and code-enforcement rules covering noise, sanitation, and parking. No owner-occupancy requirement, primary-residence requirement, or nightly cap was identified for city-limit properties. The city levies an 8% hotel-motel excise tax on stays under 30 days, in addition to Georgia’s state hotel-motel fee and sales tax.
In unincorporated Cobb County (which includes many properties with an Austell mailing address, including Six Flags Over Georgia itself), Cobb County’s STR ordinance effective January 1, 2023 applies. That ordinance requires a per-unit STR certificate (approximately $55 per year), designation of a local responsible agent, Residential (R) zoning, occupancy limited to one person per 390 square feet, and one parking space per bedroom plus one additional space. There is no night cap or owner-occupancy requirement under the county ordinance. Investors should confirm the exact parcel jurisdiction with the City of Austell Community Development department (770-944-4309) and the Cobb County Business License Division before operating. Enforcement severity is rated minimal.
Market Comparison
Against U.S. STR benchmarks (median occupancy approximately 55%, median ADR approximately $220), Austell outperforms on occupancy (58.2%) but runs below median ADR ($171.81). The compressed seasonal variation and high seasonality sub-score (98.1) indicate a more consistent demand base than most markets, which is a notable characteristic for risk management. The 9.54% year-over-year revenue growth rate is the strongest in this batch.
Among professional operators, Evolve leads the market with 343 listings and 7,248 reviews (4.40 rating), representing approximately 1.4% of total supply. Minty Living manages 199 listings (4.70 rating, 5,272 reviews) and Properties By Preston operates 124 listings (3.54 rating). Landing, Inc. holds 116 listings (3.89 rating) and FHS Partners rounds out the top five with 100 listings (4.29 rating, 4,090 reviews). The presence of regional operators like Minty Living alongside nationals like Evolve reflects the market’s position as a suburban Atlanta destination with both regional and national management interest.
Frequently Asked Questions About Austell, Georgia
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