Atlanta, Georgia Short-Term Rental Market
Primary residence license required, Atlanta metro STR earns $174 ADR, 53.8% occupancy and $2,574 monthly revenue in September 2026.
Quick Answer: Atlanta, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 54%. average monthly revenue in the Atlanta market area is $2,574. average daily rate in the Atlanta market area is $174. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the wider Atlanta market, which covers 29 areas. Regulations, taxes, and permit details below are specific to Atlanta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Atlanta metro STR market as of September 2026. Performance figures are tracked at a shared metro level, so the numbers describe the metro as a whole rather than the City of Atlanta alone. Regulation and housing figures below refer to the City of Atlanta.
In September 2026 the average daily rate was $174 and occupancy was 53.8%, producing average monthly revenue of $2,574 per listing. Year over year, occupancy rose 11.0%, ADR rose 11.2% and revenue rose 13.2%, so growth came from both more booked nights and higher prices. Entire place listings averaged $2,902 per month, houses averaged $2,686 and apartments averaged $2,414.
Calendar 2026 through September shows occupancy of 55.6%, ADR of $177 and average monthly revenue of $2,736. That compares with 56.7% occupancy, $157 ADR and $2,527 monthly revenue for full year 2025. Average monthly revenue was $1,514 in 2017 and has risen every year since 2020, from $1,931 in 2020 to $2,527 in 2025.
Demand is anchored by travel volume. Metro Atlanta drew about 51 million visitors in 2024, according to the Atlanta Convention & Visitors Bureau, generating nearly $20 billion in visitor spending. Hartsfield-Jackson is the world’s busiest airport, and the visitor mix is split between business and convention travel and leisure. Georgia received more than 17 million domestic business and convention visitors in 2024, and international arrivals to the state reached 5.09 million. The City of Atlanta has a population of 505,268.
Bedroom, channel and listing-type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Atlanta, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Atlanta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Atlanta, so these counts are not Atlanta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Atlanta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Atlanta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Atlanta)
Typical home values, median sale prices, and the 10-year price trend for Atlanta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Atlanta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted in the City of Atlanta, but only with a license and a primary residence. Operators must hold a Short Term Rental License (STRL) under City Ordinance 20-O-1656. The license costs $150 and renews annually. The primary residence requirement applies to the applicant, and the primary residence must be licensed first.
One owner may hold a maximum of two licenses: the primary residence, plus one additional dwelling unit, which can include an accessory dwelling such as a garage apartment or in-law suite. STRs are allowed in all residential zones citywide, with one exception described below.
On August 18, 2025, Atlanta City Council voted 11 to 2 to ban new STR permits in the Home Park neighborhood near Georgia Tech, citing housing affordability. Existing permit holders there are grandfathered. This is the first neighborhood specific ban, and it may signal broader restrictions ahead.
Hosts must display the license number on listings, keep a 24 hour local contact, notify neighboring property owners, post written house rules and carry proof of liability insurance. The ordinance does not set a minimum coverage amount.
The city hotel motel tax is 7% of gross rental revenue and is remitted monthly by the 20th of the following month. Hosts also owe 4% Georgia sales tax and a flat $5 per night state hotel motel fee on stays of 30 nights or less. Platforms may collect some state level taxes automatically. Enforcement is rated moderate. Rules in other metro towns differ from the City of Atlanta, so verify local requirements before buying outside city limits.
Market Comparison
The Atlanta metro STR market posted 53.8% occupancy and a $174 ADR in September 2026. Calendar 2026 through September shows 55.6% occupancy and a $177 ADR. July occupancy of 62.7% and June occupancy of 61.5% are the highest of the year, while January at 51.1% is the lowest.
Growth is the strongest point of comparison. Revenue rose 13.2% year over year, with ADR up 11.2% and occupancy up 11.0%. ADR in 2026 so far is $177, compared with $157 in 2025 and $143 in 2019.
The lower rate level means a smaller revenue per booking than in higher priced resort markets, but the City of Atlanta offers a large, year round travel base, with about 51 million metro visitors in 2024. Entry costs are also moderate, with a typical home value of $381,948.
Top operator names are tracked at a shared regional level rather than uniquely for Atlanta, so this profile omits them.
Frequently Asked Questions About Atlanta, Georgia
What is the average Airbnb occupancy in the Atlanta metro in September 2026?
How much can an Atlanta short term rental earn per year?
Do I need a license to run a short term rental in Atlanta?
Can I get a new STR permit in Atlanta's Home Park neighborhood?
What are the best and slowest months for Atlanta STRs?
What taxes do Atlanta short term rental hosts pay?
How far ahead do guests book in the Atlanta metro?
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