Atlanta, Georgia Short-Term Rental Market
Atlanta STRs averaged $172/night at 58.2% occupancy in April 2026 across roughly 25,300 active listings.
Quick Answer: Atlanta, Georgia is an active short-term rental market. average occupancy is 58%. average monthly revenue is $2,735. average daily rate is $172. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Atlanta is one of the largest short-term rental markets in the Southeast, with approximately 25,300 active listings as of the latest snapshot. The market posted an average daily rate of $171.81 and occupancy of 58.2% in April 2026, producing a RevPAR of $100.01. Revenue per listing averaged $2,735 for the month.
Year-over-year, ADR rose 3.0%, occupancy edged up 0.3%, and monthly revenue climbed 9.5% compared to the same period in the prior year, indicating steady upward momentum across all three primary metrics.
Entire-place listings dominate the supply mix at 20,145 units (roughly 80% of total), with private rooms accounting for 5,125 listings and shared rooms just 71. On the bedroom side, studio and 1-bedroom units are the single largest cohort at 11,591, followed by 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-plus-bedroom (1,339) properties. Airbnb is the primary distribution channel with 15,586 exclusively Airbnb-listed properties; 8,615 properties cross-list on both Airbnb and VRBO, and 1,140 are VRBO-only.
Atlanta’s overall market score is 63 out of 100, with seasonality scoring exceptionally high at 98 (indicating strong annual demand consistency), revenue growth at 64, and investability at 63. Rental demand scores 55, reflecting the competitive supply environment in this large metro.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,914 |
| Mar | 60% | $141 | $2,336 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $139 | $2,188 |
| Jun | 62% | $144 | $2,357 |
| Jul | 63% | $141 | $2,445 |
| Aug | 58% | $135 | $2,179 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,111 |
Top Short-Term Rental Operators in Atlanta
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Atlanta?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $196 |
| Luxury | $336 |
| Professionally Managed | $203 |
Revenue by Dwelling Type
| Apartment | $2,453 |
| Entire Place | $3,080 |
| House | $2,902 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Atlanta’s STR market presents a solid mid-tier investment profile. At the April 2026 average revenue of $2,735/month, an investor projecting a full-year run rate of approximately $32,820 annually against a typical home value of $387,752 arrives at a gross yield of roughly 8.5% before expenses. This is a pre-cost figure; management fees, taxes, maintenance, and platform fees materially reduce net returns.
ADR differentials by tier show meaningful upside for well-positioned properties. The overall ADR is $171.81, but entire-home listings average $196.15, luxury-tier properties reach $335.52, and professionally managed listings average $203.04. An operator moving from the all-listings average to professional management rates would see roughly 18% higher nightly rates. A luxury property operating at the same 58.2% occupancy as the market average would generate approximately $5,860 per month in gross revenue versus $2,735 for an average listing.
The housing entry point is meaningful context. The typical home value is $387,752 and the median sale price is $400,000. The sale-to-list ratio of 1.097 (properties selling at roughly 110% of asking) reflects a competitive acquisition environment. Median days to pending is 45, giving buyers reasonable time to conduct due diligence before closing.
YoY revenue growth of 9.5% in April 2026 is the most encouraging signal for current operators and investors evaluating entry. Looking at annual averages, average revenue per listing has risen from $1,514 in 2017 to $2,526 in 2025, a compound improvement over eight years that reflects both ADR appreciation and sustained occupancy.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Atlanta STR guests book an average of 28 days in advance, and the average length of stay is 4.4 nights. These two figures together define the pricing and operations window for Atlanta operators.
A 28-day lead time means most bookings arrive roughly four weeks out rather than in the same week. Operators who open pricing windows well in advance and use dynamic pricing software to respond to demand signals within that 28-day window will capture more revenue than those using static pricing. Last-minute discounting in the final 7 days should be calibrated carefully since the bulk of bookings have already locked in by then.
A 4.4-night average stay sits between the typical weekend (2 nights) and full-week booking patterns. This means Atlanta draws a mix of extended-weekend visitors, short-business-trip guests, and some week-long leisure stays. Minimum-stay settings of 3-4 nights on weekends can reduce turnover costs while staying aligned with typical guest patterns. Operators targeting the convention and business travel segment should consider flexible minimum stays of 2-3 nights midweek to capture that demand cohort.
Short-Term Rental Regulations
Atlanta requires all STR operators to hold a Short-Term Rental License (STRL) under City Ordinance 20-O-1656, which took effect March 2021 with enforcement beginning April 2022. The annual non-refundable license fee is $150. STRs are defined as rentals of up to 30 consecutive nights.
The primary residence requirement is a significant operational constraint: the applicant’s primary residence must be the first property licensed, and only one additional dwelling unit (including ADUs such as garage apartments or in-law suites) may be added as a second STRL. Owner-occupation of the rental unit itself is not required, meaning qualifying long-term tenants may apply with the property owner’s written permission, but the primary residence association limits scaling across multiple non-owner-occupied investment properties.
Operational requirements include displaying the STRL number on all listings, maintaining a 24-hour local contact person, notifying neighboring property owners, posting house rules covering noise, parking, and trash, and carrying liability insurance. No specific coverage amount is mandated by the city ordinance.
Tax obligations total approximately 11% of gross revenue in percentage-based charges: a 7% city hotel-motel tax plus 4% Georgia state sales tax, plus a flat $5-per-night state hotel-motel fee for stays of 30 nights or less. Hosts must register with the city and remit the 7% city tax monthly by the 20th of the following month. Airbnb collects some state-level taxes automatically.
As of August 2025, new STR permits are banned in the Home Park neighborhood near Georgia Tech, with existing permit holders grandfathered. Enforcement severity is rated moderate. Operators should monitor for potential expansion of neighborhood-specific bans.
Market Comparison
Against national STR benchmarks, Atlanta’s 58.2% occupancy exceeds the approximate US median of 55%, and its $171.81 ADR is below the national median of roughly $220, reflecting Atlanta’s competitive supply environment and the dominance of lower-priced 1-bedroom and private-room units in the mix. RevPAR of $100.01 is a useful composite benchmark.
Atlanta’s market scale of approximately 25,300 listings places it among the top 10 largest STR markets in the United States by listing count. That scale creates both opportunity (large guest demand base driven by 51 million annual visitors and a major international airport) and competition pressure that keeps ADR below smaller, more constrained markets.
Among professional operators, Evolve leads with 343 listings and 7,248 reviews at a 4.40 average rating. Minty Living manages 199 properties with 5,272 reviews and a 4.70 rating, the highest among the top operators. Properties By Preston operates 124 listings. These three operators together account for approximately 666 listings, or about 2.6% of total market supply, indicating the Atlanta market remains largely individual-operator dominated rather than institutionally concentrated.
Frequently Asked Questions About Atlanta, Georgia
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