Dallas, Georgia Short-Term Rental Market
Dallas, GA STRs averaged $175 per night at 50.4% occupancy in April 2026 across a market of 9,473 active listings.
Quick Answer: Dallas, Georgia is an active short-term rental market. average occupancy in the Georgia Area market area is 55%. average monthly revenue in the Georgia Area market area is $3,064. average daily rate in the Georgia Area market area is $202. the top operator in the Georgia Area market area is Evolve with 316 listings. market score is 76/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Dallas. Regulations, taxes, and permit details below are specific to Dallas.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Dallas, Georgia short-term rental market operates within Paulding County, approximately 40 minutes northwest of Atlanta. As of April 2026, the market logged an average daily rate of $175 and an occupancy rate of 50.4%, producing $88 in revenue per available room. The market holds a total score of 75.7 out of 100, with an exceptionally high investability score of 95.47 and a strong seasonality score of 84.64.
The supply base is substantial: 9,473 active listings across all bedroom configurations. One-bedroom units are the most numerous at 2,840, followed closely by three-bedroom properties at 2,717 and two-bedrooms at 2,193. Larger properties are also represented, with 1,174 four-bedroom and 549 five-bedroom listings. The composition skews heavily toward entire-place rentals, which account for 8,386 of all listings, compared to 1,088 private-room listings and just 4 shared-room options.
On the distribution channel side, Airbnb dominates with 5,043 listings, while 3,803 properties appear on both Airbnb and VRBO, and 632 list exclusively on VRBO.
Year-over-year through April 2026, occupancy declined 8.59 percentage points, though the average daily rate rose 3.57%. Revenue per listing fell 4.91% compared to the same month in the prior year. This reflects a pattern common to outer-metro Atlanta STR markets: supply growth has outpaced demand recovery, compressing occupancy even as nightly rates inch higher. The 2025 full-year average occupancy stood at 52.79% with an average daily rate of $169, compared to 53.03% and $162 in 2024, indicating modest rate appreciation alongside flat-to-softening occupancy.
Dallas is not a traditional leisure destination. Demand is driven primarily by visiting friends and relatives of Paulding County residents, Atlanta-metro overflow, and youth sports and event travel. The Silver Comet Trail and Civil War heritage sites such as Pickett’s Mill Battlefield generate regional day-trip and overnight traffic.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 53% |
| Mar | 56% |
| Apr | 54% |
| May | 54% |
| Jun | 59% |
| Jul | 60% |
| Aug | 51% |
| Sep | 51% |
| Oct | 54% |
| Nov | 52% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Dallas are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Georgia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Georgia Area market as a whole, which includes Dallas, so these counts are not Dallas-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 316 | 10,818 | ★ 4.66 |
| 2 | Orlando | 95 | 4,424 | ★ 4.70 |
| 3 | Patriot Family Homes | 71 | 3,674 | ★ 4.30 |
| 4 | Pine Mountain Chalet | 51 | 459 | ★ 4.13 |
| 5 | River Town Rentals | 47 | 948 | ★ 4.69 |
What Kind of STR Should I Buy in Dallas?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Dallas are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 6.7% |
| both | 40.1% |
Home Value Trends (Dallas)
Typical home values, median sale prices, and the 10-year price trend for Dallas are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Dallas — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Dallas, Georgia and Paulding County do not appear to have a dedicated short-term-rental ordinance. Georgia law delegates all STR regulation to local governments, and neither the City of Dallas nor Paulding County has been identified in state compliance guides as having adopted STR-specific registration, owner-occupancy, or night-cap requirements.
Short-term rentals are permitted. Hosts are expected to obtain any applicable city occupational or business license, collect Georgia’s 4% state sales tax plus applicable local sales tax (typically collected by the platforms on behalf of hosts), and remit the local hotel-motel excise tax. The Dallas city hotel-motel tax rate is 5%, per Georgia Department of Community Affairs records. The Georgia state lodging fee of $5 per night also applies. No permit cost, permit type, or permit renewal period has been confirmed by primary ordinance.
No owner-occupancy or primary-residence requirement has been identified. No cap on nights per year has been confirmed. Enforcement is characterized as complaint-driven and minimal in practice.
The regulatory score for this market is 66.10 out of 100, the lowest of the market scores reported here, reflecting some baseline uncertainty rather than confirmed restrictive regulation.
Because Dallas is a growing Atlanta suburb and Georgia’s legislative environment is active, investors should verify current requirements directly with the City of Dallas Clerk’s office and Paulding County Community Development before committing. No confirmed changes to Dallas STR rules have been identified as of mid-2026.
Market Comparison
Against national STR benchmarks, Dallas, GA occupancy of 50.4% in April 2026 sits slightly below the US median of approximately 55%, while its average daily rate of $175 is meaningfully below the national median of approximately $220. RevPAR of $88 reflects both gaps. This positions Dallas as a below-median-ADR suburban market where volume and investability scores, rather than premium pricing, are the primary investment thesis.
The market’s investability score of 95.47 is a notable outlier. By comparison, its revenue growth score of 44.22 signals that recent top-line gains have been limited, consistent with the year-over-year revenue decline.
Among property management operators, Evolve leads with 316 listings and 10,818 reviews at a 4.66 rating, making it by far the largest operator in the market. Orlando ranks second with 95 listings and 4,424 reviews at a 4.70 rating. Patriot Family Homes holds 71 listings with 3,674 reviews at a 4.30 rating. The top three operators together represent 482 listings, approximately 5.1% of the market, indicating a fragmented supply base where independent operators dominate and professional management is a differentiator rather than the norm.
Pine Mountain Chalet (51 listings, 459 reviews) and River Town Rentals (47 listings, 948 reviews) round out the top five, both regional operators serving the broader northwest Georgia corridor.
Frequently Asked Questions About Dallas, Georgia
What is the average daily rate for Airbnb rentals in Dallas, GA?
What occupancy rate can I expect for an STR in Dallas, GA?
How much monthly revenue does an Airbnb in Dallas, GA generate?
Are short-term rentals legal in Dallas, GA?
When is the best time of year to rent out a property in Dallas, GA?
How far in advance do guests book STRs in Dallas, GA?
Who are the largest property managers operating in Dallas, GA?
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