Cherry Log, Georgia Short-Term Rental Market
North Georgia mountains STR market averaged $297 ADR, 45.7% occupancy and $3,745 monthly revenue in September 2026.
Quick Answer: Cherry Log, Georgia is an active short-term rental market. average occupancy in the North GA Mtns market area is 46%. average monthly revenue in the North GA Mtns market area is $3,745. average daily rate in the North GA Mtns market area is $297. the top operator in the North GA Mtns market area is Evolve with 470 listings. market score is 88/100 (grade A).
Market data reflects the North GA Mtns regional market, which includes Cherry Log. Regulations, taxes, and permit details below are specific to Cherry Log.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cherry Log is a small unincorporated community in Gilmer County, Georgia, with a population of 103. Short-term rental performance is tracked at the North Georgia mountains level, and every performance number on this page describes the North Georgia mountains STR market. Cherry Log itself works almost entirely as a vacation cabin destination, about 9 miles south of Blue Ridge and roughly 1.5 hours north of Atlanta.
In September 2026 the North Georgia mountains STR market posted an average daily rate of $297 and occupancy of 45.7%. Average monthly revenue per listing was $3,745. Compared with September 2025, occupancy is up 15.0%, ADR is up 2.5% and revenue is up 16.1%, so most of the year over year gain came from more booked nights rather than higher rates.
Entire homes averaged $298 per night, almost level with the all-listings ADR, which reflects how heavily the region leans toward whole-property rentals. Monthly revenue averaged $3,863 for houses, $3,762 for entire places and $2,417 for apartments. Summing the seasonal monthly figures gives annualized revenue of $40,885 per listing.
Listing counts by bedroom, booking channel and listing type are tracked at a shared regional level rather than uniquely for Cherry Log, so this profile omits them.
Demand comes mostly from leisure travelers from metro Atlanta and the Southeast who want secluded cabin stays, fall foliage, hiking, fishing and lake recreation. The wider Blue Ridge and North Georgia mountains region draws more than 7 million visitors a year. No standalone visitor count is published for Cherry Log. The resident profile skews older, with a ZIP median age near 63, so local demand is driven by visitors rather than by the resident base.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 39% |
| Mar | 48% |
| Apr | 44% |
| May | 45% |
| Jun | 57% |
| Jul | 63% |
| Aug | 47% |
| Sep | 47% |
| Oct | 61% |
| Nov | 55% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Cherry Log are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North GA Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North GA Mtns market as a whole, which includes Cherry Log, so these counts are not Cherry Log-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 470 | 28,108 | ★ 4.76 |
| 2 | Vacasa | 457 | 32,402 | ★ 4.58 |
| 3 | Escape To Blue Ridge | 371 | 4,391 | ★ 4.78 |
| 4 | Southern Comfort Cabin Rentals | 292 | 5,288 | ★ 4.71 |
| 5 | Georgia CFY | 187 | 4,592 | ★ 4.57 |
What Kind of STR Should I Buy in Cherry Log?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cherry Log are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 20.2% |
| vrbo | 9% |
| both | 70.8% |
Booking Insights
Booking-window and length-of-stay analysis for Cherry Log — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted, but they require a license, and enforcement is rated strict. Cherry Log is unincorporated, so rentals are governed by Gilmer County under Chapter 45 of the County Code, which took effect July 1, 2025. The county was lenient with no fines through 2025, and full enforcement, including penalties for operating without a license, began January 1, 2026. An updated ordinance and fee structure was adopted on December 15, 2025, and applications are handled online through GovOS/MuniRevs.
To operate legally, an owner needs a Short-Term Rental Host License plus a valid Occupational Tax Certificate. The license renews annually and expires December 31 each year. Fees follow the County Fee Schedule, and the exact license fee was not confirmed. Operators must pass safety requirements, designate a local responsible party who is available 24/7 and can respond within 4 hours, and send a Good Neighbor notification to adjoining owners and those within roughly 250 feet.
Gilmer County does not require owner occupancy or a primary residence, and no cap on annual rental nights was found. Stays are subject to Georgia lodging taxes, including the $5 per night state hotel-motel fee plus applicable sales tax and county hotel-motel excise tax.
The ZIP code 30522 spans Gilmer County (about 68%) and Fannin County (about 32%). Fannin County has its own separate ordinance, which is described as stricter, with an application fee of about $225. Confirm which county a specific parcel sits in before buying. This summary is not legal advice, so verify current rules with the county.
Market Comparison
Within the North Georgia mountains STR market, rate and occupancy tell different stories. September 2026 occupancy of 45.7% is modest, while the $297 ADR is supported by entire homes at $298 and luxury listings at $460.
The tradeoff is clear. This market earns its revenue from nightly price rather than from filling the calendar, which is typical of cabin and leisure destinations with strong peaks and weak winters. Even with occupancy under 50%, average monthly revenue of $3,745 reflects the rate advantage.
Momentum is positive. Occupancy is up 15.0% and revenue is up 16.1% from September 2025, while ADR is up 2.5%. The market is recovering from a slide that took average monthly revenue from $4,263 in 2021 to $3,447 in 2023.
Operator names are tracked at a shared regional level rather than uniquely for Cherry Log, so this profile omits them. Investors who want local competitive detail should review active listings within Gilmer County directly.
Frequently Asked Questions About Cherry Log, Georgia
What is the average Airbnb nightly rate near Cherry Log, GA?
What is the average occupancy rate for short-term rentals here?
How much revenue does a short-term rental earn?
Do I need a license to run a short-term rental in Cherry Log?
Does Gilmer County require owner occupancy or limit rental nights?
When is the best time of year for bookings?
How far ahead do guests book and how long do they stay?
Analyze Cherry Log Rentals
Use our free calculator to estimate Airbnb revenue for any property in Cherry Log.
Free Cherry Log STR Calculator →
