Hurricane, Utah Short-Term Rental Market
Hurricane caps STR licenses; September 2026 area ADR is $282, occupancy 51.3%, revenue $3,846 monthly.
Quick Answer: Hurricane, Utah is an active short-term rental market. average occupancy in the St. George market area is 51%. average monthly revenue in the St. George market area is $3,846. average daily rate in the St. George market area is $282. the top operator in the St. George market area is Red Rock Vacation Rentals with 543 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes Hurricane. Regulations, taxes, and permit details below are specific to Hurricane.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hurricane, Utah is a gateway town on UT-9 about 30 minutes from Zion National Park, with a population of 23,959. The performance figures on this page describe the St. George area STR market, a shared regional series that also covers Washington and Saint George, so the numbers reflect the wider area rather than Hurricane alone. In September 2026 the St. George area STR market posted an average daily rate of $282, occupancy of 51.3%, and average monthly revenue of $3,846 per listing. Entire-place listings averaged $290 per night. Year over year, occupancy rose 12.5%, ADR rose 0.8%, and revenue rose 8.8%, which means recent growth has come mostly from more booked nights rather than higher prices. Summing the seasonal months puts annualized revenue at $40,387 per listing. Demand is anchored by outdoor recreation. Zion National Park recorded about 4.95 million visitors in 2024, and Sand Hollow and Quail Creek State Parks bring boating, off-road, fishing, and camping visitors to the town’s doorstep. Golf, rock climbing, and mountain biking add to the draw. Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Hurricane, so this profile omits them. Over the longer run, yearly occupancy in the area climbed from 40.7% in 2017 to a peak of 59.3% in 2021, then settled near 52% from 2023 through 2025. The 2026 year to date reading is 52.8% occupancy, a $289 ADR, and $4,322 in monthly revenue, ahead of 2025’s $279 ADR and $4,159. Investors should also note that license supply in Hurricane is capped, which limits how many new operators can enter.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 50% |
| Mar | 64% |
| Apr | 62% |
| May | 58% |
| Jun | 58% |
| Jul | 52% |
| Aug | 45% |
| Sep | 51% |
| Oct | 61% |
| Nov | 46% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Hurricane are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. George market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. George market as a whole, which includes Hurricane, so these counts are not Hurricane-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 543 | 13,710 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 217 | 13,232 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,381 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,252 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,125 | ★ 4.93 |
What Kind of STR Should I Buy in Hurricane?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hurricane are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.1% |
| vrbo | 5.6% |
| both | 63.4% |
Home Value Trends (Hurricane)
Typical home values, median sale prices, and the 10-year price trend for Hurricane are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hurricane — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hurricane allows short-term rentals but controls them tightly, and enforcement is rated strict. An STR business license is required under City Code Sec. 3-10-11 and renews annually with a fire inspection. Licenses are capped at 3 per 1,000 city residents, and a waiting list operates once the cap is reached, with about 68 licenses issued as of 2023. When a license opens, the first applicant on the list has 45 days to file a complete application. Whole-home vacation rentals are allowed only in detached single-unit residential zones and are prohibited in multi-unit zones. A 300-foot minimum separation applies between STRs in those zones, and an owner may hold only one STR license within city limits. Owner occupancy and primary residence are not required, and no annual night cap is published. The property needs a current certificate of occupancy meeting building and fire codes for transient use, off-street parking, and compliance with noise and safety standards. Operators must respond to complaints within about one hour. New owners of a licensed STR must apply for transfer within 45 days of purchase. Enforcement is handled through a complaint hotline and monitoring vendor, Deckard Technologies. Operating without a license is an infraction with fines up to $750 per violation, each day counts as a separate offense, and three or more violations in 12 months can lead to revocation. The combined occupancy tax is about 12.4%. Utah added a 0.75% secondary statewide transient room tax effective July 1, 2025.
Market Comparison
The St. George area STR market shows a strong rate environment in September 2026. Occupancy is 51.3% and the ADR is $282. Entire-place listings at $290, professionally managed listings at $364, and luxury listings at $547 all sit above the all-listings rate. Monthly revenue of $3,846 reflects that rate level. Growth is also positive: occupancy is up 12.5% year over year and revenue is up 8.8%. The area’s market scores are strong as well, with a total score of 81.6, rental demand of 84.4, revenue growth of 75.7, and investability of 74.5, while regulation scores 69.3 and seasonality 66.1, which fits a market with license caps and a winter low. Top operator names and rollup counts are tracked at a shared regional level rather than uniquely for Hurricane, so this profile omits them. Investors should weigh the strong rate environment against Hurricane’s license cap, the strict enforcement, and the December and January occupancy lows of about 36%.
Frequently Asked Questions About Hurricane, Utah
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