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  4. Brian Head

Brian Head, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Brian Head, Utah Short-Term Rental Market Overview

Population: 164
Annual Visitors: 350,000
Total STRs: 737
ADR: $175.00

Visitor Profile

Brian Head, Utah, attracts approximately 250,000 annual visitors, establishing itself as a notable mountain resort destination for outdoor enthusiasts and families seeking year-round recreation. The primary demographic consists of individuals and families aged 25 to 45, with balanced gender distribution and strong family representation. Visitors are drawn to Brian Head for exceptional skiing and snowboarding during winter months and mountain biking, hiking, and festival activities during summer seasons. Tourism generates significant economic impact, contributing millions of dollars to the local economy through lodging, dining, recreational services, and retail spending. According to area tourism data, visitor activity supports local businesses, creates employment opportunities, and enhances the community’s overall economic vitality and growth throughout the year.

Visitor statistics reveal diverse tourist demographics, with families and adventure seekers comprising the largest visitor segments. The average length of stay ranges from three to four days, allowing guests to fully experience seasonal activities and explore surrounding attractions. Peak seasons occur during winter months, particularly December through March, when skiing and snowboarding draw the highest visitor numbers, with summer months seeing increased activity from June through August for mountain biking, hiking, and outdoor festivals. The majority of visitors originate from nearby states including California, Nevada, and Arizona, taking advantage of Brian Head’s convenient location just hours from Las Vegas, Los Angeles, and Phoenix. According to Brian Head Town’s visitor information, the area’s high elevation, exceptional snow conditions averaging over 360 inches annually, and diverse summer recreation opportunities continue attracting repeat visitors. Understanding these visitor patterns and seasonal fluctuations helps STR operators optimize their offerings, adjust pricing strategies appropriately, and provide amenities that meet evolving guest expectations in this competitive mountain resort market throughout changing seasons.

Brian Head, Utah, attracts approximately 250,000 annual visitors, establishing itself as a notable mountain resort destination for outdoor enthusiasts and families seeking year-round recreation. The primary demographic consists of individuals and families aged 25 to 45, with balanced gender distribution and strong family representation. Visitors are drawn to Brian Head for exceptional skiing and snowboarding during winter months and mountain biking, hiking, and festival activities during summer seasons. Tourism generates significant economic impact, contributing millions of dollars to the local economy through lodging, dining, recreational services, and retail spending. According to area tourism data, visitor activity supports local businesses, creates employment opportunities, and enhances the community’s overall economic vitality and growth throughout the year.

Visitor statistics reveal diverse tourist demographics, with families and adventure seekers comprising the largest visitor segments. The average length of stay ranges from three to four days, allowing guests to fully experience seasonal activities and explore surrounding attractions. Peak seasons occur during winter months, particularly December through March, when skiing and snowboarding draw the highest visitor numbers, with summer months seeing increased activity from June through August for mountain biking, hiking, and outdoor festivals. The majority of visitors originate from nearby states including California, Nevada, and Arizona, taking advantage of Brian Head’s convenient location just hours from Las Vegas, Los Angeles, and Phoenix. According to Brian Head Town’s visitor information, the area’s high elevation, exceptional snow conditions averaging over 360 inches annually, and diverse summer recreation opportunities continue attracting repeat visitors. Understanding these visitor patterns and seasonal fluctuations helps STR operators optimize their offerings, adjust pricing strategies appropriately, and provide amenities that meet evolving guest expectations in this competitive mountain resort market throughout changing seasons.

Top Attractions

Nestled in the stunning landscapes of southern Utah at over 9,800 feet elevation, Brian Head serves as Utah’s highest resort town, offering spectacular year-round attractions for visitors of all ages. Known primarily as a premier winter skiing destination, Brian Head also boasts exceptional summer mountain biking, hiking trails, and breathtaking scenic beauty with views extending to the Grand Canyon. Brian Head Resort provides the area’s signature attraction, featuring the new Arizona Gondola, over 650 acres of skiable terrain across two connected mountains, and 71 runs served by eight chair lifts including two high-speed quads. Whether experiencing world-class skiing in winter or exploring mountain trails in summer, Brian Head delivers unforgettable outdoor adventures combined with small-town mountain charm and accessibility from major western cities.

Brian Head Resort stands as the area’s premier destination, offering exceptional skiing and snowboarding from November through May with over 360 inches of annual snowfall and Utah’s highest base elevation. The resort features the all-new Arizona Gondola providing unforgettable views, the Southwest’s largest beginner terrain, and a policy where all kids 12 and under ski free. Two connected mountains, Giant Steps and Navajo, provide diverse terrain for all skill levels across 650 acres. Summer transforms the resort into a mountain biking and hiking paradise with scenic chairlift rides, miles of trails, and festivals celebrating music, food, and outdoor culture. Cedar Breaks National Monument, located nearby, showcases stunning natural amphitheater formations with vibrant wildflower displays and unique geological features. The town offers convenient access to outdoor recreation with numerous trailheads, camping facilities, and scenic drives through spectacular southern Utah landscapes. Brian Head’s location provides easy access from Las Vegas, Salt Lake City, Los Angeles, and Phoenix, making it an ideal mountain getaway. For comprehensive information about activities and seasonal offerings, visit Brian Head Resort’s website and Visit Utah’s Brian Head page.

Nestled in the stunning landscapes of southern Utah at over 9,800 feet elevation, Brian Head serves as Utah’s highest resort town, offering spectacular year-round attractions for visitors of all ages. Known primarily as a premier winter skiing destination, Brian Head also boasts exceptional summer mountain biking, hiking trails, and breathtaking scenic beauty with views extending to the Grand Canyon. Brian Head Resort provides the area’s signature attraction, featuring the new Arizona Gondola, over 650 acres of skiable terrain across two connected mountains, and 71 runs served by eight chair lifts including two high-speed quads. Whether experiencing world-class skiing in winter or exploring mountain trails in summer, Brian Head delivers unforgettable outdoor adventures combined with small-town mountain charm and accessibility from major western cities.

Brian Head Resort stands as the area’s premier destination, offering exceptional skiing and snowboarding from November through May with over 360 inches of annual snowfall and Utah’s highest base elevation. The resort features the all-new Arizona Gondola providing unforgettable views, the Southwest’s largest beginner terrain, and a policy where all kids 12 and under ski free. Two connected mountains, Giant Steps and Navajo, provide diverse terrain for all skill levels across 650 acres. Summer transforms the resort into a mountain biking and hiking paradise with scenic chairlift rides, miles of trails, and festivals celebrating music, food, and outdoor culture. Cedar Breaks National Monument, located nearby, showcases stunning natural amphitheater formations with vibrant wildflower displays and unique geological features. The town offers convenient access to outdoor recreation with numerous trailheads, camping facilities, and scenic drives through spectacular southern Utah landscapes. Brian Head’s location provides easy access from Las Vegas, Salt Lake City, Los Angeles, and Phoenix, making it an ideal mountain getaway. For comprehensive information about activities and seasonal offerings, visit Brian Head Resort’s website and Visit Utah’s Brian Head page.

Regulations

Brian Head, Utah, requires all property owners operating short-term rentals (nightly rentals under 30 consecutive days) to obtain a current Brian Head Town business license before renting their properties. The town has established comprehensive regulations to ensure community safety, environmental protection, and compliance with local ordinances. Property owners must complete the licensing process annually unless exempt under specific conditions. The application involves submitting required documentation, paying fees totaling several hundred dollars per unit, and passing mandatory fire inspections. Properties must be connected to the town’s water system to qualify for business licensing, as those without town water connections do not meet Health Department requirements for commercial businesses. Understanding and complying with these regulations is essential to avoid penalties and operate legally in this premier mountain resort community.

To operate a short-term rental in Brian Head, property owners must apply for a business license through the town offices, providing proof of insurance, an owner affidavit, and paying associated fees. Fire inspection approval from local authorities is mandatory before licenses are issued. The town requires operators to provide renters with specific information including a copy of the permit, safety plan, emergency contact information for responsible parties, Good Neighbor Policy guidelines, and trash collection schedules. Properties must be connected to the town’s main water system, as those relying on alternative water sources cannot obtain business licenses for commercial rental operations. Hosts must collect sales and lodging taxes plus a 1.5% Enhanced Service Fee from guests. Operating without a license constitutes a Class B misdemeanor with fines up to $1,000. The town’s Code Enforcement actively monitors compliance and searches for unpermitted operations. For detailed information and to submit applications online, visit the Brian Head Town business page and review the short-term rental requirements. Current ordinances and amendments can be found in town documents.

Brian Head, Utah, requires all property owners operating short-term rentals (nightly rentals under 30 consecutive days) to obtain a current Brian Head Town business license before renting their properties. The town has established comprehensive regulations to ensure community safety, environmental protection, and compliance with local ordinances. Property owners must complete the licensing process annually unless exempt under specific conditions. The application involves submitting required documentation, paying fees totaling several hundred dollars per unit, and passing mandatory fire inspections. Properties must be connected to the town’s water system to qualify for business licensing, as those without town water connections do not meet Health Department requirements for commercial businesses. Understanding and complying with these regulations is essential to avoid penalties and operate legally in this premier mountain resort community.

To operate a short-term rental in Brian Head, property owners must apply for a business license through the town offices, providing proof of insurance, an owner affidavit, and paying associated fees. Fire inspection approval from local authorities is mandatory before licenses are issued. The town requires operators to provide renters with specific information including a copy of the permit, safety plan, emergency contact information for responsible parties, Good Neighbor Policy guidelines, and trash collection schedules. Properties must be connected to the town’s main water system, as those relying on alternative water sources cannot obtain business licenses for commercial rental operations. Hosts must collect sales and lodging taxes plus a 1.5% Enhanced Service Fee from guests. Operating without a license constitutes a Class B misdemeanor with fines up to $1,000. The town’s Code Enforcement actively monitors compliance and searches for unpermitted operations. For detailed information and to submit applications online, visit the Brian Head Town business page and review the short-term rental requirements. Current ordinances and amendments can be found in town documents.

Frequently Asked Questions

What are the short-term rental regulations in Brian Head, Utah?
Brian Head, Utah, requires all property owners operating short-term rentals (nightly rentals under 30 consecutive days) to obtain a current Brian Head Town business license before renting their properties. The town has established comprehensive regulations to ensure community safety, environmental protection, and compliance with local ordinances. Property owners must complete the licensing process annually unless exempt under specific conditions. The application involves submitting required documentation, paying fees totaling several hundred dollars per unit, and passing mandatory fire inspections. Properties must be connected to the town's water system to qualify for business licensing, as those without town water connections do not meet Health Department requirements for commercial businesses. Understanding and complying with these regulations is essential to avoid penalties and operate legally in this premier mountain resort community.To operate a short-term rental in Brian Head, property owners must apply for a business license through the town offices, providing proof of insurance, an owner affidavit, and paying associated fees. Fire inspection approval from local authorities is mandatory before licenses are issued. The town requires operators to provide renters with specific information including a copy of the permit, safety plan, emergency contact information for responsible parties, Good Neighbor Policy guidelines, and trash collection schedules. Properties must be connected to the town's main water system, as those relying on alternative water sources cannot obtain business licenses for commercial rental operations. Hosts must collect sales and lodging taxes plus a 1.5% Enhanced Service Fee from guests. Operating without a license constitutes a Class B misdemeanor with fines up to $1,000. The town's Code Enforcement actively monitors compliance and searches for unpermitted operations. For detailed information and to submit applications online, visit the Brian Head Town business page and review the short-term rental requirements. Current ordinances and amendments can be found in town documents.
Do I need a permit to operate a short-term rental in Brian Head, Utah?
Short-term rental regulations vary by location. In Brian Head, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Brian Head, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Brian Head, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Brian Head

Brian Head attracts visitors with its family-friendly attractions and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Brian Head, Utah Market Performance Trends

LTM Avg. Daily Rate$200.00
LTM Occupancy Rate33.3%
LTM Avg. Revenue$1,759
Monthly Short-Term Rental Market Performance Data for Brian Head
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$186.3625.8%$1,441
Aug 24$178.0019.4%$987
Sep 24$165.8116.7%$896
Oct 24$163.9922.6%$1,046
Nov 24$187.7516.7%$1,027
Dec 24$232.9738.7%$2,647
Jan 25$247.0048.4%$3,123
Feb 25$244.9760%$3,429
Mar 25$213.2264.5%$3,614
Apr 25$198.7526.7%$1,635
May 25$166.3319.4%$979
Jun 25$175.0026.7%$1,297

Short-Term Rental Market Performance Analysis for Brian Head

The short-term rental market in Brian Head demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Brian Head, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Brian Head
QuarterTypical Home Value (USD)
Q2 17$92,223
Q3 17$98,689
Q4 17$114,132
Q1 18$117,228
Q2 18$118,500
Q3 18$118,518
Q4 18$120,366
Q1 19$125,747
Q2 19$128,994
Q3 19$129,737
Q4 19$132,297
Q1 20$135,417
Q2 20$136,658
Q3 20$142,384
Q4 20$151,689
Q1 21$161,906
Q2 21$177,418
Q3 21$202,377
Q4 21$223,867
Q1 22$240,446
Q2 22$262,842
Q3 22$266,224
Q4 22$258,970
Q1 23$251,477
Q2 23$241,866
Q3 23$237,702
Q4 23$240,646
Q1 24$250,987
Q2 24$255,358
Q3 24$256,528
Q4 24$260,525
Q1 25$259,501
Q2 25$257,739
Q3 25$249,584
Q4 25$244,326
Q1 26$243,486

Market Overview

  • Typical Home Value:$240,912
  • Median List Price:$335,000

Current Inventory

  • Homes For Sale:99
  • New Listings:12

Detailed Market Analysis

The average home value in Brian Head, UT is $240,913, down 4.1% over the past year. Learn more about the Brian Head housing market and real estate trends.

Real Estate Market Analysis for Brian Head, Utah

The residential real estate market in Brian Head, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Brian Head, Utah benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Brian Head, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Brian Head
QuarterNumber of Listings
Q3 16151
Q4 16189
Q1 17202
Q2 17474
Q3 17466
Q4 17520
Q1 18545
Q2 18543
Q3 18544
Q4 18578
Q1 19581
Q2 19503
Q3 19492
Q4 19524
Q1 20543
Q2 20492
Q3 20479
Q4 20506
Q1 21564
Q2 21600
Q3 21583
Q4 21652
Q1 22682
Q2 22656
Q3 22665
Q4 22722
Q1 23759
Q2 23729
Q3 23726
Q4 23828
Q1 24849
Q2 24784
Q3 24759
Q4 24823
Q1 25787
Q2 25737

Booking Activity

  • 1-3 Months:75% Booked
  • 4-6 Months:53.1% Booked
  • 7-9 Months:16.9% Booked
  • 10-12 Months:1.4% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Brian Head

Brian Head vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Brian Head, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Brian Head
Bedroom ConfigurationNumber of Properties
Studio52
1 Bed158
2 Beds208
3 Beds93
4 Beds61
5+ Beds48

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Brian Head

    The vacation rental market in Brian Head features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Brian Head

    Active STRs
    737
    Avg Daily Rate
    $175
    Occupancy Rate
    27%
    Population
    164
    Annual Visitors
    350,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Pleasant Grove
    • Providence
    • Provo
    • Rockville

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