Glendale, Utah Short-Term Rental Market
Glendale, UT STRs averaged $210/night at 46.9% occupancy in April 2026, with ADR up 5.1% year over year on the Zion-Bryce Canyon corridor.
Quick Answer: Glendale, Utah is an active short-term rental market. average occupancy is 56%. average monthly revenue is $3,975. average daily rate is $276. the top operator is Evolve with 338 listings. market score is 53/100 (grade D).
Market data reflects the Utah Area regional market, which includes Glendale. Regulations, taxes, and permit details below are specific to Glendale.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Glendale is a Kane County town of approximately 493 residents situated on US-89, roughly midway between Zion National Park and Bryce Canyon National Park. It functions primarily as a base-camp and pass-through destination for the Utah Scenic Byway 89 corridor. Demand generators include Coral Pink Sand Dunes State Park (approximately 20 miles southwest), Grand Staircase-Escalante National Monument, and the high-volume Zion-to-Bryce road-trip itinerary that runs through town. The broader Kanab area, about 10 miles south, serves as the main visitor services hub for the corridor. No town-specific annual visitor count is publicly reported.
The short-term rental market recorded an average daily rate of $210 in April 2026, with occupancy at 46.9% and average monthly revenue of $2,780. RevPAR was $98. Year-over-year, ADR rose 5.1% while occupancy declined 1.1 percentage points, producing a net revenue decrease of 4.0%. This rate-up, occupancy-down dynamic suggests continued market maturation after the 2021 occupancy peak.
Entire-place listings dominate at 7,531 of the 7,972 tracked listings (94%). Private rooms account for 432 (5%) and shared rooms for 9 (less than 1%). By bedroom count, 1-bedroom properties are most common at 2,438, followed by 3-bedroom (1,838), 2-bedroom (1,565), 5-bedroom-plus (1,088), and 4-bedroom (1,017).
Channel distribution: 4,436 listings appear on both Airbnb and VRBO, Airbnb-only accounts for 2,983, and VRBO-only for 553. The market’s total score is 52.6 out of 100. Investability scores 70.6, rental demand 63.4, and seasonality 72.6.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $266 | $2,985 |
| Feb | 47% | $282 | $3,214 |
| Mar | 50% | $238 | $3,277 |
| Apr | 46% | $186 | $2,464 |
| May | 55% | $189 | $2,668 |
| Jun | 59% | $238 | $3,490 |
| Jul | 60% | $264 | $4,201 |
| Aug | 50% | $240 | $3,328 |
| Sep | 49% | $196 | $2,637 |
| Oct | 49% | $183 | $2,582 |
| Nov | 41% | $178 | $1,945 |
| Dec | 46% | $264 | $2,965 |
Top Short-Term Rental Operators in Glendale
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 338 | 18,623 | ★ 4.75 |
| 2 | Vacasa | 150 | 4,266 | ★ 4.51 |
| 3 | Family Time Vacation Rentals | 124 | 3,954 | ★ 4.47 |
| 4 | Stay Midway | 96 | 824 | ★ 4.13 |
| 5 | Midway Vacation Properties | 89 | 2,048 | ★ 4.52 |
What Kind of STR Should I Buy in Glendale?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,438 |
| 2 bed | 1,565 |
| 3 bed | 1,838 |
| 4 bed | 1,017 |
| 5 bed | 1,088 |
ADR by Property Tier
| Entire Home | $284 |
| Luxury | $537 |
| Professionally Managed | $371 |
Revenue by Dwelling Type
| Apartment | $2,563 |
| Entire Place | $4,089 |
| House | $4,760 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.4% |
| vrbo | 6.9% |
| both | 55.6% |
Investment Analysis
No Zillow housing data was available for Glendale at the April 2026 snapshot date, so entry-cost analysis cannot be grounded in a specific home value figure. Investors should source current comparable sales data directly for Glendale and the broader Kane County market before underwriting.
What the revenue data does show: the 2025 annual average monthly revenue of $3,362 implies approximately $40,344 in gross annual revenue per listing. Revenue has grown from $2,104 in 2017 to $3,409 in 2021 (peak), with a softer period from 2022-2023 and a recovery trajectory in 2024 ($3,259) and 2025 ($3,362).
Tier analysis shows meaningful ADR segmentation. Luxury-tier listings averaged $421 in April 2026, double the market average of $210. Professionally managed listings averaged $277, a 32% premium over the all-listings average. Entire-home listings averaged $217 versus $210 across all types.
Revenue by property type in April 2026: houses averaged $3,289/month, entire-place listings averaged $2,850, and apartment-type listings averaged $1,751. Houses outperform the all-listings average of $2,780 by 18%. The house premium is among the highest in this batch, suggesting that larger properties in this outdoor recreation corridor attract groups that pay significantly above the market average.
The investability score of 70.6 out of 100 is solid, and the corridor’s long-term trajectory (consistent ADR growth from $194 in 2017 to $258 in 2025) supports the market’s durable appeal to outdoor tourism.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Booking Insights
Glendale guests book an average of 51 days in advance as of April 2026, with an average length of stay of 3.1 nights. The 51-day lead time is the longest of the five markets in this batch and is consistent with destination travel: visitors planning multi-park Utah road trips typically research and book accommodations well in advance.
At 3.1 nights, Glendale stays are the shortest in this batch. This reflects the corridor’s pass-through character, where guests are often mid-trip and stopping for 2-3 nights between Zion and Bryce Canyon rather than making Glendale a primary destination. Operators should expect a high proportion of 2-3 night bookings, which increases housekeeping frequency and per-booking overhead.
The long lead time (51 days) creates a useful pricing window. Dynamic pricing that establishes premium rates at the 60-day mark and holds through the 14-day window before arrival is appropriate for peak summer weekends and the winter holiday corridor (late December through mid-January). Last-minute availability during shoulder months (April, October, November) may benefit from modest discounting to fill gaps.
Short-Term Rental Regulations
Glendale is an incorporated Utah town that governs its own STR requirements separately from Kane County. Kane County’s STR regulations explicitly exclude Glendale. No dedicated Glendale Town STR ordinance was identified in publicly available records as of May 2026.
To legally operate an STR in Glendale, operators must complete three steps in order: (1) Register for a Utah State Sales Tax ID at secure.utah.gov; (2) Register for a Utah State Transient Room Tax (TRT) ID through the Utah State Tax Commission at 801-297-7705; (3) Obtain a Glendale Town Business License from the town clerk at 435-648-2341 or [email protected]. No published business license fee was found in current verifiable sources, so the exact cost is not published here.
The combined lodging tax rate is 9.92% as of October 1, 2025: 4.85% state sales tax, 0.32% state TRT, 0.25% county option sales tax, and 4.50% Kane County TRT. The Kane County TRT increased from 4.25% to 4.50% effective October 1, 2025 under Utah HB 456. No owner-occupancy or primary-residence requirement was identified. No maximum annual nights restriction applies. Enforcement is rated minimal.
Operators should verify any municipal-level TRT obligations directly with Glendale Town, as small Utah municipalities may optionally levy up to an additional 1% municipal transient room tax.
Market Comparison
Glendale’s 46.9% April 2026 occupancy is below the US STR median of approximately 55%, but the market’s strength is in ADR: at $210, it is above many rural markets and benefits from the premium positioning of the Zion-Bryce corridor. The $4,198 July revenue average is among the highest in this batch, reflecting peak-season demand concentration.
The ADR trend is positive: annual average ADR has grown from $194 in 2017 to $258 in 2025, a 33% increase over eight years. The occupancy trend has moved in the opposite direction, declining from a 2021 peak of 58.9% to 47.6% in 2025. This trade-off between rate and occupancy is common in sought-after destination markets where supply has grown faster than demand.
Top operators in the market: Evolve leads with 338 listings and 18,623 reviews at a 4.75 average rating. Vacasa holds 150 listings with 4,266 reviews at a 4.51 rating. Family Time Vacation Rentals operates 124 listings with 3,954 reviews at a 4.47 rating. Stay Midway manages 96 listings with 824 reviews at a 4.13 rating. Midway Vacation Properties rounds out the top 5 with 89 listings and 2,048 reviews at a 4.52 rating. Evolve’s 338-listing presence in a 7,972-listing market represents roughly 4.2% market share. The top 5 operators collectively account for about 797 listings, approximately 10% of the total market.
Frequently Asked Questions About Glendale, Utah
What is the average daily rate for STRs in Glendale, UT?
What occupancy rate do Glendale, UT short-term rentals achieve?
Do I need a permit to operate a short-term rental in Glendale, UT?
What is the combined lodging tax rate in Glendale, UT?
How much annual revenue can a Glendale, UT STR generate?
What makes Glendale, UT unusual as an STR market?
How far in advance do guests book Glendale, UT rentals?
Analyze Glendale Rentals
Use our free calculator to estimate Airbnb revenue for any property in Glendale.
Free Glendale STR Calculator →
