Ogden, Utah Short-Term Rental Market
Ogden restricts non-owner STRs while the regional market posted $153 ADR, 54.7% occupancy and $2,304 monthly revenue in September 2026.
Quick Answer: Ogden, Utah is an active short-term rental market. average occupancy in the Ogden market area is 55%. average monthly revenue in the Ogden market area is $2,304. average daily rate in the Ogden market area is $153. the top operator in the Ogden market area is Utah Homes And Vacation Rentals with 130 listings. market score is 44/100 (grade D).
Market data reflects the wider Ogden market, which covers 9 areas. Regulations, taxes, and permit details below are specific to Ogden.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Ogden and Ogden Valley STR market in Weber County, Utah. The performance figures below describe that shared area rather than Ogden alone. The data month is September 2026. Ogden has a population of 87,413 and sits roughly 40 minutes north of Salt Lake City, with three ski resorts (Snowbasin, Powder Mountain and Nordic Valley) within about 20 minutes of downtown.
In September 2026 the all-listings average daily rate was $153 and occupancy was 54.7%, producing average monthly revenue of $2,304 per listing. Compared with September 2025, occupancy is up 6.8%, ADR is up 4.7% and revenue is up 10.7%. The gain came from both more booked nights and higher rates, which is a sturdier pattern than growth driven by price alone.
The longer record shows a market that peaked in 2021 and has since settled. Annual occupancy was 63.4% in 2021, fell to 55.6% in 2025, and stands at 56.8% across the first nine months of 2026. ADR climbed from $147 in 2021 to $166 in 2025 and $176 so far in 2026, while average monthly revenue moved from $2,460 in 2021 to $2,558 in 2025 and $2,770 in 2026 year to date. Summing the twelve seasonal monthly averages gives annualized revenue of $27,191 per listing.
Demand drivers include Historic 25th Street, the Hill Aerospace Museum with more than 320,000 visitors, and Ogden Pioneer Days, which draws nearly 50,000 people each July. About 30.2% of visitors come from the Salt Lake City metro. The region is also preparing for the 2034 Winter Olympics returning to Utah.
Listing counts, bedroom mix and channel mix are tracked at a shared regional level rather than uniquely for Ogden, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 66% |
| Mar | 61% |
| Apr | 45% |
| May | 59% |
| Jun | 67% |
| Jul | 66% |
| Aug | 55% |
| Sep | 52% |
| Oct | 50% |
| Nov | 49% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Ogden are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ogden market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ogden market as a whole, which includes Ogden, so these counts are not Ogden-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Utah Homes And Vacation Rentals | 130 | 3,783 | ★ 4.85 |
| 2 | Evolve | 58 | 2,298 | ★ 4.79 |
| 3 | Mountain Luxury Lodging | 52 | 265 | ★ 4.79 |
| 4 | Bee Cave Management | 51 | 301 | ★ 4.94 |
| 5 | Wolf Creek Resort Rentals | 43 | 203 | ★ 4.94 |
What Kind of STR Should I Buy in Ogden?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ogden are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 47.3% |
| vrbo | 5.2% |
| both | 47.5% |
Home Value Trends (Ogden)
Typical home values, median sale prices, and the 10-year price trend for Ogden are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ogden — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ogden allows short-term rentals but regulates them tightly, and the rules should come before any acquisition decision. A mandatory Ogden City Short-Term Rental License, a business license, is required and renews annually. Applications involve property details, safety and building inspections coordinated with Building Services and the Fire Marshal, and written notification to neighbors within 300 feet.
Zoning is the main gate. Owner-occupied STRs are permitted in any residential zone, and in R-1 zones only owner-occupied STRs are allowed. Non-owner-occupied STRs are limited to higher-density zones, capped at one per block, and require continuous ownership of the unit for three years before operating. Downtown zones such as C-ENT and H25 allow STRs but cap them at 10 units per building. Operators must appoint a local manager who can respond within 30 minutes, and guests must receive a Good Neighbor brochure.
Taxes include the Utah transient room tax of about 4.25%, a transit tax of about 0.25% and state and local sales tax of about 6.85% on stays under 30 days. Airbnb collects some of these automatically.
Enforcement is rated strict, with fines up to $1,000 per day. Grounds for denial or revocation include nuisance violations, failure to maintain original license conditions and sham transactions. Ogden updated its ordinance through Ordinance 2024-12, codified at Ogden City Code 15-13-38. The three-year ownership hurdle and one-per-block cap effectively limit new non-owner-occupied entry in most residential areas. Confirm current rules with the city before buying.
Market Comparison
The Ogden and Ogden Valley STR market is improving from a modest base. Occupancy is up 6.8% year over year, ADR is up 4.7% and revenue is up 10.7%. The luxury tier at $349 and the professionally managed tier at $224 both sit well above the all-listings ADR of $153, which indicates room for well-run, higher-quality properties.
Ogden’s draw is access to three ski resorts within about 20 minutes, a walkable historic downtown and a large nearby population of Salt Lake City visitors, who make up about 30.2% of tourists. Those strengths support steady demand, but the strict licensing rules limit supply growth. Top operator rankings are tracked at a shared regional level rather than uniquely for Ogden, so this profile omits them.
Frequently Asked Questions About Ogden, Utah
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