Morgan, Utah Short-Term Rental Market
The Morgan, UT area STR market averaged $179/night at 62.9% occupancy in June 2026, revenue up 6.5% year over year.
Quick Answer: Morgan, Utah is an active short-term rental market. average occupancy in the Ogden market area is 63%. average monthly revenue in the Ogden market area is $2,917. average daily rate in the Ogden market area is $179. the top operator in the Ogden market area is Utah Homes And Vacation Rentals with 132 listings. market score is 44/100 (grade D).
Market data reflects the Ogden regional market, which includes Morgan. Regulations, taxes, and permit details below are specific to Morgan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Morgan, Utah is a small mountain valley town on the Weber River in Morgan County, roughly 35 minutes from Salt Lake City and Ogden via I-84, with a population of 4,409. The StaySTRA STR series for this area is tracked at a shared submarket level covering Morgan and nearby towns rather than uniquely for Morgan itself, so the occupancy, ADR, and revenue figures below describe the Morgan, UT area STR market rather than city-limits-only data.
The Morgan, UT area STR market posted an average daily rate of $179.23 and 62.90% occupancy in June 2026, with a trailing average revenue per listing of about $2,916.82. Year over year, revenue is up 6.51% even as occupancy is down 1.82% and ADR is down 1.01%, pointing to a modest mix shift toward higher-value stays. Average booking lead time is 47.33 days and average length of stay is 4.51 nights. Demand is a mix of Wasatch Front weekend visitors, outdoor recreation travelers drawn to the Weber River and East Canyon and Lost Creek State Parks, and winter overflow lodging demand from Snowbasin Resort skiing in nearby Huntsville.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 66% |
| Mar | 61% |
| Apr | 45% |
| May | 59% |
| Jun | 67% |
| Jul | 66% |
| Aug | 56% |
| Sep | 51% |
| Oct | 50% |
| Nov | 49% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Morgan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ogden market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ogden market as a whole, which includes Morgan, so these counts are not Morgan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Utah Homes And Vacation Rentals | 132 | 3,808 | ★ 4.86 |
| 2 | Evolve | 58 | 2,307 | ★ 4.79 |
| 3 | Mountain Luxury Lodging | 54 | 257 | ★ 4.78 |
| 4 | Bee Cave Management | 51 | 310 | ★ 4.94 |
| 5 | Wolf Creek Resort Rentals | 43 | 203 | ★ 4.94 |
What Kind of STR Should I Buy in Morgan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Morgan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 47.1% |
| vrbo | 5.2% |
| both | 47.7% |
Home Value Trends (Morgan)
Typical home values, median sale prices, and the 10-year price trend for Morgan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Morgan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in the Morgan, UT area but must be licensed. Operators need both a business license and a separate short-term rental permit, administered through Morgan County (with Morgan City handling properties inside city limits), for a reported application fee of about $50, renewed annually. Before a license issues, Planning and Zoning reviews the property for zoning compliance, since STRs are only permitted in zones or subzones designated to allow rentals for the requested period, and a building inspection may be required. Applicants must supply a Utah state sales-tax collection number before the license takes effect.
Operators must collect and remit Utah state sales tax plus the county transient room tax, which rose to 4.5% effective January 1, 2026 under HB456 (the new statewide county cap, up from 4.25%); combined with state and secondary state TRT components, the full transient-room-tax-specific rate runs about 5.57%. No owner-occupancy or primary-residence requirement and no published maximum-nights cap were found. Operational rules include no commercial use beyond what the zone otherwise permits, no on-street parking that obstructs traffic, and no signage advertising the rental. Enforcement is rated moderate; failing to remit tax is grounds for permit revocation.
Market Comparison
The Morgan, UT area’s $179.23 ADR runs below the roughly $220 national median ADR, about 19% lower, while its 62.90% occupancy runs above the commonly cited US short-term rental median of about 55%. That combination points to a market that competes on fill rate rather than premium pricing, consistent with its role as a weekend and overflow-demand market adjacent to Snowbasin and the Wasatch Front rather than a standalone destination.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Morgan, so this profile omits it.
Frequently Asked Questions About Morgan, Utah
What is the average daily rate for short-term rentals in the Morgan, UT area?
What is the short-term rental occupancy rate in Morgan, UT?
Are short-term rentals legal in Morgan, Utah?
What is the best time of year to operate a short-term rental in Morgan, UT?
How much did the transient room tax change in Morgan County in 2026?
What does a typical home cost in the Morgan, UT short-term rental market?
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