Provo, Utah Short-Term Rental Market
Provo short-term rentals averaged $184 a night at 74.9% occupancy in June 2026, though STRs are barred from residential zones.
Quick Answer: Provo, Utah is an active short-term rental market. average occupancy in the Provo/Orem market area is 75%. average monthly revenue in the Provo/Orem market area is $3,765. average daily rate in the Provo/Orem market area is $184. the top operator in the Provo/Orem market area is Carole Andersen with 46 listings. market score is 84/100 (grade B).
Market data reflects the Provo/Orem regional market, which includes Provo. Regulations, taxes, and permit details below are specific to Provo.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Provo, Utah County’s seat and Utah’s third-largest city, sits about 45 miles south of Salt Lake City between Utah Lake and the Wasatch Mountains, and has 2,265 tracked short-term rental listings as of June 2026. The market averaged $184.28 a night (ADR) at 74.9% occupancy, generating an average of $3,765 in monthly revenue per listing. Revenue is up 14.8% year over year, driven by gains in both occupancy (up 5.9%) and ADR (up 4.0%).
Of the 2,264 listings with bedroom data, 1-bedroom units are the largest group at 698 (30.8%), followed closely by 3-bedroom units at 523 (23.1%) and 2-bedroom units at 491 (21.7%). Larger 4-bedroom and 5-bedroom properties account for 275 (12.1%) and 277 (12.2%) of the market, an unusually even split at the top end.
Entire-place listings dominate at 1,909 of 2,265 (84.3%), with 348 private rooms (15.4%) and 8 shared rooms. Channel distribution favors Airbnb, listed alone on 1,310 properties (57.8%), while 876 (38.7%) are dual-listed on both Airbnb and Vrbo and 79 (3.5%) are Vrbo only.
Revenue varies by property type: apartment-style units average $2,715 a month, entire-place units average $4,144, and standalone houses average $4,240.
Provo has a population of about 114,766 and demand is driven heavily by Brigham Young University’s roughly 30,000 students, campus events, and outdoor draws like Provo Canyon, Sundance Mountain Resort, and Timpanogos Cave National Monument.
One critical fact for investors: Provo City Code 6.33 permits short-term rentals only in specific commercial, downtown, and mixed-use zones, and prohibits them outright in residential zones with no owner-occupied exception.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 63% |
| Mar | 66% |
| Apr | 63% |
| May | 61% |
| Jun | 73% |
| Jul | 75% |
| Aug | 71% |
| Sep | 63% |
| Oct | 62% |
| Nov | 57% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Provo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Provo/Orem market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Provo/Orem market as a whole, which includes Provo, so these counts are not Provo-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Carole Andersen | 46 | 1,439 | ★ 4.77 |
| 2 | Innkeeper Bnb Management | 44 | 1,371 | ★ 4.89 |
| 3 | Airbnfree | 38 | 519 | ★ 4.95 |
| 4 | Stewart Mountain Lodging | 37 | 1,569 | ★ 4.87 |
| 5 | Evolve | 35 | 1,214 | ★ 4.80 |
What Kind of STR Should I Buy in Provo?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Provo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.8% |
| vrbo | 3.5% |
| both | 38.7% |
Home Value Trends (Provo)
Typical home values, median sale prices, and the 10-year price trend for Provo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Provo — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Provo takes a restrictive, zoning-gated approach to short-term rentals. STRs are defined as rentals of less than 30 days and governed by Provo City Code Chapter 6.33. The single biggest constraint for investors: short-term rentals are permitted only in a narrow set of commercial, downtown, and mixed-use zones, specifically DT1, DT2, SC3, GW, WG, FC1, FC2, and PIC. If a property sits in a residential zone, short-term rental is prohibited outright, with no owner-occupied or primary-residence carve-out available.
Operators must obtain a commercial business license classified as short-term rental and register each property to that license; the application fee is $125, renewed annually. In multifamily buildings within permitted zones, STR use is capped at 10% of units, first-come first-served. Every property must provide designated on-site parking, and guest occupancy is limited by the number of available parking spaces. The license number must appear in all platform listings.
On taxes, lodging is subject to Provo’s 1.5% municipal transient room tax plus state and Utah County transient room taxes and applicable sales tax; Airbnb collects and remits many of these on hosts’ behalf, though hosts remain responsible for compliance.
Enforcement is rated strict: the city conducts inspections, and violations can carry fines of up to $500 per day, plus license revocation and restrictions on future applications. The city updated this framework via Ordinance 2024-19, which refined Chapter 6.33 licensing and the 10% multifamily cap.
Market Comparison
Provo’s 74.9% occupancy runs well above the national short-term rental median of roughly 55%, about 19.9 percentage points higher, among the strongest occupancy figures in this project, while its $184.28 ADR is roughly 16.2% below a national median ADR of about $220. This combination, very high occupancy at a below-average rate, likely reflects Provo’s restricted, zoning-limited supply pushing demand into a smaller pool of eligible properties, plus steady BYU-driven visitor volume.
The market is led by independent and small operators rather than national brands. Carole Andersen holds the top spot with 46 listings (2.0% of the market’s 2,265 tracked listings) and 1,439 reviews at a 4.77 average rating. Innkeeper Bnb Management is second with 44 listings (1.9% share) and 1,371 reviews at 4.89. Airbnfree ranks third with 38 listings (1.7% share) and 519 reviews at 4.95. Together, the top three managers control only about 5.7% of tracked listings, a fragmented market where national operators like Evolve (35 listings, 5th place) hold a smaller share than in most other markets in this project.
Frequently Asked Questions About Provo, Utah
Can I run a short-term rental out of a house in a Provo residential neighborhood?
What is the average Airbnb occupancy rate in Provo, UT?
What is the average nightly rate for a vacation rental in Provo, UT?
How much does an STR business license cost in Provo?
When is peak season for vacation rentals in Provo?
What is the gross rental yield on a typical Provo home used as a short-term rental?
What happens if I run an unpermitted Airbnb in Provo?
Analyze Provo Rentals
Use our free calculator to estimate Airbnb revenue for any property in Provo.
Free Provo STR Calculator →
