Provo, Utah Short-Term Rental Market
Provo restricts short-term rentals to commercial zones, with September 2026 ADR $179, 64.3% occupancy, $3,158 monthly revenue.
Quick Answer: Provo, Utah is an active short-term rental market. average occupancy in the Provo/Orem market area is 64%. average monthly revenue in the Provo/Orem market area is $3,158. average daily rate in the Provo/Orem market area is $179. the top operator in the Provo/Orem market area is Carole Andersen with 46 listings. market score is 84/100 (grade B).
Market data reflects the Provo/Orem regional market, which includes Provo. Regulations, taxes, and permit details below are specific to Provo.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Provo is a restricted short-term rental market, and the performance figures below apply only to properties that can legally operate. Provo City Code 6.33 allows short-term rentals only in specific commercial, downtown, and mixed-use zones, and prohibits them in residential zones. With that gate in mind, the Provo area STR market posted an average daily rate of $179 in September 2026, with occupancy of 64.3% and average monthly revenue of $3,158 per listing. Compared with a year earlier, occupancy is up 2.7%, ADR is up 7.7%, and revenue is up 13.9%, so rate growth is doing most of the work. The Provo area STR market tracks 2,265 listings. Entire places make up 1,909 of them (84.3%), private rooms account for 348, and shared rooms for 8. By bedroom count, 698 listings have one bedroom, 491 have two, 523 have three, 275 have four, and 277 have five. On channels, 1,310 listings appear on Airbnb only, 79 on Vrbo only, and 876 on both platforms. Provo is the third-largest city in Utah, with a population of 114,766, and sits about 45 miles south of Salt Lake City between Utah Lake and the Wasatch Mountains. Demand comes from Brigham Young University, which enrolls more than 30,000 students, along with outdoor recreation in Provo Canyon, Sundance Mountain Resort, and Timpanogos Cave National Monument. The marquee event is America’s Freedom Festival, a July celebration that ends with the Stadium of Fire concert at BYU. A Provo-specific annual visitor count is not published. The market score breaks down as 84.0 for total, 85.6 for rental demand, 94.4 for seasonality, 57.5 for investability, and 52.3 for regulation, which reflects strong demand held back by the zoning limits.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 63% |
| Mar | 66% |
| Apr | 63% |
| May | 61% |
| Jun | 73% |
| Jul | 75% |
| Aug | 71% |
| Sep | 63% |
| Oct | 62% |
| Nov | 57% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Provo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Provo/Orem market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Provo/Orem market as a whole, which includes Provo, so these counts are not Provo-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Carole Andersen | 46 | 1,439 | ★ 4.77 |
| 2 | Innkeeper Bnb Management | 44 | 1,371 | ★ 4.89 |
| 3 | Airbnfree | 38 | 519 | ★ 4.95 |
| 4 | Stewart Mountain Lodging | 37 | 1,569 | ★ 4.87 |
| 5 | Evolve | 35 | 1,214 | ★ 4.80 |
What Kind of STR Should I Buy in Provo?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Provo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.8% |
| vrbo | 3.5% |
| both | 38.7% |
Home Value Trends (Provo)
Typical home values, median sale prices, and the 10-year price trend for Provo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Provo — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Provo permits short-term rentals, but only in a narrow set of zones, and enforcement is rated strict. Rentals of fewer than 30 days are governed by Provo City Code Chapter 6.33. Short-term rentals are allowed only in the DT1, DT2, SC3, GW, WG, FC1, FC2, and PIC zones, and they are not allowed in residential zones. There is no owner-occupancy or primary-residence requirement, but there is also no carve-out that unlocks residential zones. In buildings with multiple units inside permitted zones, no more than 10% of dwelling units may be used as short-term rentals. Operators need a Short-Term Rental business license with a $125 fee, renewed annually, and each property must be registered and linked to that license. The license number must appear in every platform listing. On-site parking is required, and guest occupancy is limited by the number of available parking spaces. Lodging stays are subject to Provo’s 1.5% transient room tax, in addition to state and county transient room taxes and applicable sales tax. Airbnb collects and remits many of these taxes, but hosts remain responsible for compliance. The city conducts inspections, and violations can carry fines of up to $500 per day, license revocation, and limits on future applications. Provo updated its framework through Ordinance 2024-19 in 2024, which refined the Chapter 6.33 licensing rules and the 10% cap. Verify current rules with the city before buying.
Market Comparison
Provo is a volume market, where consistent demand from BYU, outdoor recreation, and summer events supports September 2026 occupancy of 64.3%, while the all-listings ADR is $179 and the entire-place ADR is $198. Only the professionally managed ($277) and luxury ($346) tiers sit well above those averages. Rates are held down by a large supply of one and two bedroom units and private rooms. Growth is a point in Provo’s favor. ADR is up 7.7% and revenue is up 13.9% year over year. The main difference from most comparable markets is regulatory. Zoning limits short-term rentals to a small set of commercial and mixed-use zones, which constrains new supply and raises the importance of eligibility. Among operators, the largest in the Provo area STR market are Carole Andersen with 46 listings, Innkeeper Bnb Management with 44, Airbnfree with 38, Stewart Mountain Lodging with 37, and Evolve with 35. The top operators are each in a similar size range, so the market is not dominated by a single manager.
Frequently Asked Questions About Provo, Utah
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