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Provo, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Provo, Utah Short-Term Rental Market Overview

Population: 115,479
Annual Visitors: 350,000
Total STRs: 471
ADR: $186.83

Visitor Profile

Provo, Utah, attracts approximately 1.5 million visitors annually, drawn by its stunning natural landscapes and vibrant cultural scene. Key demographic highlights indicate that a significant portion of visitors are families and outdoor enthusiasts, with a median age of 30-45 years. The primary purposes for visiting include outdoor recreation, such as hiking and skiing, as well as attending events and festivals. The economic impact of tourism in Provo is substantial, contributing over $200 million to the local economy each year, supporting jobs and local businesses. For more information, visit the Utah Valley Visitor Information Center.

In terms of visitor statistics, Provo sees a diverse demographic profile. Approximately 60% of visitors are from within Utah, while the remaining 40% come from out-of-state, particularly from neighboring states like California and Colorado. The main reasons for visiting include exploring the scenic beauty of the Wasatch Range, participating in local festivals, and enjoying the culinary offerings. The average length of stay is around 2-3 nights, with peak seasons occurring during the summer months and winter holidays, when outdoor activities are at their prime. According to the tourism bureau, the city’s lodging sector benefits from a steady influx of tourists, with occupancy rates peaking at 75% during these busy periods. This data is crucial for STR operators looking to optimize their offerings and marketing strategies. For insights on attractions, check out the best things to do in Provo.

Provo, Utah, attracts approximately 1.5 million visitors annually, drawn by its stunning natural landscapes and vibrant cultural scene. Key demographic highlights indicate that a significant portion of visitors are families and outdoor enthusiasts, with a median age of 30-45 years. The primary purposes for visiting include outdoor recreation, such as hiking and skiing, as well as attending events and festivals. The economic impact of tourism in Provo is substantial, contributing over $200 million to the local economy each year, supporting jobs and local businesses. For more information, visit the Utah Valley Visitor Information Center.

In terms of visitor statistics, Provo sees a diverse demographic profile. Approximately 60% of visitors are from within Utah, while the remaining 40% come from out-of-state, particularly from neighboring states like California and Colorado. The main reasons for visiting include exploring the scenic beauty of the Wasatch Range, participating in local festivals, and enjoying the culinary offerings. The average length of stay is around 2-3 nights, with peak seasons occurring during the summer months and winter holidays, when outdoor activities are at their prime. According to the tourism bureau, the city’s lodging sector benefits from a steady influx of tourists, with occupancy rates peaking at 75% during these busy periods. This data is crucial for STR operators looking to optimize their offerings and marketing strategies. For insights on attractions, check out the best things to do in Provo.

Top Attractions

Provo, Utah, is a vibrant city nestled between the stunning Wasatch Mountains and Utah Lake, offering a diverse array of attractions that cater to all interests. Known for its rich cultural heritage and outdoor adventures, Provo is home to the renowned Brigham Young University, which adds a youthful energy to the area. Visitors can explore the natural beauty of the Provo Canyon, enjoy the interactive exhibits at the Museum of Natural Curiosity, or take a leisurely stroll through the scenic Provo River Trail. Whether you’re an outdoor enthusiast, a history buff, or a family looking for fun activities, Provo has something for everyone.

One of the top attractions in Provo is the Provo City Center Temple, an architectural marvel that showcases stunning design and serene gardens. This temple is open to the public for tours, allowing visitors to appreciate its beauty and learn about its significance. For those interested in science and nature, the Museum of Natural Curiosity offers hands-on exhibits that engage children and adults alike, making it a perfect family destination. Another must-visit is the Provo River Trail, which stretches for miles along the river, providing opportunities for walking, biking, and enjoying the picturesque surroundings. For more information on attractions and activities, visit the official visitor guide at Provo City and explore the best things to do in Provo at Visit Utah. With its blend of cultural and outdoor experiences, Provo is a city that invites exploration and adventure year-round.

Provo, Utah, is a vibrant city nestled between the stunning Wasatch Mountains and Utah Lake, offering a diverse array of attractions that cater to all interests. Known for its rich cultural heritage and outdoor adventures, Provo is home to the renowned Brigham Young University, which adds a youthful energy to the area. Visitors can explore the natural beauty of the Provo Canyon, enjoy the interactive exhibits at the Museum of Natural Curiosity, or take a leisurely stroll through the scenic Provo River Trail. Whether you’re an outdoor enthusiast, a history buff, or a family looking for fun activities, Provo has something for everyone.

One of the top attractions in Provo is the Provo City Center Temple, an architectural marvel that showcases stunning design and serene gardens. This temple is open to the public for tours, allowing visitors to appreciate its beauty and learn about its significance. For those interested in science and nature, the Museum of Natural Curiosity offers hands-on exhibits that engage children and adults alike, making it a perfect family destination. Another must-visit is the Provo River Trail, which stretches for miles along the river, providing opportunities for walking, biking, and enjoying the picturesque surroundings. For more information on attractions and activities, visit the official visitor guide at Provo City and explore the best things to do in Provo at Visit Utah. With its blend of cultural and outdoor experiences, Provo is a city that invites exploration and adventure year-round.

Regulations

Provo, Utah, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes for short periods must obtain a Rental Dwelling License, which is essential for legal operation. Provo enforces owner-occupancy requirements, meaning the property owner must reside on-site or in an accessory dwelling during guest stays. Additionally, short-term rental operators are subject to transient room taxes. Compliance with zoning regulations is also crucial, as STRs are only permitted in designated zones. Safety requirements, including smoke detectors and carbon monoxide alarms, must be met to protect guests. Understanding these regulations is vital for property owners to avoid penalties and ensure a smooth rental experience.

To operate a short-term rental in Provo, property owners must first apply for a Rental Dwelling License through the city’s official website. This license ensures that the property meets local safety and zoning standards. Provo restricts short-term rentals to specific zones including DT1, DT2, SC3, GW, WG, FC1, FC2, and PIC. Residential zones do not permit short-term rentals. Owners must collect and remit the county’s 6% Transient Room Tax plus Provo City’s 1% sales tax. A critical requirement is that properties must be owner-occupied, with the owner residing on-site or in an accessory dwelling unit during all guest stays. Safety requirements include installing smoke detectors and ensuring proper emergency exits for guests. Failure to comply with these regulations can result in fines or revocation of the rental license. For further details on zoning and licensing, visit Provo Municipal Code 6.26.020. By adhering to these guidelines, property owners can successfully navigate Provo’s short-term rental landscape.

Provo, Utah, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes for short periods must obtain a Rental Dwelling License, which is essential for legal operation. Provo enforces owner-occupancy requirements, meaning the property owner must reside on-site or in an accessory dwelling during guest stays. Additionally, short-term rental operators are subject to transient room taxes. Compliance with zoning regulations is also crucial, as STRs are only permitted in designated zones. Safety requirements, including smoke detectors and carbon monoxide alarms, must be met to protect guests. Understanding these regulations is vital for property owners to avoid penalties and ensure a smooth rental experience.

To operate a short-term rental in Provo, property owners must first apply for a Rental Dwelling License through the city’s official website. This license ensures that the property meets local safety and zoning standards. Provo restricts short-term rentals to specific zones including DT1, DT2, SC3, GW, WG, FC1, FC2, and PIC. Residential zones do not permit short-term rentals. Owners must collect and remit the county’s 6% Transient Room Tax plus Provo City’s 1% sales tax. A critical requirement is that properties must be owner-occupied, with the owner residing on-site or in an accessory dwelling unit during all guest stays. Safety requirements include installing smoke detectors and ensuring proper emergency exits for guests. Failure to comply with these regulations can result in fines or revocation of the rental license. For further details on zoning and licensing, visit Provo Municipal Code 6.26.020. By adhering to these guidelines, property owners can successfully navigate Provo’s short-term rental landscape.

Frequently Asked Questions

What are the short-term rental regulations in Provo, Utah?
Provo, Utah, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes for short periods must obtain a Rental Dwelling License, which is essential for legal operation. Provo enforces owner-occupancy requirements, meaning the property owner must reside on-site or in an accessory dwelling during guest stays. Additionally, short-term rental operators are subject to transient room taxes. Compliance with zoning regulations is also crucial, as STRs are only permitted in designated zones. Safety requirements, including smoke detectors and carbon monoxide alarms, must be met to protect guests. Understanding these regulations is vital for property owners to avoid penalties and ensure a smooth rental experience.To operate a short-term rental in Provo, property owners must first apply for a Rental Dwelling License through the city's official website. This license ensures that the property meets local safety and zoning standards. Provo restricts short-term rentals to specific zones including DT1, DT2, SC3, GW, WG, FC1, FC2, and PIC. Residential zones do not permit short-term rentals. Owners must collect and remit the county's 6% Transient Room Tax plus Provo City's 1% sales tax. A critical requirement is that properties must be owner-occupied, with the owner residing on-site or in an accessory dwelling unit during all guest stays. Safety requirements include installing smoke detectors and ensuring proper emergency exits for guests. Failure to comply with these regulations can result in fines or revocation of the rental license. For further details on zoning and licensing, visit Provo Municipal Code 6.26.020. By adhering to these guidelines, property owners can successfully navigate Provo's short-term rental landscape.
Do I need a permit to operate a short-term rental in Provo, Utah?
Short-term rental regulations vary by location. In Provo, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Provo, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Provo, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Provo

Provo attracts visitors with its urban amenities and entertainment and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Provo, Utah Market Performance Trends

LTM Avg. Daily Rate$182.00
LTM Occupancy Rate55.6%
LTM Avg. Revenue$2,371
Monthly Short-Term Rental Market Performance Data for Provo
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$184.2073.9%$2,937
Aug 24$169.0969.6%$2,730
Sep 24$172.0847.9%$2,089
Oct 24$180.0053.9%$2,550
Nov 24$193.0037.9%$1,995
Dec 24$205.9742.4%$2,228
Jan 25$204.2442.9%$1,946
Feb 25$203.4150%$2,193
Mar 25$193.5054.8%$2,584
Apr 25$182.0053.3%$2,180
May 25$182.4859.3%$2,318
Jun 25$186.8369.6%$3,127

Short-Term Rental Market Performance Analysis for Provo

The short-term rental market in Provo demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Provo, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Provo
QuarterTypical Home Value (USD)
Q2 17$275,116
Q3 17$274,233
Q3 17$280,134
Q4 17$280,165
Q4 17$282,016
Q1 18$287,662
Q1 18$289,562
Q2 18$295,266
Q2 18$297,216
Q3 18$304,427
Q3 18$306,438
Q4 18$310,132
Q4 18$312,180
Q1 19$316,478
Q1 19$318,568
Q2 19$320,840
Q2 19$322,960
Q3 19$324,609
Q3 19$326,753
Q4 19$330,856
Q4 19$333,041
Q1 20$338,262
Q1 20$340,497
Q2 20$343,447
Q2 20$345,716
Q3 20$351,018
Q3 20$353,337
Q4 20$371,515
Q4 20$373,969
Q1 21$394,685
Q1 21$397,293
Q2 21$423,859
Q2 21$426,659
Q3 21$441,803
Q3 21$444,721
Q4 21$452,203
Q4 21$455,191
Q1 22$483,213
Q1 22$486,406
Q2 22$510,844
Q2 22$514,219
Q3 22$499,421
Q3 22$502,720
Q4 22$482,993
Q4 22$486,184
Q1 23$473,898
Q1 23$477,029
Q2 23$470,955
Q2 23$474,066
Q3 23$478,545
Q3 23$481,706
Q4 23$483,204
Q4 23$486,396
Q1 24$484,411
Q1 24$487,611
Q2 24$486,084
Q2 24$489,295
Q3 24$486,567
Q3 24$489,781
Q4 24$495,462
Q4 24$498,735
Q1 25$500,033
Q1 25$503,336
Q2 25$497,831
Q2 25$501,120
Q3 25$503,042
Q3 25$506,365
Q4 25$511,277
Q4 25$514,655

Market Overview

  • Typical Home Value:$478,857
  • Median Sale Price:$451,856
  • Median List Price:$495,314

Current Inventory

  • Homes For Sale:194
  • New Listings:42

Detailed Market Analysis

The average home value in Provo, UT is $478,858, up 2.4% over the past year. Learn more about the Provo housing market and real estate trends.

Real Estate Market Analysis for Provo, Utah

The residential real estate market in Provo, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Provo, Utah benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Provo, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Provo
QuarterNumber of Listings
Q3 16190
Q4 16195
Q1 17195
Q2 17309
Q3 17343
Q4 17343
Q1 18357
Q2 18387
Q3 18410
Q4 18361
Q1 19364
Q2 19391
Q3 19400
Q4 19391
Q1 20381
Q2 20351
Q3 20323
Q4 20294
Q1 21324
Q2 21327
Q3 21333
Q4 21335
Q1 22334
Q2 22400
Q3 22414
Q4 22403
Q1 23399
Q2 23418
Q3 23416
Q4 23423
Q1 24430
Q2 24453
Q3 24478
Q4 24473
Q1 25455
Q2 25471

Booking Activity

  • 1-3 Months:63.4% Booked
  • 4-6 Months:56.8% Booked
  • 7-9 Months:50.9% Booked
  • 10-12 Months:4.6% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Provo

Provo vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Provo, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Provo
Bedroom ConfigurationNumber of Properties
Studio5
1 Bed71
2 Beds88
3 Beds84
4 Beds51
5+ Beds59

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Provo

    The vacation rental market in Provo features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Provo

    Active STRs
    471
    Avg Daily Rate
    $187
    Occupancy Rate
    70%
    Population
    115,479
    Annual Visitors
    350,000

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