Draper, Utah Short-Term Rental Market
Draper, UT STRs averaged $154/night at 61.5% occupancy in April 2026 across 6,879 active listings.
Quick Answer: Draper, Utah is an active short-term rental market. average occupancy is 71%. average monthly revenue is $2,979. average daily rate is $153. the top operator is GrandRoad with 91 listings. market score is 58/100 (grade C).
Market data reflects the Salt Lake City regional market, which includes Draper. Regulations, taxes, and permit details below are specific to Draper.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Draper, Utah is a suburban city of 50,437 residents in the Salt Lake City metro, straddling Salt Lake and Utah counties along the I-15 corridor. The market benefits from proximity to both Salt Lake City and Park City, with the Corner Canyon trail system and the Loveland Living Planet Aquarium serving as local demand anchors. As of April 2026, the market reported an average daily rate of $154 and an occupancy rate of 61.5%, generating a RevPAR of $95.
Active listings across all channels total 6,879, with entire-place rentals representing 6,040 units (88% of supply), private rooms at 837 (12%), and shared rooms at just 2. The bedroom mix is broad: 1-bedroom units lead at 2,745, followed by 2-bedroom (1,802), 3-bedroom (1,120), 4-bedroom (645), and 5-bedroom-plus (544). By channel, 3,854 listings are Airbnb-only, 297 are VRBO-only, and 2,728 appear on both platforms.
Year-over-year through April 2026, occupancy grew 2.6 percentage points, ADR rose 1.2%, and revenue increased a modest 0.5%. The market’s overall score of 58.1 out of 100 is anchored by an exceptionally high rental demand score of 86.5, the strongest metric in this market’s profile. The seasonality score of 74.2 reflects a pronounced winter-peak pattern driven by ski-season proximity.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 66% | $159 | $2,921 |
| Feb | 76% | $169 | $3,194 |
| Mar | 73% | $170 | $3,525 |
| Apr | 58% | $128 | $2,106 |
| May | 65% | $123 | $2,206 |
| Jun | 73% | $132 | $2,517 |
| Jul | 72% | $130 | $2,599 |
| Aug | 67% | $126 | $2,380 |
| Sep | 66% | $126 | $2,207 |
| Oct | 61% | $122 | $2,161 |
| Nov | 56% | $113 | $1,694 |
| Dec | 65% | $151 | $2,503 |
Top Short-Term Rental Operators in Draper
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | GrandRoad | 91 | 6,493 | ★ 4.93 |
| 2 | Evolve | 82 | 2,801 | ★ 4.64 |
| 3 | Landing | 67 | 28 | ★ 3.85 |
| 4 | RedAwning | 58 | 244 | ★ 4.71 |
| 5 | Drew Rothkopf | 57 | 4,737 | ★ 4.75 |
What Kind of STR Should I Buy in Draper?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,745 |
| 2 bed | 1,802 |
| 3 bed | 1,120 |
| 4 bed | 645 |
| 5 bed | 544 |
ADR by Property Tier
| Entire Home | $166 |
| Luxury | $299 |
| Professionally Managed | $190 |
Revenue by Dwelling Type
| Apartment | $2,686 |
| Entire Place | $3,233 |
| House | $3,214 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 4.3% |
| both | 39.7% |
Investment Analysis
Draper presents a higher-entry-cost investment profile relative to Utah’s ski-adjacent markets. The typical home value stands at $818,832, with a median sale price of $786,333. At the April 2026 all-listings average revenue of $2,591 per month, annualized gross revenue comes to approximately $31,088, implying a gross revenue yield of about 3.8% before expenses. Entire-place properties average $2,786 per month, and house-specific listings average $2,725, offering modestly better returns than the all-listings baseline.
Rate segmentation shows the largest performance gap at the professional and luxury tiers. All-listings ADR averaged $154, while professionally managed properties averaged $210 per night, a 36% premium. Luxury-tier listings reached $316 per night. For a property achieving the professionally managed ADR at April’s 61.5% occupancy, monthly revenue would be approximately $3,880 on a 30-day month, compared to $2,591 at market average.
Year-over-year revenue growth of 0.45% through April 2026 is modest. The revenue growth score of 57.6 and investability score of 55.4 suggest the market is in a consolidation phase rather than an expansion phase, consistent with a maturing suburban Salt Lake market. The housing market itself is competitive but not frenzied: the sale-to-list ratio is 1.001 and median days to pending is 17, with 144 units available for sale.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Draper guests book an average of 38.3 days in advance, the longest booking window among the five markets in this batch. This reflects both the leisure-driven nature of the market (ski trip and outdoor recreation planning) and the preponderance of larger homes, which travelers book earlier to secure availability.
Average length of stay is 4.63 nights, consistent with the weekend-plus and weeklong stay patterns common to outdoor recreation and ski-adjacent markets. Guests arriving for ski season or multi-day outdoor recreation trips tend to book at least 5 weeks out, making the 35-to-45-day advance pricing window the most critical for rate optimization.
For operators, the ~5-week booking window means calendar gaps visible 6 or more weeks out should trigger proactive rate adjustments, while slots filling within 10 days of arrival likely represent last-minute leisure or business travelers less sensitive to the seasonal pattern. Minimum-stay policies of 3 to 4 nights are well-supported by the average LOS and can reduce turnover without materially impacting occupancy given the booking lead time.
Short-Term Rental Regulations
Draper currently has no short-term-rental-specific ordinance. As of mid-2026, the city does not license, permit, or cap STRs in residential zones, placing them in a permissive environment governed mainly by Utah state law (Utah Code 10-8-85.4, which limits how cities can restrict STRs based solely on platform advertising) and any applicable HOA covenants.
One firm restriction is in place: accessory dwelling units (ADUs) must be rented for terms of 30 days or longer, meaning ADUs cannot legally be operated as nightly short-term rentals. Primary residential units are not subject to a similar restriction under current code.
This is actively changing. Draper City Council held a public hearing on June 9, 2026 on a city-initiated text amendment to Draper City Municipal Code Titles 6 and 9 that would require STRs to be licensed and permitted with associated operating standards. The specific terms of the forthcoming ordinance, including permit fees, renewal requirements, owner-occupancy rules, and any density or night caps, were not yet published as of this writing. Operators should monitor Draper City’s municipal code updates before acquiring property with STR intent.
On taxes, STR operators must collect state sales tax and the combined transient room tax, which totals approximately 12.5% in Draper. Draper does not impose a separate municipal transient room tax of its own, keeping the combined rate lower than Salt Lake City and Alta. Enforcement is currently rated minimal, consistent with the absence of a licensing framework.
Market Comparison
Draper’s 61.5% occupancy is above the approximate U.S. STR median of 55%, though the $154 ADR falls below the national median of roughly $220. This reflects Draper’s suburban positioning: demand is steady but the rate ceiling is constrained by proximity to higher-rate Park City and Salt Lake City markets that absorb premium leisure spending.
The rental demand score of 86.5 is among the highest possible in the data model, indicating that Draper benefits from the Wasatch Front’s large population base and year-round outdoor recreation calendar. However, the total market score of 58.1 and investability score of 55.4 reflect the tension between strong demand and high property acquisition costs.
On operator concentration, GrandRoad leads with 91 listings and the highest average rating in this data set at 4.9 stars, followed by Evolve (82 listings, 4.6 stars), Landing (67 listings, 3.9 stars), RedAwning (58 listings, 4.7 stars), and Drew Rothkopf (57 listings, 4.8 stars). The top 5 operators manage approximately 355 listings combined, representing about 5.2% of the 6,879-listing market. The market remains heavily independent-operator driven.
Frequently Asked Questions About Draper, Utah
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