Draper, Utah Short-Term Rental Market
Draper's Salt Lake Valley STR market posted $147 ADR, 65.8% occupancy and $2,630 monthly revenue in September 2026.
Quick Answer: Draper, Utah is an active short-term rental market. average occupancy in the Salt Lake City market area is 66%. average monthly revenue in the Salt Lake City market area is $2,630. average daily rate in the Salt Lake City market area is $147. the top operator in the Salt Lake City market area is GrandRoad with 91 listings. market score is 58/100 (grade C).
Market data reflects the Salt Lake City regional market, which includes Draper. Regulations, taxes, and permit details below are specific to Draper.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Draper is a city of 50,437 residents in the Salt Lake City metro, spanning Salt Lake and Utah counties. The performance numbers on this page describe the Salt Lake Valley STR market, a shared regional series rather than a series unique to Draper. Every figure below should be read as the Salt Lake Valley STR market. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Draper, so this profile omits them.
For September 2026, the average daily rate was $147 and occupancy was 65.8%. The average listing earned $2,630 for the month. Compared with September 2025, occupancy rose 1.1%, ADR rose 3.7%, and monthly revenue slipped 0.3%, so higher rates are roughly offsetting softer booking value at the margin rather than producing growth.
The longer trend is steadier than the monthly noise suggests. Annual occupancy peaked at 72.7% in 2021 and has settled between 66.2% and 67.6% since 2023. ADR has climbed every year in the data, from $141 in 2021 to $161 in 2025. Through the first nine months of 2026, the regional market is running at 68.0% occupancy, a $168 ADR and $3,150 in average monthly revenue. Summing the twelve seasonal months gives annual revenue of $30,167 for the average listing.
Demand drivers near Draper include the Loveland Living Planet Aquarium, which is described as the ninth-largest aquarium in the nation, and the Corner Canyon trail system, which draws hikers, trail runners and mountain bikers. Draper also serves as a base for visitors touring the wider Salt Lake and Park City region. No city-specific annual visitor count is published, since tourism figures are folded into Salt Lake County regional reporting.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 76% |
| Mar | 73% |
| Apr | 58% |
| May | 65% |
| Jun | 73% |
| Jul | 72% |
| Aug | 66% |
| Sep | 66% |
| Oct | 61% |
| Nov | 56% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Draper are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Salt Lake City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Salt Lake City market as a whole, which includes Draper, so these counts are not Draper-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | GrandRoad | 91 | 6,493 | ★ 4.93 |
| 2 | Evolve | 82 | 2,801 | ★ 4.64 |
| 3 | Landing | 67 | 28 | ★ 3.85 |
| 4 | RedAwning | 58 | 244 | ★ 4.71 |
| 5 | Drew Rothkopf | 57 | 4,737 | ★ 4.75 |
What Kind of STR Should I Buy in Draper?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Draper are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 4.3% |
| both | 39.7% |
Home Value Trends (Draper)
Typical home values, median sale prices, and the 10-year price trend for Draper are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Draper — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of June 2026, Draper has no short-term rental specific ordinance. The city does not currently license, permit, or cap STRs, and STRs are not expressly prohibited in residential zones. They are governed mainly by state law (Utah Code 10-8-85.4, which limits how cities can restrict STRs based solely on advertising) and any HOA covenants that apply to a property. The enforcement level is rated minimal.
One concrete restriction exists. Accessory dwelling units must be rented for terms of 30 days or longer, so an ADU cannot legally be used for nightly rentals. STRs in primary dwellings are not specifically regulated by city code.
The rules are changing. Draper City Council held a public hearing on June 9, 2026 on a city-initiated text amendment to Draper City Municipal Code Titles 6 and 9 that would require STRs to be licensed and permitted and would add operating standards. The fees, caps and any owner-occupancy terms had not been published when this research was done, so investors should expect a licensing framework and verify the adopted text with the city before buying.
On taxes, the combined lodging tax applicable in Draper is about 12.52%. Draper does not appear to add a municipal transient room tax of its own. Airbnb and VRBO collect some of these taxes automatically, but operators remain responsible for confirming their filing obligations.
Market Comparison
The Salt Lake Valley STR market is a high-occupancy, lower-rate market. September 2026 occupancy of 65.8% comes with a $147 ADR, so hosts earn their revenue through consistent bookings rather than premium nightly pricing.
The tier rates show where the upside sits. Luxury listings at $270 per night and professionally managed listings at $182 both sit well above the $147 all-listings ADR. A property that reaches the luxury tier can price well above the market average while still operating in a market with strong demand.
Year-over-year performance is mixed. Occupancy is up 1.1% and ADR is up 3.7%, yet revenue per listing is down 0.3%. Occupancy has eased from the 2021 peak of 72.7% and has held between 66.2% and 67.6% since 2023, and 2026 is running at 68.0% through September.
Operator concentration is tracked at a shared regional level rather than uniquely for Draper, so this profile omits top operator names.
Frequently Asked Questions About Draper, Utah
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