La Verkin, Utah Short-Term Rental Market
La Verkin, UT STRs averaged $306/night at 65.0% occupancy in April 2026 across 5,244 active regional listings.
Quick Answer: La Verkin, Utah is an active short-term rental market. average occupancy in the St. George market area is 56%. average monthly revenue in the St. George market area is $5,316. average daily rate in the St. George market area is $335. the top operator in the St. George market area is Red Rock Vacation Rentals with 548 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes La Verkin. Regulations, taxes, and permit details below are specific to La Verkin.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The La Verkin, UT short-term rental market covers a broader Zion National Park gateway area in Washington County and posted 5,244 active listings as of the latest snapshot. In April 2026, listings achieved an average daily rate of $306 and occupancy of 65.0%, yielding a RevPAR of $199. The supply is almost entirely entire-place units: 4,972 of 5,244 listings (94.8%) are entire-place rentals, with 271 private rooms and 1 shared room. By bedroom count, 3-bedroom properties lead with 1,370 listings, followed by 1-bedroom (1,265), 5-bedroom (992), 4-bedroom (850), and 2-bedroom (759). Channel distribution skews toward dual-platform operators: 3,305 listings appear on both Airbnb and VRBO, 1,636 are Airbnb-only, and 303 are VRBO-only. Year-over-year through April 2026, occupancy slipped 2.85 percentage points and average daily rate held flat (0.0% change), producing a modest revenue decline of 1.25% against the prior-year period. The market scored 82.0 out of 100 on the overall investability index, with rental demand (84.4) and revenue growth (75.6) as the leading sub-scores, and regulation (70.2) reflecting meaningful local zoning constraints.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 50% |
| Mar | 64% |
| Apr | 62% |
| May | 58% |
| Jun | 59% |
| Jul | 52% |
| Aug | 46% |
| Sep | 50% |
| Oct | 61% |
| Nov | 46% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for La Verkin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. George market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. George market as a whole, which includes La Verkin, so these counts are not La Verkin-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 548 | 13,791 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 218 | 13,338 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,393 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,253 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,116 | ★ 4.93 |
What Kind of STR Should I Buy in La Verkin?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for La Verkin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.2% |
| vrbo | 5.8% |
| both | 63% |
Home Value Trends (La Verkin)
Typical home values, median sale prices, and the 10-year price trend for La Verkin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for La Verkin — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
La Verkin’s STR regulatory framework is defined by Ordinance No. 2022-10, which prohibits new vacation rentals in residential zones while grandfathering previously licensed residential STR operations. New STR operations are effectively confined to commercial or mixed-use zones. The city classifies STRs as vacation rental facilities alongside bed-and-breakfasts under municipal code section 3-11-12, treating them as transient facilities subject to government inspection. All operators must obtain a city business license and comply with building, fire, health, and land-use codes. Utah Department of Health minimum standards apply, including working bathroom, hot and cold water, soap, towels, toilet paper, and clean linen between guests. Tax obligations include Utah state and local sales tax plus a combined transient room tax of approximately 4.57%, consisting of a 0.32% state transient room tax and a 4.25% Washington County transient room tax. Permit cost data was not published in the available regulatory records. No maximum-nights-per-year cap or owner-occupancy requirement is recorded. Enforcement is rated moderate. Investors targeting residential parcels should treat La Verkin as a grandfathered-only or commercial-zone market for new STR development.
Market Comparison
Against US STR market medians of approximately 55% occupancy and $220 ADR, La Verkin outperforms on both measures: 65.0% occupancy and $306 ADR in April 2026. The market’s overall score of 82.0 out of 100 places it above mid-market, with rental demand (84.4) the standout sub-score and regulation (70.2) reflecting the residential-zone development constraint. Professional management is well established: Red Rock Vacation Rentals leads the market with 548 listings and 13,791 reviews at a 4.86 average rating. Red Sands Vacation Properties LLC ranks second with 218 listings, 13,338 reviews, and a 4.81 rating. Ledges Vacation Rentals holds third with 159 listings, 11,393 reviews, and a 4.93 rating. These three operators collectively manage approximately 925 of 5,244 active listings, representing about 17.6% of the market. The presence of multiple large, high-rated regional operators indicates a mature management ecosystem where independent hosts compete against established local brands with significant review bases.
Frequently Asked Questions About La Verkin, Utah
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