La Verkin, Utah Short-Term Rental Market
New vacation rentals barred in La Verkin residential zones; September 2026 saw $282 ADR, 51.3% occupancy, $3,846 monthly revenue.
Quick Answer: La Verkin, Utah is an active short-term rental market. average occupancy in the St. George market area is 51%. average monthly revenue in the St. George market area is $3,846. average daily rate in the St. George market area is $282. the top operator in the St. George market area is Red Rock Vacation Rentals with 548 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes La Verkin. Regulations, taxes, and permit details below are specific to La Verkin.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
La Verkin is a small Washington County town of about 4,529 residents on the Zion Scenic Byway (UT-9), roughly 25 to 30 minutes from the south entrance of Zion National Park, which drew about 4.95 million recreation visits in 2024. Performance numbers on this page describe the Zion gateway STR market of Washington County, Utah, a regional market, so they reflect the region rather than La Verkin alone. In September 2026 the average daily rate was $282 across all listings, occupancy was 51.3%, and average monthly revenue per listing was $3,846. Compared with September 2025, occupancy rose 12.5%, ADR rose 0.8%, and revenue rose 8.8%, so the gain came mostly from more booked nights while rates stayed nearly flat. Using the seasonal sum of monthly figures, annualized revenue is $40,406 per listing. The calendar-year history shows steady growth from the 2017 base. Occupancy was 40.7% in 2017, reached 59.3% in 2021, and has held between 51.4% and 52.8% from 2024 through September 2026. ADR moved from $183 in 2017 to $279 in 2025 and $289 so far in 2026. Demand comes mainly from outdoor travelers: national park sightseers, hikers, Virgin River tubers and kayakers, mountain bikers, and road-trippers continuing to Sand Hollow State Park, Lake Powell, and the Grand Canyon. Overflow lodging demand from Zion spills into lower-cost nearby towns such as La Verkin, Hurricane, and Virgin. Bedroom, channel, and listing-type counts and top-operator rankings are tracked at a shared regional level rather than uniquely for La Verkin, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 50% |
| Mar | 64% |
| Apr | 62% |
| May | 58% |
| Jun | 59% |
| Jul | 52% |
| Aug | 45% |
| Sep | 51% |
| Oct | 61% |
| Nov | 46% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for La Verkin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. George market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. George market as a whole, which includes La Verkin, so these counts are not La Verkin-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 548 | 13,791 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 218 | 13,338 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,393 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,253 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,116 | ★ 4.93 |
What Kind of STR Should I Buy in La Verkin?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for La Verkin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.2% |
| vrbo | 5.8% |
| both | 63% |
Home Value Trends (La Verkin)
Typical home values, median sale prices, and the 10-year price trend for La Verkin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for La Verkin — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in La Verkin, but new residential rentals are largely closed. Under Ordinance No. 2022-10, passed in 2022, no new vacation rentals are permitted in residential zones. Existing licensed vacation rentals in residential zones may continue under grandfathering provisions, and new short-term rentals are generally limited to commercial or mixed-use zones. La Verkin treats STRs as vacation rental facilities under municipal code section 3-11-12, alongside bed-and-breakfasts, as transient facilities. A permit is required: a city business license plus vacation rental facility compliance, subject to zoning and grandfathering. Facilities are subject to building, fire, health, and land-use inspection, and operators must cooperate with municipal inspections, meet Utah Department of Health minimum standards (a working bathroom, hot and cold water, soap, towels, toilet paper, and clean linen), and clean the unit between guests. Stays are subject to Utah state and local sales tax plus transient room taxes. The statewide rate is 0.32% and Washington County imposes the 4.25% maximum county rate, for a combined transient room tax of about 4.57%. A municipality may add up to roughly 1% more, so operators should confirm the current rate with the Utah State Tax Commission. Enforcement severity is rated moderate. A permit cost, renewal period, and annual night cap are not published in the profile data.
Market Comparison
The September 2026 ADR in the Zion gateway STR market is $282, with occupancy of 51.3%. Entire-home ADR of $290 and professionally managed ADR of $364 sit above the all-listings figure, and luxury listings reach $547. Year-over-year trends are favorable: occupancy is up 12.5%, ADR up 0.8%, and revenue up 8.8%. Average monthly revenue of $3,846 per listing and the seasonal annual sum of $40,406 show solid earning power, but investors must weigh that against La Verkin’s rule barring new vacation rentals in residential zones, which limits who can enter. Operator rankings are tracked at a shared regional level rather than uniquely for La Verkin, so this profile omits them.
Frequently Asked Questions About La Verkin, Utah
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