Orem, Utah Short-Term Rental Market
Orem bans residential short-term rentals while Utah Valley September 2026 ADR is $179, occupancy 64.3%, monthly revenue $3,158.
Quick Answer: Orem, Utah is an active short-term rental market. average occupancy in the Provo/Orem market area is 64%. average monthly revenue in the Provo/Orem market area is $3,158. average daily rate in the Provo/Orem market area is $179. the top operator in the Provo/Orem market area is Carole Andersen with 47 listings. market score is 84/100 (grade B).
Market data reflects the Provo/Orem regional market, which includes Orem. Regulations, taxes, and permit details below are specific to Orem.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Orem does not currently permit short-term rentals in residential zones, so the figures below describe the Utah Valley STR market, rather than a legal residential opportunity inside Orem itself. As of September 2026, the Utah Valley STR market shows an average daily rate of $179, occupancy of 64.3%, and average monthly revenue of $3,158 per listing. Year over year, occupancy is up 2.7%, ADR is up 7.7%, and revenue is up 13.9%, which means most of the revenue gain came from price rather than additional booked nights. Annual revenue, summing the seasonal monthly averages, comes to $28,085.
The 2026 year to date reading, covering nine months, shows occupancy of 65.4%, ADR of $170 and monthly revenue of $3,099, compared with 63.4%, $158 and $2,810 for full year 2025. Occupancy has settled between 63.4% and 65.6% for 2022 through 2025, while ADR has climbed from $118 in 2020 to $170 so far in 2026.
Orem itself has a population of 97,182. Visitor demand centers on Utah Valley University, which enrolls more than 40,000 students, along with arts venues such as the SCERA Center for the Arts and outdoor recreation like the roughly 17 mile Murdock Canal Trail. Tourism is largely regional and drive-market oriented rather than a destination resort pattern, and no Orem-specific annual visitor count is published.
Listing counts by bedroom, channel and listing type are tracked at a shared regional level rather than uniquely for Orem, so this profile omits them. Investors should read the performance data as a benchmark for the wider Utah Valley, and read the regulatory section before assuming any Orem property can operate legally.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 63% |
| Mar | 66% |
| Apr | 63% |
| May | 61% |
| Jun | 73% |
| Jul | 75% |
| Aug | 71% |
| Sep | 63% |
| Oct | 62% |
| Nov | 57% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Orem are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Provo/Orem market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Provo/Orem market as a whole, which includes Orem, so these counts are not Orem-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Carole Andersen | 47 | 1,412 | ★ 4.78 |
| 2 | Innkeeper Bnb Management | 44 | 1,384 | ★ 4.89 |
| 3 | Airbnfree | 38 | 528 | ★ 4.95 |
| 4 | Stewart Mountain Lodging | 37 | 1,572 | ★ 4.87 |
| 5 | Evolve | 35 | 1,220 | ★ 4.79 |
What Kind of STR Should I Buy in Orem?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Orem are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.7% |
| vrbo | 3.5% |
| both | 38.8% |
Home Value Trends (Orem)
Typical home values, median sale prices, and the 10-year price trend for Orem are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Orem — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Orem currently prohibits short-term rentals of under 30 days in residential zones under Orem City Code 22-19-1, a zoning ban that dates to 2002. Short-term rentals are only permitted in commercially zoned areas, and the profile lists residential STR status as not permitted. No STR permit is currently required because residential operation is not legal. Enforcement has historically been relaxed and complaint-driven, and the city’s enforcement severity is rated moderate. The ban is still legally enforceable, and Utah courts have upheld the right of cities to bar STRs through zoning, which exposes operators to fines and injunctions.
The rules are in flux. On May 26, 2026, the City Council ruled out a total ban and narrowed its options to two paths: allowing owner-occupied STRs only, or allowing non-owner-occupied STRs with density limits and numerical caps. A proposed legacy status would exempt operators active before January 1, 2025 from caps if they meet criteria. The city attorney is preparing draft ordinances for Planning Commission and Council votes, and no ordinance has been enacted. Enforcement staffing has been estimated at $141,000 to $210,000. A permit system with annual renewal and fees is anticipated but not in force.
If STRs do operate legally, the applicable transient room tax is the Utah County rate of 4.5%, which rose from 4.25% effective October 1, 2025, plus state and local sales taxes. Investors should treat Orem as closed to residential STRs today and monitor the pending ordinance closely.
Market Comparison
The Utah Valley STR market shows occupancy of 64.3% and an ADR of $179 in September 2026.
The revenue trend is stronger than the level suggests. Revenue is up 13.9% year over year, driven by a 7.7% rise in ADR and a 2.7% rise in occupancy. If ADR keeps rising, revenue per listing could keep climbing without further occupancy gains.
The premium tiers show where the market is competitive. Professionally managed listings average $277 and luxury listings $346.
Top operator names are tracked at a shared regional level rather than uniquely for Orem, so this profile omits them. The comparison above should be read alongside the regulatory picture, since Orem does not currently allow residential short-term rentals.
Frequently Asked Questions About Orem, Utah
Are short-term rentals legal in Orem, Utah?
What new Orem STR rules are being considered?
What is the average daily rate in the Utah Valley STR market?
What is the STR occupancy rate in the Utah Valley market?
How much revenue does a Utah Valley STR earn?
What does a typical home cost in Orem?
What lodging tax applies in Orem?
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