Orem, Utah Short-Term Rental Market
The Orem, UT area STR market averaged $184/night at 74.9% occupancy, though residential STRs are currently banned.
Quick Answer: Orem, Utah is an active short-term rental market. average occupancy in the Provo/Orem market area is 75%. average monthly revenue in the Provo/Orem market area is $3,765. average daily rate in the Provo/Orem market area is $184. the top operator in the Provo/Orem market area is Carole Andersen with 47 listings. market score is 84/100 (grade B).
Market data reflects the Provo/Orem regional market, which includes Orem. Regulations, taxes, and permit details below are specific to Orem.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Orem, Utah sits in Utah Valley at the base of Mount Timpanogos, home to Utah Valley University (more than 40,000 students, the state’s largest public university), with a population of 97,182. Before anything else: short-term rentals of under 30 days have been prohibited in Orem’s residential zones since 2002 under City Code 22-19-1, and are legally permitted only in commercially zoned areas; the figures below reflect market activity that includes non-conforming residential listings, not an endorsement that residential STRs are currently legal to operate. The StaySTRA STR series for this area is tracked at a shared submarket level covering Orem and nearby Utah Valley communities rather than uniquely for the city itself.
The Orem, UT area STR market posted an average daily rate of $184.28 and 74.87% occupancy in June 2026, with a trailing average revenue per listing of about $3,765.26. Year over year, revenue is up a sharp 14.77%, occupancy is up 5.91%, and ADR is up 3.97%, a strong trend across all three metrics despite the residential zoning ban, likely reflecting growth concentrated in the commercially zoned segment plus non-conforming residential listings operating under relaxed enforcement. Average booking lead time is 46.75 days and average length of stay is 4.57 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 63% |
| Mar | 66% |
| Apr | 63% |
| May | 61% |
| Jun | 73% |
| Jul | 75% |
| Aug | 71% |
| Sep | 63% |
| Oct | 62% |
| Nov | 57% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Orem are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Provo/Orem market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Provo/Orem market as a whole, which includes Orem, so these counts are not Orem-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Carole Andersen | 47 | 1,412 | ★ 4.78 |
| 2 | Innkeeper Bnb Management | 44 | 1,384 | ★ 4.89 |
| 3 | Airbnfree | 38 | 528 | ★ 4.95 |
| 4 | Stewart Mountain Lodging | 37 | 1,572 | ★ 4.87 |
| 5 | Evolve | 35 | 1,220 | ★ 4.79 |
What Kind of STR Should I Buy in Orem?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Orem are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.7% |
| vrbo | 3.5% |
| both | 38.8% |
Home Value Trends (Orem)
Typical home values, median sale prices, and the 10-year price trend for Orem are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Orem — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Orem currently prohibits short-term rentals, defined as stays under 30 days, in residential zones under City Code 22-19-1, a zoning ban that has been in place since 2002. STRs are legally permitted only in commercially zoned areas; operating a residential Airbnb or Vrbo in Orem is not currently permitted. Enforcement has historically been relaxed and complaint-driven, but the ban is legally enforceable, and Utah courts have upheld cities’ rights to bar STRs through zoning, exposing non-conforming operators to fines and injunctions.
The regulatory picture is actively changing. At a May 26, 2026 work session, the Orem City Council ruled out a total ban going forward and narrowed the path to two options: allowing owner-occupied STRs only, or allowing non-owner-occupied investor STRs under strict regulation with density limits and numerical caps. A proposed legacy-status exemption would protect operators who were already active before January 1, 2025 from any new caps if they meet certain criteria. The city attorney is preparing draft ordinances for Planning Commission and City Council votes, and a regulatory permit system with likely annual renewal and fees is anticipated but not yet in force; estimated enforcement staffing costs range from $141,000 to $210,000. If and when STRs become legally operable, the applicable transient room tax is Utah County’s rate, which rose from 4.25% to 4.5% effective October 1, 2025, plus applicable state and local sales taxes. Investors should treat Orem as currently closed to residential STR operation and monitor the pending ordinance closely before purchasing with an STR plan in mind.
Market Comparison
The Orem, UT area’s $184.28 ADR runs below the roughly $220 national median ADR, about 16% lower, while its 74.87% occupancy runs well above the commonly cited US short-term rental median of about 55%. That combination points to a market with strong fill but below-average pricing, though the comparison is complicated by Orem’s current residential STR ban; sustained demand may be concentrated in the smaller legally operable commercial-zone segment and any non-conforming residential activity.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Orem, so this profile omits it.
Frequently Asked Questions About Orem, Utah
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Is Orem planning to change its short-term rental rules?
What is the average daily rate for short-term rentals in Orem, UT?
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