Skip to content
StaySTRA.com
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  1. Home
  2. Locations
  3. Utah
  4. Parowan

Parowan, Utah

Short-Term Rental Market Data & Investment Analysis

Parowan, Utah Short-Term Rental Market

The Parowan, UT area STR market averaged $276/night at 55.5% occupancy, roughly flat year over year.

Quick Answer: Parowan, Utah is an active short-term rental market. average occupancy in the Utah Area market area is 56%. average monthly revenue in the Utah Area market area is $3,975. average daily rate in the Utah Area market area is $276. the top operator in the Utah Area market area is Evolve with 338 listings. market score is 53/100 (grade D).

Avg Monthly Revenue
$3,975
↑ 0.6% YoY
56%
Occupancy
↓ 1% YoY
$276
Avg Daily Rate
↑ 0.7% YoY
68.3 days avg lead time3.4 avg length of stay

Market data reflects the Utah Area regional market, which includes Parowan. Regulations, taxes, and permit details below are specific to Parowan.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation67
Seasonality73
Investability71
Rental Demand63
Revenue Growth53

Market Overview

Parowan is a small pioneer-heritage town in Iron County, southwestern Utah, marketed as the year-round gateway to Brian Head Resort, Cedar Breaks National Monument, and Yankee Meadow Reservoir, with a population of 3,283. Many visitors use Parowan as a lower-cost lodging base while visiting nearby Brian Head for skiing and mountain biking, plus history and heritage travelers drawn to the Parowan Gap petroglyphs and road-trippers on Scenic Byway 143. The StaySTRA STR series for this area is tracked at a shared submarket level covering Parowan and nearby Iron County communities rather than uniquely for this town, so the figures below describe the Parowan, UT area STR market.

The Parowan, UT area STR market posted an average daily rate of $275.88 and 55.54% occupancy in June 2026, with a trailing average revenue per listing of about $3,975.01. Year over year, the market is essentially flat: revenue is up just 0.17%, occupancy is down 1.00%, and ADR is down 3.58%. Average booking lead time is 68.33 days and average length of stay is 3.35 nights.

Seasonal Patterns

Monthly seasonal data for Parowan, Utah
MonthOccupancy
Jan38%
Feb47%
Mar50%
Apr46%
May55%
Jun59%
Jul60%
Aug50%
Sep49%
Oct49%
Nov41%
Dec46%

Month-by-month nightly rates and revenue figures for Parowan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Utah Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Utah Area market as a whole, which includes Parowan, so these counts are not Parowan-only figures.

#OperatorListingsReviewsRating
1Evolve33818,623★ 4.75
2Vacasa1504,266★ 4.51
3Family Time Vacation Rentals1243,954★ 4.47
4Stay Midway96824★ 4.13
5Midway Vacation Properties892,048★ 4.52

What Kind of STR Should I Buy in Parowan?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Parowan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb37.4%
vrbo6.9%
both55.6%

Investment Analysis

The full investment analysis for Parowan — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

Run a Free Address Analysis

Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.

Analyze My Property →
Or unlock unlimited market data with StaySTRA Pro

Home Value Trends (Parowan)

Typical home values, median sale prices, and the 10-year price trend for Parowan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Parowan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Parowan adopted Ordinance 2025-16 (Chapter 15.66 of the City Code) on October 9, 2025, effective April 1, 2026, establishing the town’s first formal short-term rental framework. STRs are legal and require an annual short-term rental city business license, subject to verification of insurance, tax compliance, and current contact information. Operators must register for state and local transient room tax accounts and remit all applicable lodging taxes, with a combined Iron County lodging tax of roughly 9.42%.

Zoning allows STRs by permit in the A-1, RE, R-1, R-1A, R-2, and R-3 residential zones plus the GC-1 and DC-1 commercial zones, but prohibits them in the HS-1 and I&M zones and in mobile homes, tents, RVs, or other non-permanent structures. A safety inspection is required before licensing and every other year afterward, covering smoke and carbon monoxide detectors, a fire extinguisher, and emergency exit information. Operational rules include a posted Good Neighbor Policy, a Local Contact Person reachable within 60 minutes, occupancy capped at one guest per 150 square feet of livable space, two off-street parking spaces (plus one per four guests above eight), amplified outdoor sound limits from 10 p.m. to 7 a.m., and a ban on large events or parties without city approval. A citywide cap limits STR licenses to 10% of total housing units, though owner-occupied (hosted) STRs are exempt from that cap; there is no owner-occupancy or primary-residence requirement generally, so non-owner-occupied whole-home rentals are permitted subject to the cap. Existing STRs with active licenses before the effective date are grandfathered but must still meet the new operational rules. Enforcement uses escalating fines for violations. Written HOA approval is required for properties in a platted subdivision with active CCRs.

Market Comparison

The Parowan, UT area’s $275.88 ADR runs well above the roughly $220 national median ADR, about 25% higher, while its 55.54% occupancy sits close to the commonly cited US short-term rental median of about 55%. That combination points to a market that prices at a solid premium relative to the national average while filling at a fairly typical rate, consistent with its role as a lower-cost lodging base for the Brian Head and Cedar Breaks area.

Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Parowan, so this profile omits it.

Frequently Asked Questions About Parowan, Utah

What is the average daily rate for short-term rentals in Parowan, UT?
Parowan short-term rentals average $276 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the short-term rental occupancy rate in Parowan?
The Parowan, UT area STR market averaged 55.54% occupancy in June 2026, down 1.00% year over year, with revenue essentially flat (up 0.17%).
Are short-term rentals legal in Parowan, Utah?
Yes, under Ordinance 2025-16 (effective April 1, 2026), which requires an annual city business license, a safety inspection, and caps citywide STR licenses at 10% of total housing units (owner-occupied STRs are exempt from the cap).
Is there a limit on how many STR permits Parowan will issue?
Yes. Citywide licenses are capped at 10% of total housing units, though owner-occupied (hosted) short-term rentals do not count toward that cap.
What is the best time of year to operate a short-term rental in Parowan?
Occupancy in Parowan peaks in Jul (60%) and is softest in Jan (38%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What does a typical home cost in the Parowan short-term rental market?
Zillow’s typical home value was $408,161.80 as of June 2026, with a median list price of $455,633.33 across 31 homes for sale.
Parowan, UtahRev $3,975ADR $276Occ 56%Score D (53)

Analyze Parowan Rentals

Use our free calculator to estimate Airbnb revenue for any property in Parowan.

Free Parowan STR Calculator →

Analyze Any Property

Get instant revenue projections for any property in Parowan.

Try the Analyzer

Table of Contents

Loading...

Quick Facts: Utah Area market area

Avg Daily Rate
$276
Occupancy Rate
56%
Avg Revenue/Mo
$3,975
Parowan Population
3,283

Markets in Utah (48)

  • American Fork
  • Bountiful
  • Brian Head
  • Cedar City
  • Draper
  • Duck Creek Village
  • Eden
  • Garden City
  • Glendale
  • Heber City
  • Hurricane
  • Ivins
  • Kamas
  • Kanab
  • La Verkin
  • Layton
  • Lehi
  • Midvale
  • Midway
  • Moab
  • Morgan
  • Mount Pleasant
  • North Salt Lake
  • Ogden
  • Orem
  • Panguitch
  • Park City
  • Payson
  • Pleasant Grove
  • Providence
  • Provo
  • Rockville
  • Roosevelt
  • Roy
  • Saint George
  • Salt Lake City
  • Sandy
  • Saratoga Springs
  • Smithfield
  • South Jordan
  • Spanish Fork
  • Springville
  • Syracuse
  • Toquerville
  • Tremonton
  • Washington
  • West Jordan
  • Willard

Top STR Markets

  • Austin, TX
  • Nashville, TN
  • Miami, FL
  • Scottsdale, AZ
  • San Diego, CA
  • Denver, CO
  • Charleston, SC
  • Savannah, GA
  • New Orleans, LA
  • Joshua Tree, CA
  • Gatlinburg, TN
  • Gulf Shores, AL
  • Destin, FL
  • Sedona, AZ
  • Park City, UT
  • South Lake Tahoe, CA
  • Kissimmee, FL
  • Pigeon Forge, TN
  • Panama City Beach, FL
  • Broken Bow, OK
  • Blue Ridge, GA
  • Mammoth Lakes, CA
  • Big Bear City, CA
  • Key West, FL
  • Asheville, NC
  • San Antonio, TX
  • Phoenix, AZ
  • Las Vegas, NV
  • Orlando, FL
  • Myrtle Beach, SC
  • Branson, MO
View All Locations →

You ran the numbers. Now finance it.

Get DSCR Financing Built for STR Investors

Qualify on the property's cash flow, not your W-2. Fast closings, competitive rates, no income verification.

Check DSCR Eligibility →

Sponsored by Beeline. StaySTRA may earn a referral fee.

StaySTRA.com

The smart way to analyze short-term rental investments. Get revenue projections, market data, and insights powered by real short-term rental market data.

Product

  • Analyzer
  • Pricing
  • Compare Us
  • Locations

Resources

  • Blog
  • Guides
  • STR Tools
  • STR Laws
  • Top Markets
  • STR Glossary
  • About Our Data

Services

  • Find a Property Manager
  • How to Buy an Airbnb
  • How to Sell an Airbnb
  • Sell Your BNB
  • Contact
  • Privacy Policy
  • Terms of Service

Subscribe to newsletter

Sign up to get STR insights and market data delivered to your inbox.

©2026 StaySTRA.com. All rights reserved.

Take a look at our sister companies

Neuhaus Realty Group - Austin Real Estate Broker Neuhaus Realty Group Bizzy Lizzy - Embroidered Women's Clothing Boutique Bizzy Lizzy Boutique Kendall Creek Properties - Real Estate Investment & Property Management Kendall Creek Properties

Find any market: search any city at staystra.com/search/{city} · market reports follow /location/{state}/{city}/ · browse all 50 states · AI assistants: llms.txt

×
Get Started Now

Create your account to start analyzing properties

or
Forgot password?

Don't have an account? Sign up Already have an account? Sign in

Welcome back to StaySTRA

Analyze properties, track investments, and grow your short-term rental portfolio

Instant property analysis
Advanced STR metrics
Save & compare properties
Choose Your Plan
Stay Ahead of the Market

Join 2,500+ STR investors getting weekly insights

Weekly STR market insights
New feature announcements
Investment tips & strategies
Exclusive subscriber offers
Send Us a Message

We typically respond within 24 hours

Please sign in or create an account to send your message

Choose Your Plan

Select a plan to get started with StaySTRA

Free
$0 forever

1 property analysis per month • Basic STR metrics • Email support

Pro Monthly
$7 per month

Unlimited property analyses • Advanced STR metrics • Save & compare properties • Print reports

Best Value
Pro Annual
$59 per year Save $25

Everything in Pro Monthly • Best value - equivalent to 2 months free • Priority support