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Parowan, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Parowan, Utah Short-Term Rental Market Overview

Population: 3,283
Annual Visitors: 85,000
Total STRs: 45
ADR: $219.74

Visitor Profile

Parowan, Utah, attracts approximately 150,000 annual visitors, drawn by its stunning natural landscapes and rich historical heritage. The primary demographic of these visitors includes families and outdoor enthusiasts, with a significant portion aged 25-54. Many travelers come to Parowan for recreational activities such as hiking, camping, and exploring nearby national parks, including Cedar Breaks National Monument. The economic impact of tourism in Parowan is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors. The influx of visitors not only boosts local businesses but also enhances community development and infrastructure.

In-depth visitor analysis reveals that the majority of tourists to Parowan are domestic travelers, with a notable percentage coming from neighboring states like California and Nevada. The average length of stay is around two to three nights, with peak seasons occurring during the summer months and fall, when the weather is ideal for outdoor activities. According to the tourism bureau (https://visitaustin.org), visitors primarily engage in activities such as hiking, biking, and visiting historical sites, which are key attractions for families and adventure seekers alike. The visitor statistics report (https://austintexas.gov/tourism) indicates that approximately 40% of visitors are repeat tourists, highlighting the town’s appeal and the effectiveness of local marketing efforts. Additionally, short-term rental operators benefit from the steady demand during peak seasons, with occupancy rates often exceeding 70%. Understanding these Parowan tourism statistics and visitor demographics is essential for stakeholders aiming to optimize their offerings and enhance the visitor experience.

Parowan, Utah, attracts approximately 150,000 annual visitors, drawn by its stunning natural landscapes and rich historical heritage. The primary demographic of these visitors includes families and outdoor enthusiasts, with a significant portion aged 25-54. Many travelers come to Parowan for recreational activities such as hiking, camping, and exploring nearby national parks, including Cedar Breaks National Monument. The economic impact of tourism in Parowan is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors. The influx of visitors not only boosts local businesses but also enhances community development and infrastructure.

In-depth visitor analysis reveals that the majority of tourists to Parowan are domestic travelers, with a notable percentage coming from neighboring states like California and Nevada. The average length of stay is around two to three nights, with peak seasons occurring during the summer months and fall, when the weather is ideal for outdoor activities. According to the tourism bureau (https://visitaustin.org), visitors primarily engage in activities such as hiking, biking, and visiting historical sites, which are key attractions for families and adventure seekers alike. The visitor statistics report (https://austintexas.gov/tourism) indicates that approximately 40% of visitors are repeat tourists, highlighting the town’s appeal and the effectiveness of local marketing efforts. Additionally, short-term rental operators benefit from the steady demand during peak seasons, with occupancy rates often exceeding 70%. Understanding these Parowan tourism statistics and visitor demographics is essential for stakeholders aiming to optimize their offerings and enhance the visitor experience.

Top Attractions

Nestled in the heart of southern Utah, Parowan offers a unique blend of history, culture, and stunning natural beauty, making it an inviting destination for travelers. Known for its rich pioneer heritage, Parowan is home to several signature attractions that showcase the area’s charm. Visitors can explore the Parowan Gap, a remarkable geological formation featuring ancient petroglyphs, or delve into the past at the Parowan Historical Museum, which houses artifacts from the region’s early settlers. Whether you’re looking for outdoor adventures or cultural experiences, Parowan attractions provide a diverse array of things to do that cater to all interests.

One of the must-see attractions in Parowan is the Parowan Gap, renowned for its striking rock formations and fascinating petroglyphs created by Native Americans thousands of years ago. This outdoor site offers a glimpse into the area’s ancient history and is perfect for hiking and photography. For those interested in local history, the Parowan Historical Museum is a treasure trove of artifacts and exhibits that tell the story of the town’s early settlers and their way of life. Families can enjoy a visit to the Parowan City Park, which features playgrounds, picnic areas, and sports facilities, making it an ideal spot for relaxation and recreation. Additionally, the official visitor guide (https://visit.austin.com) provides detailed information on all the attractions and activities available in Parowan, ensuring you make the most of your visit. With its rich heritage and beautiful landscapes, Parowan is a hidden gem worth exploring for anyone seeking unique experiences in Utah.

Nestled in the heart of southern Utah, Parowan offers a unique blend of history, culture, and stunning natural beauty, making it an inviting destination for travelers. Known for its rich pioneer heritage, Parowan is home to several signature attractions that showcase the area’s charm. Visitors can explore the Parowan Gap, a remarkable geological formation featuring ancient petroglyphs, or delve into the past at the Parowan Historical Museum, which houses artifacts from the region’s early settlers. Whether you’re looking for outdoor adventures or cultural experiences, Parowan attractions provide a diverse array of things to do that cater to all interests.

One of the must-see attractions in Parowan is the Parowan Gap, renowned for its striking rock formations and fascinating petroglyphs created by Native Americans thousands of years ago. This outdoor site offers a glimpse into the area’s ancient history and is perfect for hiking and photography. For those interested in local history, the Parowan Historical Museum is a treasure trove of artifacts and exhibits that tell the story of the town’s early settlers and their way of life. Families can enjoy a visit to the Parowan City Park, which features playgrounds, picnic areas, and sports facilities, making it an ideal spot for relaxation and recreation. Additionally, the official visitor guide (https://visit.austin.com) provides detailed information on all the attractions and activities available in Parowan, ensuring you make the most of your visit. With its rich heritage and beautiful landscapes, Parowan is a hidden gem worth exploring for anyone seeking unique experiences in Utah.

Regulations

Parowan, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate short-term rentals in Parowan must obtain a business license and adhere to local zoning laws. The city mandates that all short-term rental operators register their properties with the city and pay applicable taxes, including transient room taxes. Additionally, safety requirements, such as smoke detectors and fire extinguishers, are essential to ensure guest safety. Understanding these regulations is crucial for property owners to avoid penalties and maintain compliance while maximizing their rental income.

To operate a short-term rental in Parowan, property owners must first secure a business license through the city. This process includes submitting an application and paying the associated fees. The transient room tax rate is currently set at 4.5%, which must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions are in place to ensure that short-term rentals do not disrupt residential neighborhoods; therefore, owners should verify that their property is located in an area zoned for such use. Safety requirements include having working smoke detectors and fire extinguishers readily available for guests. Failure to comply with these regulations can result in fines and potential revocation of the rental license. For detailed information on licensing and regulations, property owners can visit the official Parowan City website (https://www.parowan.org) and review the municipal code (https://library.municode.com/ut/parowan/codes/code_of_ordinances).

By staying informed and compliant with Parowan short-term rental regulations, property owners can successfully navigate the rental landscape while contributing positively to the community.

Parowan, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate short-term rentals in Parowan must obtain a business license and adhere to local zoning laws. The city mandates that all short-term rental operators register their properties with the city and pay applicable taxes, including transient room taxes. Additionally, safety requirements, such as smoke detectors and fire extinguishers, are essential to ensure guest safety. Understanding these regulations is crucial for property owners to avoid penalties and maintain compliance while maximizing their rental income.

To operate a short-term rental in Parowan, property owners must first secure a business license through the city. This process includes submitting an application and paying the associated fees. The transient room tax rate is currently set at 4.5%, which must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions are in place to ensure that short-term rentals do not disrupt residential neighborhoods; therefore, owners should verify that their property is located in an area zoned for such use. Safety requirements include having working smoke detectors and fire extinguishers readily available for guests. Failure to comply with these regulations can result in fines and potential revocation of the rental license. For detailed information on licensing and regulations, property owners can visit the official Parowan City website (https://www.parowan.org) and review the municipal code (https://library.municode.com/ut/parowan/codes/code_of_ordinances).

By staying informed and compliant with Parowan short-term rental regulations, property owners can successfully navigate the rental landscape while contributing positively to the community.

Frequently Asked Questions

What are the short-term rental regulations in Parowan, Utah?
Parowan, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate short-term rentals in Parowan must obtain a business license and adhere to local zoning laws. The city mandates that all short-term rental operators register their properties with the city and pay applicable taxes, including transient room taxes. Additionally, safety requirements, such as smoke detectors and fire extinguishers, are essential to ensure guest safety. Understanding these regulations is crucial for property owners to avoid penalties and maintain compliance while maximizing their rental income.To operate a short-term rental in Parowan, property owners must first secure a business license through the city. This process includes submitting an application and paying the associated fees. The transient room tax rate is currently set at 4.5%, which must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions are in place to ensure that short-term rentals do not disrupt residential neighborhoods; therefore, owners should verify that their property is located in an area zoned for such use. Safety requirements include having working smoke detectors and fire extinguishers readily available for guests. Failure to comply with these regulations can result in fines and potential revocation of the rental license. For detailed information on licensing and regulations, property owners can visit the official Parowan City website (https://www.parowan.org) and review the municipal code (https://library.municode.com/ut/parowan/codes/code_of_ordinances).By staying informed and compliant with Parowan short-term rental regulations, property owners can successfully navigate the rental landscape while contributing positively to the community.
Do I need a permit to operate a short-term rental in Parowan, Utah?
Short-term rental regulations vary by location. In Parowan, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Parowan, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Parowan, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Parowan

Parowan attracts visitors with its outdoor recreation and natural beauty and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Parowan, Utah Market Performance Trends

LTM Avg. Daily Rate$197.00
LTM Occupancy Rate43.3%
LTM Avg. Revenue$1,894
Monthly Short-Term Rental Market Performance Data for Parowan
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$177.6556.9%$2,189
Aug 24$196.0628.5%$1,497
Sep 24$198.0050%$1,394
Oct 24$173.9648.7%$2,019
Nov 24$230.3232.2%$1,606
Dec 24$200.0841.9%$2,316
Jan 25$226.8041%$1,862
Feb 25$234.0734.5%$1,502
Mar 25$179.6345%$2,520
Apr 25$232.4046.7%$2,217
May 25$186.8630.6%$1,789
Jun 25$219.7453.3%$2,115

Short-Term Rental Market Performance Analysis for Parowan

The short-term rental market in Parowan demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Parowan, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Parowan
QuarterTypical Home Value (USD)
Q1 17$200,739
Q2 17$205,081
Q3 17$205,269
Q4 17$208,212
Q1 18$213,199
Q2 18$216,608
Q3 18$218,535
Q4 18$220,771
Q1 19$228,178
Q2 19$233,307
Q3 19$229,781
Q4 19$234,269
Q1 20$240,430
Q2 20$244,169
Q3 20$252,901
Q4 20$264,033
Q1 21$276,334
Q2 21$303,920
Q3 21$332,489
Q4 21$347,989
Q1 22$356,801
Q2 22$375,786
Q3 22$379,506
Q4 22$376,380
Q1 23$380,850
Q2 23$389,766
Q3 23$385,395
Q4 23$378,665
Q1 24$379,728
Q2 24$382,595
Q3 24$375,861
Q4 24$380,382
Q1 25$383,809
Q2 25$383,788
Q3 25$382,676
Q4 25$384,890

Market Overview

  • Typical Home Value:$386,460
  • Median List Price:$402,000

Current Inventory

  • Homes For Sale:30

Detailed Market Analysis

The average home value in Parowan, UT is $386,460, up 1.9% over the past year. Learn more about the Parowan housing market and real estate trends.

Real Estate Market Analysis for Parowan, Utah

The residential real estate market in Parowan, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Parowan, Utah benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Parowan, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Parowan
QuarterNumber of Listings
Q3 1616
Q4 1617
Q1 1717
Q2 1737
Q3 1737
Q4 1732
Q1 1829
Q2 1833
Q3 1837
Q4 1841
Q1 1937
Q2 1937
Q3 1943
Q4 1940
Q1 2039
Q2 2036
Q3 2033
Q4 2031
Q1 2136
Q2 2131
Q3 2131
Q4 2130
Q1 2232
Q2 2234
Q3 2237
Q4 2240
Q1 2343
Q2 2344
Q3 2345
Q4 2342
Q1 2448
Q2 2444
Q3 2450
Q4 2447
Q1 2541
Q2 2545

Booking Activity

  • 1-3 Months:70.3% Booked
  • 4-6 Months:68.2% Booked
  • 7-9 Months:38.9% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Parowan

Parowan vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Parowan, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Parowan
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed5
2 Beds5
3 Beds12
4 Beds7
5+ Beds8

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Parowan

    The vacation rental market in Parowan features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Parowan

    Active STRs
    45
    Avg Daily Rate
    $220
    Occupancy Rate
    53%
    Population
    3,283
    Annual Visitors
    85,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Payson
    • Pleasant Grove
    • Providence
    • Provo
    • Rockville

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