Parowan, Utah Short-Term Rental Market
The Parowan, UT area STR market averaged $276/night at 55.5% occupancy, roughly flat year over year.
Quick Answer: Parowan, Utah is an active short-term rental market. average occupancy in the Utah Area market area is 56%. average monthly revenue in the Utah Area market area is $3,975. average daily rate in the Utah Area market area is $276. the top operator in the Utah Area market area is Evolve with 338 listings. market score is 53/100 (grade D).
Market data reflects the Utah Area regional market, which includes Parowan. Regulations, taxes, and permit details below are specific to Parowan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Parowan is a small pioneer-heritage town in Iron County, southwestern Utah, marketed as the year-round gateway to Brian Head Resort, Cedar Breaks National Monument, and Yankee Meadow Reservoir, with a population of 3,283. Many visitors use Parowan as a lower-cost lodging base while visiting nearby Brian Head for skiing and mountain biking, plus history and heritage travelers drawn to the Parowan Gap petroglyphs and road-trippers on Scenic Byway 143. The StaySTRA STR series for this area is tracked at a shared submarket level covering Parowan and nearby Iron County communities rather than uniquely for this town, so the figures below describe the Parowan, UT area STR market.
The Parowan, UT area STR market posted an average daily rate of $275.88 and 55.54% occupancy in June 2026, with a trailing average revenue per listing of about $3,975.01. Year over year, the market is essentially flat: revenue is up just 0.17%, occupancy is down 1.00%, and ADR is down 3.58%. Average booking lead time is 68.33 days and average length of stay is 3.35 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 47% |
| Mar | 50% |
| Apr | 46% |
| May | 55% |
| Jun | 59% |
| Jul | 60% |
| Aug | 50% |
| Sep | 49% |
| Oct | 49% |
| Nov | 41% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Parowan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Utah Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Utah Area market as a whole, which includes Parowan, so these counts are not Parowan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 338 | 18,623 | ★ 4.75 |
| 2 | Vacasa | 150 | 4,266 | ★ 4.51 |
| 3 | Family Time Vacation Rentals | 124 | 3,954 | ★ 4.47 |
| 4 | Stay Midway | 96 | 824 | ★ 4.13 |
| 5 | Midway Vacation Properties | 89 | 2,048 | ★ 4.52 |
What Kind of STR Should I Buy in Parowan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Parowan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.4% |
| vrbo | 6.9% |
| both | 55.6% |
Home Value Trends (Parowan)
Typical home values, median sale prices, and the 10-year price trend for Parowan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Parowan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Parowan adopted Ordinance 2025-16 (Chapter 15.66 of the City Code) on October 9, 2025, effective April 1, 2026, establishing the town’s first formal short-term rental framework. STRs are legal and require an annual short-term rental city business license, subject to verification of insurance, tax compliance, and current contact information. Operators must register for state and local transient room tax accounts and remit all applicable lodging taxes, with a combined Iron County lodging tax of roughly 9.42%.
Zoning allows STRs by permit in the A-1, RE, R-1, R-1A, R-2, and R-3 residential zones plus the GC-1 and DC-1 commercial zones, but prohibits them in the HS-1 and I&M zones and in mobile homes, tents, RVs, or other non-permanent structures. A safety inspection is required before licensing and every other year afterward, covering smoke and carbon monoxide detectors, a fire extinguisher, and emergency exit information. Operational rules include a posted Good Neighbor Policy, a Local Contact Person reachable within 60 minutes, occupancy capped at one guest per 150 square feet of livable space, two off-street parking spaces (plus one per four guests above eight), amplified outdoor sound limits from 10 p.m. to 7 a.m., and a ban on large events or parties without city approval. A citywide cap limits STR licenses to 10% of total housing units, though owner-occupied (hosted) STRs are exempt from that cap; there is no owner-occupancy or primary-residence requirement generally, so non-owner-occupied whole-home rentals are permitted subject to the cap. Existing STRs with active licenses before the effective date are grandfathered but must still meet the new operational rules. Enforcement uses escalating fines for violations. Written HOA approval is required for properties in a platted subdivision with active CCRs.
Market Comparison
The Parowan, UT area’s $275.88 ADR runs well above the roughly $220 national median ADR, about 25% higher, while its 55.54% occupancy sits close to the commonly cited US short-term rental median of about 55%. That combination points to a market that prices at a solid premium relative to the national average while filling at a fairly typical rate, consistent with its role as a lower-cost lodging base for the Brian Head and Cedar Breaks area.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Parowan, so this profile omits it.
Frequently Asked Questions About Parowan, Utah
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