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  4. Pleasant Grove

Pleasant Grove, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Pleasant Grove, Utah Short-Term Rental Market Overview

Population: 38,127
Annual Visitors: 65,000
Total STRs: 68
ADR: $120.88

Visitor Profile

Pleasant Grove, Utah, attracts approximately 1.2 million visitors annually, though this figure includes the broader Utah County tourism market of which Pleasant Grove is a part. Primary visitor demographics include families and outdoor enthusiasts aged 25 to 54, many visiting from other Utah cities or neighboring states. Main attractions include hiking in nearby canyons, visiting Timpanogos Cave National Monument, and attending the annual Strawberry Days Festival in June. The city’s proximity to Provo and its location along the Wasatch Front make it accessible for both day trips and weekend stays. Tourism contributes to the local economy through spending at restaurants, hotels, and retail establishments. Pleasant Grove’s appeal lies in its combination of small-town atmosphere and access to major outdoor recreation areas.

Visitor statistics show average stays of approximately three nights, with peak visitation during summer months from June through August when outdoor activities are most popular and the Strawberry Days Festival occurs. Spring and fall also see increased visitation for hiking when weather conditions are ideal. According to the Utah History Encyclopedia (https://www.uen.org/utah_history_encyclopedia/p/PLEASANT_GROVE.shtml), the city’s rich history and community events play significant roles in attracting visitors. Families represent approximately 60% of visitors, drawn by family-friendly festivals, outdoor recreation, and proximity to attractions like Timpanogos Cave. Young professionals seeking weekend mountain adventures represent about 30% of visitors. The average occupancy rate for accommodations during peak months reaches around 65%, indicating healthy demand. For STR operators, properties offering multiple bedrooms, mountain views, and proximity to trailheads perform well. Marketing to families attending summer festivals and outdoor enthusiasts exploring the Wasatch Mountains aligns with core visitor demographics. Understanding Pleasant Grove’s role as a gateway to mountain recreation while maintaining authentic community character helps operators position properties effectively in the competitive Utah County market.

Pleasant Grove, Utah, attracts approximately 1.2 million visitors annually, though this figure includes the broader Utah County tourism market of which Pleasant Grove is a part. Primary visitor demographics include families and outdoor enthusiasts aged 25 to 54, many visiting from other Utah cities or neighboring states. Main attractions include hiking in nearby canyons, visiting Timpanogos Cave National Monument, and attending the annual Strawberry Days Festival in June. The city’s proximity to Provo and its location along the Wasatch Front make it accessible for both day trips and weekend stays. Tourism contributes to the local economy through spending at restaurants, hotels, and retail establishments. Pleasant Grove’s appeal lies in its combination of small-town atmosphere and access to major outdoor recreation areas.

Visitor statistics show average stays of approximately three nights, with peak visitation during summer months from June through August when outdoor activities are most popular and the Strawberry Days Festival occurs. Spring and fall also see increased visitation for hiking when weather conditions are ideal. According to the Utah History Encyclopedia (https://www.uen.org/utah_history_encyclopedia/p/PLEASANT_GROVE.shtml), the city’s rich history and community events play significant roles in attracting visitors. Families represent approximately 60% of visitors, drawn by family-friendly festivals, outdoor recreation, and proximity to attractions like Timpanogos Cave. Young professionals seeking weekend mountain adventures represent about 30% of visitors. The average occupancy rate for accommodations during peak months reaches around 65%, indicating healthy demand. For STR operators, properties offering multiple bedrooms, mountain views, and proximity to trailheads perform well. Marketing to families attending summer festivals and outdoor enthusiasts exploring the Wasatch Mountains aligns with core visitor demographics. Understanding Pleasant Grove’s role as a gateway to mountain recreation while maintaining authentic community character helps operators position properties effectively in the competitive Utah County market.

Top Attractions

Pleasant Grove, Utah, offers visitors a charming blend of outdoor recreation, cultural experiences, and family-friendly activities in the scenic Utah Valley. Nestled at the foot of the Wasatch Mountains, the city provides stunning natural beauty and access to numerous trails and parks. The Pleasant Grove Greenway Trail winds through the city, offering scenic paths for walking, biking, and jogging. The city maintains numerous parks including Grove Creek Park, which features picnic areas, playgrounds, and access to mountain trails. The Caldwell County Historical Museum showcases the region’s heritage. With proximity to Timpanogos Cave National Monument and the popular Strawberry Days Festival, Pleasant Grove attracts families and outdoor enthusiasts seeking authentic Utah experiences.

The Pleasant Grove Greenway Trail provides a well-maintained scenic pathway for walking, biking, and jogging, connecting various parts of the city through beautiful landscapes. This trail system appeals to both residents and visitors seeking outdoor exercise and nature appreciation. The Pleasant Grove City Library serves as a community hub offering programs, events, and educational resources for families. The Caldwell County Historical Museum features exhibits showcasing local heritage, pioneer history, and cultural development of the area. For information on attractions and activities, visit Travel Lens (https://www.travellens.co/best-things-to-do-in-pleasant-grove-ut). Grove Creek Canyon provides hiking trails leading into the Wasatch Mountains, offering stunning views and outdoor adventure opportunities. The Pleasant Grove Recreation Center features sports facilities, swimming pools, and fitness programs for all ages. The annual Strawberry Days Festival, one of Utah’s oldest celebrations, draws crowds with parades, carnival rides, and community activities each June. For comprehensive city information, see the Pleasant Grove Wikipedia page (https://en.wikipedia.org/wiki/Pleasant_Grove,_Utah). The city’s combination of mountain access, community events, and family amenities creates diverse appeal for visitors.

Pleasant Grove, Utah, offers visitors a charming blend of outdoor recreation, cultural experiences, and family-friendly activities in the scenic Utah Valley. Nestled at the foot of the Wasatch Mountains, the city provides stunning natural beauty and access to numerous trails and parks. The Pleasant Grove Greenway Trail winds through the city, offering scenic paths for walking, biking, and jogging. The city maintains numerous parks including Grove Creek Park, which features picnic areas, playgrounds, and access to mountain trails. The Caldwell County Historical Museum showcases the region’s heritage. With proximity to Timpanogos Cave National Monument and the popular Strawberry Days Festival, Pleasant Grove attracts families and outdoor enthusiasts seeking authentic Utah experiences.

The Pleasant Grove Greenway Trail provides a well-maintained scenic pathway for walking, biking, and jogging, connecting various parts of the city through beautiful landscapes. This trail system appeals to both residents and visitors seeking outdoor exercise and nature appreciation. The Pleasant Grove City Library serves as a community hub offering programs, events, and educational resources for families. The Caldwell County Historical Museum features exhibits showcasing local heritage, pioneer history, and cultural development of the area. For information on attractions and activities, visit Travel Lens (https://www.travellens.co/best-things-to-do-in-pleasant-grove-ut). Grove Creek Canyon provides hiking trails leading into the Wasatch Mountains, offering stunning views and outdoor adventure opportunities. The Pleasant Grove Recreation Center features sports facilities, swimming pools, and fitness programs for all ages. The annual Strawberry Days Festival, one of Utah’s oldest celebrations, draws crowds with parades, carnival rides, and community activities each June. For comprehensive city information, see the Pleasant Grove Wikipedia page (https://en.wikipedia.org/wiki/Pleasant_Grove,_Utah). The city’s combination of mountain access, community events, and family amenities creates diverse appeal for visitors.

Regulations

Pleasant Grove, Utah, requires short-term rental operators to register their property with the city and obtain a rental permit before listing. Property owners must comply with local zoning regulations, occupancy limits, and safety requirements. Pleasant Grove imposes limitations on the number of guests allowed in rental properties and may restrict the maximum number of rental days per year. The city collects a transient room tax of 1.5% on rental charges, which operators must remit in addition to state taxes. Utah requires registration with the State Tax Commission to collect state transient room tax and sales tax. Safety requirements include smoke detectors and carbon monoxide alarms. Understanding Pleasant Grove’s specific requirements is crucial for compliance.

To operate a short-term rental in Pleasant Grove, contact the city’s Community Development Department to register your property and obtain a rental permit. Review the Pleasant Grove FAQs page (https://www.pgcityutah.gov/departments/community_development/faqs.php) for application procedures and requirements. Register with the Utah State Tax Commission to collect and remit state transient room tax and sales tax. Collect the city’s 1.5% transient room tax from guests and remit it according to city schedules. Verify that your property’s zoning allows short-term rentals and comply with occupancy limits specified in local ordinances. Install smoke detectors, fire extinguishers, and carbon monoxide alarms throughout the property. Submit proof of insurance, a safety inspection report, and zoning verification as part of the permit application. Violations can result in fines, permit revocation, or restrictions on rental operations. For additional information on local regulations, review the Pleasant Grove municipal code and Utah state guidance (https://www.utah.gov/pmn/files/1290721.pdf). Staying informed about Pleasant Grove’s evolving requirements ensures successful and compliant short-term rental operations.

Pleasant Grove, Utah, requires short-term rental operators to register their property with the city and obtain a rental permit before listing. Property owners must comply with local zoning regulations, occupancy limits, and safety requirements. Pleasant Grove imposes limitations on the number of guests allowed in rental properties and may restrict the maximum number of rental days per year. The city collects a transient room tax of 1.5% on rental charges, which operators must remit in addition to state taxes. Utah requires registration with the State Tax Commission to collect state transient room tax and sales tax. Safety requirements include smoke detectors and carbon monoxide alarms. Understanding Pleasant Grove’s specific requirements is crucial for compliance.

To operate a short-term rental in Pleasant Grove, contact the city’s Community Development Department to register your property and obtain a rental permit. Review the Pleasant Grove FAQs page (https://www.pgcityutah.gov/departments/community_development/faqs.php) for application procedures and requirements. Register with the Utah State Tax Commission to collect and remit state transient room tax and sales tax. Collect the city’s 1.5% transient room tax from guests and remit it according to city schedules. Verify that your property’s zoning allows short-term rentals and comply with occupancy limits specified in local ordinances. Install smoke detectors, fire extinguishers, and carbon monoxide alarms throughout the property. Submit proof of insurance, a safety inspection report, and zoning verification as part of the permit application. Violations can result in fines, permit revocation, or restrictions on rental operations. For additional information on local regulations, review the Pleasant Grove municipal code and Utah state guidance (https://www.utah.gov/pmn/files/1290721.pdf). Staying informed about Pleasant Grove’s evolving requirements ensures successful and compliant short-term rental operations.

Frequently Asked Questions

What are the short-term rental regulations in Pleasant Grove, Utah?
Pleasant Grove, Utah, requires short-term rental operators to register their property with the city and obtain a rental permit before listing. Property owners must comply with local zoning regulations, occupancy limits, and safety requirements. Pleasant Grove imposes limitations on the number of guests allowed in rental properties and may restrict the maximum number of rental days per year. The city collects a transient room tax of 1.5% on rental charges, which operators must remit in addition to state taxes. Utah requires registration with the State Tax Commission to collect state transient room tax and sales tax. Safety requirements include smoke detectors and carbon monoxide alarms. Understanding Pleasant Grove's specific requirements is crucial for compliance.To operate a short-term rental in Pleasant Grove, contact the city's Community Development Department to register your property and obtain a rental permit. Review the Pleasant Grove FAQs page (https://www.pgcityutah.gov/departments/community_development/faqs.php) for application procedures and requirements. Register with the Utah State Tax Commission to collect and remit state transient room tax and sales tax. Collect the city's 1.5% transient room tax from guests and remit it according to city schedules. Verify that your property's zoning allows short-term rentals and comply with occupancy limits specified in local ordinances. Install smoke detectors, fire extinguishers, and carbon monoxide alarms throughout the property. Submit proof of insurance, a safety inspection report, and zoning verification as part of the permit application. Violations can result in fines, permit revocation, or restrictions on rental operations. For additional information on local regulations, review the Pleasant Grove municipal code and Utah state guidance (https://www.utah.gov/pmn/files/1290721.pdf). Staying informed about Pleasant Grove's evolving requirements ensures successful and compliant short-term rental operations.
Do I need a permit to operate a short-term rental in Pleasant Grove, Utah?
Short-term rental regulations vary by location. In Pleasant Grove, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Pleasant Grove, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Pleasant Grove, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Pleasant Grove

Pleasant Grove attracts visitors with its family-friendly attractions and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Pleasant Grove, Utah Market Performance Trends

LTM Avg. Daily Rate$115.00
LTM Occupancy Rate59.1%
LTM Avg. Revenue$1,590
Monthly Short-Term Rental Market Performance Data for Pleasant Grove
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$111.1480%$1,844
Aug 24$110.1781.1%$1,795
Sep 24$105.8060.7%$1,465
Oct 24$118.2951.7%$1,396
Nov 24$122.1746.7%$1,160
Dec 24$125.0045.2%$1,421
Jan 25$114.7545.8%$1,376
Feb 25$122.5345.7%$1,421
Mar 25$107.9849.2%$1,610
Apr 25$121.7356.9%$1,421
May 25$118.2961.3%$1,632
Jun 25$120.8873.3%$2,192

Short-Term Rental Market Performance Analysis for Pleasant Grove

The short-term rental market in Pleasant Grove demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Pleasant Grove, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Pleasant Grove
QuarterTypical Home Value (USD)
Q2 17$305,185
Q3 17$307,019
Q4 17$320,900
Q1 18$329,683
Q2 18$336,441
Q3 18$344,971
Q4 18$351,489
Q1 19$359,527
Q2 19$365,061
Q3 19$368,697
Q4 19$375,174
Q1 20$384,138
Q2 20$389,954
Q3 20$399,629
Q4 20$422,761
Q1 21$450,861
Q2 21$487,348
Q3 21$510,688
Q4 21$522,508
Q1 22$556,182
Q2 22$585,779
Q3 22$571,848
Q4 22$553,115
Q1 23$544,169
Q2 23$542,041
Q3 23$548,276
Q4 23$551,165
Q1 24$552,963
Q2 24$554,283
Q3 24$553,966
Q4 24$562,052
Q1 25$563,844
Q2 25$563,449
Q3 25$569,398
Q4 25$579,102
Q1 26$581,468

Market Overview

  • Typical Home Value:$555,047
  • Median Sale Price:$512,339
  • Median List Price:$546,633

Current Inventory

  • Homes For Sale:81
  • New Listings:30

Detailed Market Analysis

The average home value in Pleasant Grove, UT is $555,047, up 3.0% over the past year. Learn more about the Pleasant Grove housing market and real estate trends.

Real Estate Market Analysis for Pleasant Grove, Utah

The residential real estate market in Pleasant Grove, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Pleasant Grove, Utah benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Pleasant Grove, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Pleasant Grove
QuarterNumber of Listings
Q3 1631
Q4 1626
Q1 1728
Q2 1725
Q3 1737
Q4 1751
Q1 1853
Q2 1854
Q3 1853
Q4 1850
Q1 1949
Q2 1947
Q3 1952
Q4 1958
Q1 2049
Q2 2048
Q3 2050
Q4 2055
Q1 2154
Q2 2155
Q3 2160
Q4 2157
Q1 2276
Q2 22109
Q3 2291
Q4 2279
Q1 2384
Q2 2380
Q3 2387
Q4 2385
Q1 2487
Q2 2482
Q3 2476
Q4 2476
Q1 2576
Q2 2568

Booking Activity

  • 1-3 Months:61.3% Booked
  • 4-6 Months:54.3% Booked
  • 7-9 Months:58.6% Booked
  • 10-12 Months:6.9% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Pleasant Grove

Pleasant Grove vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Pleasant Grove, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Pleasant Grove
Bedroom ConfigurationNumber of Properties
1 Bed17
2 Beds21
3 Beds13
4 Beds2
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Pleasant Grove

    The vacation rental market in Pleasant Grove features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
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    • Beaver
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    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
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    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Pleasant Grove

    Active STRs
    68
    Avg Daily Rate
    $121
    Occupancy Rate
    73%
    Population
    38,127
    Annual Visitors
    65,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Providence
    • Provo
    • Rockville

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