Saint George, Utah Short-Term Rental Market
Zoning-gated St. George STRs averaged $282 ADR, 51.3% occupancy, $3,846 monthly revenue in September 2026.
Quick Answer: Saint George, Utah is an active short-term rental market. average occupancy in the St. George market area is 51%. average monthly revenue in the St. George market area is $3,846. average daily rate in the St. George market area is $282. the top operator in the St. George market area is Red Rock Vacation Rentals with 543 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes Saint George. Regulations, taxes, and permit details below are specific to Saint George.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
St. George restricts short-term rentals to permitted zones, so any investment here starts with zoning eligibility before it starts with returns. The performance figures below describe the Greater St. George area STR market in Washington County, Utah, which covers St. George, Washington and Hurricane. The metrics are tracked at that shared regional level, so they should be read as a regional benchmark rather than a St. George city limits figure. For the same reason, this profile omits bedroom, channel and listing-type counts and the top operator names, which are also tracked at a shared regional level rather than uniquely for St. George.
In September 2026 the average daily rate was $282 and occupancy was 51.3%. Average monthly revenue per listing came to $3,846. Against September 2025, occupancy is up 12.5%, ADR is up 0.8% and revenue is up 8.8%, so recent growth has come mostly from more booked nights rather than higher rates. Summing the seasonal months gives annualized revenue of $40,387 per typical listing.
The longer record shows a market that peaked in 2021 at 59.3% occupancy and has since settled near 52%. Occupancy was 51.5% in 2024, 51.8% in 2025 and 52.8% across the first nine months of 2026. Over the same stretch ADR climbed from $241 in 2023 to $267 in 2024, $279 in 2025 and $289 so far in 2026, while average monthly revenue rose from $3,534 in 2023 to $4,322 in 2026 to date.
Demand is anchored by Zion National Park, which recorded 4,946,592 visits in 2024 and sits roughly an hour from St. George. St. George itself has a population of 101,995, and Snow Canyon, Sand Hollow and Quail Creek state parks add regional draw for hikers, cyclists, boaters and winter visitors seeking mild weather.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 50% |
| Mar | 64% |
| Apr | 62% |
| May | 58% |
| Jun | 58% |
| Jul | 52% |
| Aug | 45% |
| Sep | 51% |
| Oct | 61% |
| Nov | 46% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Saint George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. George market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. George market as a whole, which includes Saint George, so these counts are not Saint George-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 543 | 13,710 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 217 | 13,232 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,381 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,252 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,125 | ★ 4.93 |
What Kind of STR Should I Buy in Saint George?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saint George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.1% |
| vrbo | 5.6% |
| both | 63.4% |
Home Value Trends (Saint George)
Typical home values, median sale prices, and the 10-year price trend for Saint George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Saint George — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
St. George tightly restricts short-term rentals, defined as stays under 28 to 30 days. They are not allowed by right in ordinary single-unit residential zones and are permitted only in designated resort or overlay zones, or where specific standards are met. A detached home may qualify only if it sits on a lot of at least 2 acres, fronts a major collector or arterial street with a right-of-way of 66 feet or more, and is at least 500 feet from another short-term rental.
Every operator needs a Short Term Residential Rental Property business license, which includes a Health and Safety check and is restricted to permitted zones. The application fee is about $160 and the license renews annually. Applications require site plans, exterior and parking photos, proof of insurance with a rental endorsement, septic permits where applicable, and 24/7 contact information. A local property manager or contact within Washington County is required, which matters most for out-of-county owners.
The combined lodging tax is approximately 12.32%, made up of a 1% city tax, the 4.25% Washington County transient room tax, a 0.32% state tax and the roughly 6.75% base sales tax. Operators must remove trash within 24 hours of guest departure and clean between guests.
Enforcement is rated strict. Operating without a license carries a $750 fine per violation, with each day treated as a separate offense. There is no published annual night cap, and there is no owner-occupancy or primary-residence requirement, but zoning is the real gatekeeper.
Recent changes: Washington County has advanced updated STR ordinances and Utah counties raised transient room tax rates in 2025. Verify current city code and county licensing before buying, since eligibility, fees and tax rates are revised periodically.
Market Comparison
The Greater St. George area STR market shows a distinctive profile. September 2026 occupancy was 51.3% with a $282 ADR.
The 2026 year to date numbers show 52.8% occupancy and an ADR of $289. Occupancy has held in a narrow band between 51.5% and 52.8% since 2024, while ADR has risen from $267 to $289. Strong spring and October months, at 60.9% to 63.6% occupancy, lift the annual average, but the December and January lows near 36% pull it down.
Rates reflect proximity to Zion National Park, which drew 4,946,592 visits in 2024, and the supply constraint created by zoning. Because STRs are permitted only in designated zones or on qualifying lots, new supply is limited, which can support rates for licensed properties.
Top operator names are tracked at a shared regional level rather than uniquely for St. George, so this profile omits them. Investors comparing markets should weigh the ADR against the regulation, the 12.32% lodging tax and the sharp winter slowdown.
Frequently Asked Questions About Saint George, Utah
Are short-term rentals legal in St. George, Utah?
What is the average Airbnb ADR in the St. George area?
What is the occupancy rate for St. George short-term rentals?
How much do St. George vacation rentals earn per month?
What are the requirements to qualify a home as an STR in St. George?
What taxes apply to St. George short-term rentals?
What are the penalties for operating without a license?
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