Saint George, Utah Short-Term Rental Market
St. George, UT bars STRs from ordinary single-family zones; June 2026 ADR was $335 at 56.5% occupancy.
Quick Answer: Saint George, Utah is an active short-term rental market. average occupancy in the St. George market area is 56%. average monthly revenue in the St. George market area is $5,316. average daily rate in the St. George market area is $335. the top operator in the St. George market area is Red Rock Vacation Rentals with 543 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes Saint George. Regulations, taxes, and permit details below are specific to Saint George.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
St. George tightly restricts short-term rentals. STRs (stays under 28-30 days) are not allowed by right in ordinary single-family residential zones; they’re permitted only in designated resort or overlay zones, or where strict specific standards are met. To convert a single-family home into an STR outside those zones, the property generally must sit on a lot of at least 2 acres, front a major collector or arterial street (66-foot or wider right-of-way), and be at least 500 feet from any other STR, a combination few residential parcels meet. Every operator needs a Short-Term Residential Rental Property business license (about $160, including a Health & Safety inspection) before listing, plus a local property manager or 24/7 contact, especially important for out-of-county owners.
St. George anchors the ‘Greater Zion’ tourism region in Washington County, Utah’s red-rock southwest, population 101,995. Zion National Park recorded 4,946,592 visits in 2024, the No. 2 most-visited US national park, and regional tourism generated roughly $1 billion in economic output and 13,700-plus tourism jobs in Washington County that year.
StaySTRA tracks St. George’s ADR, occupancy, and revenue at a shared regional level with Hurricane and Washington, both fellow Washington County towns, so the figures below describe the Washington County area STR market. In June 2026, the Washington County area STR market posted a blended ADR of $334.85 and 56.5% occupancy, with average monthly revenue of $5,316/listing. Occupancy is down 1.72 percentage points year over year, ADR is up 0.13%, and revenue is down 3.02% year over year.
Bedroom mix, listing-type breakdown, and the top-property-manager list are tracked at the same shared regional level rather than uniquely for St. George, so this profile omits those breakdowns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 50% |
| Mar | 64% |
| Apr | 62% |
| May | 58% |
| Jun | 59% |
| Jul | 52% |
| Aug | 46% |
| Sep | 50% |
| Oct | 61% |
| Nov | 46% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Saint George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. George market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. George market as a whole, which includes Saint George, so these counts are not Saint George-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 543 | 13,710 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 217 | 13,232 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,381 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,252 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,125 | ★ 4.93 |
What Kind of STR Should I Buy in Saint George?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saint George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.1% |
| vrbo | 5.6% |
| both | 63.4% |
Home Value Trends (Saint George)
Typical home values, median sale prices, and the 10-year price trend for Saint George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Saint George — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
St. George tightly restricts short-term rentals. STRs (stays under 28-30 days) are prohibited in ordinary single-family residential zones and permitted only in designated resort or overlay zones, or where strict specific standards are met. To convert a single-family home outside those zones, the property generally must sit on a lot of at least 2 acres, front a major collector or arterial street (66-foot or wider right-of-way), and be at least 500 feet from any other STR.
Every operator must obtain a Short-Term Residential Rental Property business license before listing on Airbnb or VRBO; the application fee is about $160 for an existing dwelling, including a Health & Safety inspection, and requires site plans, exterior and parking photos, proof of insurance with a landlord/STR endorsement, septic permits where applicable, and 24/7/365 contact information. A local property manager or contact person is mandatory, especially for out-of-county owners.
Operators must collect and remit transient room taxes, city 1% plus Washington County’s 4.25% (the statutory maximum) and state TRT of 0.32%, layered on the roughly 6.75% base sales tax, for a combined lodging tax of approximately 12.32%. Operators must also remove trash within 24 hours of guest departure and clean weekly or between guests. Enforcement is aggressive: operating without a license carries a $750 fine per violation, with each day treated as a separate offense. Enforcement is rated strict. There is no published annual night cap and no owner-occupancy or primary-residence requirement, but the zoning gate makes new STR entitlement difficult in most residential areas.
Market Comparison
The Washington County area STR market’s June 2026 occupancy of 56.5% runs about level with the commonly cited US STR median of roughly 55%, while its $334.85 blended ADR is well above the roughly $220 US median; its luxury tier ($642.24) is nearly triple the national ADR benchmark, consistent with a high-end national-park-gateway market.
Top-property-manager data is not currently published uniquely for St. George in this snapshot (tracked at a shared regional level with Hurricane and Washington instead), so this profile omits a named-operator comparison.
Frequently Asked Questions About Saint George, Utah
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What license does a St. George short-term rental need?
What is the average daily rate for short-term rentals in St. George, UT?
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What taxes apply to short-term rentals in St. George?
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