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Saint George, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Saint George, Utah Short-Term Rental Market Overview

Population: 106,288
Annual Visitors: 3,500,000
Total STRs: 1,620
ADR: $216.35

Visitor Profile

Saint George, Utah, has emerged as a prominent destination in the southwestern United States, attracting approximately 3 million annual visitors according to the local tourism bureau. The visitor demographic is diverse, with a significant portion aged between 25 and 54, often traveling as families or groups. The primary reasons for visiting include outdoor recreation, cultural experiences, and events, contributing to a robust economic impact estimated at over $500 million annually. This influx of tourists supports local businesses and enhances the hospitality sector, making it a vital component of the region’s economy.

In-depth analysis of visitor statistics reveals that Saint George experiences peak tourism seasons during the spring and fall, when the weather is most favorable for outdoor activities. The average length of stay for visitors is around 3 to 4 nights, allowing ample time to explore attractions such as Zion National Park and Snow Canyon State Park. The primary demographics indicate a balanced mix of families, couples, and adventure seekers, with a growing interest in wellness tourism. According to the tourism bureau, the area has seen a steady increase in visitors seeking outdoor adventures, which has led to a rise in hotel occupancy rates, often exceeding 70% during peak months. Additionally, the visitor statistics report highlights that many travelers are drawn to the region for its unique blend of natural beauty and cultural events, further solidifying Saint George’s status as a key player in the tourism market. This data-driven insight is crucial for STR operators looking to capitalize on the growing demand for accommodations in this vibrant destination.

Saint George, Utah, has emerged as a prominent destination in the southwestern United States, attracting approximately 3 million annual visitors according to the local tourism bureau. The visitor demographic is diverse, with a significant portion aged between 25 and 54, often traveling as families or groups. The primary reasons for visiting include outdoor recreation, cultural experiences, and events, contributing to a robust economic impact estimated at over $500 million annually. This influx of tourists supports local businesses and enhances the hospitality sector, making it a vital component of the region’s economy.

In-depth analysis of visitor statistics reveals that Saint George experiences peak tourism seasons during the spring and fall, when the weather is most favorable for outdoor activities. The average length of stay for visitors is around 3 to 4 nights, allowing ample time to explore attractions such as Zion National Park and Snow Canyon State Park. The primary demographics indicate a balanced mix of families, couples, and adventure seekers, with a growing interest in wellness tourism. According to the tourism bureau, the area has seen a steady increase in visitors seeking outdoor adventures, which has led to a rise in hotel occupancy rates, often exceeding 70% during peak months. Additionally, the visitor statistics report highlights that many travelers are drawn to the region for its unique blend of natural beauty and cultural events, further solidifying Saint George’s status as a key player in the tourism market. This data-driven insight is crucial for STR operators looking to capitalize on the growing demand for accommodations in this vibrant destination.

Top Attractions

Saint George, Utah, is a vibrant city that serves as a gateway to stunning natural landscapes and rich cultural experiences. Known for its warm climate and breathtaking red rock formations, Saint George offers a variety of attractions that cater to outdoor enthusiasts, families, and culture seekers alike. Among the top highlights are the breathtaking Zion National Park, renowned for its dramatic canyons and hiking trails, and the intriguing St. George Dinosaur Discovery Site, where visitors can explore real dinosaur tracks. With a mix of outdoor adventures, historical sites, and family-friendly activities, Saint George is a destination that promises unforgettable experiences year-round.

One of the must-visit attractions in Saint George is Zion National Park, located just a short drive away. This iconic park features towering cliffs, lush canyons, and a variety of hiking trails suitable for all skill levels. From the famous Angel’s Landing to the serene Riverside Walk, the park offers breathtaking views and diverse ecosystems. For more information, visit the official Zion National Park website. Another highlight is the St. George Dinosaur Discovery Site, where families can marvel at real dinosaur tracks and learn about the prehistoric creatures that once roamed the area. This interactive museum offers engaging exhibits and educational programs, making it a perfect stop for visitors of all ages. Check out their website for details. For those interested in the arts, the St. George Art Museum showcases a diverse collection of artwork, including pieces from local artists and historical artifacts. The museum frequently hosts exhibitions and educational programs, making it a cultural gem in the heart of the city. Visit their website for more information on current exhibits and events. With its array of attractions, Saint George is a must-visit destination for anyone looking to explore the natural beauty and cultural richness of Southern Utah.

Saint George, Utah, is a vibrant city that serves as a gateway to stunning natural landscapes and rich cultural experiences. Known for its warm climate and breathtaking red rock formations, Saint George offers a variety of attractions that cater to outdoor enthusiasts, families, and culture seekers alike. Among the top highlights are the breathtaking Zion National Park, renowned for its dramatic canyons and hiking trails, and the intriguing St. George Dinosaur Discovery Site, where visitors can explore real dinosaur tracks. With a mix of outdoor adventures, historical sites, and family-friendly activities, Saint George is a destination that promises unforgettable experiences year-round.

One of the must-visit attractions in Saint George is Zion National Park, located just a short drive away. This iconic park features towering cliffs, lush canyons, and a variety of hiking trails suitable for all skill levels. From the famous Angel’s Landing to the serene Riverside Walk, the park offers breathtaking views and diverse ecosystems. For more information, visit the official Zion National Park website. Another highlight is the St. George Dinosaur Discovery Site, where families can marvel at real dinosaur tracks and learn about the prehistoric creatures that once roamed the area. This interactive museum offers engaging exhibits and educational programs, making it a perfect stop for visitors of all ages. Check out their website for details. For those interested in the arts, the St. George Art Museum showcases a diverse collection of artwork, including pieces from local artists and historical artifacts. The museum frequently hosts exhibitions and educational programs, making it a cultural gem in the heart of the city. Visit their website for more information on current exhibits and events. With its array of attractions, Saint George is a must-visit destination for anyone looking to explore the natural beauty and cultural richness of Southern Utah.

Regulations

Saint George short term rental regulations are essential for property owners looking to enter the vacation rental market. In Saint George, Utah, property owners must obtain a business license and a short-term rental permit to operate legally. Additionally, a transient room tax applies to all short-term rental transactions. The combined transient room tax rate is approximately 4.32%, consisting of 1% city tax, 0.32% state tax, and 3% Washington County tax, which must be collected and remitted. Zoning regulations are also critical, as short-term rentals are primarily permitted in specific residential zones, and owners must ensure their properties comply with local safety and health standards. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience.

Key requirements for short-term rentals in Saint George include obtaining a business license from the City of Saint George, which can be applied for through the city’s official website. Property owners must also secure a short-term rental permit through a detailed application process involving property information, proof of insurance, and compliance with safety standards including floor plans and emergency evacuation routes. Property owners must adhere to zoning restrictions that dictate where short-term rentals can operate. Safety requirements include ensuring the property meets fire safety codes, has working smoke detectors, carbon monoxide detectors, and fire extinguishers. All properties must designate a local property manager. Failure to comply with these regulations can result in fines or the revocation of the rental license. For more detailed information on licensing and regulations, property owners can visit the City of Saint George’s official website and review the municipal code.

Saint George short term rental regulations are essential for property owners looking to enter the vacation rental market. In Saint George, Utah, property owners must obtain a business license and a short-term rental permit to operate legally. Additionally, a transient room tax applies to all short-term rental transactions. The combined transient room tax rate is approximately 4.32%, consisting of 1% city tax, 0.32% state tax, and 3% Washington County tax, which must be collected and remitted. Zoning regulations are also critical, as short-term rentals are primarily permitted in specific residential zones, and owners must ensure their properties comply with local safety and health standards. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience.

Key requirements for short-term rentals in Saint George include obtaining a business license from the City of Saint George, which can be applied for through the city’s official website. Property owners must also secure a short-term rental permit through a detailed application process involving property information, proof of insurance, and compliance with safety standards including floor plans and emergency evacuation routes. Property owners must adhere to zoning restrictions that dictate where short-term rentals can operate. Safety requirements include ensuring the property meets fire safety codes, has working smoke detectors, carbon monoxide detectors, and fire extinguishers. All properties must designate a local property manager. Failure to comply with these regulations can result in fines or the revocation of the rental license. For more detailed information on licensing and regulations, property owners can visit the City of Saint George’s official website and review the municipal code.

Frequently Asked Questions

What are the short-term rental regulations in Saint George, Utah?
Saint George short term rental regulations are essential for property owners looking to enter the vacation rental market. In Saint George, Utah, property owners must obtain a business license and a short-term rental permit to operate legally. Additionally, a transient room tax applies to all short-term rental transactions. The combined transient room tax rate is approximately 4.32%, consisting of 1% city tax, 0.32% state tax, and 3% Washington County tax, which must be collected and remitted. Zoning regulations are also critical, as short-term rentals are primarily permitted in specific residential zones, and owners must ensure their properties comply with local safety and health standards. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience.Key requirements for short-term rentals in Saint George include obtaining a business license from the City of Saint George, which can be applied for through the city's official website. Property owners must also secure a short-term rental permit through a detailed application process involving property information, proof of insurance, and compliance with safety standards including floor plans and emergency evacuation routes. Property owners must adhere to zoning restrictions that dictate where short-term rentals can operate. Safety requirements include ensuring the property meets fire safety codes, has working smoke detectors, carbon monoxide detectors, and fire extinguishers. All properties must designate a local property manager. Failure to comply with these regulations can result in fines or the revocation of the rental license. For more detailed information on licensing and regulations, property owners can visit the City of Saint George's official website and review the municipal code.
Do I need a permit to operate a short-term rental in Saint George, Utah?
Short-term rental regulations vary by location. In Saint George, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Saint George, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Saint George, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Saint George

Saint George attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Saint George, Utah Market Performance Trends

LTM Avg. Daily Rate$222.00
LTM Occupancy Rate54.8%
LTM Avg. Revenue$2,849
Monthly Short-Term Rental Market Performance Data for Saint George
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$205.9548.4%$2,332
Aug 24$203.4538.7%$2,017
Sep 24$206.5642.9%$2,008
Oct 24$235.9366.7%$3,827
Nov 24$231.4746.7%$2,743
Dec 24$207.0032.3%$1,743
Jan 25$209.4735.5%$1,898
Feb 25$253.8550%$2,854
Mar 25$241.9071%$4,138
Apr 25$239.0773.7%$3,894
May 25$229.4262.5%$3,400
Jun 25$216.3560%$2,925

Short-Term Rental Market Performance Analysis for Saint George

The short-term rental market in Saint George demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Saint George, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Saint George
QuarterTypical Home Value (USD)
Q2 17$288,059
Q2 17$288,416
Q3 17$290,789
Q3 17$294,300
Q4 17$301,667
Q4 17$302,281
Q1 18$310,004
Q1 18$310,634
Q2 18$317,392
Q2 18$318,038
Q3 18$324,941
Q3 18$325,602
Q4 18$331,341
Q4 18$332,015
Q1 19$337,781
Q1 19$338,468
Q2 19$341,041
Q2 19$341,735
Q3 19$342,403
Q3 19$343,100
Q4 19$349,077
Q4 19$349,787
Q1 20$358,588
Q1 20$359,317
Q2 20$362,684
Q2 20$363,422
Q3 20$369,722
Q3 20$370,474
Q4 20$389,918
Q4 20$390,711
Q1 21$417,387
Q1 21$418,236
Q2 21$462,178
Q2 21$463,118
Q3 21$497,656
Q3 21$498,668
Q4 21$517,076
Q4 21$518,128
Q1 22$545,084
Q1 22$546,193
Q2 22$570,643
Q2 22$571,803
Q3 22$556,144
Q3 22$557,275
Q4 22$538,215
Q4 22$539,309
Q1 23$530,044
Q1 23$531,122
Q2 23$531,665
Q2 23$532,746
Q3 23$534,215
Q3 23$535,301
Q4 23$532,336
Q4 23$533,418
Q1 24$534,717
Q1 24$535,805
Q2 24$537,498
Q2 24$538,591
Q3 24$534,962
Q3 24$536,050
Q4 24$539,206
Q4 24$540,303
Q1 25$539,910
Q1 25$541,008
Q2 25$537,528
Q2 25$538,621
Q3 25$534,687
Q3 25$535,775
Q4 25$536,541

Market Overview

  • Typical Home Value:$516,929
  • Median Sale Price:$484,446
  • Median List Price:$555,333

Current Inventory

  • Homes For Sale:896
  • New Listings:218

Detailed Market Analysis

The average home value in Saint George, UT is $516,930, down 0.8% over the past year. Learn more about the Saint George housing market and real estate trends.

Real Estate Market Analysis for Saint George, Utah

The residential real estate market in Saint George, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Saint George, Utah benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Saint George, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Saint George
QuarterNumber of Listings
Q3 16252
Q4 16290
Q1 17354
Q2 17716
Q3 17829
Q4 17891
Q1 18813
Q2 18830
Q3 18861
Q4 18955
Q1 19894
Q2 19930
Q3 191,032
Q4 191,057
Q1 201,073
Q2 201,038
Q3 20981
Q4 20988
Q1 211,129
Q2 211,225
Q3 211,227
Q4 211,280
Q1 221,222
Q2 221,321
Q3 221,330
Q4 221,446
Q1 231,416
Q2 231,506
Q3 231,544
Q4 231,625
Q1 241,568
Q2 241,568
Q3 241,555
Q4 241,597
Q1 251,619
Q2 251,620

Booking Activity

  • 1-3 Months:66.7% Booked
  • 4-6 Months:73% Booked
  • 7-9 Months:63.2% Booked
  • 10-12 Months:4.2% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Saint George

Saint George vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Saint George, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Saint George
Bedroom ConfigurationNumber of Properties
Studio39
1 Bed261
2 Beds291
3 Beds388
4 Beds242
5+ Beds211

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Saint George

    The vacation rental market in Saint George features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Saint George

    Active STRs
    1,620
    Avg Daily Rate
    $216
    Occupancy Rate
    60%
    Population
    106,288
    Annual Visitors
    3,500,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Pleasant Grove
    • Providence
    • Provo

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