Mount Pleasant, Utah Short-Term Rental Market
The Mount Pleasant area STR market averaged $276 a night at 55.5% occupancy in June 2026.
Quick Answer: Mount Pleasant, Utah is an active short-term rental market. average occupancy in the Utah Area market area is 56%. average monthly revenue in the Utah Area market area is $3,975. average daily rate in the Utah Area market area is $276. the top operator in the Utah Area market area is Evolve with 338 listings. market score is 53/100 (grade D).
Market data reflects the Utah Area regional market, which includes Mount Pleasant. Regulations, taxes, and permit details below are specific to Mount Pleasant.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mount Pleasant, Utah, a small historic Hub City in the Sanpete Valley about two hours south of Salt Lake City, has its short-term rental performance tracked as part of a wider regional StaySTRA data series; this profile omits total listing counts, bedroom and channel mix, and property manager rankings since that dimension and property manager data is tracked at a shared regional level rather than uniquely for Mount Pleasant.
The Mount Pleasant area’s own STR performance averaged $275.88 a night (ADR) at 55.5% occupancy in June 2026, generating an average of $3,975 in monthly revenue per listing. Revenue is essentially flat year over year, up 0.2%, while occupancy is down 1.0% and ADR is down 3.6%.
Revenue varies by property type in the Mount Pleasant area itself: apartment-style units average $2,563 a month, entire-place units average $4,089, and standalone houses average $4,760, the highest of the three, reflecting solid demand for larger group properties.
Mount Pleasant has a small population of about 3,871 and draws heritage and outdoor-recreation travelers, anchored by Wasatch Academy, Utah’s oldest private boarding school, the town’s preserved pioneer-era Main Street, and nearby Palisade State Park for boating and golf. The Manti-La Sal National Forest surrounds the valley, giving the area a secondary draw for hikers and campers beyond the historic downtown core.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 47% |
| Mar | 50% |
| Apr | 46% |
| May | 55% |
| Jun | 59% |
| Jul | 60% |
| Aug | 50% |
| Sep | 49% |
| Oct | 49% |
| Nov | 41% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Utah Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Utah Area market as a whole, which includes Mount Pleasant, so these counts are not Mount Pleasant-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 338 | 18,623 | ★ 4.75 |
| 2 | Vacasa | 150 | 4,266 | ★ 4.51 |
| 3 | Family Time Vacation Rentals | 124 | 3,954 | ★ 4.47 |
| 4 | Stay Midway | 96 | 824 | ★ 4.13 |
| 5 | Midway Vacation Properties | 89 | 2,048 | ★ 4.52 |
What Kind of STR Should I Buy in Mount Pleasant?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.4% |
| vrbo | 6.9% |
| both | 55.6% |
Home Value Trends (Mount Pleasant)
Typical home values, median sale prices, and the 10-year price trend for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mount Pleasant — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Mount Pleasant regulates short-term rentals, dwellings rented under 30 consecutive days, under Municipal Code 10.18.180. Operators must hold a city business license, submit an application including owner or manager contact information, a valid state tax number, and a site or floor plan, and pass a fire inspection by the Mount Pleasant City Fire Department.
Applications go before the Planning Commission, which holds a public hearing and may approve, approve with conditions, or deny the license. Each STR must be managed by either a Mount Pleasant-licensed property management company or an owner who resides in Mount Pleasant City, so full on-site owner-occupancy is not required, but local management is. Licenses are valid one year and require annual renewal, including a fresh fire inspection.
Parking is restricted: no guest parking on public streets, one off-street parking space per bedroom required on the same lot, and no RVs or trailers on public streets. There is no annual night cap or primary-residence mandate.
Enforcement is fine based and escalating: $500 for a first violation, $1,000 for a second, $2,000 for a third, and license revocation on a fourth, with violations potentially charged as a Class C misdemeanor. Guests pay a combined lodging tax burden of roughly 11.9%, after Sanpete County’s transient room tax rose to 4.5% effective January 1, 2026.
Market Comparison
The Mount Pleasant area’s 55.5% occupancy runs slightly above the national short-term rental median of roughly 55%, essentially in line, while its $275.88 ADR is roughly 25.4% above a national median ADR of about $220. This near-median occupancy paired with an above-average rate suggests steady, if unspectacular, booking volume with real pricing power relative to a typical national market.
Property manager data for this market area is tracked at a shared regional level rather than uniquely for Mount Pleasant, so no property manager breakdown is presented here. Buyers researching management options should verify any specific operator’s actual coverage of the Sanpete Valley directly. Mount Pleasant’s own housing and regulatory profile, covered elsewhere in this report, remain reliable at the city level regardless of this limitation.
Frequently Asked Questions About Mount Pleasant, Utah
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