South Jordan, Utah Short-Term Rental Market
South Jordan, UT STRs are city-permitted; Salt Lake City metro area averaged $153/night in June 2026.
Quick Answer: South Jordan, Utah is an active short-term rental market. average occupancy in the Salt Lake City market area is 71%. average monthly revenue in the Salt Lake City market area is $2,979. average daily rate in the Salt Lake City market area is $153. the top operator in the Salt Lake City market area is GrandRoad with 91 listings. market score is 58/100 (grade C).
Market data reflects the Salt Lake City regional market, which includes South Jordan. Regulations, taxes, and permit details below are specific to South Jordan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
South Jordan is a fast-growing suburban city in the Salt Lake Valley, roughly 20 minutes south of downtown Salt Lake City, anchored by the master-planned Daybreak community, The District outdoor mall, and the new Salt Lake Bees ballpark at Downtown Daybreak (opened 2025). It is not a standalone tourism destination; demand is largely regional day-trippers, youth-sports travelers, and a lodging base for visitors heading to Salt Lake City, the Cottonwood Canyons ski resorts, and southern Utah’s national parks.
StaySTRA tracks short-term rental performance at a shared Salt Lake Valley regional level covering South Jordan alongside Draper, Midvale, Salt Lake City and Sandy, so the figures below describe the Salt Lake City metro area STR market rather than South Jordan alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting metro-area totals as South Jordan-specific.
In June 2026, the Salt Lake City metro area STR market posted an average daily rate of $153 and occupancy of 71.1%, producing average monthly revenue of $2,979 per listing. Year over year, occupancy rose 1.4 percentage points, ADR gained 2.0%, and revenue increased 2.8%.
South Jordan is one of the more STR-friendly Salt Lake Valley cities: the city’s official FAQ confirms homeowners may operate short-term rentals out of condos, townhouses, single-family homes and approved guest houses, with no residency or owner-occupancy requirement citywide.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 76% |
| Mar | 73% |
| Apr | 58% |
| May | 65% |
| Jun | 73% |
| Jul | 72% |
| Aug | 67% |
| Sep | 66% |
| Oct | 61% |
| Nov | 56% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for South Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Salt Lake City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Salt Lake City market as a whole, which includes South Jordan, so these counts are not South Jordan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | GrandRoad | 91 | 6,493 | ★ 4.93 |
| 2 | Evolve | 82 | 2,801 | ★ 4.64 |
| 3 | Landing | 67 | 28 | ★ 3.85 |
| 4 | RedAwning | 58 | 244 | ★ 4.71 |
| 5 | Drew Rothkopf | 57 | 4,737 | ★ 4.75 |
What Kind of STR Should I Buy in South Jordan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for South Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 4.3% |
| both | 39.7% |
Home Value Trends (South Jordan)
Typical home values, median sale prices, and the 10-year price trend for South Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for South Jordan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
South Jordan is one of the more STR-friendly cities in the Salt Lake Valley. The city’s official FAQ confirms homeowners may operate short-term rentals out of condos, townhouses, single-family houses, and guest houses (guest houses require an approved Accessory Dwelling Unit permit). The key citywide prohibition is on internal ADUs, basement apartments and similar internal accessory units cannot be used as short-term rentals.
Operators must obtain a city business license through the Business Licensing Department. The city adopted a low-cost, permissive STR licensing framework in 2025 with a neighbor-notification and on-site parking requirement, and no residency or owner-occupancy requirement.
Lodging is subject to Utah’s transient room and sales taxes: state sales tax (roughly 4.85%) plus Salt Lake County transient room tax (roughly 4.75%) and possible additional city transient room tax bring the combined transient room tax to roughly 6.3%, with total lodging taxes on a stay commonly around 12%; Airbnb and Vrbo typically collect and remit much of this on the host’s behalf.
The single biggest practical caveat for investors is HOA and CC&R restrictions: a large share of the city’s housing sits within master-planned communities such as Daybreak, whose covenants frequently ban short-term rentals even where the city permits them, so title and HOA review is essential before purchase. Enforcement is rated moderate.
Market Comparison
The Salt Lake City metro area STR market’s June 2026 occupancy of 71.1% ran well above the commonly cited US STR median of roughly 55%, while its $153 ADR ran well below the roughly $220 national median, a combination suggesting this market competes on volume and affordability rather than rate.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared Salt Lake Valley regional level rather than uniquely for South Jordan, so this profile omits operator rankings rather than presenting metro-area totals as South Jordan-specific. Investors researching who manages properties in South Jordan specifically should review individual listing pages directly, since StaySTRA does not publish an operator ranking at the city level here.
Frequently Asked Questions About South Jordan, Utah
Can I operate a short-term rental in South Jordan, UT without living there?
What was the average daily rate for STRs in the Salt Lake City metro area in June 2026?
Can I use a basement apartment as a short-term rental in South Jordan?
Does HOA membership affect short-term rentals in South Jordan?
When is peak season for STRs in the Salt Lake City metro area?
What taxes apply to short-term rentals in South Jordan, UT?
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