Salt Lake City, Utah Short-Term Rental Market
Salt Lake City caps STRs at 200 nights; valley rentals made $2,785 at $148 ADR, 64.6% occupancy in August 2026.
Quick Answer: Salt Lake City, Utah is an active short-term rental market. average occupancy in the Salt Lake City market area is 66%. average monthly revenue in the Salt Lake City market area is $2,630. average daily rate in the Salt Lake City market area is $147. the top operator in the Salt Lake City market area is GrandRoad with 91 listings. market score is 58/100 (grade C).
Market data reflects the wider Salt Lake City market, which covers 8 areas. Regulations, taxes, and permit details below are specific to Salt Lake City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Salt Lake City has 215,548 residents and is the hub of a Salt Lake County visitor economy that the area profile puts at about $5.8 billion a year, supporting more than 47,000 jobs. Downtown logged 20.2 million visits in 2023, and Salt Lake City International Airport served 28.3 million passengers in 2024. Visitors include skiers using four nearby Wasatch resorts, business and convention travelers, and visitors to Temple Square. A city-specific annual visitor count is not published.
Salt Lake City shares one short-term rental data series with Draper, Midvale, Sandy and South Jordan. The figures below therefore describe the Salt Lake Valley STR market, not the city alone. In August 2026 that market averaged $148 per night at 64.56% occupancy. Average monthly revenue was $2,785. Compared with August 2025, occupancy was down 0.2%, average daily rate was up 3.2%, and revenue was down 0.7%.
Calendar-year averages show steady rate growth. Average daily rate rose from $109 in 2017 to $161 in 2025. Occupancy peaked at 72.66% in 2021 and was 66.22% in 2025. For the first eight months of 2026, occupancy averages 68.26%, the rate averages $170, and revenue averages $3,215 per month.
Listing counts, bedroom mix, booking channel mix and listing-type mix are tracked at a shared regional level rather than uniquely for Salt Lake City, so this profile omits them. The city adopted a new licensing framework on July 1, 2026, and the rules in the regulatory section apply to the city only, not to the neighboring towns in the data.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 76% |
| Mar | 73% |
| Apr | 58% |
| May | 65% |
| Jun | 73% |
| Jul | 72% |
| Aug | 66% |
| Sep | 66% |
| Oct | 61% |
| Nov | 56% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Salt Lake City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Salt Lake City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Salt Lake City market as a whole, which includes Salt Lake City, so these counts are not Salt Lake City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | GrandRoad | 91 | 6,493 | ★ 4.93 |
| 2 | Evolve | 82 | 2,801 | ★ 4.64 |
| 3 | Landing | 67 | 28 | ★ 3.85 |
| 4 | RedAwning | 58 | 244 | ★ 4.71 |
| 5 | Drew Rothkopf | 57 | 4,737 | ★ 4.75 |
What Kind of STR Should I Buy in Salt Lake City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Salt Lake City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 4.3% |
| both | 39.7% |
Home Value Trends (Salt Lake City)
Typical home values, median sale prices, and the 10-year price trend for Salt Lake City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Salt Lake City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Salt Lake City historically banned short-term rentals of under 30 days in residential zones and enforced the ban with data-mining software. On July 1, 2026 the city adopted a new licensing framework under Chapter 5.13, and Business Licensing began accepting Short-Term Rental Business License applications that day. The area profile rates enforcement as strict.
The main rules are a 200-night annual cap and a two-night minimum for each stay. At least one off-street parking space and carbon monoxide detectors are required. A local designee must respond to city contact within two hours. The licensee must own the property, but owner occupancy and primary residence are not required.
Licenses are restricted. Buildings with 10 or fewer units get one nontransferable license, and larger buildings can license up to 10% of units. Rentals are confined largely to zones where hotels are allowed, which are Mixed-Use, Downtown and Gateway districts, and not residential zones. Accessory dwelling units may not be used as short-term rentals.
The annual license fee is $198 plus $342 per unit. Operators must post the license number on every listing and keep compliance records. Operating without a license can draw fines of up to $1,000 every seven days, plus suspension or revocation. Lodging also carries a combined transient room and sales tax of about 12.95%. Verify your address on the city zoning map before you buy.
Market Comparison
The Salt Lake Valley STR market has higher occupancy and lower rates than the rough US benchmarks of about 55% occupancy and a $220 median ADR. August 2026 occupancy of 64.56% is 9.6 points above the occupancy benchmark. The $148 ADR is $72 below the rate benchmark, or about 33%. The benchmarks are national figures, so they show level rather than trend.
Rates have closed some of that gap over time. Average daily rate rose from $109 in 2017 to $161 in 2025 and averages $170 in 2026 so far. Occupancy has eased from 72.66% in 2021 to 66.22% in 2025.
The 200-night cap changes how these benchmarks apply in Salt Lake City. A 55% occupancy year is about 201 nights, so even the national benchmark sits at the cap.
Top property managers and operator market shares are tracked at a shared regional level rather than uniquely for Salt Lake City, so this profile omits them. The valley figures above should not be read as city-only results.
Frequently Asked Questions About Salt Lake City, Utah
Are short-term rentals legal in Salt Lake City?
How much do short-term rentals earn in the Salt Lake Valley?
What does a Salt Lake City short-term rental license cost?
What are the main Salt Lake City short-term rental rules?
What is the fine for operating without a license?
When is the busiest season in the Salt Lake Valley?
What is the typical home value in Salt Lake City?
Analyze Salt Lake City Rentals
Use our free calculator to estimate Airbnb revenue for any property in Salt Lake City.
Free Salt Lake City STR Calculator →
