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  4. Rockville

Rockville, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Rockville, Utah Short-Term Rental Market Overview

Population: 223
Annual Visitors: 450,000
Total STRs: 31
ADR: $777.04

Visitor Profile

Rockville, Utah, is a charming destination that attracts a diverse array of visitors each year, primarily those visiting Zion National Park. While specific annual visitor numbers for Rockville itself are not readily available, the town benefits significantly from Zion’s 4.9 million annual visitors in 2025. Key demographic highlights include a mix of families, outdoor enthusiasts, and couples seeking access to Zion without higher lodging costs. The primary purposes for visiting Rockville include outdoor recreation, including hiking, biking, and exploring the natural landscapes of Zion Canyon. The economic impact of tourism in Rockville is notable, with local businesses benefiting from the influx of visitors to the area.

In terms of visitor analysis, Rockville’s tourism market is characterized by a blend of demographics. Visitors typically range from ages 25 to 54, with a significant portion being families and couples. The main reasons for visiting include access to Zion National Park and the serene environment, making it a popular choice for nature lovers. Travelers who want access to Zion without higher lodging costs often select Rockville, located two miles west of the park, which contains ranch houses, vacation rentals, and restored properties. The average length of stay is estimated to be around two to three days, with peak seasons occurring in spring, summer, and fall when the weather is most favorable for outdoor activities. Understanding these visitor demographics and travel patterns can help STR operators tailor their offerings to meet the needs of this growing market. For more information, visit Backroad Planet’s guide to gateway towns.

Rockville, Utah, is a charming destination that attracts a diverse array of visitors each year, primarily those visiting Zion National Park. While specific annual visitor numbers for Rockville itself are not readily available, the town benefits significantly from Zion’s 4.9 million annual visitors in 2025. Key demographic highlights include a mix of families, outdoor enthusiasts, and couples seeking access to Zion without higher lodging costs. The primary purposes for visiting Rockville include outdoor recreation, including hiking, biking, and exploring the natural landscapes of Zion Canyon. The economic impact of tourism in Rockville is notable, with local businesses benefiting from the influx of visitors to the area.

In terms of visitor analysis, Rockville’s tourism market is characterized by a blend of demographics. Visitors typically range from ages 25 to 54, with a significant portion being families and couples. The main reasons for visiting include access to Zion National Park and the serene environment, making it a popular choice for nature lovers. Travelers who want access to Zion without higher lodging costs often select Rockville, located two miles west of the park, which contains ranch houses, vacation rentals, and restored properties. The average length of stay is estimated to be around two to three days, with peak seasons occurring in spring, summer, and fall when the weather is most favorable for outdoor activities. Understanding these visitor demographics and travel patterns can help STR operators tailor their offerings to meet the needs of this growing market. For more information, visit Backroad Planet’s guide to gateway towns.

Top Attractions

Rockville, Utah, is a hidden gem that offers a delightful mix of natural beauty and cultural experiences. Nestled at the gateway to Zion National Park, this charming town is surrounded by stunning red rock formations and scenic landscapes. Visitors can explore the breathtaking Zion Canyon, which is just a short drive away, or enjoy the serene atmosphere of the Virgin River. Rockville attractions cater to a variety of interests, from outdoor adventures to historical sites, making it an ideal destination for families, couples, and solo travelers alike. Whether you’re hiking, biking, or simply soaking in the views, you’ll find plenty of things to do in Rockville that will leave you enchanted.

One of the top attractions in Rockville is Zion National Park, renowned for its dramatic cliffs and diverse ecosystems. In 2025, Zion led Utah state visitation with 4.9 million visitors. Visitors can hike popular trails like the Emerald Pools or the challenging Angels Landing, offering breathtaking vistas and unforgettable experiences. For more information, visit the official Zion National Park website. Another popular activity is tubing the Virgin River from Rockville to Virgin, which takes a couple of hours and provides a fun way to experience the area’s natural beauty. Visitors can also explore the nearby Grafton Ghost Town, one of Utah’s earliest film locations that offers a glimpse into the past. The Town of Rockville website provides insights into local history and attractions at About Rockville. With its unique blend of outdoor activities and cultural heritage, Rockville is a destination that promises unforgettable memories and adventures year-round.

Rockville, Utah, is a hidden gem that offers a delightful mix of natural beauty and cultural experiences. Nestled at the gateway to Zion National Park, this charming town is surrounded by stunning red rock formations and scenic landscapes. Visitors can explore the breathtaking Zion Canyon, which is just a short drive away, or enjoy the serene atmosphere of the Virgin River. Rockville attractions cater to a variety of interests, from outdoor adventures to historical sites, making it an ideal destination for families, couples, and solo travelers alike. Whether you’re hiking, biking, or simply soaking in the views, you’ll find plenty of things to do in Rockville that will leave you enchanted.

One of the top attractions in Rockville is Zion National Park, renowned for its dramatic cliffs and diverse ecosystems. In 2025, Zion led Utah state visitation with 4.9 million visitors. Visitors can hike popular trails like the Emerald Pools or the challenging Angels Landing, offering breathtaking vistas and unforgettable experiences. For more information, visit the official Zion National Park website. Another popular activity is tubing the Virgin River from Rockville to Virgin, which takes a couple of hours and provides a fun way to experience the area’s natural beauty. Visitors can also explore the nearby Grafton Ghost Town, one of Utah’s earliest film locations that offers a glimpse into the past. The Town of Rockville website provides insights into local history and attractions at About Rockville. With its unique blend of outdoor activities and cultural heritage, Rockville is a destination that promises unforgettable memories and adventures year-round.

Regulations

Rockville, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate short-term rentals must obtain a business license and adhere to local zoning laws. The town mandates that all short-term rental properties comply with safety standards, including fire safety measures. Additionally, owners are responsible for collecting and remitting transient room taxes, which contribute to local services and infrastructure. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental operation.

To operate a short-term rental in Rockville, property owners must first secure a business license from the town. This license ensures that the property meets local zoning restrictions, which may limit the number of rentals in certain areas. Owners are required to collect a transient room tax and remit it to the appropriate authorities by specific deadlines. Safety requirements include compliance with fire safety codes. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. Since Rockville is located in Washington County, property owners should check Washington County’s Short-Term Rental License requirements at Washington County’s official page. For more information about the town, visit the official Town of Rockville website.

Rockville, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate short-term rentals must obtain a business license and adhere to local zoning laws. The town mandates that all short-term rental properties comply with safety standards, including fire safety measures. Additionally, owners are responsible for collecting and remitting transient room taxes, which contribute to local services and infrastructure. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental operation.

To operate a short-term rental in Rockville, property owners must first secure a business license from the town. This license ensures that the property meets local zoning restrictions, which may limit the number of rentals in certain areas. Owners are required to collect a transient room tax and remit it to the appropriate authorities by specific deadlines. Safety requirements include compliance with fire safety codes. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. Since Rockville is located in Washington County, property owners should check Washington County’s Short-Term Rental License requirements at Washington County’s official page. For more information about the town, visit the official Town of Rockville website.

Frequently Asked Questions

What are the short-term rental regulations in Rockville, Utah?
Rockville, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate short-term rentals must obtain a business license and adhere to local zoning laws. The town mandates that all short-term rental properties comply with safety standards, including fire safety measures. Additionally, owners are responsible for collecting and remitting transient room taxes, which contribute to local services and infrastructure. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental operation.To operate a short-term rental in Rockville, property owners must first secure a business license from the town. This license ensures that the property meets local zoning restrictions, which may limit the number of rentals in certain areas. Owners are required to collect a transient room tax and remit it to the appropriate authorities by specific deadlines. Safety requirements include compliance with fire safety codes. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. Since Rockville is located in Washington County, property owners should check Washington County's Short-Term Rental License requirements at Washington County's official page. For more information about the town, visit the official Town of Rockville website.
Do I need a permit to operate a short-term rental in Rockville, Utah?
Short-term rental regulations vary by location. In Rockville, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Rockville, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Rockville, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Rockville

Rockville attracts visitors with its family-friendly attractions and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Rockville, Utah Market Performance Trends

LTM Avg. Daily Rate$537.00
LTM Occupancy Rate76.9%
LTM Avg. Revenue$9,205
Monthly Short-Term Rental Market Performance Data for Rockville
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$200.7855.2%$3,614
Aug 24$378.3057.4%$6,346
Sep 24$536.6383.3%$16,099
Oct 24$620.8982.5%$19,248
Nov 24$490.3776.9%$12,548
Dec 24$448.3666.7%$9,546
Jan 25$309.8070.7%$2,975
Feb 25$410.6156%$2,793
Mar 25$682.7574.2%$14,735
Apr 25$704.5786.2%$17,090
May 25$712.1395%$22,076
Jun 25$777.0479.3%$17,405

Short-Term Rental Market Performance Analysis for Rockville

The short-term rental market in Rockville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Rockville, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Rockville
QuarterTypical Home Value (USD)
Q4 23$674,056
Q1 24$676,629
Q2 24$677,920
Q3 24$691,569
Q4 24$723,994
Q1 25$733,457
Q2 25$732,982
Q3 25$726,181
Q4 25$726,505

Market Overview

  • Typical Home Value:$735,441

Current Inventory

  • Homes For Sale:6

Detailed Market Analysis

The average home value in Rockville, UT is $735,442, up 0.4% over the past year. Learn more about the Rockville housing market and real estate trends.

Real Estate Market Analysis for Rockville, Utah

The residential real estate market in Rockville, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show strong appreciation trends in a premium market segment with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Rockville, Utah benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Rockville, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Rockville
QuarterNumber of Listings
Q3 164
Q4 166
Q1 175
Q2 179
Q3 1712
Q4 1712
Q1 1812
Q2 1819
Q3 1824
Q4 1826
Q1 1929
Q2 1930
Q3 1930
Q4 1929
Q1 2025
Q2 2029
Q3 2026
Q4 2023
Q1 2134
Q2 2133
Q3 2130
Q4 2127
Q1 2229
Q2 2229
Q3 2228
Q4 2229
Q1 2332
Q2 2331
Q3 2333
Q4 2333
Q1 2435
Q2 2432
Q3 2432
Q4 2431
Q1 2532
Q2 2531

Booking Activity

  • 1-3 Months:66.7% Booked
  • 4-6 Months:0% Booked
  • 7-9 Months:100% Booked
  • 10-12 Months:27.3% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Rockville

Rockville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Rockville, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Rockville
Bedroom ConfigurationNumber of Properties
1 Bed4
2 Beds2
3 Beds1
4 Beds2
5+ Beds5

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Rockville

    The vacation rental market in Rockville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Rockville

    Active STRs
    31
    Avg Daily Rate
    $777
    Occupancy Rate
    79%
    Population
    223
    Annual Visitors
    450,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Pleasant Grove
    • Providence
    • Provo

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