Washington, Utah Short-Term Rental Market
Washington limits STRs to approved subdivisions; St. George area STRs averaged $287 ADR, 41.8% occupancy, $3,514 monthly in August 2026.
Quick Answer: Washington, Utah is an active short-term rental market. average occupancy in the St. George market area is 51%. average monthly revenue in the St. George market area is $3,846. average daily rate in the St. George market area is $282. the top operator in the St. George market area is Red Rock Vacation Rentals with 543 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes Washington. Regulations, taxes, and permit details below are specific to Washington.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Washington City, Utah, has 32,348 residents and sits immediately east of St. George in Washington County. Short-term rentals are not allowed city-wide. They are allowed only in approved subdivisions on the city’s RRST (Residential Rental Short Term) overlay map, so a buyer must confirm that a specific property is inside the overlay before relying on any income figure.
The performance data on this page covers the St. George area STR market, a shared data series that also includes Hurricane and Saint George. It describes the wider Greater Zion region and not Washington City alone. In August 2026, the average short-term rental in the St. George area earned an average daily rate (ADR) of $287 at 41.8% occupancy. Average monthly revenue per listing was $3,514. Entire-place rentals averaged $294 per night.
Year over year, the August numbers were mixed. Occupancy fell 8.8%, ADR rose 2.4%, and monthly revenue fell 0.8% compared with August 2025. Annual average occupancy was 51.8% in 2025, below the 59.3% peak in 2021. Annual average ADR rose from $237 in 2021 to $279 in 2025, and the 2026 year-to-date average is $290. Average monthly revenue was $4,159 in 2025 and $4,376 across January through August 2026.
Demand is driven by outdoor recreation. Zion National Park, about 40 miles east, drew roughly 4.95 million visitors in 2024. Nearby draws include Red Cliffs Desert Reserve, Snow Canyon State Park, and Sand Hollow and Quail Creek reservoirs. A retiree and snowbird segment also visits for the warm desert climate.
Listing-type, bedroom, channel, and property manager figures are tracked at a shared regional level rather than uniquely for Washington City, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 50% |
| Mar | 64% |
| Apr | 62% |
| May | 58% |
| Jun | 58% |
| Jul | 52% |
| Aug | 45% |
| Sep | 51% |
| Oct | 61% |
| Nov | 46% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Washington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. George market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. George market as a whole, which includes Washington, so these counts are not Washington-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 543 | 13,710 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 217 | 13,232 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,381 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,252 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,125 | ★ 4.93 |
What Kind of STR Should I Buy in Washington?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Washington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.1% |
| vrbo | 5.6% |
| both | 63.4% |
Home Value Trends (Washington)
Typical home values, median sale prices, and the 10-year price trend for Washington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Washington — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are not permitted city-wide in Washington City. They are allowed only in approved subdivisions on the RRST overlay map, such as Casitas at Sienna Hills, Coral Ridge, and Escondido. HOA coordination and city registration are mandatory. Enforcement is rated strict, and Ordinance 2025-10 tightened the rules in 2025.
Operators need a Washington City business license. The application fee is about $160 for an existing dwelling and includes a health and safety check. The license renews annually, and the Fire Department inspects the property every year. Units that sleep 11 or more people must have fire sprinklers.
Every STR needs a local property manager or point of contact who lives in Washington County and is reachable 24 hours a day. That manager must hold a Washington City Property Management Business License. There is no owner-occupancy rule, no primary-residence rule, and no published maximum nights.
The lodging tax is 4.5%. Proof of tax payment is required at each renewal.
Penalties are significant. Violators get 30 days to cure, then a citation. More than three violations in a year can lead to license suspension or revocation. Fines run at least $750 per day for individuals and $1,000 per day for corporations.
Market Comparison
The benchmark for US short-term rentals is roughly 55% occupancy and a median ADR near $220. The St. George area was below on occupancy and above on price in August 2026. Occupancy of 41.8% is 13.2 percentage points under the benchmark, while the ADR of $287 is 30% above it.
The 2025 annual figures tell a similar story. Occupancy averaged 51.8%, about 3 points under the benchmark, and ADR averaged $279, 27% above it. The area earns its income through rate more than through fill. Peak spring months at 63.6% occupancy in March beat the benchmark, while winter months near 36% fall well short.
Compared with its own history, annual ADR has risen from $194 in 2020 to $279 in 2025. Occupancy peaked at 59.3% in 2021 and has stayed near 52% since 2023.
Operator concentration is not shown here. Property manager rankings are tracked at a shared regional level rather than uniquely for Washington City, so this profile omits them. Because Washington City requires a licensed local manager, ask any prospective manager for their license and overlay experience.
Frequently Asked Questions About Washington, Utah
Are short-term rentals legal in Washington City, Utah?
What is the average Airbnb nightly rate in the St. George area?
What is the occupancy rate for STRs in the St. George area?
How much do short-term rentals earn per month near Washington City?
What does a Washington City STR license cost?
What are the penalties for breaking Washington City STR rules?
What is the typical home price in Washington City, Utah?
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