Moab, Utah Short-Term Rental Market
Moab short-term rentals averaged $319 a night at 58.0% occupancy in June 2026, though new residential STRs are largely prohibited.
Quick Answer: Moab, Utah is an active short-term rental market. average occupancy is 58%. average monthly revenue is $5,367. average daily rate is $319. the top operator in Moab is Moab Loding Vacation Rentals with 82 listings. market score is 53/100 (grade D).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Moab, Utah, the gateway town to Arches and Canyonlands National Parks, has 1,625 tracked short-term rental listings as of June 2026. The market averaged $319.38 a night (ADR) at 58.0% occupancy, generating an average of $5,367 in monthly revenue per listing. All three headline metrics are down year over year: occupancy is down 2.5%, ADR is down 2.1%, and revenue is down 6.7%.
The listing mix is dominated by entire places: 1,538 of the 1,625 listings (94.6%) are whole units, with 87 (5.4%) private rooms. Of the 1,620 listings with bedroom data on file, 3-bedroom units are the largest group at 594 (36.7%), followed by 1-bedroom units at 510 (31.5%) and 2-bedroom units at 290 (17.9%). Larger 4-bedroom and 5-bedroom properties account for 120 (7.4%) and 106 (6.5%) of the market.
Channel distribution favors dual listing: 1,025 properties (63.1%) are marketed on both Airbnb and Vrbo, 495 (30.5%) are Airbnb only, and 105 (6.5%) are Vrbo only.
Revenue is fairly close across property types: apartment-style units average $5,426 a month, entire-place units average $5,511, and standalone houses average $6,114, the highest of the three.
Moab has a small population of about 5,242 but drew roughly 2.4 million visitors to the surrounding national parks in 2023, mostly outdoor-recreation travelers, mountain bikers, off-road enthusiasts, and road-trippers on Utah’s Mighty Five park circuit, a visitor volume far exceeding the town’s resident base.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 29% |
| Feb | 42% |
| Mar | 71% |
| Apr | 73% |
| May | 70% |
| Jun | 63% |
| Jul | 53% |
| Aug | 48% |
| Sep | 66% |
| Oct | 69% |
| Nov | 51% |
| Dec | 34% |
Month-by-month nightly rates and revenue figures for Moab are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Moab
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Moab Loding Vacation Rentals | 82 | 22,079 | ★ 4.76 |
| 2 | Vacasa | 77 | 13,040 | ★ 4.63 |
| 3 | Tyler Winger | 73 | 10,830 | ★ 4.82 |
| 4 | Vacation Rental Collective | 69 | 3,974 | ★ 4.84 |
| 5 | Jacob Hansen | 64 | 1,641 | ★ 4.83 |
What Kind of STR Should I Buy in Moab?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Moab are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.5% |
| vrbo | 6.5% |
| both | 63.1% |
Home Value Trends (Moab)
Typical home values, median sale prices, and the 10-year price trend for Moab are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Moab — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Moab is one of the most restrictive short-term rental markets in this data set. Operating a residential short-term rental is prohibited in nearly all residential and most commercial zones, including zones designated A-2, C-1, C-3, C-5, FW, I-1, R&D-1, R-2, R-3, R-4, and RA-1; new STRs are effectively banned outside designated resort and overnight-accommodations zones and purpose-built projects. Existing legal nightly rentals are typically grandfathered or licensed under prior approvals, and the city maintains an active moratorium blocking new construction intended for short-term rental use.
Where legal, operators need a nightly rental and overnight-accommodations business license, renewed annually. A 2017 Utah state law generally requires a complaint before a city can act on an online listing.
Guests pay a high combined lodging tax of about 14.82% within Moab city limits, covering state, county, and city sales, use, and transient room taxes. Grand County’s transient room tax rose from 4.25% to 4.5% effective October 1, 2025 under a statewide Utah law.
Enforcement is rated strict; operating without a license is a Class A misdemeanor that can trigger fines and license revocation. Bottom line for investors: unless a property is already grandfathered or sits in a resort or overnight-accommodations zone, new short-term rental investment in Moab is largely not viable.
Market Comparison
Moab’s 58.0% occupancy runs above the national short-term rental median of roughly 55%, about 3.0 percentage points higher, while its $319.38 ADR is roughly 45.2% above a national median ADR of about $220. This combination of solidly above-average occupancy and a strong rate premium reflects Moab’s position as one of the most in-demand national park gateway markets in the country, constrained by both geography and its own restrictive zoning.
The market is led by a mix of local and national operators. Moab Loding Vacation Rentals holds the top spot with 82 listings (5.0% of the market’s 1,625 tracked listings) and 22,079 reviews at a 4.76 average rating. Vacasa is second with 77 listings (4.7% share) and 13,040 reviews at 4.63. Tyler Winger, an individual host or small operator, ranks third with 73 listings (4.5% share) and 10,830 reviews at 4.82. Together, the top three control only about 14.3% of tracked listings, indicating a market with meaningful room for smaller local operators alongside the leaders.
Frequently Asked Questions About Moab, Utah
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