West Jordan, Utah Short-Term Rental Market
West Jordan, UT STR listings averaged $153/night at 71% occupancy in June 2026 across the market's roughly 6,870 listings.
Quick Answer: West Jordan, Utah is an active short-term rental market. average occupancy in the Salt Lake City market area is 71%. average monthly revenue in the Salt Lake City market area is $2,979. average daily rate in the Salt Lake City market area is $153. the top operator in the Salt Lake City market area is GrandRoad with 91 listings. market score is 58/100 (grade C).
Market data reflects the Salt Lake City regional market, which includes West Jordan. Regulations, taxes, and permit details below are specific to West Jordan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
West Jordan is a large suburban city of roughly 116,737 residents in Salt Lake County, Utah, positioned as an affordable lodging base for the greater Salt Lake City market and nearby ski resorts rather than a standalone tourist destination. The West Jordan market includes approximately 6,870 short-term rental listings tracked by StaySTRA, split 6,031 entire-place, 837 private-room and 2 shared-room, distributed 3,847 on Airbnb, 296 on Vrbo and 2,727 dual-listed on both platforms. Bedroom mix skews toward smaller units: 2,738 one-bedroom listings, 1,805 two-bedroom, 1,116 three-bedroom, 645 four-bedroom and 543 five-plus-bedroom.
In June 2026, West Jordan STRs posted an average daily rate of $153 and occupancy of 71.1%, producing average monthly revenue of $2,979 per listing. Year over year, occupancy rose 1.4 percentage points, ADR gained 2.0%, and revenue increased 2.8%, a broadly stable growth pattern across both pricing and demand.
Unusually for a Utah market, West Jordan’s strongest months by both ADR and revenue fall in late winter rather than summer, consistent with its role as an affordable lodging base for travelers heading to nearby ski resorts. City officials have also pointed to the 2034 Winter Olympics (Salt Lake City area) as a driver of future STR demand.
West Jordan formally legalized and regulated short-term rentals only in 2025 (City Code Title 4, Chapter 2, Article R), and StaySTRA’s market_score data rates the city’s rental demand at 86.5 out of 100, notably higher than its overall investability score of 55.4, suggesting demand is outrunning what current pricing and regulatory conditions are converting into investor returns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 76% |
| Mar | 73% |
| Apr | 58% |
| May | 65% |
| Jun | 73% |
| Jul | 72% |
| Aug | 67% |
| Sep | 66% |
| Oct | 61% |
| Nov | 56% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for West Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Salt Lake City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Salt Lake City market as a whole, which includes West Jordan, so these counts are not West Jordan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | GrandRoad | 91 | 6,440 | ★ 4.93 |
| 2 | Evolve | 82 | 2,789 | ★ 4.64 |
| 3 | Landing | 67 | 27 | ★ 4.07 |
| 4 | RedAwning | 58 | 243 | ★ 4.71 |
| 5 | Drew Rothkopf | 57 | 4,750 | ★ 4.75 |
What Kind of STR Should I Buy in West Jordan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for West Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 4.3% |
| both | 39.7% |
Home Value Trends (West Jordan)
Typical home values, median sale prices, and the 10-year price trend for West Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for West Jordan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
West Jordan formally legalized and regulated short-term rentals in 2025. City Code Title 4, Chapter 2, Article R (amended by Ordinance No. 25-16, adopted April 22, 2025) governs STR licensing, and Ordinance No. 25-23 (adopted July 8, 2025) added Short-Term Rentals as a defined, permitted land use. To operate legally, a host must obtain a business/STR license, register the rental with the city, and send a neighbor-notification letter. The license fee is $325 per rental unit, renewed annually.
Operators must designate at least one on-property parking spot and are prohibited from using street parking for guests. Unlike neighboring Sandy, West Jordan does not impose an owner-occupancy or primary-residence requirement, and no explicit density or annual-night cap was found in the sources reviewed. Guest stays are subject to Utah sales tax plus a combined transient room tax totaling roughly 13.32% for Salt Lake County/West Jordan.
Enforcement runs through the city’s Community Preservation/Code Enforcement division and is best characterized as moderate, a compliance-focused framework rather than an aggressive one. Roughly 120 active STRs were reported in the city as of the 2025 rule change, and officials have cited anticipated 2034 Winter Olympics demand as part of the motivation for formalizing the ordinance.
Market Comparison
West Jordan’s June 2026 occupancy of 71.1% ran well above the commonly cited US STR median of roughly 55%, while its $153 ADR was well below the roughly $220 national median, a combination suggesting West Jordan competes on volume and affordability rather than rate. That pattern fits its role as a budget-friendly lodging base near Salt Lake City and area ski resorts rather than a rate-driven destination market.
GrandRoad leads the local property management market with 91 listings, a 4.93 average rating and 6,440 reviews, followed by Evolve (82 listings, 4.64 rating), Landing (67 listings), RedAwning (58 listings) and host Drew Rothkopf (57 listings, 4.75 rating). Together the top five operators account for a meaningful share of the roughly 6,870 tracked listings, though the market remains fragmented enough that no single operator dominates.
Frequently Asked Questions About West Jordan, Utah
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What is the gross rental yield for a typical West Jordan STR?
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