Monroe, Georgia Short-Term Rental Market
Monroe, GA STRs averaged $202/night at 55.4% occupancy in June 2026 across 9,470 active listings.
Quick Answer: Monroe, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Monroe. Regulations, taxes, and permit details below are specific to Monroe.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Monroe counted 9,470 active short-term rental listings in the latest snapshot, with entire-place units at 88.5% of supply (8,379 listings), private rooms at 11.5% (1,086), and shared rooms at 0.05% (5). Average daily rate was $201.76 at 55.43% occupancy in June 2026, generating average monthly revenue of $3,064 per listing. Year over year, occupancy fell 4.8 percentage points and revenue declined 2.5%, while ADR rose 1.8%.
Bedroom mix leans toward smaller and mid-size units: 1-bedroom listings are the largest category at 30.0% of supply (2,841), followed by 3-bedroom at 28.6% (2,710), 2-bedroom at 23.2% (2,194), 4-bedroom at 12.4% (1,174), and 5-bedroom at 5.8% (547). On booking channels, 53.3% of listings (5,047) are Airbnb-only, 40.0% (3,784) are on both Airbnb and Vrbo, and 6.7% (639) are Vrbo-only.
Population is 16,507. Monroe is the historic county seat of Walton County, roughly an hour east of Atlanta and west of Athens along US-78 in the Atlanta exurban belt. Tourism here is leisure- and heritage-driven rather than volume-driven, anchored by a walkable, preserved downtown historic district marketed as part of the ‘Antiques Capital of Georgia.’ The market posts a very strong investability score of 95.71 out of 100 and seasonality score of 84.57, against a lower revenue growth score of 44.21.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,030 |
| Apr | 54% | $147 | $2,125 |
| May | 54% | $157 | $2,256 |
| Jun | 59% | $175 | $2,737 |
| Jul | 60% | $176 | $2,864 |
| Aug | 51% | $151 | $2,155 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Monroe
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Monroe?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,841 |
| 2 bed | 2,194 |
| 3 bed | 2,710 |
| 4 bed | 1,174 |
| 5 bed | 547 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Investment Analysis
Rate tiers show a wide spread by property positioning. The blended average daily rate of $201.76 compares to $214.94 for the entire-home tier (6.5% above blended), $255.91 for professionally managed listings (26.8% above blended), and $388.95 for the luxury tier, 92.8% above blended, nearly double the market average.
Revenue declined 2.5% year over year through June 2026, driven primarily by a 4.8-point drop in occupancy that outweighed a 1.8% ADR gain, a demand-side softening worth watching. Against a typical home value of $374,771, average listing revenue of $3,064 per month ($36,762 annualized) implies a gross yield of roughly 9.8% before operating expenses, mortgage costs, taxes, or management fees.
On the acquisition side, homes are selling at 73.8% of list price on average, one of the largest discounts to asking price in this batch, with a median 47 days to pending and 254 active listings for sale, suggesting real room to negotiate below list. Houses generate the highest average revenue at $3,362 per month, 9.7% above the all-listings blended average, while apartments trail at $2,038, about 33.5% below blended, one of the widest property-type spreads in this batch.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time is 40.2 days, meaning most guests book about six weeks before arrival, a moderate window consistent with a regional leisure and antiquing destination that draws day-trippers and weekend travelers from metro Atlanta and Athens.
Average length of stay is 4.60 nights, a moderate booking pattern. Combined with the moderate lead time, this supports a pricing strategy that firms up closer to arrival while still leaving room to capture advance bookings for the June-July peak season.
Short-Term Rental Regulations
Georgia has no statewide short-term rental law; rules are set locally. The City of Monroe does regulate STRs: its Code of Ordinances contains a dedicated Chapter 22, Article VI, Short-Term Rentals, and the city’s Code Department publishes a Short Term Rental Application (a fillable form dated 2026) under its licensing section, indicating operators must register or license the property and pay occupational tax before renting. This means STRs are permitted but require a city permit or license, with an annual renewal cycle tied to the occupational tax.
Several specifics could not be confirmed from accessible primary sources at the time of this profile’s update: the exact application or permit fee, any owner-occupancy or primary-residence requirement, caps on nights per year, and the specific permitted zoning districts. Investors should contact the Monroe Code Department directly to confirm these details before purchasing.
On taxes, Georgia imposes a 4% state sales tax and a $5-per-night State Hotel-Motel Fee on stays under 90 nights (platforms like Airbnb generally collect the state tax automatically). A local Monroe or Walton hotel-motel excise tax, which Georgia cities may levy up to 8% under O.C.G.A. 48-13-51, likely also applies, but the confirmed local rate was not found in reviewed sources. The City of Monroe adopted a new Zoning Ordinance in December 2024 (with a web revision dated January 2026) and maintains an active STR application form, indicating licensing is currently administered, though exact dates of STR ordinance adoption or amendment were not confirmed. Enforcement is rated moderate.
Market Comparison
Monroe runs close to typical U.S. short-term rental benchmarks on occupancy but modestly below on rate. At 55.43% occupancy, the market is about 0.4 percentage points above the roughly 55% national median, essentially in line. Average daily rate of $201.76 is about 8.3% below the roughly $220 national median ADR, consistent with a smaller exurban market rather than a premium destination.
Among property managers, Evolve leads with 315 active listings (3.3% of the area’s 9,470 total listings) and 10,767 reviews at a 4.66 average rating. River Town Rentals holds the highest guest rating among the top five at 4.70 across 46 listings. Orlando ranks second by listing count with 94 listings and 4,398 reviews at 4.70. The top five combined operators hold 576 listings, about 6.1% of total inventory, indicating a market dominated by independent and smaller operators.
Frequently Asked Questions About Monroe, Georgia
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