Monroe, Georgia Short-Term Rental Market
Monroe, GA STRs averaged $202/night at 55.4% occupancy in June 2026 across 9,470 active listings.
Quick Answer: Monroe, Georgia is an active short-term rental market. average occupancy in the Georgia Area market area is 55%. average monthly revenue in the Georgia Area market area is $3,064. average daily rate in the Georgia Area market area is $202. the top operator in the Georgia Area market area is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Monroe. Regulations, taxes, and permit details below are specific to Monroe.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Monroe counted 9,470 active short-term rental listings in the latest snapshot, with entire-place units at 88.5% of supply (8,379 listings), private rooms at 11.5% (1,086), and shared rooms at 0.05% (5). Average daily rate was $201.76 at 55.43% occupancy in June 2026, generating average monthly revenue of $3,064 per listing. Year over year, occupancy fell 4.8 percentage points and revenue declined 2.5%, while ADR rose 1.8%.
Bedroom mix leans toward smaller and mid-size units: 1-bedroom listings are the largest category at 30.0% of supply (2,841), followed by 3-bedroom at 28.6% (2,710), 2-bedroom at 23.2% (2,194), 4-bedroom at 12.4% (1,174), and 5-bedroom at 5.8% (547). On booking channels, 53.3% of listings (5,047) are Airbnb-only, 40.0% (3,784) are on both Airbnb and Vrbo, and 6.7% (639) are Vrbo-only.
Population is 16,507. Monroe is the historic county seat of Walton County, roughly an hour east of Atlanta and west of Athens along US-78 in the Atlanta exurban belt. Tourism here is leisure- and heritage-driven rather than volume-driven, anchored by a walkable, preserved downtown historic district marketed as part of the ‘Antiques Capital of Georgia.’ The market posts a very strong investability score of 95.71 out of 100 and seasonality score of 84.57, against a lower revenue growth score of 44.21.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 53% |
| Mar | 56% |
| Apr | 54% |
| May | 54% |
| Jun | 59% |
| Jul | 60% |
| Aug | 51% |
| Sep | 51% |
| Oct | 54% |
| Nov | 52% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Monroe are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Georgia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Georgia Area market as a whole, which includes Monroe, so these counts are not Monroe-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Monroe?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Monroe are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Home Value Trends (Monroe)
Typical home values, median sale prices, and the 10-year price trend for Monroe are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Monroe — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Georgia has no statewide short-term rental law; rules are set locally. The City of Monroe does regulate STRs: its Code of Ordinances contains a dedicated Chapter 22, Article VI, Short-Term Rentals, and the city’s Code Department publishes a Short Term Rental Application (a fillable form dated 2026) under its licensing section, indicating operators must register or license the property and pay occupational tax before renting. This means STRs are permitted but require a city permit or license, with an annual renewal cycle tied to the occupational tax.
Several specifics could not be confirmed from accessible primary sources at the time of this profile’s update: the exact application or permit fee, any owner-occupancy or primary-residence requirement, caps on nights per year, and the specific permitted zoning districts. Investors should contact the Monroe Code Department directly to confirm these details before purchasing.
On taxes, Georgia imposes a 4% state sales tax and a $5-per-night State Hotel-Motel Fee on stays under 90 nights (platforms like Airbnb generally collect the state tax automatically). A local Monroe or Walton hotel-motel excise tax, which Georgia cities may levy up to 8% under O.C.G.A. 48-13-51, likely also applies, but the confirmed local rate was not found in reviewed sources. The City of Monroe adopted a new Zoning Ordinance in December 2024 (with a web revision dated January 2026) and maintains an active STR application form, indicating licensing is currently administered, though exact dates of STR ordinance adoption or amendment were not confirmed. Enforcement is rated moderate.
Market Comparison
Monroe runs close to typical U.S. short-term rental benchmarks on occupancy but modestly below on rate. At 55.43% occupancy, the market is about 0.4 percentage points above the roughly 55% national median, essentially in line. Average daily rate of $201.76 is about 8.3% below the roughly $220 national median ADR, consistent with a smaller exurban market rather than a premium destination.
Among property managers, Evolve leads with 315 active listings (3.3% of the area’s 9,470 total listings) and 10,767 reviews at a 4.66 average rating. River Town Rentals holds the highest guest rating among the top five at 4.70 across 46 listings. Orlando ranks second by listing count with 94 listings and 4,398 reviews at 4.70. The top five combined operators hold 576 listings, about 6.1% of total inventory, indicating a market dominated by independent and smaller operators.
Frequently Asked Questions About Monroe, Georgia
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