Morrow, Georgia Short-Term Rental Market
The Morrow area STR market earned $209 ADR at 57% occupancy in June 2026.
Quick Answer: Morrow, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Morrow. Regulations, taxes, and permit details below are specific to Morrow.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Morrow is a small suburban city in Clayton County, Georgia, roughly 15 miles south of downtown Atlanta and near Hartsfield-Jackson Atlanta International Airport. It is not a standalone leisure destination; visitation is driven mostly by day-trip, regional, and education-related traffic tied to Clayton State University, Spivey Hall, the National Archives at Atlanta, and the Georgia Archives, rather than overnight tourism.
Short-term rental performance data in this data set is tracked at a submarket level shared across several Atlanta-metro cities, so the figures below describe the wider Morrow area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $208.52 at 57.05% occupancy, generating average monthly revenue of $3,148.66 per listing. Occupancy is down 9.20% year over year, while ADR is up 6.04% and monthly revenue is up 7.94% year over year, a combination pointing to fewer but higher-value bookings.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Morrow, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 39.73 days, one of the shorter windows in this data set, and an average length of stay of 4.53 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Morrow are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Morrow, so these counts are not Morrow-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Morrow?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Morrow are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Morrow)
Typical home values, median sale prices, and the 10-year price trend for Morrow are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Morrow — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Morrow does not appear to have a dedicated short-term-rental ordinance. Georgia has no statewide STR licensing regime, and no Morrow-specific STR permit, registration, occupancy-cap, or owner-occupancy rule could be confirmed in public sources. As a result, short-term rentals are effectively permitted in residential zones, provided operators comply with general zoning and building or property maintenance codes under the city’s Appendix A Zoning Ordinance, plus the city’s standard business or occupational license requirements.
No permit cost, renewal period, maximum-nights cap, or confirmed local occupancy tax rate is published in this data set for Morrow specifically. Operators should expect to collect and remit Georgia’s state sales tax (typically collected automatically by platforms such as Airbnb), the state’s $5-per-night hotel-motel fee, and any applicable local hotel-motel excise tax. Morrow has a Lodging ordinance (No. 2017-04) governing hotels and motels and lodging-tax collection, but its applicability to individual short-term rentals, and the city’s specific local hotel-motel tax percentage, could not be confirmed from public sources (Georgia municipalities generally levy 3% or 5% to 8%).
Enforcement is rated minimal, since no STR-targeted enforcement framework was found. Investors should confirm current requirements directly with the City of Morrow’s planning and finance departments and check HOA restrictions before operating, since Georgia allows cities to restrict or ban short-term rentals at any time without state preemption protecting operators.
Market Comparison
The Morrow area’s 57.05% occupancy in June 2026 is close to the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $208.52 average daily rate runs slightly below the roughly $220 national median ADR. This near-average profile reflects Morrow’s position as a stable Atlanta-metro submarket driven by airport proximity, education, and business travel rather than a destination with a strong seasonal draw.
Top property manager data in this data set is tracked at a shared regional level across multiple Atlanta-metro cities rather than uniquely for Morrow, so this profile does not present specific operator names, listing counts, or ratings as Morrow-specific. Morrow’s own housing data is a more distinctive local data point: a typical home value of $217,810.19 against a median list price of $191,166.67 and only 18 homes currently for sale, a notably thin resale inventory for a city this size.
Frequently Asked Questions About Morrow, Georgia
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Do I need a permit to operate a short-term rental in Morrow, GA?
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