Powder Springs, Georgia Short-Term Rental Market
Powder Springs, GA area STRs averaged $209/night at 57.1% occupancy in June 2026, in a market with a 30-night stay cap.
Quick Answer: Powder Springs, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 57%. average monthly revenue in the Atlanta market area is $3,149. average daily rate in the Atlanta market area is $209. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Powder Springs. Regulations, taxes, and permit details below are specific to Powder Springs.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Powder Springs is a city of 18,009 residents in Cobb County, roughly 25 miles northwest of Atlanta, functioning largely as a bedroom community and outdoor-recreation stop rather than a standalone tourism destination. In the most recent data month (June 2026), the Powder Springs area STR market posted an average daily rate of $208.52 at 57.1% occupancy, producing average monthly revenue of roughly $3,149 per listing. As with other StaySTRA markets, this performance data is tracked at a submarket level shared with nearby communities, so these numbers describe the Powder Springs area STR market rather than city-limits data in isolation.
By tier, entire-home listings averaged $238.78 a night, the professionally managed segment $243.99, and the luxury tier $377.43, roughly 81% above the all-listings ADR. That spread indicates well-positioned or professionally operated listings are commanding meaningfully more than a typical unmanaged property here.
Year over year, occupancy fell 9.20 percentage points while ADR rose 6.04% and revenue climbed 7.94%, a pattern of fewer but higher-value bookings rather than steady demand growth. The annual-average series shows occupancy has held in a fairly narrow band, from a low of roughly 54.3% (2019) to a high near 58.9% (2021), settling at 56.3% through 2026 year to date, while ADR has climbed steadily from $103 in 2017 to $172 in 2026, more than 65% growth over that span.
Powder Springs draws mostly metro-Atlanta day-trippers and spillover demand rather than long-stay destination travelers. Its anchor attraction is the Silver Comet Trail, a 59-mile paved rail-trail passing through town that draws regional cyclists, runners, and walkers, supplemented by the Cobb County BMX Park, Seven Springs Water Park, and historic downtown Towne Square events. No official annual visitor count is published for the city.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Powder Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Powder Springs, so these counts are not Powder Springs-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Powder Springs?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Powder Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Powder Springs)
Typical home values, median sale prices, and the 10-year price trend for Powder Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Powder Springs — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Powder Springs but regulated at two levels. The city requires an STR operator to register the business with the City of Powder Springs via an annual occupational tax certificate, and to collect and remit an 8% local hotel/motel excise tax on top of applicable Georgia state sales tax (Airbnb and VRBO collect some of this automatically).
Because Powder Springs sits inside Cobb County, the county’s 2022 short-term rental regulations frequently apply as well. That framework requires a separate Short-Term Rental Certificate for properties in Residential (R) zoning, prohibits STRs outright in Commercial (C) zoning, caps stays at 30 consecutive days, and requires a designated local rental agent. Unregistered operation is treated as a per-day violation, with escalating fines of $500, then $750, then certificate revocation and a 12-month operating ban.
There is no confirmed owner-occupancy or primary-residence requirement, and no explicit annual night cap beyond the 30-consecutive-day stay limit. A Powder Springs-specific STR zoning clause independent of the county framework could not be confirmed in this profile. Because city and county jurisdiction is easy to conflate here, an investor should confirm current requirements directly with the City of Powder Springs licensing office (770-943-1666) and Cobb County Community Development before listing a property, since which rule set governs a given address depends on the parcel’s specific zoning and jurisdiction.
Market Comparison
Powder Springs’ most recent occupancy of 57.1% runs slightly above the commonly cited US STR median of around 55%, while its $208.52 ADR sits below the national median ADR of roughly $220. That combination, above-median occupancy paired with a below-median rate, is consistent with a market driven by steady, price-sensitive regional demand (Atlanta-area day-trippers and Silver Comet Trail visitors) rather than a high-rate destination market.
Within the market, the luxury tier’s $377.43 ADR and professionally managed tier’s $243.99 both outperform the all-listings average meaningfully, suggesting a real ceiling for well-positioned properties even in a market where the typical rate runs below the national median. Top-operator and listing-mix data (which companies manage the most local listings, and how the market splits by bedroom count or listing type) is tracked at a shared regional level rather than uniquely for Powder Springs, so this profile omits those specific figures.
Frequently Asked Questions About Powder Springs, Georgia
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Is there a maximum stay length for Powder Springs short-term rentals?
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What type of Powder Springs rental property earns the most?
What happens if a Powder Springs short-term rental operates without registering?
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