Norcross, Georgia Short-Term Rental Market
Metro Atlanta STR ADR is $174 with 53.8% occupancy and $2,574 monthly revenue in September 2026.
Quick Answer: Norcross, Georgia is an active short-term rental market. average occupancy in the Atlanta market area is 54%. average monthly revenue in the Atlanta market area is $2,574. average daily rate in the Atlanta market area is $174. the top operator in the Atlanta market area is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Norcross. Regulations, taxes, and permit details below are specific to Norcross.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Norcross is a small historic city of 18,007 residents in Gwinnett County, about 20 miles northeast of Atlanta along the I-85 corridor. The short-term rental performance figures on this page describe the metro Atlanta STR market, a shared series rather than a Norcross-only one. In September 2026 the average daily rate was $174 and occupancy was 53.8%, which produced average monthly revenue of $2,574 per listing. Compared with September 2025, occupancy rose 11.0%, ADR rose 11.2% and revenue rose 13.2%. Through nine months, 2026 is running at 55.6% occupancy, a $177 ADR and $2,736 in average monthly revenue, against 56.7%, $157 and $2,527 for full-year 2025. Bedroom, channel and listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Norcross, so this profile omits them. Demand in Norcross is not driven by classic leisure tourism. The visitor mix is regional day-trippers, festival attendees, business travelers and food tourists. The preserved 19th-century railroad downtown, with its boutiques, galleries, restaurants and Town Green, draws metro Atlanta visitors, and Norcross Art Splash in October is one of the largest art festivals in the metro. The Buford Highway dining corridor, known for Vietnamese, Korean, Mexican and Salvadoran food, borders the city. Hotels along I-85 serve corporate travel tied to nearby office parks. No official annual visitor count has been published for the city.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 54% |
| Mar | 60% |
| Apr | 56% |
| May | 59% |
| Jun | 62% |
| Jul | 63% |
| Aug | 58% |
| Sep | 54% |
| Oct | 58% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Norcross are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlanta market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlanta market as a whole, which includes Norcross, so these counts are not Norcross-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Norcross?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Norcross are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Home Value Trends (Norcross)
Typical home values, median sale prices, and the 10-year price trend for Norcross are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Norcross — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Norcross has no short-term-rental-specific ordinance, and short-term rentals are permitted. There is no dedicated STR permit, no posted cap on nights per year, and no owner-occupancy or primary-residence requirement in city code. STRs are treated as a general business. Operators must obtain a standard City of Norcross business license, also called an occupational tax certificate, which renews annually. The property must also hold a valid Certificate of Occupancy and comply with building, fire and life-safety codes. The property’s zoning district must allow transient lodging or rental use, and where city code is silent Norcross applies Gwinnett County’s Unified Development Code. On taxes, the city levies a 7% hotel/motel occupancy excise tax on stays under 30 days. That sits on top of Georgia’s 4% state sales tax on short-term rentals and the state’s $5-per-night hotel-motel fee, which took effect July 1, 2021. Stays of 30 or more consecutive nights are exempt from the state fee. Marketplaces such as Airbnb and VRBO may collect some state taxes, but operators remain responsible for the local occupancy tax and registration. Enforcement is rated minimal and is at the standard-business level rather than STR-targeted. No recent Norcross-specific STR ordinance changes were identified. Investors should confirm zoning for a specific parcel with the Norcross Community Development Department at 678-421-2027.
Market Comparison
The metro Atlanta STR market shows 53.8% occupancy and a $174 ADR for September 2026. Premium segments earn more per night: professionally managed listings reach $210, luxury listings reach $307, and entire-home listings average $198. Growth is the stronger side of the picture. Occupancy rose 11.0%, ADR rose 11.2% and revenue rose 13.2% year over year, and the 2026 year-to-date ADR of $177 is $20 above the 2025 full-year figure of $157. Norcross demand comes largely from regional visitors, event attendees and business travelers rather than classic leisure tourism. Top operator names and listing counts are tracked at a shared regional level rather than uniquely for Norcross, so this profile omits them. For an investor, Norcross offers a steadier market with a low-friction regulatory setting rather than a premium destination.
Frequently Asked Questions About Norcross, Georgia
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