Morganton, Georgia Short-Term Rental Market
The Morganton, GA area STR market averaged $309/night at 54.1% occupancy in June 2026, revenue up 4.9% year over year.
Quick Answer: Morganton, Georgia is an active short-term rental market. average occupancy in the North GA Mtns market area is 54%. average monthly revenue in the North GA Mtns market area is $4,483. average daily rate in the North GA Mtns market area is $309. the top operator in the North GA Mtns market area is Evolve with 470 listings. market score is 88/100 (grade A).
Market data reflects the North GA Mtns regional market, which includes Morganton. Regulations, taxes, and permit details below are specific to Morganton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Morganton, Georgia is a tiny city on Lake Blue Ridge in Fannin County in the North Georgia mountains, with a population of just 297. Note: this profile covers Morganton, GA specifically, distinct from Morganton, NC and Morgantown, WV, which are separate markets elsewhere in the StaySTRA dataset. The StaySTRA STR series for this area is tracked at a shared submarket level covering Morganton and nearby Fannin County towns (including Blue Ridge) rather than uniquely for the city itself, so the figures below describe the Morganton, GA area STR market.
The Morganton, GA area STR market posted an average daily rate of $308.77 and 54.06% occupancy in June 2026, with a trailing average revenue per listing of about $4,482.93. Year over year, revenue is up 4.85%, occupancy is up 2.89%, and ADR is up 1.64%, a broadly positive trend across all three metrics. Average booking lead time is 52.20 days and average length of stay is 3.71 nights. Fannin County is one of Georgia’s busiest mountain cabin-rental markets, with visitors spending an estimated $254 million in the county in 2024, up from $231 million in 2022; demand is driven by lake recreation on Lake Blue Ridge, fall leaf season, fly fishing on the Toccoa River, and cabin getaways for drive-market travelers from metro Atlanta and the broader Southeast.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 39% |
| Mar | 48% |
| Apr | 44% |
| May | 44% |
| Jun | 58% |
| Jul | 64% |
| Aug | 47% |
| Sep | 47% |
| Oct | 61% |
| Nov | 55% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Morganton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North GA Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North GA Mtns market as a whole, which includes Morganton, so these counts are not Morganton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 470 | 28,108 | ★ 4.76 |
| 2 | Vacasa | 457 | 32,402 | ★ 4.58 |
| 3 | Escape To Blue Ridge | 371 | 4,391 | ★ 4.78 |
| 4 | Southern Comfort Cabin Rentals | 292 | 5,288 | ★ 4.71 |
| 5 | Georgia CFY | 187 | 4,592 | ★ 4.57 |
What Kind of STR Should I Buy in Morganton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Morganton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 20.2% |
| vrbo | 9% |
| both | 70.8% |
Home Value Trends (Morganton)
Typical home values, median sale prices, and the 10-year price trend for Morganton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Morganton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal and common in and around Morganton, GA, regulated at the county rather than city level through Fannin County’s Short-Term Vacation Rental (STVR) ordinance. Owners must register the property and obtain an annual STVR Lodging Accommodation Excise Tax Certificate, with a $225 application fee under the ordinance as revised August 12, 2025; a $25 penalty applies for late renewal and a $50 fee for ownership transfers, with all certificates now expiring December 31 each year.
An important tax clarification: the 8% lodging tax rate sometimes cited for this area applies only inside the City of Blue Ridge, which adds a 2% city tax on top of the 6% Fannin County base rate. Morganton is a distinct incorporated city with no evidence of an additional city levy, so properties there most likely owe just the 6.0% county rate. There is no owner-occupancy or primary-residence requirement and no countywide cap on nights per year. Morganton and much of surrounding Fannin County are largely unincorporated or lightly zoned, so there are no formal STR-specific zoning prohibitions, though operators must comply with the county noise ordinance and posted occupancy limits, and properties in HOAs or deed-restricted communities may face private restrictions independent of county rules. Enforcement is rated moderate; operating without a valid certificate can lead to fines, audits, and certificate suspension.
Market Comparison
The Morganton, GA area’s $308.77 ADR runs well above the roughly $220 national median ADR, about 40% higher, while its 54.06% occupancy sits almost exactly at the commonly cited US short-term rental median of about 55%. That combination points to a market that prices at a solid premium relative to the national average while filling at a fairly typical rate, consistent with its position as a North Georgia mountain cabin market.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Morganton, so this profile omits it.
Frequently Asked Questions About Morganton, Georgia
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