Morganton, Georgia Short-Term Rental Market
The North Georgia mountains market posted a $297 ADR, 45.7% occupancy and $3,745 monthly revenue in September 2026.
Quick Answer: Morganton, Georgia is an active short-term rental market. average occupancy in the North GA Mtns market area is 46%. average monthly revenue in the North GA Mtns market area is $3,745. average daily rate in the North GA Mtns market area is $297. the top operator in the North GA Mtns market area is Evolve with 470 listings. market score is 88/100 (grade A).
Market data reflects the North GA Mtns regional market, which includes Morganton. Regulations, taxes, and permit details below are specific to Morganton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Morganton is a small city of about 297 residents on Lake Blue Ridge in Fannin County, Georgia. The short-term rental performance figures on this page describe the North Georgia mountains STR market, a region that also includes nearby Blue Ridge. Towns in the region report the same underlying metric series, so every performance number here is a regional figure rather than one measured only inside Morganton city limits. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Morganton, so this profile omits them.
In September 2026 the North Georgia mountains STR market averaged an ADR of $297 at 45.7% occupancy, producing average monthly revenue of $3,745 per listing. Entire-home listings averaged $298 per night. Compared with September 2025, occupancy rose 15.0%, ADR rose 2.5% and revenue rose 16.1%. That makes the latest month a recovery from a softer stretch: full-year occupancy was 46.8% in 2025, and the nine months of 2026 reported so far average 43.9% occupancy, a $286 ADR and $3,576 in monthly revenue.
The long view shows how the market has settled. Occupancy peaked at 61.7% in 2020 and 61.0% in 2021, then eased to 50.7% in 2022, 48.4% in 2023 and 46.5% in 2024. ADR moved the other way, climbing from $211 in 2019 to $284 in 2025. Revenue per listing reached $4,263 a month in 2021 and has held in a $3,447 to $3,810 range since 2023. Demand here is driven by Lake Blue Ridge, the Toccoa River and the Blue Ridge Scenic Railway, and by drive-market leisure travelers from metro Atlanta and the Southeast.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 39% |
| Mar | 48% |
| Apr | 44% |
| May | 45% |
| Jun | 57% |
| Jul | 63% |
| Aug | 47% |
| Sep | 47% |
| Oct | 61% |
| Nov | 55% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Morganton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North GA Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North GA Mtns market as a whole, which includes Morganton, so these counts are not Morganton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 470 | 28,108 | ★ 4.76 |
| 2 | Vacasa | 457 | 32,402 | ★ 4.58 |
| 3 | Escape To Blue Ridge | 371 | 4,391 | ★ 4.78 |
| 4 | Southern Comfort Cabin Rentals | 292 | 5,288 | ★ 4.71 |
| 5 | Georgia CFY | 187 | 4,592 | ★ 4.57 |
What Kind of STR Should I Buy in Morganton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Morganton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 20.2% |
| vrbo | 9% |
| both | 70.8% |
Home Value Trends (Morganton)
Typical home values, median sale prices, and the 10-year price trend for Morganton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Morganton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Morganton and common across Fannin County. Regulation happens at the county level through the Fannin County Short-Term Vacation Rental (STVR) ordinance, not through the small city itself.
Owners must register and obtain an annual Fannin County STVR Lodging, or Accommodation Excise Tax, Certificate through the county’s online system. The application fee is $225. The county also charges a $25 penalty for certificates not renewed on time and a $50 fee for ownership transfers. Certificates now expire on December 31 each year.
Operators must collect and remit the local lodging tax on stays shorter than 30 days, file tax reports and keep booking and income records. The Fannin County base lodging tax rate is 6%. The 8% rate often quoted for the area applies inside the City of Blue Ridge, which adds a 2% city levy. Morganton has no known additional city levy, so 6% is the likely rate, and owners should confirm this with the county.
There is no owner-occupancy or primary-residence requirement and no county-wide cap on nights per year. The area is lightly zoned, with no STR-specific zoning prohibitions, but operators must follow the county noise ordinance, posted occupancy limits and emergency-management and safety requirements. Properties in HOAs or deed-restricted communities may face private restrictions. Enforcement is rated moderate, and operating without a valid certificate can lead to fines, audits and certificate suspension.
The most recent change came on August 12, 2025, when the Fannin County Board of Commissioners adopted the revised ordinance, with a September 1, 2025 deadline to pay for 2026 certificates.
Market Comparison
The North Georgia mountains market is a rate-led market. The September 2026 ADR of $297 comes with 45.7% occupancy, and average monthly revenue of $3,745 reflects strong pricing on moderate bookings.
The pattern is consistent over time. Full-year occupancy in 2025 was 46.8%, and the 2026 year-to-date figure is 43.9%. The strongest months look different: July (63.1%) and October (61.4%) carry ADRs of $264 and $262 in the seasonal averages.
For investors, the figures suggest that success here depends on pricing and property quality more than on filling every night. The luxury tier at $460 per night and the professionally managed tier at $326 show where the upside sits. Operator data is tracked at a shared regional level rather than uniquely for Morganton, so this profile omits it. Strong seasonal peaks offset part of a lower annual occupancy.
Frequently Asked Questions About Morganton, Georgia
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