Mount Pleasant, Texas Short-Term Rental Market
The Mount Pleasant, TX area STR market averaged $271 a night at 52.6% occupancy in June 2026.
Quick Answer: Mount Pleasant, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 772 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Mount Pleasant. Regulations, taxes, and permit details below are specific to Mount Pleasant.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mount Pleasant is the seat of Titus County in Northeast Texas, about 125 miles east of Dallas off I-30, serving as a regional hub for a rural East Texas tourism market. The STR performance figures below describe the wider Mount Pleasant area submarket as tracked by StaySTRA’s data.
As of June 2026, the Mount Pleasant area STR market shows an average daily rate of $271.39 with occupancy at 52.57%, up 2.80% year over year even as ADR fell 6.67%, one of the larger rate declines in this data set. Revenue per listing was essentially flat year over year, up 0.81%, at $3,859.60 per month for the average active listing.
A note on data scope: StaySTRA’s underlying dimension data, which normally reports bedroom mix, channel split, and total listing counts for this area, is effectively identical here to the data reported for Mineral Wells, Texas, a different East Texas city roughly 150 miles away. Because that dimension and market score data cannot be reliably attributed to Mount Pleasant specifically in this case, this content omits precise listing counts, bedroom mix, and market score figures for Mount Pleasant rather than risk misstating them.
Entire home rentals average $281.24 a night, while listings in the top luxury tier command $538.07 a night and professionally managed listings average $442.47, both well above the $271.39 area wide ADR.
Mount Pleasant has a population of 16,238 and draws predominantly Texas-based road-trippers, outdoor recreation seekers, and agritourism and heritage travelers to Lake Bob Sandlin State Park, a nationally recognized Texas Main Street historic downtown, the Mid America Flight Museum, and Sweet Shop USA. Event-driven peaks occur around the Titus County Fair in late September and the Quake on Town Lake drag boat races in mid-July.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Mount Pleasant, so these counts are not Mount Pleasant-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 772 | 27,488 | ★ 4.72 |
| 2 | Vacasa | 225 | 8,425 | ★ 4.68 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,212 | ★ 4.60 |
What Kind of STR Should I Buy in Mount Pleasant?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.5% |
| vrbo | 10.1% |
| both | 43.4% |
Home Value Trends (Mount Pleasant)
Typical home values, median sale prices, and the 10-year price trend for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mount Pleasant — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Mount Pleasant, Texas has no dedicated short-term rental ordinance. A targeted search of the city’s code library and the city’s own website surfaced no STR registration, permit, or licensing program specific to vacation rentals. As a result there is currently no STR-specific permit requirement, owner-occupancy mandate, or annual night cap that could be identified.
STRs operate under general residential zoning, Chapter 155, and standard rental and property rules. No STR-specific zoning carve-outs, density caps, or owner-occupancy mandates were found in the city’s code of ordinances. Texas state law, specifically HB 2127 and recent court rulings, further constrains municipal authority to ban residential short-term rentals.
The one clear obligation is tax: Texas levies a 6% state Hotel Occupancy Tax, and the City of Mount Pleasant adds a 7% local Hotel and Motel Occupancy Tax, for a combined 13% on stays under 30 days. Operators remit the city portion to Mount Pleasant and the state portion to the Texas Comptroller.
Enforcement of STR-specific rules is effectively minimal because no such framework exists; this is a small city of roughly 16,000 residents in East Texas without the STR pressure seen in major metros or resort towns. Investors should still confirm any HOA or deed restrictions and monitor for future ordinances, since many Texas cities have begun adopting STR registration rules in recent years. No STR-specific ordinance changes were found in Mount Pleasant over the last 24 months, though statewide, Texas HB 2127, effective 2023, and ongoing litigation continue to limit cities’ power to restrict residential short-term rentals.
Market Comparison
The Mount Pleasant area’s occupancy of 52.57% sits just below the broader US short-term rental median of roughly 55%, while its $271.39 average daily rate runs well above the roughly $220 national median, reflecting a market with premium pricing relative to its occupancy level.
StaySTRA’s top property manager data for this area is effectively identical to the data reported for Mineral Wells, Texas, a different East Texas city roughly 150 miles away, and includes at least one operator, Neal’s Lodges, that is a known Frio River business based in Concan, Texas, nowhere near Mount Pleasant. Because this data cannot be reliably attributed to Mount Pleasant specifically, this content does not name property managers for this market.
Prospective buyers should research property managers directly active in Titus County and the Mount Pleasant area rather than relying on this field for this particular market.
Frequently Asked Questions About Mount Pleasant, Texas
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