Bryan, Texas Short-Term Rental Market
Bryan-College Station short-term rentals averaged $269 ADR, 40.2% occupancy and $2,926 monthly revenue in September 2026.
Quick Answer: Bryan, Texas is an active short-term rental market. average occupancy in the College Station market area is 40%. average monthly revenue in the College Station market area is $2,926. average daily rate in the College Station market area is $269. the top operator in the College Station market area is Randy & Kelly with 72 listings. market score is 57/100 (grade C).
Market data reflects the College Station regional market, which includes Bryan. Regulations, taxes, and permit details below are specific to Bryan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers short-term rentals in Bryan, Texas, using performance data for the Bryan-College Station STR market. Bryan and neighboring College Station share one metric series, so every performance number below describes the two cities together rather than Bryan alone. The data runs through September 2026.
In September 2026 the average daily rate across all listings was $269 and occupancy was 40.2%. Average monthly revenue per listing came to $2,926. Compared with September 2025, occupancy rose 9.3% and revenue rose 21.8%, while ADR fell 7.6%. That combination points to hosts discounting nightly rates to fill more nights, and it worked: the volume gain more than offset the lower price.
Over the last twelve months of seasonal data, the market produced $29,280 in annualized revenue per listing. Calendar 2025 averaged 44.4% occupancy, a $232 ADR and $2,800 in monthly revenue. The year to date for 2026 (nine months) shows 44.6% occupancy, a $209 ADR and $2,567 in monthly revenue. Revenue peaked in 2022 at $2,958 per month and has stayed in a band between $2,754 and $2,844 in the years since, so the market is stable rather than rapidly growing.
Demand is anchored by Texas A&M University. Kyle Field seats 102,733 people, and the Bryan-College Station area drew an estimated 4.9 million visitors in 2025, who spent $190.1 million locally. Other draws include the George H.W. Bush Presidential Library and Museum (more than 125,000 annual visitors) and Santa’s Wonderland, which draws more than 300,000 visitors per season. Because demand follows the university calendar and event schedule, nightly rates and occupancy move differently from month to month.
The bedroom, channel and listing-type mix and the largest operators are tracked at a shared regional level rather than uniquely for Bryan, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 49% |
| Mar | 49% |
| Apr | 46% |
| May | 42% |
| Jun | 50% |
| Jul | 55% |
| Aug | 55% |
| Sep | 42% |
| Oct | 41% |
| Nov | 43% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Bryan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in College Station market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the College Station market as a whole, which includes Bryan, so these counts are not Bryan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Randy & Kelly | 72 | 8,720 | ★ 4.94 |
| 2 | Aggieland Vacation Rentals | 56 | 2,202 | ★ 4.93 |
| 3 | Evolve | 50 | 1,481 | ★ 4.70 |
| 4 | EV Assets | 34 | 1,997 | ★ 4.95 |
| 5 | Brazos Valley Realty | 19 | 1,436 | ★ 4.78 |
What Kind of STR Should I Buy in Bryan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bryan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.2% |
| vrbo | 6.9% |
| both | 42.8% |
Home Value Trends (Bryan)
Typical home values, median sale prices, and the 10-year price trend for Bryan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bryan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted. The regulatory profile on file for this market documents the City of College Station ordinance, which covers the neighboring city in this shared STR market. Anyone buying in Bryan itself should confirm the City of Bryan’s own requirements before purchasing.
Under the College Station rules, any residential unit rented for fewer than 30 consecutive days needs an annual Short-Term Rental Permit. The initial permit costs $100 plus a $100 inspection fee, and annual renewal costs $75. Permits are valid for one year and are handled through the city’s online portal at cstx.gov/STR.
The ordinance took effect on October 1, 2020 and was significantly revised in January 2023, after the 5th Circuit Court of Appeals found that owner-occupancy and location-based restrictions violated interstate commerce. As a result, owner occupancy is not required and a primary residence is not required. Investor-owned properties can operate citywide with a valid permit and a passing inspection. Eligible property types include houses, duplexes, triplexes, fourplexes and manufactured homes. In December 2023 the city launched an improved portal that combines permit applications, inspection scheduling and monthly tax remittance.
Operators must collect and remit hotel occupancy tax monthly, by the 20th of the following month. The combined rate is 15.75%: 6% Texas state, 7% City of College Station, and 2.75% Brazos County. Late remittance carries a 15% penalty per 30-day period. Properties need working smoke detectors, carbon monoxide detectors if gas or propane is used, and one fire extinguisher per floor, and guests must receive an informational brochure with operator contact and emergency numbers. Enforcement severity is rated moderate.
Market Comparison
Within the Bryan-College Station STR market, September 2026 occupancy was 40.2% and the ADR was $269. The market trades volume for price: summer fills more nights at lower rates, while fall earns higher rates on fewer booked nights.
The seasonal data shows the same pattern. Occupancy peaks in July and August at 54.8% and 54.9%, when ADR is $171 and $176. In the strongest rate months, October and November, ADR of $258 and $275 comes with occupancy of only 41.4% and 43.4%. Over a full year the market is event driven, with revenue concentrated around the university calendar.
Revenue growth is a bright spot. The 21.8% year over year revenue increase, with occupancy up 9.3%, indicates that demand is expanding even as ADR slips 7.6%. For investors, occupancy near 40% means that underwriting should not assume a high share of filled nights. A property that earns a rate premium on game weekends can do well, but weekday gaps are real.
The largest operators and listing counts are tracked at a shared regional level rather than uniquely for Bryan, so this profile omits them.
Frequently Asked Questions About Bryan, Texas
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