Bryan, Texas Short-Term Rental Market
Bryan-College Station STRs averaged $241/night at 46.6% occupancy in April 2026, with 4.9 million annual visitors.
Quick Answer: Bryan, Texas is an active short-term rental market. average occupancy in the College Station market area is 45%. average monthly revenue in the College Station market area is $2,445. average daily rate in the College Station market area is $191. the top operator in the College Station market area is Randy & Kelly with 72 listings. market score is 57/100 (grade C).
Market data reflects the College Station regional market, which includes Bryan. Regulations, taxes, and permit details below are specific to Bryan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Bryan-College Station market is anchored by Texas A&M University and operates as one of the more events-driven STR markets in Texas. The market includes 1,872 active listings, with entire-place units at 1,721 (92.0% of supply), private rooms at 150, and one shared room. In April 2026, the market-wide average daily rate was $240.93 and occupancy reached 46.6%, producing a RevPAR of $112.35 and average monthly revenue of $2,912 per listing.
Year-over-year through April 2026, occupancy improved 4.1 percentage points while ADR fell 8.7%, with overall revenue still gaining 3.8% year-over-year. The combination of rising occupancy and falling rates suggests the market is competing on price to fill supply rather than commanding rate premiums. The channel mix shows Airbnb’s dominance: 940 listings are Airbnb-only, 802 appear on both platforms, and 130 are VRBO-only. Bedroom distribution skews toward 3-bedroom units (573 listings), followed by 2-bedrooms (447), 4-bedrooms (363), 1-bedrooms (372), and 5-bedrooms (115). The Bryan-College Station metro attracted an estimated 4.9 million visitors in 2025 who generated $190.1 million in local spending, driven by football weekends at Kyle Field, Santa’s Wonderland, and the George H.W. Bush Presidential Library.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 49% |
| Mar | 49% |
| Apr | 46% |
| May | 42% |
| Jun | 50% |
| Jul | 55% |
| Aug | 56% |
| Sep | 42% |
| Oct | 41% |
| Nov | 43% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Bryan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in College Station market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the College Station market as a whole, which includes Bryan, so these counts are not Bryan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Randy & Kelly | 72 | 8,720 | ★ 4.94 |
| 2 | Aggieland Vacation Rentals | 56 | 2,202 | ★ 4.93 |
| 3 | Evolve | 50 | 1,481 | ★ 4.70 |
| 4 | EV Assets | 34 | 1,997 | ★ 4.95 |
| 5 | Brazos Valley Realty | 19 | 1,436 | ★ 4.78 |
What Kind of STR Should I Buy in Bryan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bryan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.2% |
| vrbo | 6.9% |
| both | 42.8% |
Home Value Trends (Bryan)
Typical home values, median sale prices, and the 10-year price trend for Bryan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bryan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
College Station requires an annual Short-Term Rental Permit for any residential unit rented fewer than 30 consecutive days. The initial application costs $100 plus a $100 inspection fee ($124 for a failed inspection). Annual renewal costs $75. Permits are issued through the city’s online portal at cstx.gov/STR and must be renewed annually.
The STR ordinance took effect October 1, 2020 and was significantly revised in January 2023 after the 5th Circuit Court of Appeals ruled that owner-occupancy and location-based restrictions violated interstate commerce. As a result, College Station no longer requires owner-occupancy, and investor-owned properties may operate citywide with a valid permit. Eligible property types include single-family homes, duplexes, triplexes, fourplexes, multi-family units, and manufactured homes.
The combined hotel occupancy tax burden is 15.75%: 6% Texas state HOT, 7% City of College Station local HOT, and 2.75% Brazos County HOT. Taxes are due by the 20th of the following month; late remittance incurs a 15% penalty per 30-day period. Properties must have working smoke detectors, carbon monoxide detectors (where gas or propane is used), and one fire extinguisher per floor. Operators must provide guests with a brochure containing neighborhood details, operator contact information, and emergency numbers. No annual maximum nights limit is stated. Violations are misdemeanors. Enforcement is rated moderate.
Market Comparison
Against national benchmarks, Bryan-College Station’s April 2026 occupancy of 46.6% sits below the national median of approximately 55%, while its ADR of $240.93 is modestly above the national median of $220. This below-median occupancy despite strong event traffic reflects the highly peaked nature of university-town demand: a handful of football weekends can fully saturize supply while the off-season substantially drags annual average occupancy.
The operator landscape is fragmented, with no single dominant platform manager. Randy and Kelly leads with 72 listings and the highest review count (8,720) and a 4.94 rating. Aggieland Vacation Rentals holds 56 listings with a 4.93 rating. EV Assets manages 34 listings with the second-highest rating at 4.95. The top five operators together hold 231 listings, roughly 12.3% of total supply. This low concentration indicates a market where independent hosts dominate, and local operators with market knowledge and football-weekend pricing strategies hold a meaningful competitive advantage.
Frequently Asked Questions About Bryan, Texas
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