College Station, Texas Short-Term Rental Market
Bryan-College Station STRs averaged $197/night at 48.8% occupancy and $2,710 monthly revenue in August 2026.
Quick Answer: College Station, Texas is an active short-term rental market. average occupancy in the College Station market area is 40%. average monthly revenue in the College Station market area is $2,926. average daily rate in the College Station market area is $269. the top operator in the College Station market area is Randy & Kelly with 72 listings. market score is 57/100 (grade C).
Market data reflects the wider College Station market, which covers 2 areas. Regulations, taxes, and permit details below are specific to College Station.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
College Station is the home of Texas A&M University and has a population of 128,017. Demand follows the university calendar. Fall football Saturdays at Kyle Field, which seats about 102,000, graduation weekends, and parents’ weekends drive the biggest visitor spikes. The George H.W. Bush Presidential Library and Museum and the winter Santa’s Wonderland draw additional visitors. The Bryan-College Station region drew an estimated 4.9 million visitors in 2025, according to the area profile. The performance numbers below describe the Bryan-College Station STR market, a shared data series that covers College Station and Bryan. In August 2026, short-term rentals in the Bryan-College Station market averaged $197 per night at 48.8% occupancy. Average monthly revenue was $2,710. Compared with August 2025, occupancy was 4.0% lower, the average daily rate was 4.4% lower, and revenue was 7.6% lower. Both demand and price softened. Annual average occupancy was 44.4% in 2025, against a peak of 55.1% in 2021. Annual average daily rate was $232 in 2025, down from $239 in 2024. Entire-home listings averaged $212 per night in August 2026. Listing counts, bedroom mix, and booking channel split are tracked at a shared regional level rather than uniquely for College Station, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 49% |
| Mar | 49% |
| Apr | 46% |
| May | 42% |
| Jun | 50% |
| Jul | 55% |
| Aug | 55% |
| Sep | 42% |
| Oct | 41% |
| Nov | 43% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for College Station are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in College Station market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the College Station market as a whole, which includes College Station, so these counts are not College Station-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Randy & Kelly | 72 | 8,720 | ★ 4.94 |
| 2 | Aggieland Vacation Rentals | 56 | 2,202 | ★ 4.93 |
| 3 | Evolve | 50 | 1,481 | ★ 4.70 |
| 4 | EV Assets | 34 | 1,997 | ★ 4.95 |
| 5 | Brazos Valley Realty | 19 | 1,436 | ★ 4.78 |
What Kind of STR Should I Buy in College Station?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for College Station are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.2% |
| vrbo | 6.9% |
| both | 42.8% |
Home Value Trends (College Station)
Typical home values, median sale prices, and the 10-year price trend for College Station are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for College Station — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in College Station. The city has regulated them since its ordinance took effect October 1, 2020. A short-term rental is a residential unit rented for fewer than 30 consecutive days. Operators need a Short-Term Rental Permit that is valid for one year. The initial permit costs $100, plus a $100 inspection fee. A failed re-inspection costs $124, and the annual renewal costs $75. The unit must pass a life-safety inspection. It needs working smoke detectors, carbon monoxide detectors where gas or propane is present, and one fire extinguisher per floor. Operators must give guests a brochure with neighborhood information, operator contact details, and emergency numbers. In December 2022 the City Council removed the earlier owner-occupancy, primary-residence, and zoning restrictions. Short-term rentals are now generally allowed citywide with a permit. No annual night cap applies. The city hotel occupancy tax is 7%, and operators remit it monthly by the 20th of the following month. Texas state hotel tax of 6% and a Brazos County rate of about 2.75% also apply. Failure to remit can bring a 15% penalty per 30 days. Violations can lead to permit revocation or denial at renewal. An online registration portal launched in December 2023. Enforcement is rated moderate.
Market Comparison
The Bryan-College Station market sits below the US benchmarks used in this report, which are roughly 55% occupancy and a $220 average daily rate. August 2026 occupancy of 48.8% is about 6.2 points below 55%. The $197 average daily rate is about 10% below $220. The 2025 annual average shows a similar gap. Occupancy was 44.4%, while the average daily rate was $232, about 5% above the benchmark. Price holds up better than volume. The market depends on one anchor, Texas A&M University, so demand tracks the academic and football calendar. College Station has 128,017 residents. Top property manager data is tracked at a shared regional level rather than uniquely for College Station, so this profile omits it. Local operator concentration is therefore not stated here.
Frequently Asked Questions About College Station, Texas
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