College Station, Texas Short-Term Rental Market
College Station STRs averaged $241/night at 46.6% occupancy in April 2026, with November ADR reaching $275 on football-season demand.
Quick Answer: College Station, Texas is an active short-term rental market. average occupancy is 47%. average monthly revenue is $2,912. average daily rate is $241. the top operator is Randy & Kelly with 72 listings. market score is 57/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
College Station’s short-term rental market includes 1,872 active listings (1,721 entire-place, 150 private rooms, 1 shared room). Bedroom distribution skews toward mid-size units: 372 one-bedroom, 447 two-bedroom, 573 three-bedroom, 363 four-bedroom, and 115 five-bedroom listings. The average daily rate in April 2026 was $241 and average occupancy was 46.6%, yielding RevPAR of $112.35.
On the channel side, 802 listings appear on both Airbnb and Vrbo, 940 list only on Airbnb, and 130 list only on Vrbo. Cross-platform listing is common, reflecting operators chasing demand across both university parents (Airbnb) and large-group visitors (Vrbo).
Year-over-year as of April 2026, occupancy improved 4.1 percentage points while ADR fell 8.7%, resulting in net revenue growth of 3.8%. Annual average occupancy has held in the 43-44% range since 2023, well below the pandemic-peak of 55.1% in 2021. The market is driven more by high-rate event weekends than consistent occupancy, with a seasonality score of 83.7/100, the highest sub-score for this market, reflecting event-driven demand patterns.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $156 | $1,871 |
| Feb | 49% | $158 | $1,874 |
| Mar | 49% | $163 | $2,213 |
| Apr | 46% | $199 | $2,304 |
| May | 42% | $208 | $2,343 |
| Jun | 51% | $179 | $2,505 |
| Jul | 55% | $169 | $2,464 |
| Aug | 56% | $174 | $2,441 |
| Sep | 42% | $223 | $2,284 |
| Oct | 41% | $258 | $2,857 |
| Nov | 43% | $275 | $3,133 |
| Dec | 40% | $230 | $2,770 |
Top Short-Term Rental Operators in College Station
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Randy & Kelly | 72 | 8,720 | ★ 4.94 |
| 2 | Aggieland Vacation Rentals | 56 | 2,202 | ★ 4.93 |
| 3 | Evolve | 50 | 1,481 | ★ 4.70 |
| 4 | EV Assets | 34 | 1,997 | ★ 4.95 |
| 5 | Brazos Valley Realty | 19 | 1,436 | ★ 4.78 |
What Kind of STR Should I Buy in College Station?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 372 |
| 2 bed | 447 |
| 3 bed | 573 |
| 4 bed | 363 |
| 5 bed | 115 |
ADR by Property Tier
| Entire Home | $259 |
| Luxury | $480 |
| Professionally Managed | $243 |
Revenue by Dwelling Type
| Apartment | $2,242 |
| Entire Place | $3,068 |
| House | $3,190 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.2% |
| vrbo | 6.9% |
| both | 42.8% |
Investment Analysis
College Station’s STR market generates average monthly revenue of $2,912 as of April 2026, annualizing to approximately $34,944. Entire-place units average $3,068/month and houses average $3,190/month, while apartments average $2,242/month.
The market’s key investment appeal is the high-ADR event-weekend dynamic. November, when Texas A&M football games and seasonal events peak, averages $275 ADR, the highest of any month. Professionally managed properties average $243/night ADR, essentially flat to the all-listings average of $241, suggesting that professional management does not drive a meaningful rate premium here. Luxury-tier listings average $480/night, more than double the market average.
The typical home value in College Station is $349,672 as of the April 2026 housing snapshot. At the average monthly revenue of $2,912, annualized revenue of $34,944 implies a gross yield of approximately 10.0% before expenses. That is above average for Texas STR markets and reflects the outsized demand College Station’s university and stadium attract. The investability score of 79.6/100 is the highest sub-score in this market’s profile. The median days to pending is 25 days and the sale-to-list ratio is 0.937, suggesting a buyer’s market with some negotiating room on purchase price.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in College Station is 57.5 days as of April 2026, the longest of any market in this comparison set. This reflects the event-weekend nature of demand: guests booking Texas A&M football weekends, graduation, and parents’ weekend plan well in advance. A nearly two-month lead window means operators can hold event-weekend pricing firm for six to eight weeks before arrival without risking last-minute gaps.
Average length of stay is 3.01 nights, the shortest of any market in this batch. This makes sense for an event-driven market where most demand is concentrated around specific game or ceremony dates, and guests book a single long weekend rather than a week-long vacation. Operators should configure minimum-night requirements (typically 2-3 nights) during high-demand event weekends to avoid single-night bookings at rates that do not reflect peak demand, while keeping one-night availability open for standard periods.
Short-Term Rental Regulations
College Station has regulated STRs (defined as residential units rented for fewer than 30 consecutive days) since October 1, 2020. Operators must hold a Short-Term Rental Permit, valid for one year with annual renewal. Initial permit cost is $100 plus a $100 inspection fee ($124 for failed re-inspection). Annual renewal is $75.
Each unit must pass a life-safety inspection covering smoke detectors, carbon monoxide detectors where gas or propane is present, and one fire extinguisher per floor. Operators must provide guests a brochure with neighborhood information, operator contact, and emergency numbers.
Tax obligations: the city’s 7% hotel occupancy tax applies and must be remitted monthly by the 20th of the following month. Texas state hotel occupancy tax (6%) and Brazos County hotel occupancy tax (approximately 2.75%) also apply on top of the city rate. There is no cap on nights per year, no owner-occupancy requirement, and no primary-residence restriction. In December 2022, the city removed prior zoning-based restrictions, making STRs now broadly permitted citywide with a permit. An online registration portal launched in December 2023. Enforcement is rated moderate: ordinance violations can lead to permit revocation, and failure to remit taxes carries a misdemeanor fine plus a 15% penalty per 30 days.
Market Comparison
College Station’s April 2026 occupancy of 46.6% is well below the US STR median of approximately 55%, but this reflects the event-driven demand pattern rather than weak fundamentals. ADR of $241 exceeds the US median of approximately $220, driven by the premium rates commanded on football and event weekends.
The total market score of 57.1/100 is pulled down by the revenue growth score of 42.8/100, which reflects ADR compression over the past year (-8.7% YoY). The investability score of 79.6/100 is the market’s strongest signal, supported by the below-market-average home values and consistent event-driven demand.
The top operators reflect a locally-dominated market. Randy & Kelly leads with 72 listings and a 4.94 average rating (8,720 reviews), the highest-volume and highest-rated operator. Aggieland Vacation Rentals holds 56 listings at 4.93 (2,202 reviews). Evolve manages 50 listings at 4.70, and EV Assets holds 34 listings at a 4.95 rating (1,997 reviews). The top five account for approximately 231 listings, or 12.3% of the 1,872-listing market.
Frequently Asked Questions About College Station, Texas
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