College Station, Texas Short-Term Rental Market
College Station STRs averaged $241/night at 46.6% occupancy in April 2026, with November ADR reaching $275 on football-season demand.
Quick Answer: College Station, Texas is an active short-term rental market. average occupancy in the College Station market area is 45%. average monthly revenue in the College Station market area is $2,445. average daily rate in the College Station market area is $191. the top operator in the College Station market area is Randy & Kelly with 72 listings. market score is 57/100 (grade C).
Market data reflects the wider College Station market, which covers 2 areas. Regulations, taxes, and permit details below are specific to College Station.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
College Station’s short-term rental market includes 1,872 active listings (1,721 entire-place, 150 private rooms, 1 shared room). Bedroom distribution skews toward mid-size units: 372 one-bedroom, 447 two-bedroom, 573 three-bedroom, 363 four-bedroom, and 115 five-bedroom listings. The average daily rate in April 2026 was $241 and average occupancy was 46.6%, yielding RevPAR of $112.35.
On the channel side, 802 listings appear on both Airbnb and Vrbo, 940 list only on Airbnb, and 130 list only on Vrbo. Cross-platform listing is common, reflecting operators chasing demand across both university parents (Airbnb) and large-group visitors (Vrbo).
Year-over-year as of April 2026, occupancy improved 4.1 percentage points while ADR fell 8.7%, resulting in net revenue growth of 3.8%. Annual average occupancy has held in the 43-44% range since 2023, well below the pandemic-peak of 55.1% in 2021. The market is driven more by high-rate event weekends than consistent occupancy, with a seasonality score of 83.7/100, the highest sub-score for this market, reflecting event-driven demand patterns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 49% |
| Mar | 49% |
| Apr | 46% |
| May | 42% |
| Jun | 50% |
| Jul | 55% |
| Aug | 56% |
| Sep | 42% |
| Oct | 41% |
| Nov | 43% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for College Station are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in College Station market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the College Station market as a whole, which includes College Station, so these counts are not College Station-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Randy & Kelly | 72 | 8,720 | ★ 4.94 |
| 2 | Aggieland Vacation Rentals | 56 | 2,202 | ★ 4.93 |
| 3 | Evolve | 50 | 1,481 | ★ 4.70 |
| 4 | EV Assets | 34 | 1,997 | ★ 4.95 |
| 5 | Brazos Valley Realty | 19 | 1,436 | ★ 4.78 |
What Kind of STR Should I Buy in College Station?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for College Station are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.2% |
| vrbo | 6.9% |
| both | 42.8% |
Home Value Trends (College Station)
Typical home values, median sale prices, and the 10-year price trend for College Station are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for College Station — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
College Station has regulated STRs (defined as residential units rented for fewer than 30 consecutive days) since October 1, 2020. Operators must hold a Short-Term Rental Permit, valid for one year with annual renewal. Initial permit cost is $100 plus a $100 inspection fee ($124 for failed re-inspection). Annual renewal is $75.
Each unit must pass a life-safety inspection covering smoke detectors, carbon monoxide detectors where gas or propane is present, and one fire extinguisher per floor. Operators must provide guests a brochure with neighborhood information, operator contact, and emergency numbers.
Tax obligations: the city’s 7% hotel occupancy tax applies and must be remitted monthly by the 20th of the following month. Texas state hotel occupancy tax (6%) and Brazos County hotel occupancy tax (approximately 2.75%) also apply on top of the city rate. There is no cap on nights per year, no owner-occupancy requirement, and no primary-residence restriction. In December 2022, the city removed prior zoning-based restrictions, making STRs now broadly permitted citywide with a permit. An online registration portal launched in December 2023. Enforcement is rated moderate: ordinance violations can lead to permit revocation, and failure to remit taxes carries a misdemeanor fine plus a 15% penalty per 30 days.
Market Comparison
College Station’s April 2026 occupancy of 46.6% is well below the US STR median of approximately 55%, but this reflects the event-driven demand pattern rather than weak fundamentals. ADR of $241 exceeds the US median of approximately $220, driven by the premium rates commanded on football and event weekends.
The total market score of 57.1/100 is pulled down by the revenue growth score of 42.8/100, which reflects ADR compression over the past year (-8.7% YoY). The investability score of 79.6/100 is the market’s strongest signal, supported by the below-market-average home values and consistent event-driven demand.
The top operators reflect a locally-dominated market. Randy & Kelly leads with 72 listings and a 4.94 average rating (8,720 reviews), the highest-volume and highest-rated operator. Aggieland Vacation Rentals holds 56 listings at 4.93 (2,202 reviews). Evolve manages 50 listings at 4.70, and EV Assets holds 34 listings at a 4.95 rating (1,997 reviews). The top five account for approximately 231 listings, or 12.3% of the 1,872-listing market.
Frequently Asked Questions About College Station, Texas
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