Amarillo, Texas Short-Term Rental Market
Amarillo STRs averaged $147/night at 68.7% occupancy in April 2026, with revenue up 18.5% year-over-year on Route 66 Centennial demand.
Quick Answer: Amarillo, Texas is an active short-term rental market. average occupancy is 79%. average monthly revenue is $3,256. average daily rate is $155. the top operator in Amarillo is My Royal Estates with 32 listings. market score is 100/100 (grade A).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Amarillo, Texas short-term rental market contains approximately 988 active listings, a smaller inventory base compared to resort markets but serving consistent demand from Route 66 travelers, Palo Duro Canyon visitors, and Texas Panhandle regional traffic. Listings are almost entirely entire-place rentals: 932 of 988 listings, with 56 private rooms. The bedroom mix is balanced: 3-bedroom units lead at 316 listings, followed closely by 1-bedroom (307) and 2-bedroom (237), with 4-bedroom (97) and 5-bedroom (31) rounding out the inventory.
As of April 2026, average daily rate is $146.96 and occupancy is 68.7%, producing RevPAR of $100.93. Year-over-year growth is among the strongest of any market tracked: occupancy rose 19.1 percentage points, ADR gained 3.9%, and revenue increased 18.5%. The 2026 Route 66 Centennial (June 2026) is a documented driver of this surge, with Amarillo drawing national attention as a marquee stop on the historic highway’s 100th anniversary.
The channel distribution strongly favors Airbnb: 588 Airbnb-only listings, 367 on both platforms, and only 33 VRBO-only. The overall market score of 99.77 is near-perfect, with rental demand (94.6), revenue growth (96.4), and seasonality (95.7) all scoring exceptionally.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 49% |
| Feb | 56% |
| Mar | 67% |
| Apr | 60% |
| May | 65% |
| Jun | 73% |
| Jul | 69% |
| Aug | 62% |
| Sep | 59% |
| Oct | 61% |
| Nov | 61% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Amarillo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Amarillo
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | My Royal Estates | 32 | 1,119 | ★ 4.81 |
| 2 | Big Texan Airbnb | 17 | 2,506 | ★ 4.67 |
| 3 | Doves Rest Cabins | 17 | 1,922 | ★ 4.99 |
| 4 | Evolve | 14 | 1,015 | ★ 4.90 |
| 5 | Llano Real Estate Group | 8 | 878 | ★ 4.63 |
What Kind of STR Should I Buy in Amarillo?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Amarillo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.5% |
| vrbo | 3.3% |
| both | 37.1% |
Home Value Trends (Amarillo)
Typical home values, median sale prices, and the 10-year price trend for Amarillo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Amarillo — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Amarillo requires an annual Short-Term Rental Permit from the Planning and Development Services department before listing on any platform. The permit application requires proof of ownership, detailed floor plans with room measurements, an off-street parking plan, and a certificate of liability insurance with at least $500,000 in coverage. New permits cost $200; annual renewal is $100.
All properties must pass a Building Safety inspection covering smoke and carbon monoxide detectors in sleeping areas, fire extinguishers, emergency lighting, and structural code compliance. In residential zones, occupancy is capped at 2 guests per bedroom plus 2 additional guests. Minimum parking is 1 off-street space per bedroom, no fewer than 2 total. No commercial advertising signage is allowed; the permit number placard is the only required posting. There is no owner-occupancy requirement and no annual cap on rental nights.
The combined occupancy tax rate is 15%: 7% City of Amarillo Hotel Occupancy Tax, plus 6% Texas state HOT, plus 2% Amarillo-Potter Events Venue District tax. As of April 1, 2025, platforms like Airbnb and VRBO automatically collect and remit the 6% state portion. Hosts are responsible for the remaining 9% local and venue district portion, filed monthly through the city’s Localgov portal by the 10th of the following month. The Texas state HOT has a separate deadline of the 20th. Enforcement is largely complaint-based.
Market Comparison
Amarillo’s ADR of $147 is well below the US STR median ADR of approximately $220, positioning it as a value-oriented market for guests and a low-barrier-entry market for investors. However, occupancy at 68.7% substantially exceeds the US STR median of roughly 55%, and the RevPAR of $100.93 is competitive for the price tier. The 19.1-percentage-point occupancy gain year-over-year is among the highest in any tracked market for April 2026.
The professional management landscape is locally dominated. My Royal Estates leads with 32 listings and 1,119 reviews at a 4.81 rating. Big Texan Airbnb manages 17 listings at a 4.67 rating, and Doves Rest Cabins holds 17 listings with a near-perfect 4.99 rating. Evolve operates 14 listings at a 4.90 rating, and Llano Real Estate Group holds 8 listings at a 4.63 rating. The top 5 collectively manage 88 listings, just 8.9% of market inventory. The market is predominantly independently owned and operated, with local boutique operators dominating the managed tier.
Frequently Asked Questions About Amarillo, Texas
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Do you need a permit to run a short-term rental in Amarillo, TX?
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How does the Route 66 Centennial affect Amarillo STR demand?
What is the overall market score for Amarillo STRs?
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