Amarillo, Texas Short-Term Rental Market
Amarillo short-term rentals earned $2,813 monthly at a $142 ADR and 73.6% occupancy in September 2026.
Quick Answer: Amarillo, Texas is an active short-term rental market. average occupancy is 74%. average monthly revenue is $2,813. average daily rate is $142. the top operator in Amarillo is My Royal Estates with 32 listings. market score is 100/100 (grade A).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Amarillo’s short-term rental market posted an average daily rate of $142 and occupancy of 73.6% in September 2026, producing average monthly revenue of $2,813 per listing. Compared with a year earlier, occupancy is up 20.3%, ADR is up 5.9%, and revenue is up 27.0%. The Amarillo area STR market includes 988 tracked listings, and 932 of them (94.3%) are entire places, with 56 private rooms. By bedroom count, three bedroom homes are the largest group at 316 listings, followed by 307 one bedroom units, 237 two bedroom units, 97 four bedroom homes, and 31 five bedroom properties. On booking channels, 588 listings are on Airbnb only, 33 are on VRBO only, and 367 are listed on both platforms. Amarillo is a Texas Panhandle city of 202,408 residents. The local visitor bureau reports more than 500,000 overnight visitors a year, drawn by Route 66, travel along I-40, Palo Duro Canyon State Park about 35 miles away, and attractions such as Cadillac Ranch and the Big Texan Steak Ranch. The 2026 Route 66 Centennial in June is cited in the local research as a source of an outsized tourism surge this year, which is consistent with the strong 2026 figures. Year to date through September 2026, occupancy averages 71.5% at a $143 ADR and $2,803 in monthly revenue, compared with 60.6%, $135, and $2,320 for full-year 2025. The StaySTRA market score for the area is 99.77 overall, with rental demand at 94.58, revenue growth at 96.37, seasonality at 95.68, investability at 91.24, and regulation at 63.89. All figures in this profile run through September 2026.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 49% |
| Feb | 56% |
| Mar | 67% |
| Apr | 60% |
| May | 65% |
| Jun | 73% |
| Jul | 70% |
| Aug | 63% |
| Sep | 61% |
| Oct | 61% |
| Nov | 61% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Amarillo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Amarillo
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | My Royal Estates | 32 | 1,119 | ★ 4.81 |
| 2 | Big Texan Airbnb | 17 | 2,506 | ★ 4.67 |
| 3 | Doves Rest Cabins | 17 | 1,922 | ★ 4.99 |
| 4 | Evolve | 14 | 1,015 | ★ 4.90 |
| 5 | Llano Real Estate Group | 8 | 878 | ★ 4.63 |
What Kind of STR Should I Buy in Amarillo?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Amarillo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.5% |
| vrbo | 3.3% |
| both | 37.1% |
Home Value Trends (Amarillo)
Typical home values, median sale prices, and the 10-year price trend for Amarillo are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Amarillo — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Amarillo, and a permit is required. Hosts need an annual Short-Term Rental Permit from the City of Amarillo Planning and Development Services department. The application asks for proof of ownership, floor plans with room measurements, an off-street parking plan, and a certificate of liability insurance with at least $500,000 in coverage. A new permit costs $200, and the annual renewal is $100. Each property must pass a Building Safety inspection covering smoke and carbon monoxide detectors, fire extinguishers, emergency lighting, and structural code compliance. In residential zones, occupancy is capped at 2 guests per bedroom plus 2 additional guests. Properties need at least 1 off-street parking space per bedroom, and no fewer than 2 in total. Commercial advertising signs are not allowed, only a permit number placard, and the permit number must appear on every platform listing. The combined occupancy tax is 15%, made up of 7% city Hotel Occupancy Tax, 6% Texas state tax, and a 2% Amarillo-Potter Events Venue District tax. Since April 1, 2025, Airbnb and VRBO collect and remit the 6% state portion. Hosts remain responsible for the 9% local portion, filed monthly through the city’s Localgov portal by the 10th of the following month. Stays of 30 or more consecutive days are exempt from the tax. There is no owner-occupancy or primary residence requirement and no annual cap on rental nights. Enforcement is rated moderate. No new Amarillo-specific STR ordinance changes were identified for 2025 and 2026.
Market Comparison
Amarillo’s September 2026 occupancy of 73.6% and its 2026 year to date average of 71.5% show a market that fills rooms at moderate rates, with an all-listings ADR of $142. The market therefore wins on volume rather than price. Luxury listings at $270 and professionally managed listings at $370 show that a premium segment exists even in a lower-priced city. Among the largest operators in the Amarillo area STR market, My Royal Estates leads with 32 listings and a 4.8 rating, followed by Big Texan Airbnb with 17 listings and Doves Rest Cabins with 17. Evolve manages 14 listings with a 4.9 rating, and Llano Real Estate Group manages 8. The largest operator holds only about 3% of the 988 tracked listings, so the market is not dominated by any single company. Buyers entering at a typical home value of $211,528 face lower costs than in many coastal markets, which supports the 11.7% gross yield.
Frequently Asked Questions About Amarillo, Texas
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