Aubrey, Texas Short-Term Rental Market
Aubrey, TX short-term rentals averaged $172/night at 60.0% occupancy in April 2026 across 19,527 active listings.
Quick Answer: Aubrey, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Aubrey. Regulations, taxes, and permit details below are specific to Aubrey.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Aubrey, Texas is a fast-growing exurban town in Denton County on the northern Dallas-Fort Worth fringe, roughly 40 miles north of downtown Dallas. Its proximity to Lake Ray Roberts, Sharkarosa Wildlife Ranch, and the broader DFW equestrian corridor positions it as a regional leisure market. The short-term rental market recorded a $172.23 average daily rate and 60.0% occupancy in April 2026, producing $103.34 in revenue per available rental day and $2,860 in average monthly revenue per listing.
The market carries 19,527 total listings. Entire-place accommodations represent 16,268 listings (83.3%), private rooms 3,081 (15.8%), and shared rooms 178. Bedroom distribution is led by 1-bedroom units at 8,978 listings, reflecting a substantial studio and single-room inventory alongside 3-bedroom (3,771), 2-bedroom (3,142), 4-bedroom (2,432), and 5-bedroom (1,138) properties. Airbnb is the dominant platform: 11,555 listings appear only on Airbnb, 6,974 on both Airbnb and VRBO, and 998 on VRBO only.
Year-over-year, occupancy is essentially flat (+0.1 percentage points), ADR is down 1.5%, and revenue is up a modest 1.6%. Notably, Aubrey’s seasonality score is 97.3 out of 100, reflecting minimal seasonal variance: historical occupancy ranges from 55.0% in January to 70.0% in June, the narrowest swing in this batch, making it a relatively stable year-round market. Market scores: total 79.4, regulation 64.7, investability 66.2, rental demand 67.0, revenue growth 71.3.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Aubrey are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Aubrey, so these counts are not Aubrey-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Aubrey?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Aubrey are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Aubrey)
Typical home values, median sale prices, and the 10-year price trend for Aubrey are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Aubrey — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Aubrey, Texas regulates short-term rentals through its Hotel Occupancy Tax framework rather than a dedicated STR licensing ordinance. The city’s Hotel Occupancy Tax Article 11.04 explicitly defines a hotel to include bed-and-breakfasts and any other short-term rentals, bringing STRs into the local HOT regime.
Operators are required to register with the city by submitting a Hotel Occupancy Registration Form before collecting and remitting the local tax. No permit fee was identified. The local HOT rate is 7% of the cost of occupancy, collected quarterly and remitted to the city Finance Department even in months with no revenue. This 7% local tax is in addition to the 6% Texas state Hotel Occupancy Tax, for a combined 13% on short-term stays.
No owner-occupancy requirement, primary-residence requirement, maximum-nights cap, or additional permit fee has been identified for Aubrey. No dedicated STR zoning prohibition was located in published code, though operators should verify allowable use in their specific zoning district with the Aubrey Planning and Zoning or Permit Department before listing. Enforcement is assessed as minimal. Texas has no statewide STR preemption, so the city retains authority to add restrictions in the future. Confirm current requirements directly with city staff.
Market Comparison
Nationally, short-term rentals average approximately 55% occupancy and $220 ADR. Aubrey’s April 2026 occupancy of 60.0% is 5 percentage points above the national median, a notable strength for a small exurban market. Its $172 ADR is below the national average, which is expected given its suburban rather than resort or urban character, but the above-average occupancy drives a RevPAR of $103.34 that compares reasonably to national baselines.
Evolve leads the Aubrey-area market with 236 listings and 5,915 reviews at a 4.41 average rating. Landing, Inc. holds 196 listings at a 4.36 rating; a separate operator named Landing holds 169 listings at a 2.68 rating. Luxora holds 124 listings at a 4.36 rating, and Properties By Preston holds 109 listings at a 3.61 rating. The top five operators combined represent 834 listings, approximately 4.3% of total active supply, indicating a highly fragmented market where independent operators dominate. The divergent ratings between Landing, Inc. and Landing suggest these may be distinct operators or franchises with materially different quality levels.
Frequently Asked Questions About Aubrey, Texas
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Do you need a permit to operate a short-term rental in Aubrey, TX?
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Is Aubrey, TX a seasonal STR market?
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