Aubrey, Texas Short-Term Rental Market
Aubrey, TX short-term rentals averaged $172/night at 60.0% occupancy in April 2026 across 19,527 active listings.
Quick Answer: Aubrey, Texas is an active short-term rental market. average occupancy is 67%. average monthly revenue is $3,618. average daily rate is $215. the top operator is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Aubrey. Regulations, taxes, and permit details below are specific to Aubrey.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Aubrey, Texas is a fast-growing exurban town in Denton County on the northern Dallas-Fort Worth fringe, roughly 40 miles north of downtown Dallas. Its proximity to Lake Ray Roberts, Sharkarosa Wildlife Ranch, and the broader DFW equestrian corridor positions it as a regional leisure market. The short-term rental market recorded a $172.23 average daily rate and 60.0% occupancy in April 2026, producing $103.34 in revenue per available rental day and $2,860 in average monthly revenue per listing.
The market carries 19,527 total listings. Entire-place accommodations represent 16,268 listings (83.3%), private rooms 3,081 (15.8%), and shared rooms 178. Bedroom distribution is led by 1-bedroom units at 8,978 listings, reflecting a substantial studio and single-room inventory alongside 3-bedroom (3,771), 2-bedroom (3,142), 4-bedroom (2,432), and 5-bedroom (1,138) properties. Airbnb is the dominant platform: 11,555 listings appear only on Airbnb, 6,974 on both Airbnb and VRBO, and 998 on VRBO only.
Year-over-year, occupancy is essentially flat (+0.1 percentage points), ADR is down 1.5%, and revenue is up a modest 1.6%. Notably, Aubrey’s seasonality score is 97.3 out of 100, reflecting minimal seasonal variance: historical occupancy ranges from 55.0% in January to 70.0% in June, the narrowest swing in this batch, making it a relatively stable year-round market. Market scores: total 79.4, regulation 64.7, investability 66.2, rental demand 67.0, revenue growth 71.3.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $131 | $2,030 |
| Feb | 60% | $133 | $2,028 |
| Mar | 65% | $149 | $2,660 |
| Apr | 61% | $146 | $2,381 |
| May | 64% | $151 | $2,558 |
| Jun | 70% | $156 | $2,833 |
| Jul | 67% | $141 | $2,549 |
| Aug | 61% | $138 | $2,316 |
| Sep | 61% | $142 | $2,279 |
| Oct | 62% | $147 | $2,470 |
| Nov | 59% | $144 | $2,307 |
| Dec | 58% | $143 | $2,292 |
Top Short-Term Rental Operators in Aubrey
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Aubrey?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 8,978 |
| 2 bed | 3,142 |
| 3 bed | 3,771 |
| 4 bed | 2,432 |
| 5 bed | 1,138 |
ADR by Property Tier
| Entire Home | $248 |
| Luxury | $365 |
| Professionally Managed | $252 |
Revenue by Dwelling Type
| Apartment | $2,987 |
| Entire Place | $4,117 |
| House | $4,031 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Investment Analysis
Aubrey’s most distinctive investment characteristic is its year-round demand consistency. Historical occupancy never falls below 54.97% (January) and peaks at 69.97% (June), a range of just 15 percentage points compared to much wider swings in seasonal markets. This stability reduces cash flow variance and makes annual revenue projections more reliable than in coastal or mountain resort markets.
At $172.23 average daily rate and 60.0% April occupancy, monthly revenue of $2,860 annualizes to approximately $34,325 per year at the April rate. Tier comparisons show the most significant premium in professional management: entire-home listings average $195.21 per night, professionally managed listings $186.92, and the overall market blends to $172.23. The entire-home premium of $22.98 per night above the blended rate (13.3%) reflects the dilution from lower-rate private rooms and studios in the 1-bedroom segment.
Revenue by property type shows entire-place and house listings performing similarly: $3,211 per month for entire-place listings and $3,205 for houses, both well above the $2,325 apartment average. Luxury-tier listings reach $301.15 per night. No housing data was available for Aubrey in this dataset; investors should source current home values from local listing services to compute potential gross yield. Annual revenue per the 2025 annual average was $2,913 per month, up from $2,906 in 2024, a marginal $7/month increase.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Aubrey)
Booking Insights
Aubrey guests book an average of 26.6 days in advance, the shortest lead time in this batch of markets and roughly half the national average for leisure destinations. This 27-day lead time is consistent with a DFW-area drive market where travelers make plans on short notice, often booking less than four weeks out. Operators should not rely on advance-booking pricing strategies that depend on demand being locked in 6 to 8 weeks ahead. Instead, pricing should be competitive from the moment a listing becomes available, with rate adjustments made in the final 10 to 14 days as needed to fill remaining availability.
Average length of stay is 4.73 nights, the longest in this batch, suggesting a significant extended-stay or mid-term guest segment. At nearly 5 nights average, many stays span a week or include a Monday-Friday component, pointing to corporate relocation travelers, contractors, and remote workers alongside traditional leisure guests. Operators can set 4 to 5 night minimum stays to capture this demand profile and reduce single-night gaps that create high turnover costs relative to revenue.
Short-Term Rental Regulations
Aubrey, Texas regulates short-term rentals through its Hotel Occupancy Tax framework rather than a dedicated STR licensing ordinance. The city’s Hotel Occupancy Tax Article 11.04 explicitly defines a hotel to include bed-and-breakfasts and any other short-term rentals, bringing STRs into the local HOT regime.
Operators are required to register with the city by submitting a Hotel Occupancy Registration Form before collecting and remitting the local tax. No permit fee was identified. The local HOT rate is 7% of the cost of occupancy, collected quarterly and remitted to the city Finance Department even in months with no revenue. This 7% local tax is in addition to the 6% Texas state Hotel Occupancy Tax, for a combined 13% on short-term stays.
No owner-occupancy requirement, primary-residence requirement, maximum-nights cap, or additional permit fee has been identified for Aubrey. No dedicated STR zoning prohibition was located in published code, though operators should verify allowable use in their specific zoning district with the Aubrey Planning and Zoning or Permit Department before listing. Enforcement is assessed as minimal. Texas has no statewide STR preemption, so the city retains authority to add restrictions in the future. Confirm current requirements directly with city staff.
Market Comparison
Nationally, short-term rentals average approximately 55% occupancy and $220 ADR. Aubrey’s April 2026 occupancy of 60.0% is 5 percentage points above the national median, a notable strength for a small exurban market. Its $172 ADR is below the national average, which is expected given its suburban rather than resort or urban character, but the above-average occupancy drives a RevPAR of $103.34 that compares reasonably to national baselines.
Evolve leads the Aubrey-area market with 236 listings and 5,915 reviews at a 4.41 average rating. Landing, Inc. holds 196 listings at a 4.36 rating; a separate operator named Landing holds 169 listings at a 2.68 rating. Luxora holds 124 listings at a 4.36 rating, and Properties By Preston holds 109 listings at a 3.61 rating. The top five operators combined represent 834 listings, approximately 4.3% of total active supply, indicating a highly fragmented market where independent operators dominate. The divergent ratings between Landing, Inc. and Landing suggest these may be distinct operators or franchises with materially different quality levels.
Frequently Asked Questions About Aubrey, Texas
What is the average daily rate for short-term rentals in Aubrey, TX?
What occupancy rate do Aubrey, TX short-term rentals achieve?
How much revenue can a short-term rental generate in Aubrey, TX?
Do you need a permit to operate a short-term rental in Aubrey, TX?
What taxes apply to short-term rentals in Aubrey, TX?
Is Aubrey, TX a seasonal STR market?
Who are the top property managers in the Aubrey, TX short-term rental market?
Analyze Aubrey Rentals
Use our free calculator to estimate Airbnb revenue for any property in Aubrey.
Free Aubrey STR Calculator →
