Desoto, Texas Short-Term Rental Market
DeSoto short-term rentals averaged $215 a night at 66.6% occupancy in June 2026.
Quick Answer: Desoto, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 235 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Desoto. Regulations, taxes, and permit details below are specific to Desoto.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
DeSoto, Texas, a Dallas-Fort Worth Metroplex suburb about 20 miles south of downtown Dallas, sits within a wider DFW-area short-term rental market that tracks 19,481 listings as of June 2026; the listing-mix figures below reflect that shared regional data set rather than DeSoto in isolation. DeSoto’s own STR performance averaged $214.51 a night (ADR) at 66.6% occupancy, generating an average of $3,618 in monthly revenue per listing. Revenue is up 6.4% year over year and ADR is up 2.2%, while occupancy is down 3.3%, meaning rates are rising faster than bookings are holding up.
The listing mix across this regional market leans heavily toward entire places: 16,221 of the 19,481 listings (83.3%) are whole units, with 3,082 (15.8%) private rooms and 178 (0.9%) shared rooms. Of the 19,412 listings with bedroom data on file, 1-bedroom units are by far the largest group at 8,960 (46.2%), followed by 3-bedroom units at 3,769 (19.4%) and 2-bedroom units at 3,132 (16.1%). Larger 4-bedroom and 5-bedroom properties account for 2,423 (12.5%) and 1,128 (5.8%) of the market.
Channel distribution across the region favors Airbnb-only listing: 11,541 properties (59.2%) are on Airbnb only, 6,954 (35.7%) are marketed on both Airbnb and Vrbo, and 986 (5.1%) are Vrbo only.
Revenue varies by property type in DeSoto itself: apartment-style units average $2,987 a month, standalone houses average $4,031, and the broader entire-place category, which includes houses, condos, and other whole-unit types, averages the highest at $4,117 a month.
DeSoto itself has a population of about 56,711 and functions largely as a suburban, day-trip destination within the DFW Metroplex, with draws including Epic Waters Indoor Waterpark and Metroplex BMX, plus overflow demand from Dallas-area events.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Desoto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Desoto, so these counts are not Desoto-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 235 | 5,878 | ★ 4.40 |
| 2 | Landing, Inc. | 195 | 234 | ★ 4.36 |
| 3 | Landing | 167 | 7 | ★ 2.52 |
| 4 | Luxora | 124 | 4,308 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 263 | ★ 3.54 |
What Kind of STR Should I Buy in Desoto?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Desoto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Desoto)
Typical home values, median sale prices, and the 10-year price trend for Desoto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Desoto — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in DeSoto but tightly framed as an owner-occupied use. The city defines an STR as a one- or two-family dwelling rented for overnight lodging where the property is owner-occupied, so a non-resident, investor-only whole-home rental does not fit the ordinance as written.
Operators must register the property under Ordinance No. 2180-19 (Code Article 4.2000) and pay an annual permit fee of $125.00, renewed each year. Registration requires a floor plan with room dimensions and a site or parking plan, and the STR permit number must appear on all advertisements and booking listings.
Operators must collect and remit a lodging tax of about 7.0% locally on top of the Texas state hotel occupancy tax. Enforcement is rated moderate; the city runs ongoing complaint monitoring and registration compliance checks.
Because the ordinance is built around owner-occupancy, buyers targeting DeSoto specifically for a dedicated, non-owner-occupied investment property should treat the city’s own rules as a real constraint distinct from the broader regional listing counts and revenue figures reported elsewhere in this profile; those figures reflect a wider tracked DFW-area market that may include neighboring jurisdictions with different STR rules.
Market Comparison
DeSoto’s 66.6% occupancy runs above the national short-term rental median of roughly 55%, about 11.6 percentage points higher, while its $214.51 ADR sits roughly 2.5% below a national median ADR of about $220. This near-national-average rate paired with above-average occupancy suggests steady, broad-based demand rather than the high-rate, seasonal-swing pattern seen in destination markets.
Across the wider DFW-area market that includes DeSoto, both national platforms and local operators are active. Evolve holds the top spot with 235 listings (1.2% of the region’s 19,481 tracked listings) and 5,878 reviews at a 4.40 average rating. Landing, Inc. is second with 195 listings (1.0% share) and 234 reviews at 4.36. A separately listed entity, Landing, ranks third with 167 listings (0.9% share) but only 7 reviews and a 2.52 average rating, notably lower than the region’s other top managers. Together, the top three entries control only about 3.1% of tracked listings across this regional market, indicating a highly fragmented DFW-area market with limited professional-management consolidation.
Frequently Asked Questions About Desoto, Texas
What is the average Airbnb occupancy rate in DeSoto, Texas?
What is the average nightly rate for a DeSoto vacation rental?
Can I buy a house in DeSoto to run as a non-owner-occupied short-term rental?
How much revenue does the average DeSoto short-term rental generate per month?
When is peak season for DeSoto vacation rentals?
Who are the top property managers operating in the DeSoto / DFW area?
What annual permit fee applies to short-term rentals in DeSoto?
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