Colorado City, Texas Short-Term Rental Market
Colorado City, TX STRs averaged $166/night at 56.3% occupancy in April 2026 across a market scoring 99.2 overall.
Quick Answer: Colorado City, Texas is an active short-term rental market. average occupancy in the Texas West Area market area is 59%. average monthly revenue in the Texas West Area market area is $2,432. average daily rate in the Texas West Area market area is $156. the top operator in the Texas West Area market area is Trans Pecos Realty Management with 58 listings. market score is 99/100 (grade A).
Market data reflects the Texas West Area regional market, which includes Colorado City. Regulations, taxes, and permit details below are specific to Colorado City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Colorado City, Texas is a small West Texas market anchored by Lake Colorado City State Park, drawing regional anglers, campers, and road-trippers from I-20. The STR market totals approximately 3,946 active listings based on the latest dimension snapshot, making it a notably large market relative to the town’s 3,976 residents,most demand flows from out-of-town visitors rather than locals. In April 2026, the market averaged $166/night in ADR and 56.3% occupancy, producing a RevPAR of $93.59.
Year-over-year, occupancy slipped 1.4 percentage points while ADR gained 2.6%, resulting in a net revenue decline of 3.2% against April 2025 levels. Despite that short-term softness, the long-run trend is positive: annual average ADR has climbed from $132 in 2017 to $162 in 2026, and annual average revenue per listing has grown from $1,547 to $2,574 over the same span.
Listing type is heavily skewed toward entire-place rentals, which account for 3,668 of 3,946 listings (93%). Private rooms add 271 listings and shared rooms just 7. On the bedroom side, 1-bedroom units are the most common (1,710 listings), followed closely by 3-bedroom (892) and 2-bedroom (885) units. Larger 4-bedroom and 5-bedroom properties make up the remaining 444 listings. Airbnb is the dominant channel at 2,671 listings, with 1,049 cross-listed on both platforms and 226 on VRBO only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 56% |
| Mar | 65% |
| Apr | 59% |
| May | 54% |
| Jun | 55% |
| Jul | 54% |
| Aug | 50% |
| Sep | 51% |
| Oct | 57% |
| Nov | 59% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Colorado City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas West Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas West Area market as a whole, which includes Colorado City, so these counts are not Colorado City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Trans Pecos Realty Management | 58 | 5,411 | ★ 4.91 |
| 2 | Big Bend Vacation Rentals | 53 | 7,575 | ★ 4.92 |
| 3 | Evolve | 38 | 849 | ★ 4.70 |
| 4 | Leavetown | 36 | 26 | ★ 4.58 |
| 5 | Happy Homes of Texas | 32 | 1,170 | ★ 4.85 |
What Kind of STR Should I Buy in Colorado City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Colorado City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 67.7% |
| vrbo | 5.7% |
| both | 26.6% |
Home Value Trends (Colorado City)
Typical home values, median sale prices, and the 10-year price trend for Colorado City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Colorado City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Colorado City does not appear to have a short-term rental-specific ordinance. No STR registration, permit requirement, occupancy cap, or owner-occupancy rule was found in the city’s Code of Ordinances (current through Ordinance 2024-27, October 2024). The str_permitted field is true and permit_required is false in the area profile, consistent with a permissive operating environment.
General residential zoning and property-maintenance codes apply; operators should confirm the parcel’s zoning designation with the city before operating, as STRs would fall under standard residential zoning rules. HOA or deed restrictions, if applicable, may impose additional limits not captured here.
On taxation: Texas levies a 6% state hotel occupancy tax (HOT) on stays under 30 days, which applies statewide to STRs. Colorado City and Mitchell County may add a local HOT (Texas cities may add up to 7%), but a specific local rate could not be verified from available sources. Operators should confirm the applicable local rate directly with the city secretary (325-728-5331) and the Texas Comptroller before collecting and remitting taxes.
Enforcement is rated minimal, reflecting the absence of a dedicated STR enforcement program. The regulatory environment is favorable for STR operation as of mid-2026, but small-town ordinances can change without broad notice.
Market Comparison
Colorado City’s 56.3% occupancy in April 2026 is above the approximate US STR median of 55%, reflecting solid baseline demand for a rural West Texas market. Its $166/night ADR, however, sits well below the national STR median ADR of approximately $220, consistent with the rural, price-sensitive visitor profile.
The market’s total score of 99.2 (out of 100) places it in the top tier of markets scored by this methodology, driven by near-perfect investability (96.4) and seasonality (97.1) scores alongside strong rental demand (85.6). The revenue growth score of 78.6 reflects steady but not explosive historical growth.
Among professional operators, Trans Pecos Realty Management leads with 58 listings and a 4.91 average guest rating across 5,411 reviews. Big Bend Vacation Rentals operates 53 listings with the highest rated-portfolio in the market at 4.92 across 7,575 reviews. Evolve manages 38 listings with a 4.70 average rating. Together these three operators control 149 of the professionally managed listings, representing the most review-credentialed operators active in the market.
Frequently Asked Questions About Colorado City, Texas
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