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  4. Cleburne

Cleburne, Texas

Short-Term Rental Market Data & Investment Analysis

Cleburne, Texas Short-Term Rental Market

Cleburne, TX STRs posted a 58.7% occupancy rate and $179 average nightly rate in April 2026.

Quick Answer: Cleburne, Texas is an active short-term rental market. average occupancy in the Fort Worth market area is 64%. average monthly revenue in the Fort Worth market area is $3,845. average daily rate in the Fort Worth market area is $234. the top operator in the Fort Worth market area is Evolve with 175 listings. market score is 90/100 (grade A).

Avg Monthly Revenue
$3,845
↑ 18.7% YoY
64%
Occupancy
↑ 2.1% YoY
$234
Avg Daily Rate
↑ 26.5% YoY
52 days avg lead time4.5 avg length of stay

Market data reflects the Fort Worth regional market, which includes Cleburne. Regulations, taxes, and permit details below are specific to Cleburne.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation59
Seasonality98
Investability78
Rental Demand82
Revenue Growth69

Market Overview

Cleburne’s short-term rental market covers a large and diverse set of active listings in Johnson County, roughly 30 miles south of Fort Worth. As of April 2026, the market logged a 58.7% occupancy rate and an average daily rate (ADR) of $179, producing an average RevPAR of $105. Revenue per listing averaged $2,871 in April.

The listing mix tilts heavily toward entire-place accommodations: 6,603 entire-place listings account for the vast majority of inventory, alongside 1,088 private rooms and 20 shared rooms. By bedroom count, one-bedroom units are the most common (2,803 listings), followed by three-bedroom (1,915) and two-bedroom (1,667) units. Larger homes with four or five bedrooms account for 934 and 374 listings, respectively.

On the distribution side, Airbnb is the dominant channel with 3,946 listings, versus 464 on VRBO, and 3,301 listings active on both platforms simultaneously.

Year-over-year as of April 2026, occupancy rose 8.0 percentage points, offsetting a modest 1.0% ADR decline, with overall revenue per listing up 3.6% from the prior year. The market’s composite score from StaySTRA data stands at 90.2 out of 100, with particularly strong rental demand (81.5) and near-perfect seasonality consistency (97.7).

Seasonal Patterns

Monthly seasonal data for Cleburne, Texas
MonthOccupancy
Jan50%
Feb57%
Mar62%
Apr58%
May61%
Jun65%
Jul65%
Aug58%
Sep56%
Oct57%
Nov56%
Dec55%

Month-by-month nightly rates and revenue figures for Cleburne are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Fort Worth market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Fort Worth market as a whole, which includes Cleburne, so these counts are not Cleburne-only figures.

#OperatorListingsReviewsRating
1Evolve1757,004★ 4.70
2Landing, Inc.159167★ 3.98
3Landing1018★ 3.29
4Stays by Monaco911,872★ 4.19
5Properties By Preston6570★ 3.59

What Kind of STR Should I Buy in Cleburne?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cleburne are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb51.2%
vrbo6%
both42.8%

Investment Analysis

The full investment analysis for Cleburne — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Cleburne)

Typical home values, median sale prices, and the 10-year price trend for Cleburne are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Cleburne — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Cleburne has no short-term rental ordinance as of mid-2026. STRs are legal and are regulated only by general rules that apply to all residential rental property: zoning, the city’s Rental Housing and Negligent Property Program, and the adopted 2021 International Property Maintenance Code.

There is no STR-specific permit or registration requirement, no owner-occupancy or primary-residence requirement, and no cap on annual rental nights at the city level. The enforcement posture is minimal and complaint-driven, handled by Code Compliance primarily for property-maintenance issues.

The primary compliance obligation is tax. Texas requires anyone renting lodging for fewer than 30 consecutive days to collect and remit the 6% state hotel occupancy tax (HOT). Cleburne also levies a municipal hotel occupancy tax under City Code Chapter 114 that applies to short-term lodging. Operators must register with the city and remit the local HOT; the exact local rate was not confirmed in available public sources, though Texas general-law cities are capped at 7%.

Repeat property-maintenance violators (three or more citations in 12 months) can be pulled into the Negligent Property Program, which carries a $100 annual registration fee.

No STR-specific regulatory changes have been identified recently. Investors should monitor City Council agendas for any future ordinance activity.

Market Comparison

Against national STR benchmarks, Cleburne’s April 2026 occupancy of 58.7% modestly exceeds the US median of approximately 55%, while its $179 ADR sits well below the national median of roughly $220. This gap reflects Cleburne’s position as a mid-tier regional market drawing primarily DFW-area visitors rather than destination travelers.

The market’s total score of 90.2 out of 100 ranks it highly on composite measures, with rental demand (81.5) and seasonality stability (97.7) as its strongest dimensions. The regulation score of 58.8 reflects the absence of a formal STR ordinance, which is generally favorable for operators.

Among professional operators, Evolve leads with 175 listings and 7,004 reviews at a 4.70 rating. Landing, Inc. holds 159 listings, and Stays by Monaco rounds out the active professional segment with 91 listings and 1,872 reviews at a 4.19 rating. Together, the top three professional managers account for roughly 425 listings, representing a modest share of the estimated 7,700-plus total active listings across the market.

Frequently Asked Questions About Cleburne, Texas

What is the average nightly rate for STRs in Cleburne, TX?
As of April 2026, the average daily rate (ADR) across all listings in Cleburne is $179 per night. Entire-home listings average $196 per night, while luxury-tier properties reach $337 per night.
What occupancy rate can STR investors expect in Cleburne?
The April 2026 occupancy rate was 58.7%, up 8.0 percentage points year-over-year. On a seasonal basis, summer months (June-July) average around 64.8%, while January is the slowest month at roughly 50.0%.
Does Cleburne require a permit to operate a short-term rental?
No. As of mid-2026, Cleburne has no STR-specific permit, registration, or license requirement. STRs are legal and regulated only by general property-maintenance codes. Operators must, however, collect and remit the state hotel occupancy tax (6%) and Cleburne’s local hotel occupancy tax.
How much can a short-term rental property gross annually in Cleburne?
Based on April 2026 data, the average Cleburne STR earns approximately $2,871 per month. Entire-place listings average closer to $3,096 per month. Annualizing these figures suggests gross revenue in the range of $34,000 to $37,000 before expenses, management fees, and vacancy.
What is the typical home value in Cleburne relative to STR income potential?
The Zillow typical home value in Cleburne was approximately $272,992 as of April 2026. At an average monthly STR revenue of $2,871, the implied gross yield is roughly 12.6% of purchase price annually, before operating expenses.
Which booking platform dominates the Cleburne STR market?
Airbnb accounts for 3,946 active listings. VRBO has 464 listings. An additional 3,301 listings appear on both platforms. Most operators list on Airbnb, but dual-platform listing is common and can increase booking volume.
Who are the top property managers operating in the Cleburne STR market?
Evolve leads with 175 listings and 7,004 reviews (4.70 average rating). Landing, Inc. operates 159 listings, and Stays by Monaco manages 91 listings with 1,872 reviews at a 4.19 rating.
Cleburne, TexasRev $3,845ADR $234Occ 64%Score A (90)

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Table of Contents

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Quick Facts: Fort Worth market area

Avg Daily Rate
$234
Occupancy Rate
64%
Avg Revenue/Mo
$3,845
Cleburne Population
36,209

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