Brookeland, Texas Short-Term Rental Market
Brookeland, TX STRs on Sam Rayburn Reservoir averaged $203/night at 42.8% occupancy in April 2026, with peak summer revenue reaching $4,009/month.
Quick Answer: Brookeland, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Brookeland. Regulations, taxes, and permit details below are specific to Brookeland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Brookeland, Texas is a small unincorporated community (population approximately 300) on the shore of Sam Rayburn Reservoir, the largest lake located entirely within Texas. The STR market here is almost entirely driven by fishing, boating, and lake recreation rather than conventional tourism. Sam Rayburn is a nationally ranked largemouth bass fishery, hosting major competitive tournaments throughout the year, and the surrounding Angelina and Sabine National Forests add hunting and camping demand.
As of April 2026, the market reported an average daily rate of $203.35 and an occupancy rate of 42.8%, yielding a RevPAR of $86.95. Year-over-year, occupancy improved 1.08 percentage points while ADR declined 3.36%, resulting in near-flat revenue (down 0.17%). The listing pool totals approximately 22,225 channel-distribution relationships: 10,311 on Airbnb, 2,244 on VRBO, and 9,670 listed on both. Entire-place listings dominate at 20,944 units (93.4% of the market), with private rooms at 1,269 and shared rooms at just 12. By bedroom count, 1-bedrooms lead at 7,144 listings, followed by 3-bedrooms (5,660), 2-bedrooms (5,376), 4-bedrooms (2,451), and 5-bedroom-plus (1,530). The market’s investability score is 89.0 out of 100, one of its strongest dimensions, though the total market score of 63.0 is moderated by regulation (60.0) and rental demand (58.5) sub-scores.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Brookeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Brookeland, so these counts are not Brookeland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Brookeland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Brookeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Booking Insights
Booking-window and length-of-stay analysis for Brookeland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Brookeland is an unincorporated community spanning Sabine and Jasper counties. There is no municipal government and therefore no city-level STR permit, registration, night cap, or owner-occupancy requirement. Texas counties generally lack authority to zone or license STRs in unincorporated areas. The practical result is a permissive operating environment: investors can list on Airbnb or VRBO without applying for a local government permit.
The main compliance obligation is tax. Texas imposes a 6% state hotel occupancy tax on rentals of fewer than 30 consecutive days; operators must collect and remit this to the Texas Comptroller (major booking platforms typically collect the state portion automatically on the operator’s behalf). A county hotel occupancy tax from Jasper or Sabine County may also apply; investors should verify the current county rate directly with the relevant county before listing.
The most significant practical constraints in Brookeland are not government rules but private deed restrictions and HOA or POA covenants common in lake-house subdivisions around Sam Rayburn Reservoir, which can prohibit or limit short-term rentals on a property-by-property basis. Any investor should review the specific property’s covenants before purchase. Enforcement of government-side regulations is minimal.
Market Comparison
The U.S. STR median occupancy is approximately 55%, placing Brookeland’s 42.8% about 12 percentage points below the national median. This reflects the highly seasonal lake-recreation demand profile. Brookeland’s ADR of $203.35 is slightly below the U.S. median of approximately $220, though the professionally managed ADR of $314.67 and luxury tier of $442.86 demonstrate substantial upside for optimized operators.
The professional management landscape is led by Evolve with 774 listings and a 4.71 average rating across 27,617 reviews, making it the dominant operator by a large margin. Vacasa operates 238 listings with a 4.67 rating. FCR Partners holds 103 listings. Neal’s Lodges, a regional operator, manages 97 listings with a 4.79 rating and 170 reviews. The top five operators together hold 1,308 listings. The investability score of 89.0 reflects the permissive regulatory environment and strong lake-demand fundamentals even though current occupancy and total market scores are below median.
Frequently Asked Questions About Brookeland, Texas
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