Denton, Texas Short-Term Rental Market
Denton, TX short-term rentals averaged $214.51/night at 66.6% occupancy in June 2026, revenue up 6.4% year over year.
Quick Answer: Denton, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Denton. Regulations, taxes, and permit details below are specific to Denton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Denton, Texas is a North Texas college town roughly 40 minutes north of Dallas-Fort Worth, home to the University of North Texas and Texas Woman’s University, with a population of 154,613. The market posted an average daily rate of $214.51 and 66.58% occupancy for the month, with a trailing average revenue per listing of about $3,617.88. Year over year, revenue is up 6.38% and ADR is up 2.18%, even as occupancy is down 3.29%, indicating rate gains are more than offsetting a modest decline in booked nights. Average booking lead time is 44.33 days and average length of stay is 5.10 nights, a relatively short planning window combined with a longer stay, consistent with university visits, event trips, and extended work or relocation stays rather than quick weekend getaways.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Denton, so these counts are not Denton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Denton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Denton)
Typical home values, median sale prices, and the 10-year price trend for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Denton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Denton, subject to a mandatory annual Short-Term Rental Registration Certificate costing $100, administered through the city’s Deckard permit system. An STR is defined as renting an entire dwelling or bedroom for 24 hours up to 29 consecutive days. Operators must submit proof of ownership, site plans, and floor plans, and designate a Local Emergency Contact; the city notifies neighboring property owners within 100 feet once a certificate is issued.
Major amendments approved October 22, 2024 and effective January 1, 2025 removed the prior owner primary-residence requirement, so non-owner-occupied investor STRs are now allowed, and expanded eligible zoning to any district that permits residential use. The same amendments added guardrails: a city-wide cap of 1,000 certificates per calendar year, a maximum of 2 certificates per parcel, a 100-foot separation rule between STRs, and a 10%-of-units (minimum 2) cap in multifamily developments. Operators must collect and remit the city’s 7.0% hotel occupancy tax monthly, due by the 20th of the following month, plus applicable state hotel tax. No maximum-nights-per-year cap was identified. Enforcement is rated moderate and is complaint-driven, covering noise, parking, and maintenance issues, with monitoring software; failing to register or remit tax can draw fines starting at $500 per violation.
Market Comparison
Denton’s $214.51 ADR sits slightly below the roughly $220 national median ADR, about 2.5% lower, while its 66.58% occupancy runs well above the commonly cited US short-term rental median of about 55%. That combination suggests Denton competes primarily on fill rate and steady demand rather than premium pricing, a pattern consistent with a college-town market with year-round university, business, and regional travel demand. Property-manager-level and total-listing-count data for this market is currently only available as a shared regional rollup across nearby Dallas-Fort Worth suburbs rather than a Denton-specific figure, so it is omitted here.
Frequently Asked Questions About Denton, Texas
What is the average daily rate for short-term rentals in Denton, TX?
What is the short-term rental occupancy rate in Denton?
Are short-term rentals legal in Denton, Texas?
What is the best month to operate a short-term rental in Denton?
Do STR owners need to live on the property in Denton?
What does a typical home cost in the Denton short-term rental market?
Analyze Denton Rentals
Use our free calculator to estimate Airbnb revenue for any property in Denton.
Free Denton STR Calculator →