Denton, Texas Short-Term Rental Market
Denton caps STR certificates at 1,000; September 2026 Dallas-Fort Worth area ADR $173, occupancy 59.5%, monthly revenue $2,817.
Quick Answer: Denton, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Denton. Regulations, taxes, and permit details below are specific to Denton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Denton is a North Texas college town of 154,613 residents, about 40 minutes north of Dallas-Fort Worth, anchored by the University of North Texas and Texas Woman’s University. The performance figures on this page describe the Dallas-Fort Worth area STR market, a regional series that Denton shares with the surrounding Dallas-Fort Worth area, so treat them as a regional benchmark rather than a Denton-only measurement. In September 2026, the average daily rate in the Dallas-Fort Worth area STR market was $173 with occupancy of 59.5%. Average monthly revenue per listing was $2,817. Compared with a year earlier, occupancy rose 2.1%, ADR rose 4.7%, and revenue rose 6.2%, so growth is coming from both rate and demand. Year-to-date 2026 shows an ADR of $179 and occupancy of 60.7% across nine months, against a 2025 full-year ADR of $170 and occupancy of 61.0%. Occupancy has held in a narrow band between 60.2% and 62.6% since 2022, while ADR climbed from $159 in 2022 to $179 in 2026 year to date. Bedroom, channel, listing-type, and top-operator data is tracked at a shared regional level rather than uniquely for Denton, so this profile omits it. Demand drivers in Denton itself include a downtown live-music scene with more than 25 venues, the Denton Arts and Jazz Festival each April, and the nine-day North Texas Fair & Rodeo in August. Tourism generates roughly $302.8M in annual travel spending, according to the research behind the area profile. Investors should weigh these figures against the city’s certificate cap, described in the regulatory section.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Denton, so these counts are not Denton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Denton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Denton)
Typical home values, median sale prices, and the 10-year price trend for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Denton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Denton permits short-term rentals but caps them. Under amendments approved October 22, 2024 and effective January 1, 2025, the city limits certificates to 1,000 city-wide per calendar year, allows a maximum of 2 certificates per parcel, and requires that a unit not be within 100 feet of an existing STR (excluding units on the same parcel). In residential districts and multi-unit developments, STRs are capped at 10% of units, with a minimum of 2. The same amendments removed the owner primary-residence requirement, so investor-owned, non-owner-occupied rentals are now allowed, and they expanded eligible zoning to any district that permits residential uses. Every operator needs a Short-Term Rental Registration Certificate, which costs $100 and renews annually through the city’s STR permit system. Applicants submit proof of ownership, site plans, and floor plans, and designate a Local Emergency Contact. Once a certificate is issued, the city notifies property owners within 100 feet. An STR is defined as renting a dwelling or bedroom for 24 hours to 29 consecutive days. Operators must collect and remit the city’s 7% hotel occupancy tax monthly, due by the 20th of the following month, plus applicable state hotel tax. No maximum-nights-per-year limit was identified. Failure to register or remit tax can bring fines starting at $500 per violation. Enforcement is complaint-driven, covering noise, parking, and maintenance, and is supported by monitoring software, which makes it moderate. Confirm current rules with the city before buying.
Market Comparison
The Dallas-Fort Worth area STR market runs on occupancy rather than rate. September 2026 occupancy was 59.5% and the June peak is 69.6%, while the all-listings ADR is $173 and even the luxury tier reaches only $287. That mix suits investors who value steady bookings over premium pricing, and it means revenue growth has to come from keeping occupancy high while pushing ADR, which is up 4.7% year over year. Monthly revenue of $2,817 is the outcome of those two numbers. Top-operator rankings are tracked at a shared regional level and are omitted here. For Denton buyers, the key local difference from the broader metro is the 1,000-certificate cap and 100-foot separation rule, which can limit how many competing STRs open near a given property.
Frequently Asked Questions About Denton, Texas
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