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  1. Home
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  4. Denton

Denton, Texas

Short-Term Rental Market Data & Investment Analysis

Denton, Texas Short-Term Rental Market

Denton, TX short-term rentals averaged $214.51/night at 66.6% occupancy in June 2026, revenue up 6.4% year over year.

Quick Answer: Denton, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).

Avg Monthly Revenue
$3,618
↑ 6.5% YoY
67%
Occupancy
↓ 3.3% YoY
$215
Avg Daily Rate
↑ 19.1% YoY
44.3 days avg lead time5.1 avg length of stay

Market data reflects the Dallas regional market, which includes Denton. Regulations, taxes, and permit details below are specific to Denton.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation65
Seasonality97
Investability66
Rental Demand67
Revenue Growth71

Market Overview

Denton, Texas is a North Texas college town roughly 40 minutes north of Dallas-Fort Worth, home to the University of North Texas and Texas Woman’s University, with a population of 154,613. The market posted an average daily rate of $214.51 and 66.58% occupancy for the month, with a trailing average revenue per listing of about $3,617.88. Year over year, revenue is up 6.38% and ADR is up 2.18%, even as occupancy is down 3.29%, indicating rate gains are more than offsetting a modest decline in booked nights. Average booking lead time is 44.33 days and average length of stay is 5.10 nights, a relatively short planning window combined with a longer stay, consistent with university visits, event trips, and extended work or relocation stays rather than quick weekend getaways.

Seasonal Patterns

Monthly seasonal data for Denton, Texas
MonthOccupancy
Jan55%
Feb60%
Mar65%
Apr61%
May64%
Jun70%
Jul67%
Aug61%
Sep61%
Oct62%
Nov59%
Dec58%

Month-by-month nightly rates and revenue figures for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Dallas market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Denton, so these counts are not Denton-only figures.

#OperatorListingsReviewsRating
1Evolve2365,915★ 4.41
2Landing, Inc.196238★ 4.36
3Landing1697★ 2.68
4Luxora1244,413★ 4.36
5Properties By Preston109267★ 3.61

What Kind of STR Should I Buy in Denton?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb59.2%
vrbo5.1%
both35.7%

Investment Analysis

The full investment analysis for Denton — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Denton)

Typical home values, median sale prices, and the 10-year price trend for Denton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Denton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Denton, subject to a mandatory annual Short-Term Rental Registration Certificate costing $100, administered through the city’s Deckard permit system. An STR is defined as renting an entire dwelling or bedroom for 24 hours up to 29 consecutive days. Operators must submit proof of ownership, site plans, and floor plans, and designate a Local Emergency Contact; the city notifies neighboring property owners within 100 feet once a certificate is issued.

Major amendments approved October 22, 2024 and effective January 1, 2025 removed the prior owner primary-residence requirement, so non-owner-occupied investor STRs are now allowed, and expanded eligible zoning to any district that permits residential use. The same amendments added guardrails: a city-wide cap of 1,000 certificates per calendar year, a maximum of 2 certificates per parcel, a 100-foot separation rule between STRs, and a 10%-of-units (minimum 2) cap in multifamily developments. Operators must collect and remit the city’s 7.0% hotel occupancy tax monthly, due by the 20th of the following month, plus applicable state hotel tax. No maximum-nights-per-year cap was identified. Enforcement is rated moderate and is complaint-driven, covering noise, parking, and maintenance issues, with monitoring software; failing to register or remit tax can draw fines starting at $500 per violation.

Market Comparison

Denton’s $214.51 ADR sits slightly below the roughly $220 national median ADR, about 2.5% lower, while its 66.58% occupancy runs well above the commonly cited US short-term rental median of about 55%. That combination suggests Denton competes primarily on fill rate and steady demand rather than premium pricing, a pattern consistent with a college-town market with year-round university, business, and regional travel demand. Property-manager-level and total-listing-count data for this market is currently only available as a shared regional rollup across nearby Dallas-Fort Worth suburbs rather than a Denton-specific figure, so it is omitted here.

Frequently Asked Questions About Denton, Texas

What is the average daily rate for short-term rentals in Denton, TX?
Denton short-term rentals average $215 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the short-term rental occupancy rate in Denton?
Denton’s average occupancy was 66.58% in June 2026, down 3.29% year over year even as ADR rose 2.18% and revenue rose 6.38%.
Are short-term rentals legal in Denton, Texas?
Yes. Operators need an annual Short-Term Rental Registration Certificate ($100) through the city’s Deckard permit system and must collect the city’s 7.0% hotel occupancy tax. A city-wide cap of 1,000 certificates and a 100-foot separation rule between STRs apply.
What is the best month to operate a short-term rental in Denton?
Occupancy in Denton peaks in Jun (70%) and is softest in Jan (55%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Do STR owners need to live on the property in Denton?
No. Amendments effective January 1, 2025 removed the prior owner primary-residence requirement, so non-owner-occupied investor STRs are permitted.
What does a typical home cost in the Denton short-term rental market?
Zillow’s typical home value was $353,756.67 as of June 2026, with a median sale price of $368,483.33 across 643 homes for sale.
Denton, TexasRev $3,618ADR $215Occ 67%Score B (79)

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Table of Contents

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Quick Facts: Dallas market area

Avg Daily Rate
$215
Occupancy Rate
67%
Avg Revenue/Mo
$3,618
Denton Population
154,613

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