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  3. Texas
  4. Canton

Canton, Texas

Short-Term Rental Market Data & Investment Analysis

Canton, Texas Short-Term Rental Market

Canton, TX STRs averaged $203/night at 42.8% occupancy in April 2026, fueled by First Monday Trade Days, the largest monthly flea market event in the U.S.

Quick Answer: Canton, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 774 listings. market score is 63/100 (grade C).

Avg Monthly Revenue
$3,860
↑ 0.8% YoY
53%
Occupancy
↑ 2.7% YoY
$271
Avg Daily Rate
↓ 0.2% YoY
48.3 days avg lead time4.1 avg length of stay

Market data reflects the Texas East Area regional market, which includes Canton. Regulations, taxes, and permit details below are specific to Canton.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation60
Seasonality75
Investability89
Rental Demand58
Revenue Growth61

Market Overview

Canton, Texas is the Van Zandt County seat, home to approximately 4,841 residents, located about 60 miles east of Dallas. The market is defined by First Monday Trade Days, the oldest and largest continually operating outdoor flea market in the United States, held on the four days before the first Monday of each month year-round. Each monthly event draws up to 100,000 visitors per weekend, spanning more than 400 acres and 5,000 to 6,000 vendor spaces. The broader STR market data covering Canton and the surrounding East Texas region tracked approximately 22,225 active listings as of April 2026 across listing types.

In April 2026, the average daily rate was $203.35, occupancy was 42.8%, and RevPAR was $86.95. Year-over-year, occupancy grew 1.08%, while ADR declined 3.36% and revenue was roughly flat at -0.17%. The market is almost entirely entire-place listings: 20,944 of 22,225 active properties (94.2%) are entire-place, 1,269 are private rooms, and 12 are shared rooms. Bedroom distribution skews toward one-bedrooms (7,144) and three-bedrooms (5,660), with two-bedrooms at 5,376, four-bedrooms at 2,451, and five-bedroom-plus at 1,530. Channel presence is Airbnb-dominant: 10,311 are Airbnb-only, 9,670 list on both platforms, and 2,244 are VRBO-only.

Seasonal Patterns

Monthly seasonal data for Canton, Texas
MonthOccupancy
Jan33%
Feb41%
Mar50%
Apr41%
May44%
Jun53%
Jul53%
Aug42%
Sep39%
Oct42%
Nov41%
Dec37%

Month-by-month nightly rates and revenue figures for Canton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Texas East Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Canton, so these counts are not Canton-only figures.

#OperatorListingsReviewsRating
1Evolve77427,617★ 4.71
2Vacasa2388,722★ 4.67
3FCR Partners, LP103172★ 4.68
4Neal’s Lodges97170★ 4.79
5979 Vacation Property Services963,231★ 4.62

What Kind of STR Should I Buy in Canton?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Canton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb46.4%
vrbo10.1%
both43.5%

Investment Analysis

The full investment analysis for Canton — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Canton)

Typical home values, median sale prices, and the 10-year price trend for Canton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Canton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Canton, TX has no short-term rental specific ordinance. The city code of ordinances contains no dedicated STR, vacation-rental, or registration and permit scheme, so operating a short-term rental is unregulated at the municipal level beyond standard zoning and nuisance rules. There is no city STR license, no permit fee, no owner-occupancy or primary-residence requirement, and no published cap on nights rented. Texas has no statewide STR preemption or licensing requirement, and Canton has not enacted a local ordinance.

Tax is the primary compliance item. Canton levies a 7% local hotel occupancy tax. The Texas state hotel occupancy tax is 6%, for a combined 13% lodging tax that STRs must collect and remit. Platforms such as Airbnb and VRBO may remit the state 6% automatically; operators should confirm whether the local 7% is also remitted by the platform or owed directly to the City of Canton. Enforcement is classified as minimal given the absence of a local STR ordinance. The primary regulatory exposure is the hotel occupancy tax. Investors should verify current requirements directly with Canton City Hall (903-567-1841), as regulatory landscapes can change.

Market Comparison

Canton’s April 2026 ADR of $203.35 sits below the U.S. STR median ADR of approximately $220, consistent with an inland event-driven rural Texas market rather than a coastal or mountain destination. Occupancy at 42.8% is below the U.S. median of roughly 55%, reflecting the event-concentrated nature of demand and the gap weeks between monthly Trade Days.

Evolve leads the Canton market with 774 listings (4.71 avg rating, 27,617 reviews), representing approximately 3.5% of the active market. Vacasa holds second with 238 listings (4.67 rating, 8,722 reviews), followed by FCR Partners LP with 103 listings (4.68 rating, 172 reviews), Neal’s Lodges with 97 listings (4.79 rating, 170 reviews), and 979 Vacation Property Services with 96 listings (4.62 rating, 3,231 reviews). The top two operators together manage 1,012 listings, approximately 4.6% of the active market. The market is highly fragmented, with no single operator commanding a dominant share of the 22,225-listing regional pool.

Frequently Asked Questions About Canton, Texas

What is the average daily rate for short-term rentals in Canton, TX?
Canton short-term rentals average $271 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What occupancy rate do Canton, TX short-term rentals achieve?
Canton STRs averaged 42.8% occupancy in April 2026, up 1.08 percentage points year-over-year. July is the historical peak at 53.1% occupancy, driven by summer demand and monthly First Monday Trade Days events.
How much monthly revenue do Canton, TX short-term rentals generate?
Across all listing types, Canton short-term rentals average $3,860 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit to operate a short-term rental in Canton, TX?
Canton has no STR-specific permit or ordinance. There is no city license, no permit fee, no night cap, and no owner-occupancy requirement. The main compliance obligation is collecting and remitting the combined 13% hotel occupancy tax (7% local plus 6% state). Confirm current requirements with Canton City Hall at 903-567-1841.
What is the hotel occupancy tax rate in Canton, TX?
The combined hotel occupancy tax in Canton is approximately 13%: a 7% local City of Canton tax plus the 6% Texas state hotel occupancy tax. Airbnb and VRBO may remit the state portion automatically; operators should confirm with the city whether the local 7% is also remitted by the platform.
What drives short-term rental demand in Canton, TX?
Canton’s primary demand driver is First Monday Trade Days, the oldest and largest continually operating outdoor flea market in the U.S. Each monthly event spans 400+ acres with 5,000 to 6,000 vendor spaces and draws up to 100,000 visitors per weekend. The market runs four days each month (Thursday through Sunday before the first Monday), creating predictable monthly demand spikes throughout the year.
Who are the largest short-term rental operators in Canton, TX?
Evolve leads with 774 listings (4.71 avg rating, 27,617 reviews), representing approximately 3.5% of the active market. Vacasa holds second with 238 listings (4.67 rating). The top five operators together manage 1,308 listings, approximately 5.9% of the regional market. The market is highly fragmented overall.
Canton, TexasRev $3,860ADR $271Occ 53%Score C (63)

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Table of Contents

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Quick Facts: Texas East Area market area

Avg Daily Rate
$271
Occupancy Rate
53%
Avg Revenue/Mo
$3,860
Canton Population
4,841

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