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Denison, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Denison, Texas Short-Term Rental Market Overview

Population: 26,446
Annual Visitors: 120,000
Total STRs: 210
ADR: $160.87

Visitor Profile

Denison, Texas, attracts approximately 1.2 million visitors annually, showcasing a diverse demographic profile. The majority of visitors are families and couples, with a significant portion aged between 25 and 54 years. The primary reasons for visiting Denison include leisure activities, historical exploration, and outdoor recreation, particularly around Lake Texoma. The economic impact of tourism in Denison is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors. The city has been recognized as a Tourism Friendly Texas Certified Community, further enhancing its appeal to travelers (https://gov.texas.gov/news/post/governor-abbott-congratulates-denison-as-tourism-friendly-texas-certified-community).

In terms of visitor statistics, Denison sees a steady influx of tourists, particularly during peak seasons such as summer and major holidays. The average length of stay for visitors is around two to three days, allowing ample time to explore attractions like the Denison Arts and Cultural District and the historic downtown area. Primary demographics indicate that 60% of visitors are from Texas, with a notable percentage coming from neighboring states like Oklahoma. Many visitors are drawn to Denison’s rich history, including its connection to the railroad and its role in the development of the region. According to the tourism bureau (https://www.denisontx.gov/236/Marketing-Tourism), the city’s marketing efforts focus on promoting local events and outdoor activities, which resonate well with the target audience. The combination of family-friendly attractions and historical significance makes Denison a compelling destination for a variety of travelers, ensuring a vibrant tourism market that continues to grow.

For more information on attractions and visitor insights, check out the guide on things to do in Denison (https://www.travelandtenacity.com/journal/10-things-to-do-in-denision-texas).

Denison, Texas, attracts approximately 1.2 million visitors annually, showcasing a diverse demographic profile. The majority of visitors are families and couples, with a significant portion aged between 25 and 54 years. The primary reasons for visiting Denison include leisure activities, historical exploration, and outdoor recreation, particularly around Lake Texoma. The economic impact of tourism in Denison is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors. The city has been recognized as a Tourism Friendly Texas Certified Community, further enhancing its appeal to travelers (https://gov.texas.gov/news/post/governor-abbott-congratulates-denison-as-tourism-friendly-texas-certified-community).

In terms of visitor statistics, Denison sees a steady influx of tourists, particularly during peak seasons such as summer and major holidays. The average length of stay for visitors is around two to three days, allowing ample time to explore attractions like the Denison Arts and Cultural District and the historic downtown area. Primary demographics indicate that 60% of visitors are from Texas, with a notable percentage coming from neighboring states like Oklahoma. Many visitors are drawn to Denison’s rich history, including its connection to the railroad and its role in the development of the region. According to the tourism bureau (https://www.denisontx.gov/236/Marketing-Tourism), the city’s marketing efforts focus on promoting local events and outdoor activities, which resonate well with the target audience. The combination of family-friendly attractions and historical significance makes Denison a compelling destination for a variety of travelers, ensuring a vibrant tourism market that continues to grow.

For more information on attractions and visitor insights, check out the guide on things to do in Denison (https://www.travelandtenacity.com/journal/10-things-to-do-in-denision-texas).

Top Attractions

Denison, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor adventure, making it a perfect destination for visitors seeking diverse experiences. Known for its beautiful parks and vibrant arts scene, Denison boasts signature attractions such as the historic Eisenhower Birthplace and the scenic Lake Texoma. Whether you are interested in exploring the great outdoors, immersing yourself in local history, or enjoying family-friendly activities, Denison has something for everyone. With its welcoming community and rich heritage, this city invites you to discover all the exciting Denison attractions and things to do.

One of the top attractions in Denison is the Eisenhower Birthplace State Historic Site, where visitors can step back in time and learn about the early life of President Dwight D. Eisenhower. The site features a museum and the original home where he was born, providing a fascinating glimpse into American history. For more information, visit the official site at https://www.travelandtenacity.com/journal/10-things-to-do-in-denision-texas. Another must-visit is the Denison Arts Council, which showcases local artists and hosts various exhibitions throughout the year, making it a cultural hub in the community. Families will enjoy the expansive Lake Texoma, perfect for fishing, boating, and picnicking. The lake offers numerous recreational opportunities and stunning views, ideal for a day out in nature. To explore more about activities at Lake Texoma, check out https://texomaconnect.com/lake-texoma-travel-guide/things-to-do-in-dension-texas/. Finally, the Denison Convention and Visitors Bureau provides a wealth of information on attractions, dining, and events in the area, ensuring visitors have a memorable experience. For more details, visit https://www.denisontx.gov/360/Convention-Visitors-Bureau-Advisory-Boar. Denison is a treasure trove of attractions waiting to be explored.

Denison, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor adventure, making it a perfect destination for visitors seeking diverse experiences. Known for its beautiful parks and vibrant arts scene, Denison boasts signature attractions such as the historic Eisenhower Birthplace and the scenic Lake Texoma. Whether you are interested in exploring the great outdoors, immersing yourself in local history, or enjoying family-friendly activities, Denison has something for everyone. With its welcoming community and rich heritage, this city invites you to discover all the exciting Denison attractions and things to do.

One of the top attractions in Denison is the Eisenhower Birthplace State Historic Site, where visitors can step back in time and learn about the early life of President Dwight D. Eisenhower. The site features a museum and the original home where he was born, providing a fascinating glimpse into American history. For more information, visit the official site at https://www.travelandtenacity.com/journal/10-things-to-do-in-denision-texas. Another must-visit is the Denison Arts Council, which showcases local artists and hosts various exhibitions throughout the year, making it a cultural hub in the community. Families will enjoy the expansive Lake Texoma, perfect for fishing, boating, and picnicking. The lake offers numerous recreational opportunities and stunning views, ideal for a day out in nature. To explore more about activities at Lake Texoma, check out https://texomaconnect.com/lake-texoma-travel-guide/things-to-do-in-dension-texas/. Finally, the Denison Convention and Visitors Bureau provides a wealth of information on attractions, dining, and events in the area, ensuring visitors have a memorable experience. For more details, visit https://www.denisontx.gov/360/Convention-Visitors-Bureau-Advisory-Boar. Denison is a treasure trove of attractions waiting to be explored.

Regulations

Denison short-term rental regulations are essential for property owners looking to capitalize on the growing demand for vacation rentals. In Denison, Texas, short-term rentals are defined as properties rented for less than 30 consecutive days. Property owners must obtain a short-term rental permit from the city, which involves submitting an application and paying a fee. Additionally, owners are required to collect and remit a hotel occupancy tax of 7% on all rental income. Compliance with local zoning regulations is crucial, as certain areas may have restrictions on short-term rentals. Safety standards, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Understanding these regulations is vital for successful property management in Denison.

To operate a short-term rental in Denison, property owners must first secure a short-term rental permit. This process includes submitting necessary documentation and paying the applicable fees. The city mandates a hotel occupancy tax of 7%, which must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions may apply, limiting where short-term rentals can be located. Property owners must also adhere to safety requirements, ensuring that their rentals are equipped with smoke detectors, fire extinguishers, and other safety measures. Violations of these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information, visit the Code of Conduct (https://denisontx.gov/534/Code-of-Conduct) and the Adopted Codes & Ordinances (https://www.denisontx.gov/167/Adopted-Codes-Ordinances). For frequently asked questions, check out the FAQ page (https://www.denisontx.gov/m/faq).

Denison short-term rental regulations are essential for property owners looking to capitalize on the growing demand for vacation rentals. In Denison, Texas, short-term rentals are defined as properties rented for less than 30 consecutive days. Property owners must obtain a short-term rental permit from the city, which involves submitting an application and paying a fee. Additionally, owners are required to collect and remit a hotel occupancy tax of 7% on all rental income. Compliance with local zoning regulations is crucial, as certain areas may have restrictions on short-term rentals. Safety standards, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Understanding these regulations is vital for successful property management in Denison.

To operate a short-term rental in Denison, property owners must first secure a short-term rental permit. This process includes submitting necessary documentation and paying the applicable fees. The city mandates a hotel occupancy tax of 7%, which must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions may apply, limiting where short-term rentals can be located. Property owners must also adhere to safety requirements, ensuring that their rentals are equipped with smoke detectors, fire extinguishers, and other safety measures. Violations of these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information, visit the Code of Conduct (https://denisontx.gov/534/Code-of-Conduct) and the Adopted Codes & Ordinances (https://www.denisontx.gov/167/Adopted-Codes-Ordinances). For frequently asked questions, check out the FAQ page (https://www.denisontx.gov/m/faq).

Frequently Asked Questions

What are the short-term rental regulations in Denison, Texas?
Denison short-term rental regulations are essential for property owners looking to capitalize on the growing demand for vacation rentals. In Denison, Texas, short-term rentals are defined as properties rented for less than 30 consecutive days. Property owners must obtain a short-term rental permit from the city, which involves submitting an application and paying a fee. Additionally, owners are required to collect and remit a hotel occupancy tax of 7% on all rental income. Compliance with local zoning regulations is crucial, as certain areas may have restrictions on short-term rentals. Safety standards, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Understanding these regulations is vital for successful property management in Denison.To operate a short-term rental in Denison, property owners must first secure a short-term rental permit. This process includes submitting necessary documentation and paying the applicable fees. The city mandates a hotel occupancy tax of 7%, which must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions may apply, limiting where short-term rentals can be located. Property owners must also adhere to safety requirements, ensuring that their rentals are equipped with smoke detectors, fire extinguishers, and other safety measures. Violations of these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information, visit the Code of Conduct (https://denisontx.gov/534/Code-of-Conduct) and the Adopted Codes & Ordinances (https://www.denisontx.gov/167/Adopted-Codes-Ordinances). For frequently asked questions, check out the FAQ page (https://www.denisontx.gov/m/faq).
Do I need a permit to operate a short-term rental in Denison, Texas?
Short-term rental regulations vary by location. In Denison, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Denison, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Denison, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Denison

Denison attracts visitors with its family-friendly attractions and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Denison, Texas Market Performance Trends

LTM Avg. Daily Rate$165.00
LTM Occupancy Rate35.5%
LTM Avg. Revenue$1,467
Monthly Short-Term Rental Market Performance Data for Denison
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$174.0041.9%$1,998
Aug 24$169.8933.3%$1,379
Sep 24$166.5023.8%$974
Oct 24$164.8331.3%$1,574
Nov 24$176.0034.8%$1,522
Dec 24$157.1630.8%$1,428
Jan 25$162.3421.6%$771
Feb 25$161.0025.9%$848
Mar 25$162.9041.4%$1,651
Apr 25$164.2240%$1,369
May 25$173.6437.9%$1,705
Jun 25$160.8739.3%$1,712

Short-Term Rental Market Performance Analysis for Denison

The short-term rental market in Denison demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Denison, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Denison
QuarterTypical Home Value (USD)
Q1 17$126,877
Q2 17$128,041
Q2 17$127,309
Q3 17$130,975
Q3 17$132,084
Q4 17$134,874
Q4 17$138,238
Q1 18$139,011
Q1 18$142,479
Q2 18$145,461
Q2 18$149,089
Q3 18$148,741
Q3 18$152,451
Q4 18$150,407
Q4 18$154,159
Q1 19$153,538
Q1 19$157,368
Q2 19$155,355
Q2 19$159,230
Q3 19$156,365
Q3 19$160,266
Q4 19$160,238
Q4 19$164,235
Q1 20$163,700
Q1 20$167,783
Q2 20$166,147
Q2 20$170,291
Q3 20$170,601
Q3 20$174,856
Q4 20$176,852
Q4 20$181,264
Q1 21$186,484
Q1 21$191,136
Q2 21$196,234
Q2 21$201,129
Q3 21$203,864
Q3 21$208,949
Q4 21$209,200
Q4 21$214,419
Q1 22$223,680
Q1 22$229,260
Q2 22$235,947
Q2 22$241,833
Q3 22$236,844
Q3 22$242,752
Q4 22$233,918
Q4 22$239,753
Q1 23$233,553
Q1 23$239,379
Q2 23$235,289
Q2 23$241,158
Q3 23$233,567
Q3 23$239,393
Q4 23$230,532
Q4 23$236,282
Q1 24$235,137
Q1 24$241,003
Q2 24$238,657
Q2 24$244,610
Q3 24$235,201
Q3 24$241,068
Q4 24$233,623
Q4 24$239,450
Q1 25$236,981
Q1 25$242,892
Q2 25$232,047
Q2 25$237,835
Q3 25$224,825
Q3 25$230,433
Q4 25$222,151
Q4 25$227,692
Q1 26$227,730

Market Overview

  • Typical Home Value:$227,793
  • Median Sale Price:$219,333
  • Median List Price:$237,750

Current Inventory

  • Homes For Sale:352
  • New Listings:66

Detailed Market Analysis

The average home value in Denison, TX is $227,793, down 6.2% over the past year. Learn more about the Denison housing market and real estate trends.

Real Estate Market Analysis for Denison, Texas

The residential real estate market in Denison, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Denison, Texas benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Denison, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Denison
QuarterNumber of Listings
Q3 164
Q4 166
Q1 177
Q2 1714
Q3 1711
Q4 1713
Q1 1816
Q2 1814
Q3 1820
Q4 1818
Q1 1925
Q2 1922
Q3 1933
Q4 1956
Q1 2055
Q2 2050
Q3 2056
Q4 2055
Q1 2163
Q2 2166
Q3 2174
Q4 2193
Q1 22104
Q2 22108
Q3 22128
Q4 22127
Q1 23135
Q2 23150
Q3 23146
Q4 23155
Q1 24189
Q2 24192
Q3 24194
Q4 24191
Q1 25199
Q2 25210

Booking Activity

  • 1-3 Months:75.5% Booked
  • 4-6 Months:44% Booked
  • 7-9 Months:30.6% Booked
  • 10-12 Months:2.8% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Denison

Denison vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Denison, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Denison
Bedroom ConfigurationNumber of Properties
Studio4
1 Bed42
2 Beds58
3 Beds55
4 Beds21
5+ Beds7

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Denison

    The vacation rental market in Denison features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Denison

    Active STRs
    210
    Avg Daily Rate
    $161
    Occupancy Rate
    39%
    Population
    26,446
    Annual Visitors
    120,000

    Markets in Texas (50)

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
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    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle
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    • Bandera
    • Bartlett
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    • Bayside
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    • Blanco
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    • Bonham
    • Boyd
    • Brady
    • Brazoria
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    • Brenham
    • Bridgeport
    • Broaddus
    • Bronson
    • Brookeland
    • Brookshire
    • Brownfield

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