Carrollton, Texas Short-Term Rental Market
Carrollton TX STRs averaged $172/night at 60.0% occupancy in April 2026, but new STRs have been banned since December 2025.
Quick Answer: Carrollton, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Carrollton. Regulations, taxes, and permit details below are specific to Carrollton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Carrollton is a large suburban STR market within the Dallas-Fort Worth metroplex, drawing primarily business travelers, visitors to friends and relatives, and overflow demand from Dallas-area events. In April 2026, the market posted a $172 average daily rate and 60.0% occupancy, generating $103.34 RevPAR and $2,860 average monthly revenue per listing.
CRITICAL REGULATORY NOTE: Effective December 2, 2025, the City of Carrollton banned all new short-term rental and bed-and-breakfast operations through Zoning Ordinance 4297 and Code Ordinance 4291. Only certain pre-existing, compliant properties may continue to operate and obtain a Lodging License. Investors cannot start a new STR in Carrollton under current city rules.
The existing market includes approximately 19,527 tracked listings: 16,268 entire-place units, 3,081 private rooms, and 178 shared rooms. Bedroom distribution is heavily weighted to 1-bedroom units (8,978 listings), followed by 3-bedroom (3,771), 2-bedroom (3,142), 4-bedroom (2,432), and 5-bedroom (1,138) properties. Airbnb-only listings number 11,555, with 6,974 on both platforms and 998 VRBO-only. Year-over-year through April 2026, occupancy is essentially flat (+0.11 percentage points), ADR declined 1.52%, and revenue grew 1.60%. The seasonality score of 97.3 indicates highly stable year-round demand, consistent with the suburban business and relocation travel mix.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Carrollton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Carrollton, so these counts are not Carrollton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Carrollton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Carrollton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Carrollton)
Typical home values, median sale prices, and the 10-year price trend for Carrollton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Carrollton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Carrollton has one of the most restrictive STR regulatory environments in North Texas. Effective December 2, 2025, Zoning Ordinance 4297 and Code Ordinance 4291 barred all new short-term rentals and bed-and-breakfast operations. Only certain pre-existing, compliant properties may apply for a city Lodging License under Chapter 97 of the city code.
Operators with grandfathered licenses must: hold a Lodging License and a Hotel Occupancy Tax number; collect and remit a 7% city hotel occupancy tax on stays under 30 days (filed quarterly, due the last day of the month following each quarter-end); comply with the Texas state hotel occupancy tax of 6%, bringing the combined tax burden to approximately 13%; carry host-protection/liability insurance of at least $1,000,000 per occurrence; and observe a zoning cap of no more than four unrelated occupants per property.
The city’s definition distinguishes STRs (residence not permanently occupied by the owner) from bed-and-breakfasts (owner-occupied). Single-family rentals also require a separate Single-Family Rental Registration at $75 per property annually. Enforcement is rated strict, operating through licensing, mandatory insurance verification, quarterly tax filing, and code-enforcement fines. The December 2025 ordinances represent a permanent prohibition, not a moratorium, and no reversal has been announced.
Market Comparison
Carrollton’s 60.0% occupancy in April 2026 exceeds the U.S. STR median of approximately 55%, a strong result for a suburban market. The $172 ADR is below the national median of roughly $220, consistent with mid-tier suburban pricing in a high-supply DFW market rather than a resort destination.
The total market score of 79.4 and revenue growth score of 71.3 reflect a stable, maturing market with strong year-round demand. The investability score of 66.2 is lower than many comparable markets, driven by the regulatory constraint that bars new entrants.
Professional management shows varied quality. Evolve leads with 236 listings and 5,915 reviews (4.41 rating). Landing, Inc. holds 196 listings (4.36 rating). Luxora manages 124 listings and 4,413 reviews (4.36 rating). Properties By Preston has 109 listings (3.61 rating). The top 5 collectively manage 834 listings, approximately 4.3% of the market. The low professional management penetration and the December 2025 ban on new licenses together mean the existing supply is largely independently operated and locked in.
Frequently Asked Questions About Carrollton, Texas
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