Montgomery, Texas Short-Term Rental Market
Montgomery, TX short-term rentals averaged $198 a night at 61.4% occupancy in June 2026, revenue up 14.8% year over year.
Quick Answer: Montgomery, Texas is an active short-term rental market. average occupancy in the Houston market area is 61%. average monthly revenue in the Houston market area is $3,129. average daily rate in the Houston market area is $198. the top operator in the Houston market area is Phillip Houston Property Manager with 439 listings. market score is 56/100 (grade C).
Market data reflects the Houston regional market, which includes Montgomery. Regulations, taxes, and permit details below are specific to Montgomery.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Montgomery, TX is a small historic town of 2,489 residents in Montgomery County, about 50 miles north of Houston and adjacent to Lake Conroe. Its short-term rental market spans the surrounding area rather than the town alone. Listing-level inventory counts, bedroom mix, channel mix, and market-score benchmarks in this data set are currently tracked at a shared regional level rather than measured uniquely for Montgomery, so this profile omits those figures rather than present regional numbers as if they were Montgomery-specific.
In the most recent month of data (June 2026), the average daily rate across all listings was $198.09 and average occupancy was 61.42%. Average monthly revenue per listing was $3,129, with entire-place listings averaging $3,545 a month and standalone houses averaging $3,281, both well ahead of the $2,928 average for apartment-style listings.
Year over year, occupancy slipped 1.8 percentage points, but average daily rate rose 5.6% and revenue per listing jumped 14.8%, one of the larger year-over-year revenue gains in this data set. There is genuine uncertainty about the city’s formal STR rules, covered in the regulatory summary below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 60% |
| Mar | 64% |
| Apr | 57% |
| May | 60% |
| Jun | 64% |
| Jul | 65% |
| Aug | 59% |
| Sep | 57% |
| Oct | 58% |
| Nov | 56% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Montgomery are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Houston market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Houston market as a whole, which includes Montgomery, so these counts are not Montgomery-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Phillip Houston Property Manager | 439 | 17,345 | ★ 4.51 |
| 2 | Evolve | 360 | 8,415 | ★ 4.49 |
| 3 | Landing, Inc. | 272 | 398 | ★ 3.84 |
| 4 | Landing | 245 | 158 | ★ 3.56 |
| 5 | Lodgeur | 142 | 2,171 | ★ 4.78 |
What Kind of STR Should I Buy in Montgomery?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Montgomery are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.3% |
| vrbo | 4.4% |
| both | 35.3% |
Home Value Trends (Montgomery)
Typical home values, median sale prices, and the 10-year price trend for Montgomery are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Montgomery — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026, no verifiable City of Montgomery short-term rental ordinance covering permits, registration, occupancy caps, or owner-occupancy rules could be confirmed from a government source. Texas does not issue a statewide STR permit or cap STRs at the state level; regulation is left to local governments, and many small Texas cities, including Montgomery, have no dedicated STR ordinance identified in this data set.
What is confirmed is the tax obligation: Texas requires all STR operators to collect and remit the 6% state Hotel Occupancy Tax, and any rental for $15 or more a day qualifies as a hotel stay for tax purposes. Texas cities may also levy a local Hotel Occupancy Tax of up to 7%, and Montgomery does administer a local HOT and tourism grant program, so an investor’s effective combined tax rate is likely higher than the confirmed 6% state rate. Investors should confirm the exact city rate directly with the City of Montgomery finance office rather than assume only the state rate applies.
Because no confirmed ordinance exists in this data set, fields covering permit requirements, permit cost, owner-occupancy rules, and zoning restrictions are left blank rather than guessed. Investors should also verify zoning and any historic-preservation-district rules directly with the City of Montgomery Planning and Development Department, since small historic Texas towns sometimes restrict commercial lodging uses in residential or historic zones. Enforcement is rated minimal based on available information.
Market Comparison
Montgomery’s 61.42% average occupancy in the latest month runs above the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $198.09 average daily rate sits below the roughly $220 national median, a combination of above-average demand at a below-average nightly rate consistent with a small heritage and lake-recreation destination rather than a premium leisure market.
Property manager rankings and total listing counts for this market are tracked at a shared regional level rather than distinctly for Montgomery, so this profile omits a market-specific operator breakdown rather than present shared data as Montgomery-specific.
Frequently Asked Questions About Montgomery, Texas
What is the average Airbnb occupancy rate in Montgomery, TX?
What is the average daily rate for a short-term rental in Montgomery, TX?
How much revenue can an Airbnb in Montgomery, TX generate per month?
Are short-term rentals legal in Montgomery, TX?
When is the best time to book or list a short-term rental in Montgomery, TX?
Is there housing price data available for the Montgomery, TX market?
Analyze Montgomery Rentals
Use our free calculator to estimate Airbnb revenue for any property in Montgomery.
Free Montgomery STR Calculator →
