Montgomery, Texas Short-Term Rental Market
Greater Houston area STR market averaged $145 ADR, 53.5% occupancy and $2,165 monthly revenue in September 2026.
Quick Answer: Montgomery, Texas is an active short-term rental market. average occupancy in the Houston market area is 53%. average monthly revenue in the Houston market area is $2,165. average daily rate in the Houston market area is $145. the top operator in the Houston market area is Phillip Houston Property Manager with 439 listings. market score is 56/100 (grade C).
Market data reflects the Houston regional market, which includes Montgomery. Regulations, taxes, and permit details below are specific to Montgomery.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Montgomery is a small historic town in Montgomery County, about 50 miles north of Houston and next to Lake Conroe, with a population of 2,489. Short-term rental performance in this profile is measured for the Greater Houston area STR market, a region that includes Montgomery. Every performance number below describes that regional market rather than Montgomery alone. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Montgomery, so this profile omits them.
As of September 2026, the Greater Houston area STR market posted an average daily rate (ADR) of $145 and occupancy of 53.5%. Average monthly revenue per listing was $2,165. Compared with September 2025, occupancy rose 1.0%, ADR rose 8.8% and revenue fell 1.8%.
The annual figures show a market that has grown mostly through rate rather than occupancy. Occupancy was 58.2% in 2017 and 56.3% across the first nine months of 2026, while ADR climbed from $104 to $166 over the same span. Average monthly revenue moved from $1,587 in 2017 to $2,543 for full-year 2024 and $2,473 for 2025, and stands at $2,604 for 2026 so far.
Demand around Montgomery is driven by heritage and leisure travel. Visitors come for the preserved 19th-century downtown, antique shops, wineries, the Texas Flag Celebration in late January, and recreation on Lake Conroe and in Sam Houston National Forest. No official annual visitor count has been published for the town, so none is cited here.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 60% |
| Mar | 64% |
| Apr | 57% |
| May | 60% |
| Jun | 64% |
| Jul | 64% |
| Aug | 58% |
| Sep | 57% |
| Oct | 58% |
| Nov | 56% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Montgomery are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Houston market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Houston market as a whole, which includes Montgomery, so these counts are not Montgomery-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Phillip Houston Property Manager | 439 | 17,345 | ★ 4.51 |
| 2 | Evolve | 360 | 8,415 | ★ 4.49 |
| 3 | Landing, Inc. | 272 | 398 | ★ 3.84 |
| 4 | Landing | 245 | 158 | ★ 3.56 |
| 5 | Lodgeur | 142 | 2,171 | ★ 4.78 |
What Kind of STR Should I Buy in Montgomery?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Montgomery are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.3% |
| vrbo | 4.4% |
| both | 35.3% |
Home Value Trends (Montgomery)
Typical home values, median sale prices, and the 10-year price trend for Montgomery are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Montgomery — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Montgomery, and enforcement is rated minimal. As of mid-2026, no verifiable City of Montgomery ordinance covering STR permits, registration, occupancy caps or owner-occupancy rules could be confirmed from a government source. Texas does not issue a statewide STR permit or cap STRs, so regulation is left to local governments, and many small Texas cities have no dedicated STR ordinance.
Tax is the clearest obligation. Texas requires STR operators to collect and remit the 6% state Hotel Occupancy Tax, and rentals at $15 or more per day qualify as hotels for this purpose. Texas cities may also levy a local hotel occupancy tax of up to 7%, and the City of Montgomery administers a local hotel tax and tourism grant program, so an investor’s combined rate is likely above 6%. Confirm the exact city rate with the City of Montgomery finance office.
Zoning deserves a direct check. Small historic Texas towns sometimes restrict commercial lodging in residential or historic zones, so investors should verify zoning and any historic preservation district rules before buying. Third-party blog and aggregator claims about a citywide STR count or historic district prohibitions could not be verified against primary sources and should not be relied on.
No recent City of Montgomery, Texas STR ordinance change was found through primary sources. Some online content refers to pending STR oversight, but it could not be confirmed, and a widely cited council article concerned Montgomery, Alabama. Confirm current requirements with the City of Montgomery Planning and Development Department before investing.
Market Comparison
This profile does not cite national benchmarks. The Greater Houston area STR market posted 53.5% occupancy and a $145 ADR in September 2026, and investors should compare those figures against comparable rentals near the specific property.
The market story is mostly about rate. The $145 average nightly price reflects a market of lake, heritage and metro-adjacent leisure stays rather than destination resort pricing. The luxury tier reaches $254, so higher-end properties can price well above the market average.
Trend direction is favorable on rate. ADR is up 8.8% year over year and the 2026 year-to-date ADR of $166 is above the $152 recorded in both 2024 and 2025. Occupancy for 2026 so far is 56.3%, which is above the 53.5% seen in September.
Top operator names are tracked at a shared regional level rather than uniquely for Montgomery, so this profile omits them. Investors can compare the local competitive set directly by reviewing active listings near the property.
Frequently Asked Questions About Montgomery, Texas
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