Frisco, Texas Short-Term Rental Market
Frisco, TX STRs averaged $172/night at 60.0% occupancy in April 2026 across 19,481 listings in one of North Texas's fastest-growing markets.
Quick Answer: Frisco, Texas is an active short-term rental market. average occupancy is 67%. average monthly revenue is $3,618. average daily rate is $215. the top operator is Evolve with 235 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Frisco. Regulations, taxes, and permit details below are specific to Frisco.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Frisco, Texas is a major North Texas suburb of 245,470 residents drawing approximately 7.5 million visitors annually. The city is a significant sports tourism and entertainment destination anchored by The Star (Dallas Cowboys headquarters), Toyota Stadium (FC Dallas), the PGA of America Frisco campus, and the Frisco RoughRiders AA baseball team. Universal Kids Resort is slated to open in July 2026, which is expected to expand leisure visitor traffic.
The STR market counts approximately 19,481 active listings, one of the largest in the region. Occupancy averaged 60.0% in April 2026 at an average daily rate of $172. RevPAR was $103. Year-over-year, occupancy was essentially flat (up 0.1 percentage points) while ADR declined 1.6% and revenue grew 1.4%.
Entire-place listings make up the majority at 16,221 units (83% of inventory), followed by private rooms at 3,082 (16%) and shared rooms at 178. By bedroom: 1-bedroom units lead at 8,960, then 3-bedroom at 3,769, 2-bedroom at 3,132, 4-bedroom at 2,423, and 5-bedroom at 1,128. Airbnb accounts for 11,541 exclusive listings, with 6,954 on both platforms and 986 on VRBO only.
The overall market score is 78.9 out of 100, driven by strong seasonality consistency (97.3) and solid revenue growth (70.9) and investability (66.3). The regulation score of 64.4 reflects the active but investor-friendly regulatory framework.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $131 | $2,030 |
| Feb | 60% | $133 | $2,028 |
| Mar | 65% | $149 | $2,661 |
| Apr | 61% | $146 | $2,381 |
| May | 64% | $151 | $2,558 |
| Jun | 70% | $156 | $2,832 |
| Jul | 67% | $141 | $2,549 |
| Aug | 61% | $138 | $2,316 |
| Sep | 61% | $142 | $2,279 |
| Oct | 62% | $147 | $2,470 |
| Nov | 59% | $144 | $2,307 |
| Dec | 58% | $143 | $2,292 |
Top Short-Term Rental Operators in Frisco
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 235 | 5,878 | ★ 4.40 |
| 2 | Landing, Inc. | 195 | 234 | ★ 4.36 |
| 3 | Landing | 167 | 7 | ★ 2.52 |
| 4 | Luxora | 124 | 4,308 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 263 | ★ 3.54 |
What Kind of STR Should I Buy in Frisco?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 8,960 |
| 2 bed | 3,132 |
| 3 bed | 3,769 |
| 4 bed | 2,423 |
| 5 bed | 1,128 |
ADR by Property Tier
| Entire Home | $248 |
| Luxury | $365 |
| Professionally Managed | $252 |
Revenue by Dwelling Type
| Apartment | $2,987 |
| Entire Place | $4,117 |
| House | $4,031 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Investment Analysis
Frisco, TX is accessible to investors with no owner-occupancy or primary-residence requirement. The typical home value was $663,246 as of April 2026, with a median sale price of $614,667. Monthly revenue averaged $2,857 in April 2026, implying an annualized run rate of approximately $34,300. Against the typical home value, the implied gross yield is approximately 5.2%, before operating costs, permit fees, taxes, and management fees.
Entire-place listings generate $3,206 per month on average, and houses also averaged $3,205 in April. Apartments trail at $2,322. The professionally managed tier averages $188 per night versus $172 for all listings (a 9% premium), and the luxury tier averages $302 per night, 75% above the market-wide ADR.
The 2025 full-year average was 61.0% occupancy and $2,912 monthly revenue, indicating that April 2026 is close to the annual run rate. Revenue has grown steadily since 2020, reaching $2,912 per month in 2025 versus $2,071 in 2020. The upcoming Universal Kids Resort opening (July 2026) may provide a near-term boost to leisure-oriented listings if visitation increases as projected.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Frisco guests book approximately 27 days in advance (26.6-day average lead time) and stay an average of 4.7 nights per booking. The roughly 4-week booking window is consistent with leisure and sports tourism markets where guests plan trips a month ahead, particularly for sports events, tournaments, and leisure travel.
The 4.7-night average stay reflects a mix of sports tournament weekends (typically 3 to 5 nights) and longer leisure visits. Hosts serving the sports tourism market should monitor the Frisco events calendar for major tournaments and competitions at The Star, Toyota Stadium, and PGA Frisco and apply premium pricing 4 to 6 weeks before high-demand dates. The planned Universal Kids Resort opening in July 2026 may push peak-season bookings earlier and at higher premiums as awareness builds.
Short-Term Rental Regulations
Frisco, TX requires a Short-Term Rental Permit for all residential rentals under 30 consecutive nights, adopted in 2021. The permit costs $300 per year and must be renewed annually. The permit number must appear in all advertisements and listing-platform posts.
Registration requires proof of ownership, a parking plan, a life-safety affidavit, floor plans, and working smoke detectors and fire extinguishers throughout the property. Hosts must designate a 24-hour local contact who can respond to complaints within one hour. Maximum occupancy is capped based on bedroom count and size. There is no owner-occupancy or primary-residence requirement, and there is no state-sanctioned annual night cap.
Hosts must collect and remit a 7% city Hotel Occupancy Tax monthly to Frisco’s Financial Services Department, plus the 6% Texas state hotel occupancy tax, totaling approximately 13% combined. Enforcement is active: unregistered STRs face fines and penalties, including a possible permanent ban on future registration, and the city operates a complaint hotline.
Market Comparison
Frisco’s 60.0% occupancy for April 2026 is slightly above the U.S. STR median of approximately 55%. Its $172 ADR is below the U.S. median of approximately $220, reflecting Frisco’s position as an affordable DFW suburb market rather than a premium leisure destination. RevPAR of $103 is solid for a suburban Texas market.
The market is large and increasingly professionalized. Evolve leads with 235 listings (5,878 reviews, 4.40 rating), Landing Inc. has 195 listings (234 reviews, 4.36 rating), Landing has 167 listings (7 reviews, 2.52 rating), Luxora has 124 listings (4,308 reviews, 4.36 rating), and Properties By Preston has 109 listings (263 reviews, 3.54 rating). The top 5 operators manage approximately 830 listings, roughly 4% of total inventory, indicating a primarily owner-operated market despite the professional presence.
The market score of 78.9 is strong, placing Frisco among better-performing suburban Texas STR markets, supported by consistent seasonality and improving revenue growth.
Frequently Asked Questions About Frisco, Texas
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