Frisco, Texas Short-Term Rental Market
Frisco's Dallas-Fort Worth STR market posted $173 ADR, 59.5% occupancy and $2,817 monthly revenue in September 2026.
Quick Answer: Frisco, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 235 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Frisco. Regulations, taxes, and permit details below are specific to Frisco.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers short-term rental performance for Frisco, Texas, through September 2026. STR metrics for Frisco are tracked at the Dallas-Fort Worth regional level, so every performance figure below describes the Dallas-Fort Worth STR market rather than Frisco alone. Frisco itself has about 245,470 residents and drew roughly 7.5 million visitors in 2023, driven by sports, shopping and convention business around The Star, Toyota Stadium, the PGA of America campus and Stonebriar Centre.
In September 2026 the Dallas-Fort Worth STR market averaged an ADR of $173 and occupancy of 59.5%. Average monthly revenue per listing was $2,817. Compared with September 2025, occupancy rose 2.1%, ADR rose 4.7% and revenue rose 6.2%, so growth came from both rate and demand, with rate doing more of the work.
Entire place listings earned an average of $3,148 per month and houses earned $3,127, while apartments earned $2,360. Annual figures show how the market has matured. In 2017 the average ADR was $103 at 58.3% occupancy. By 2025 ADR was $170 and occupancy was 61.0%, and 2026 year to date (nine months) shows an ADR of $179, occupancy of 60.7% and monthly revenue of $2,985. Occupancy peaked at 65.7% in 2021 and has stayed between 60.2% and 61.0% since 2024, so recent revenue gains have come mostly from pricing.
The seasonal sum of average monthly revenue is $28,920 per listing per year. Bedroom, booking channel and listing type counts and top operator names are tracked at a shared regional level rather than uniquely for Frisco, so this profile omits them. Investors should treat these figures as a regional benchmark and check local comparables for any specific property.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Frisco are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Frisco, so these counts are not Frisco-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 235 | 5,878 | ★ 4.40 |
| 2 | Landing, Inc. | 195 | 234 | ★ 4.36 |
| 3 | Landing | 167 | 7 | ★ 2.52 |
| 4 | Luxora | 124 | 4,308 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 263 | ★ 3.54 |
What Kind of STR Should I Buy in Frisco?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Frisco are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Frisco)
Typical home values, median sale prices, and the 10-year price trend for Frisco are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Frisco — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Frisco permits short-term rentals, defined as any residential dwelling rented for fewer than 30 consecutive days, but every operator must hold a city STR permit. The city adopted its STR ordinance in 2021 and has not made a major overhaul since. The permit costs $300 and renews annually, and the permit number must appear in all advertisements and booking-platform listings. Registration is handled online through the city’s STR portal and requires proof of ownership, a parking plan, a life-safety affidavit and floor plans.
Frisco does not require owner occupancy or a primary residence, and no annual night cap applies. STRs are allowed across residential dwelling types including detached houses, garage apartments, duplexes, triplexes and fourplexes. Applicants must show adequate off-street guest parking, and maximum occupancy is capped by the number and size of bedrooms.
Safety rules include working smoke detectors throughout and accessible fire extinguishers with annual third-party inspections under the Fire Code. Operators must designate a 24-hour local contact who can respond to complaints or code concerns within one hour.
Hosts must collect and remit the 7% city Hotel Occupancy Tax monthly to Frisco’s Financial Services Department, on top of the 6% Texas state hotel occupancy tax, about 13% combined. Enforcement is rated moderate but active: unregistered STRs face fines and penalties, including a possible permanent ban on future registration, and the city operates a complaint hotline.
Market Comparison
The Dallas-Fort Worth STR market behind Frisco pairs a mid-range rate with steady occupancy. Occupancy was 59.5% in September 2026 and the all-listings ADR was $173, while entire home ADR was $195.
The luxury tier is the premium segment. Luxury listings averaged $287, 65.6% above the all-listings ADR, and professionally managed listings averaged $194, 12.0% above the market average.
Revenue is growing: 6.2% year over year, driven by a 4.7% ADR gain and a 2.1% occupancy gain. Well-run properties here earn a steady fill rate rather than a high nightly price, and the seasonal swing is 14.6 occupancy points, from 55.0% in January to 69.6% in June. Investors should treat these figures as a regional benchmark.
Frequently Asked Questions About Frisco, Texas
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What is the average daily rate for a short-term rental in Frisco?
Do you need a permit to run an Airbnb in Frisco?
What taxes apply to short-term rentals in Frisco?
What is the best time of year for STR revenue in Frisco?
How much does a home cost in Frisco for an STR investor?
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