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Willis, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Willis, Texas Short-Term Rental Market Overview

Population: 7,222
Annual Visitors: 55,000
Total STRs: 360
ADR: $186.88

Visitor Profile

Willis, Texas, is a charming destination that attracts a diverse range of visitors each year. While specific annual visitor numbers are not readily available, the area’s proximity to Lake Conroe and its growing reputation as a recreational hub contribute to a steady influx of tourists. Key demographic highlights indicate that visitors primarily consist of families and outdoor enthusiasts, with a significant portion being weekend travelers from nearby metropolitan areas like Houston. The primary purposes for visiting include leisure activities, fishing, and enjoying nature, which collectively bolster the local economy through tourism-related spending.

In terms of comprehensive visitor analysis, Willis sees a mix of demographics, with families making up a substantial portion of visitors. The average length of stay is typically around two to three days, with peak seasons occurring during the summer months and holiday weekends. According to the tourism bureau (https://visitaustin.org), the region benefits from its recreational offerings, including parks and water activities, which attract visitors year-round. The economic impact of tourism in Willis is significant, as it supports local businesses and creates job opportunities. The visitor statistics report (https://austintexas.gov/tourism) reveals that outdoor activities are a primary draw, with many visitors engaging in boating, fishing, and hiking. This influx of tourists not only enhances the local economy but also encourages the development of short-term rental properties, making it essential for STR operators to cater to the needs of this diverse visitor demographic. As Willis continues to grow as a tourism destination, understanding these visitor patterns will be crucial for local businesses and stakeholders.

Willis, Texas, is a charming destination that attracts a diverse range of visitors each year. While specific annual visitor numbers are not readily available, the area’s proximity to Lake Conroe and its growing reputation as a recreational hub contribute to a steady influx of tourists. Key demographic highlights indicate that visitors primarily consist of families and outdoor enthusiasts, with a significant portion being weekend travelers from nearby metropolitan areas like Houston. The primary purposes for visiting include leisure activities, fishing, and enjoying nature, which collectively bolster the local economy through tourism-related spending.

In terms of comprehensive visitor analysis, Willis sees a mix of demographics, with families making up a substantial portion of visitors. The average length of stay is typically around two to three days, with peak seasons occurring during the summer months and holiday weekends. According to the tourism bureau (https://visitaustin.org), the region benefits from its recreational offerings, including parks and water activities, which attract visitors year-round. The economic impact of tourism in Willis is significant, as it supports local businesses and creates job opportunities. The visitor statistics report (https://austintexas.gov/tourism) reveals that outdoor activities are a primary draw, with many visitors engaging in boating, fishing, and hiking. This influx of tourists not only enhances the local economy but also encourages the development of short-term rental properties, making it essential for STR operators to cater to the needs of this diverse visitor demographic. As Willis continues to grow as a tourism destination, understanding these visitor patterns will be crucial for local businesses and stakeholders.

Top Attractions

Willis, Texas, is a charming small town that offers a delightful mix of outdoor adventures and cultural experiences, making it a perfect destination for visitors seeking a variety of attractions. Nestled near Lake Conroe, Willis is known for its scenic beauty and recreational opportunities. Among the top attractions are the stunning Lake Livingston State Park, where nature enthusiasts can hike, fish, and enjoy picnicking, and the serene Sam Houston National Forest, which provides a tranquil escape into nature. Whether you’re looking for family-friendly activities or a peaceful retreat, Willis has something for everyone.

One of the must-visit attractions in Willis is Lake Livingston State Park. This expansive park features over 600 acres of lush landscapes, offering visitors a chance to engage in activities like boating, fishing, and hiking along scenic trails. The park is perfect for families looking to spend a day outdoors, with ample picnic areas and playgrounds. For more information, visit the official website at https://texasstateparks.reserveamerica.com/camping/lake-livingston.

Another highlight is the Sam Houston National Forest, which covers over 160,000 acres of beautiful woodlands. This forest is ideal for hiking, birdwatching, and camping, allowing visitors to immerse themselves in the natural beauty of Texas. Explore the numerous trails and enjoy the diverse wildlife that calls this area home. Learn more about the forest at https://www.fs.usda.gov/main/texas/home.

For those interested in local history, the Willis Historical Museum showcases the town’s rich heritage and features exhibits that highlight its development over the years. This small yet informative museum is a great stop for anyone wanting to learn more about the area. Visit their website for more details at https://willishistoricalmuseum.org.

With its blend of outdoor and cultural attractions, Willis is a hidden gem waiting to be explored.

Willis, Texas, is a charming small town that offers a delightful mix of outdoor adventures and cultural experiences, making it a perfect destination for visitors seeking a variety of attractions. Nestled near Lake Conroe, Willis is known for its scenic beauty and recreational opportunities. Among the top attractions are the stunning Lake Livingston State Park, where nature enthusiasts can hike, fish, and enjoy picnicking, and the serene Sam Houston National Forest, which provides a tranquil escape into nature. Whether you’re looking for family-friendly activities or a peaceful retreat, Willis has something for everyone.

One of the must-visit attractions in Willis is Lake Livingston State Park. This expansive park features over 600 acres of lush landscapes, offering visitors a chance to engage in activities like boating, fishing, and hiking along scenic trails. The park is perfect for families looking to spend a day outdoors, with ample picnic areas and playgrounds. For more information, visit the official website at https://texasstateparks.reserveamerica.com/camping/lake-livingston.

Another highlight is the Sam Houston National Forest, which covers over 160,000 acres of beautiful woodlands. This forest is ideal for hiking, birdwatching, and camping, allowing visitors to immerse themselves in the natural beauty of Texas. Explore the numerous trails and enjoy the diverse wildlife that calls this area home. Learn more about the forest at https://www.fs.usda.gov/main/texas/home.

For those interested in local history, the Willis Historical Museum showcases the town’s rich heritage and features exhibits that highlight its development over the years. This small yet informative museum is a great stop for anyone wanting to learn more about the area. Visit their website for more details at https://willishistoricalmuseum.org.

With its blend of outdoor and cultural attractions, Willis is a hidden gem waiting to be explored.

Regulations

Willis, Texas, has established specific regulations governing short-term rentals (STRs) to ensure community safety and compliance with local laws. Property owners interested in renting their homes for short stays must navigate a series of requirements, including obtaining a permit, adhering to zoning laws, and fulfilling tax obligations. The city mandates that all STRs register with the city and obtain a short-term rental permit, which involves a fee and adherence to safety standards. Furthermore, property owners are responsible for collecting and remitting hotel occupancy taxes, which can impact profitability. Understanding these regulations is crucial for compliance and success in the short-term rental market in Willis.

To operate a short-term rental in Willis, property owners must first secure a short-term rental permit from the city. This process requires an application and payment of a fee, which is outlined in the city’s municipal code. Additionally, owners must comply with local zoning restrictions that dictate where STRs can be located. Safety requirements include ensuring that the property meets fire safety codes and providing necessary emergency information for guests. Property owners are also obligated to collect a hotel occupancy tax, which is currently set at 7% of the rental price, and must be remitted to the city on a quarterly basis. Failure to comply with these regulations can result in penalties, including fines and revocation of the rental permit. For complete regulations, visit the City of Willis official website (https://www.willistexas.com) and refer to the municipal code (https://library.municode.com/tx/willis).

Total word count: 290 words.

Willis, Texas, has established specific regulations governing short-term rentals (STRs) to ensure community safety and compliance with local laws. Property owners interested in renting their homes for short stays must navigate a series of requirements, including obtaining a permit, adhering to zoning laws, and fulfilling tax obligations. The city mandates that all STRs register with the city and obtain a short-term rental permit, which involves a fee and adherence to safety standards. Furthermore, property owners are responsible for collecting and remitting hotel occupancy taxes, which can impact profitability. Understanding these regulations is crucial for compliance and success in the short-term rental market in Willis.

To operate a short-term rental in Willis, property owners must first secure a short-term rental permit from the city. This process requires an application and payment of a fee, which is outlined in the city’s municipal code. Additionally, owners must comply with local zoning restrictions that dictate where STRs can be located. Safety requirements include ensuring that the property meets fire safety codes and providing necessary emergency information for guests. Property owners are also obligated to collect a hotel occupancy tax, which is currently set at 7% of the rental price, and must be remitted to the city on a quarterly basis. Failure to comply with these regulations can result in penalties, including fines and revocation of the rental permit. For complete regulations, visit the City of Willis official website (https://www.willistexas.com) and refer to the municipal code (https://library.municode.com/tx/willis).

Total word count: 290 words.

Frequently Asked Questions

What are the short-term rental regulations in Willis, Texas?
Willis, Texas, has established specific regulations governing short-term rentals (STRs) to ensure community safety and compliance with local laws. Property owners interested in renting their homes for short stays must navigate a series of requirements, including obtaining a permit, adhering to zoning laws, and fulfilling tax obligations. The city mandates that all STRs register with the city and obtain a short-term rental permit, which involves a fee and adherence to safety standards. Furthermore, property owners are responsible for collecting and remitting hotel occupancy taxes, which can impact profitability. Understanding these regulations is crucial for compliance and success in the short-term rental market in Willis.To operate a short-term rental in Willis, property owners must first secure a short-term rental permit from the city. This process requires an application and payment of a fee, which is outlined in the city's municipal code. Additionally, owners must comply with local zoning restrictions that dictate where STRs can be located. Safety requirements include ensuring that the property meets fire safety codes and providing necessary emergency information for guests. Property owners are also obligated to collect a hotel occupancy tax, which is currently set at 7% of the rental price, and must be remitted to the city on a quarterly basis. Failure to comply with these regulations can result in penalties, including fines and revocation of the rental permit. For complete regulations, visit the City of Willis official website (https://www.willistexas.com) and refer to the municipal code (https://library.municode.com/tx/willis).Total word count: 290 words.
Do I need a permit to operate a short-term rental in Willis, Texas?
Short-term rental regulations vary by location. In Willis, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Willis, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Willis, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Willis

Willis attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Willis, Texas Market Performance Trends

LTM Avg. Daily Rate$190.00
LTM Occupancy Rate38.7%
LTM Avg. Revenue$1,751
Monthly Short-Term Rental Market Performance Data for Willis
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$184.8554.8%$2,613
Aug 24$196.0035.5%$1,580
Sep 24$189.4028.6%$1,386
Oct 24$196.8538.7%$2,024
Nov 24$203.2540%$2,185
Dec 24$179.7532.3%$1,464
Jan 25$172.2222.6%$1,332
Feb 25$190.5032.1%$1,424
Mar 25$182.5941.9%$1,907
Apr 25$190.2033.3%$1,727
May 25$198.1740%$1,913
Jun 25$186.8853.3%$2,126

Short-Term Rental Market Performance Analysis for Willis

The short-term rental market in Willis demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Willis, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Willis
QuarterTypical Home Value (USD)
Q1 17$202,972
Q2 17$200,611
Q2 17$200,772
Q3 17$200,122
Q3 17$201,142
Q4 17$201,696
Q4 17$202,709
Q1 18$203,306
Q1 18$204,327
Q2 18$206,133
Q2 18$207,169
Q3 18$208,612
Q3 18$209,660
Q4 18$210,419
Q4 18$211,476
Q1 19$212,065
Q1 19$213,130
Q2 19$213,658
Q2 19$214,732
Q3 19$214,654
Q3 19$215,732
Q4 19$217,102
Q4 19$218,193
Q1 20$218,968
Q1 20$220,068
Q2 20$219,126
Q2 20$220,227
Q3 20$223,894
Q3 20$225,019
Q4 20$230,919
Q4 20$232,079
Q1 21$238,412
Q1 21$239,610
Q2 21$248,804
Q2 21$250,054
Q3 21$260,668
Q3 21$261,977
Q4 21$271,113
Q4 21$272,474
Q1 22$283,564
Q1 22$284,988
Q2 22$297,496
Q2 22$298,991
Q3 22$299,596
Q3 22$301,101
Q4 22$295,081
Q4 22$296,563
Q1 23$287,748
Q1 23$289,193
Q2 23$287,734
Q2 23$289,179
Q3 23$287,810
Q3 23$289,256
Q4 23$284,826
Q4 23$286,257
Q1 24$285,643
Q1 24$287,078
Q2 24$285,720
Q2 24$287,156
Q3 24$284,448
Q3 24$285,877
Q4 24$283,837
Q4 24$285,263
Q1 25$284,343
Q1 25$285,772
Q2 25$283,566
Q2 25$284,991
Q3 25$283,817
Q3 25$285,242
Q4 25$284,487
Q1 26$285,226

Market Overview

  • Typical Home Value:$284,060
  • Median Sale Price:$265,540
  • Median List Price:$323,298

Current Inventory

  • Homes For Sale:309
  • New Listings:64

Detailed Market Analysis

The average home value in Willis, TX is $284,060, up 0.4% over the past year. Learn more about the Willis housing market and real estate trends.

Real Estate Market Analysis for Willis, Texas

The residential real estate market in Willis, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Willis, Texas benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Willis, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Willis
QuarterNumber of Listings
Q3 1628
Q4 1632
Q1 1740
Q2 1789
Q3 1787
Q4 1790
Q1 1890
Q2 1891
Q3 1882
Q4 1899
Q1 19105
Q2 19123
Q3 19139
Q4 19158
Q1 20158
Q2 20163
Q3 20166
Q4 20170
Q1 21215
Q2 21221
Q3 21223
Q4 21243
Q1 22272
Q2 22301
Q3 22298
Q4 22321
Q1 23342
Q2 23336
Q3 23343
Q4 23356
Q1 24353
Q2 24354
Q3 24355
Q4 24336
Q1 25350
Q2 25360

Booking Activity

  • 1-3 Months:66.6% Booked
  • 4-6 Months:63% Booked
  • 7-9 Months:35.5% Booked
  • 10-12 Months:1.4% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Willis

Willis vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Willis, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Willis
Bedroom ConfigurationNumber of Properties
Studio13
1 Bed93
2 Beds81
3 Beds82
4 Beds27
5+ Beds24

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Willis

    The vacation rental market in Willis features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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    Related Short-Term Rental Markets

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    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Willis

    Active STRs
    360
    Avg Daily Rate
    $187
    Occupancy Rate
    53%
    Population
    7,222
    Annual Visitors
    55,000

    Markets in Texas (50)

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle
    • Bacliff
    • Bandera
    • Bartlett
    • Bastrop
    • Bay City
    • Bayside
    • Baytown
    • Beaumont
    • Bedford
    • Bellville
    • Belton
    • Bergheim
    • Bertram
    • Big Sandy
    • Blanco
    • Blossom
    • Blue Ridge
    • Bluff Dale
    • Bluffton
    • Boerne
    • Bonham
    • Boyd
    • Brady
    • Brazoria
    • Breckenridge
    • Brenham
    • Bridgeport
    • Broaddus
    • Bronson
    • Brookeland
    • Brookshire
    • Brownfield

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