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Terrell, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Terrell, Texas Short-Term Rental Market Overview

Population: 22,977
Annual Visitors: 45,000
Total STRs: 50
ADR: $227.00

Visitor Profile

Terrell, Texas, is a growing destination that attracts a diverse range of visitors each year. While specific annual visitor numbers are not readily available, the region’s tourism is bolstered by its proximity to Dallas, making it a popular stop for both leisure and business travelers. Key demographic highlights indicate that visitors are predominantly families and couples, with a significant portion aged between 25 and 54 years. The primary reasons for visiting include exploring local attractions, attending events, and enjoying outdoor recreational activities. The economic impact of tourism in Terrell is notable, contributing millions to the local economy and supporting various businesses.

In terms of visitor statistics, Terrell’s tourism market is characterized by a mix of short-term and extended stays, with an average length of stay estimated at around two to three days. Peak seasons typically align with local events and holidays, particularly during spring and fall when the weather is most favorable. Visitors are drawn to Terrell for its unique blend of history and modern amenities, including the Terrell Heritage Jubilee, which showcases local culture and arts. Additionally, the visitor demographics reveal a balanced gender distribution, with a slight majority of female visitors. Many travelers engage in outdoor activities, such as hiking and fishing, which are abundant in the area. The growth of short-term rentals has been supported by new state regulations implemented in 2026, presenting opportunities for STR operators looking to cater to a varied clientele seeking both relaxation and adventure. Overall, Terrell’s tourism landscape is evolving, presenting opportunities for growth and enhanced visitor experiences.

Terrell, Texas, is a growing destination that attracts a diverse range of visitors each year. While specific annual visitor numbers are not readily available, the region’s tourism is bolstered by its proximity to Dallas, making it a popular stop for both leisure and business travelers. Key demographic highlights indicate that visitors are predominantly families and couples, with a significant portion aged between 25 and 54 years. The primary reasons for visiting include exploring local attractions, attending events, and enjoying outdoor recreational activities. The economic impact of tourism in Terrell is notable, contributing millions to the local economy and supporting various businesses.

In terms of visitor statistics, Terrell’s tourism market is characterized by a mix of short-term and extended stays, with an average length of stay estimated at around two to three days. Peak seasons typically align with local events and holidays, particularly during spring and fall when the weather is most favorable. Visitors are drawn to Terrell for its unique blend of history and modern amenities, including the Terrell Heritage Jubilee, which showcases local culture and arts. Additionally, the visitor demographics reveal a balanced gender distribution, with a slight majority of female visitors. Many travelers engage in outdoor activities, such as hiking and fishing, which are abundant in the area. The growth of short-term rentals has been supported by new state regulations implemented in 2026, presenting opportunities for STR operators looking to cater to a varied clientele seeking both relaxation and adventure. Overall, Terrell’s tourism landscape is evolving, presenting opportunities for growth and enhanced visitor experiences.

Top Attractions

Terrell, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it a perfect destination for visitors seeking a variety of experiences. Known for its rich heritage and friendly atmosphere, Terrell boasts attractions that cater to families, history buffs, and nature lovers alike. Among the city’s highlights are the Terrell Heritage Museum, which showcases local history, and the scenic Ben Gill Park, ideal for outdoor recreation. Whether you’re exploring the past or enjoying the great outdoors, Terrell has something for everyone, inviting you to discover its unique offerings.

One of the must-visit attractions in Terrell is the Terrell Heritage Museum, located in a historic building that once served as the city’s post office. This museum features an impressive collection of artifacts and exhibits that tell the story of Terrell’s development from its early days to the present. Visitors can explore the rich history of the area and learn about notable figures who shaped the community. Another gem is Ben Gill Park, a beautiful outdoor space perfect for family outings. The park features walking trails, picnic areas, and playgrounds, making it an ideal spot for relaxation and recreation. With its lush greenery and serene atmosphere, Ben Gill Park is a favorite among locals and visitors alike. For those interested in aviation, the Terrell Municipal Airport offers a unique experience with its aviation-themed events and activities. The airport is a hub for flying enthusiasts and provides opportunities for flying lessons and scenic flights. With its diverse attractions, Terrell promises an enriching experience for all who come to explore.

Terrell, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it a perfect destination for visitors seeking a variety of experiences. Known for its rich heritage and friendly atmosphere, Terrell boasts attractions that cater to families, history buffs, and nature lovers alike. Among the city’s highlights are the Terrell Heritage Museum, which showcases local history, and the scenic Ben Gill Park, ideal for outdoor recreation. Whether you’re exploring the past or enjoying the great outdoors, Terrell has something for everyone, inviting you to discover its unique offerings.

One of the must-visit attractions in Terrell is the Terrell Heritage Museum, located in a historic building that once served as the city’s post office. This museum features an impressive collection of artifacts and exhibits that tell the story of Terrell’s development from its early days to the present. Visitors can explore the rich history of the area and learn about notable figures who shaped the community. Another gem is Ben Gill Park, a beautiful outdoor space perfect for family outings. The park features walking trails, picnic areas, and playgrounds, making it an ideal spot for relaxation and recreation. With its lush greenery and serene atmosphere, Ben Gill Park is a favorite among locals and visitors alike. For those interested in aviation, the Terrell Municipal Airport offers a unique experience with its aviation-themed events and activities. The airport is a hub for flying enthusiasts and provides opportunities for flying lessons and scenic flights. With its diverse attractions, Terrell promises an enriching experience for all who come to explore.

Regulations

Terrell, Texas, has established specific regulations governing short-term rentals (STRs) to ensure community safety and compliance with local laws. Property owners looking to operate STRs in Terrell must first obtain registration with the state of Texas, which became mandatory on January 1, 2026. All short-term rental operators are required to obtain a certificate of registration for each unit. Additionally, owners must obtain a short-term rental permit from the city. Owners are responsible for collecting and paying hotel occupancy taxes, which include the 6% state tax plus any applicable local taxes, currently set at 7% total. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for operating a short-term rental in Terrell include obtaining registration with the state of Texas. The application process requires documentation including a 24/7 emergency contact, proof of hotel occupancy tax registration, completion of human trafficking awareness training, proof of ownership, and information about platforms advertising the property. Property owners must also obtain a local permit from the city, which involves submitting an application and paying associated fees. They are responsible for collecting and remitting the hotel occupancy tax to both the state and city, with deadlines typically aligned with monthly reporting. Zoning restrictions are in place to maintain the residential character of neighborhoods, and owners must ensure their rentals comply with local ordinances. Safety requirements, such as having proper exits and fire safety equipment, are mandatory. Failure to comply with these regulations can result in fines and potential revocation of the rental permit. For complete regulations, visit the City of Terrell’s official website and the Texas Comptroller’s website. Understanding and adhering to Terrell short-term rental regulations is essential for a successful rental operation.

Terrell, Texas, has established specific regulations governing short-term rentals (STRs) to ensure community safety and compliance with local laws. Property owners looking to operate STRs in Terrell must first obtain registration with the state of Texas, which became mandatory on January 1, 2026. All short-term rental operators are required to obtain a certificate of registration for each unit. Additionally, owners must obtain a short-term rental permit from the city. Owners are responsible for collecting and paying hotel occupancy taxes, which include the 6% state tax plus any applicable local taxes, currently set at 7% total. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for operating a short-term rental in Terrell include obtaining registration with the state of Texas. The application process requires documentation including a 24/7 emergency contact, proof of hotel occupancy tax registration, completion of human trafficking awareness training, proof of ownership, and information about platforms advertising the property. Property owners must also obtain a local permit from the city, which involves submitting an application and paying associated fees. They are responsible for collecting and remitting the hotel occupancy tax to both the state and city, with deadlines typically aligned with monthly reporting. Zoning restrictions are in place to maintain the residential character of neighborhoods, and owners must ensure their rentals comply with local ordinances. Safety requirements, such as having proper exits and fire safety equipment, are mandatory. Failure to comply with these regulations can result in fines and potential revocation of the rental permit. For complete regulations, visit the City of Terrell’s official website and the Texas Comptroller’s website. Understanding and adhering to Terrell short-term rental regulations is essential for a successful rental operation.

Frequently Asked Questions

What are the short-term rental regulations in Terrell, Texas?
Terrell, Texas, has established specific regulations governing short-term rentals (STRs) to ensure community safety and compliance with local laws. Property owners looking to operate STRs in Terrell must first obtain registration with the state of Texas, which became mandatory on January 1, 2026. All short-term rental operators are required to obtain a certificate of registration for each unit. Additionally, owners must obtain a short-term rental permit from the city. Owners are responsible for collecting and paying hotel occupancy taxes, which include the 6% state tax plus any applicable local taxes, currently set at 7% total. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.Key requirements for operating a short-term rental in Terrell include obtaining registration with the state of Texas. The application process requires documentation including a 24/7 emergency contact, proof of hotel occupancy tax registration, completion of human trafficking awareness training, proof of ownership, and information about platforms advertising the property. Property owners must also obtain a local permit from the city, which involves submitting an application and paying associated fees. They are responsible for collecting and remitting the hotel occupancy tax to both the state and city, with deadlines typically aligned with monthly reporting. Zoning restrictions are in place to maintain the residential character of neighborhoods, and owners must ensure their rentals comply with local ordinances. Safety requirements, such as having proper exits and fire safety equipment, are mandatory. Failure to comply with these regulations can result in fines and potential revocation of the rental permit. For complete regulations, visit the City of Terrell's official website and the Texas Comptroller's website. Understanding and adhering to Terrell short-term rental regulations is essential for a successful rental operation.
Do I need a permit to operate a short-term rental in Terrell, Texas?
Short-term rental regulations vary by location. In Terrell, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Terrell, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Terrell, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Terrell

Terrell attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Terrell, Texas Market Performance Trends

LTM Avg. Daily Rate$210.00
LTM Occupancy Rate33.3%
LTM Avg. Revenue$1,532
Monthly Short-Term Rental Market Performance Data for Terrell
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$198.0241.9%$1,347
Aug 24$201.0025.8%$1,204
Sep 24$199.9729.5%$1,180
Oct 24$205.4629%$1,741
Nov 24$219.7136.7%$1,828
Dec 24$232.5037.9%$1,774
Jan 25$209.3316.1%$1,425
Feb 25$209.9230.3%$1,324
Mar 25$204.2532.3%$2,125
Apr 25$219.2422.5%$1,123
May 25$233.9840%$2,302
Jun 25$227.0033.3%$1,594

Short-Term Rental Market Performance Analysis for Terrell

The short-term rental market in Terrell demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Terrell, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Terrell
QuarterTypical Home Value (USD)
Q2 17$156,337
Q3 17$157,777
Q4 17$163,483
Q1 18$169,359
Q2 18$175,283
Q3 18$176,249
Q4 18$177,329
Q1 19$181,637
Q2 19$185,255
Q3 19$187,987
Q4 19$190,791
Q1 20$194,486
Q2 20$196,847
Q3 20$200,666
Q4 20$208,870
Q1 21$220,385
Q2 21$233,392
Q3 21$244,573
Q4 21$257,343
Q1 22$272,512
Q2 22$285,729
Q3 22$287,825
Q4 22$285,723
Q1 23$279,876
Q2 23$279,006
Q3 23$280,503
Q4 23$282,075
Q1 24$285,000
Q2 24$284,533
Q3 24$283,530
Q4 24$282,912
Q1 25$283,392
Q2 25$279,382
Q3 25$275,972
Q4 25$275,772

Market Overview

  • Typical Home Value:$277,743
  • Median List Price:$368,663

Current Inventory

  • Homes For Sale:207
  • New Listings:28

Detailed Market Analysis

The average home value in Terrell, TX is $277,743, down 2.1% over the past year. Learn more about the Terrell housing market and real estate trends.

Real Estate Market Analysis for Terrell, Texas

The residential real estate market in Terrell, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Terrell, Texas benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Terrell, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Terrell
QuarterNumber of Listings
Q3 162
Q4 162
Q1 172
Q2 178
Q3 1711
Q4 1710
Q1 1811
Q2 1811
Q3 1815
Q4 1816
Q1 1913
Q2 1917
Q3 1913
Q4 1911
Q1 2010
Q2 2012
Q3 2012
Q4 2013
Q1 2116
Q2 2117
Q3 2119
Q4 2121
Q1 2223
Q2 2229
Q3 2230
Q4 2227
Q1 2332
Q2 2332
Q3 2331
Q4 2336
Q1 2437
Q2 2444
Q3 2441
Q4 2443
Q1 2544
Q2 2550

Booking Activity

  • 1-3 Months:67.4% Booked
  • 4-6 Months:63.2% Booked
  • 7-9 Months:7.7% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Terrell

Terrell vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Terrell, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Terrell
Bedroom ConfigurationNumber of Properties
Studio3
1 Bed17
2 Beds3
3 Beds8
4 Beds3
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Terrell

    The vacation rental market in Terrell features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
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    • Alice
    • Allen
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    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
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    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Terrell

    Active STRs
    50
    Avg Daily Rate
    $227
    Occupancy Rate
    33%
    Population
    22,977
    Annual Visitors
    45,000

    Markets in Texas (50)

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle
    • Bacliff
    • Bandera
    • Bartlett
    • Bastrop
    • Bay City
    • Bayside
    • Baytown
    • Beaumont
    • Bedford
    • Bellville
    • Belton
    • Bergheim
    • Bertram
    • Big Sandy
    • Blanco
    • Blossom
    • Blue Ridge
    • Bluff Dale
    • Bluffton
    • Boerne
    • Bonham
    • Boyd
    • Brady
    • Brazoria
    • Breckenridge
    • Brenham
    • Bridgeport
    • Broaddus
    • Bronson
    • Brookeland
    • Brookshire
    • Brownfield

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